Music Trade Review

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THE MUSIC TRADE REVIEW
AUGUST 26,
1922
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Proved Instantly Popular in Vaudeville
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THE POINT OF VIEW
(Continued from
page 7)
chanism, but in music. The whole question, in
a word, rests upon the great fact that there is
no use in giving people a key to the land of
music unless they have the inclination to enter
in. The automatic expression player is boosted
on the ground that it plays better than the
loot-power instrument. Now, granting that-it
does—though no musician would for a moment
prefer it to the other when he had once learned
the technique of the latter—it is absurd to sup-
pose that when this fact of better playing is
established the merchandising problem is
thereby solved. The merchandising problem is
solved when, and only when, the people are
educated to want music in the home and to
want it in steadily increasing quantities.
Merely selling expensive instruments which no-
body uses after six months will never build up
the trade. To build up the trade we must
build up the fertility of the soil in which our
goods are distributed if we want to reap crops
of steadily increasing business. The biggest
merchandising problem we have is the problem
of selling the people on the idea of music in
the home; not of selling them music, but of
selling them the idea that music is worth hav-
ing, is desirable, is needed and ought to be cul-
tivated because it affords the most delightful
recreation in the world. That is the problem
which confronts us.
PATENTS CONTROLLING DEVICE
WASHINGTON, D. C, August 21.—The Aeolian
Co., New York, N. Y., is the owner through
assignment by Robert Head, same place, of
Patent No. 1,424,903 for an automatic musical
instrument, which comprises means controlled
from the front-end or tab of the music-sheet
to operate any desired mechanism in the instru-
ment, such as an automatic rewind mechanism.
THE
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It's funny-of course
PEERLESS PNEUMATIC ACTION CO. ACQUIRES NEW HOME
New Concern Completes Negotiations Whereby Splendid Plant in Bronx Will House Future
Activities—Roy P. Cheek Enthusiastic Over Demand for Peerless Player Action
Announcement was made this week by Roy
P. Cheek, vice-president and general manager
they will move next week. The company, al-
though yoiing, have found that the demand for
the new Peerless
player action lias
g r e a t l y exceeded
their
expectations,
with the result that
thev have
been
compelled to move
into larger quar-
ters where a great-
er production is as-
sured.
The new
factory affords 2,-
000
square
feet
more of floor space
than where
they
are
now
located
and is admirably
arranged for the ef-
ficient manufacture
of player t acti6ns,
having once been
occupied as a piano
action
plant
and
.ator as a piano fac-
tory.
When seen by a
representative
o f
The Review t h i s
week Mr. Cheek
was
enthusiastic
with the reception
which the I'cerlcss
New Peerless Headquarters, 133d Street and Brown Place
action has received
of the Peerless Pneumatic Action Co., that they
so far. "We certainly feei very much encour-
have acquired a new factory at Brown Place aged," he said, "as we have had inquiries from
and East 133rd street, New York, into which
all over the country regarding the Peerless."
"You can't &o wrong,
With am/FEISTson&"
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