Music Trade Review
Issue: 1922 Vol. 75 N. 9 - Page 53
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 26, 1922
THE
MUSIC
TRADE
REVIEW
USES TIMELY _WINDOW DISPLAY
ALL PERSONS HEAR DIFFERENTLY
Galperin Music Shop Features New Ted Lewis
Columbia Record—Display Produces Tangible
Results in the Way of Increased Business
Research in Western Electric and American
Telephone Laboratories Brings Out Interesting
Facts Regarding Vocal Sounds
CHARLESTON, W. VA., August 21.—The Galperin
What you hear when you listen to talk or
Music Shop, of this city, Columbia dealer, is music is not the same thing that anyone else
quick to pick up a big selling record and feature
hears. All human ears hear the same thing
it in an attractive window display. The accompany-
differently. This is one of the discoveries made
in the research laboratories of the Western Elec-
tric and the American Telephone & Telegraph
companies, according to Dr. Harvey Fletcher,
who has given this subject much consideration.
The normal human voice can be reduced to
cne-millionth of its volume and still be heard,
says Dr. Fletcher, but if the voice is reduced
to one ten-millionth it becomes inaudible. The
ear will receive a human voice amplified to 100
times its normal volume without distress, but
if increased a thousandfold the sound is pain-
ful to the ear. At this volume of sound also
the words are indistinguishable. Thus the range
of good hearing is from one-millionth the vol-
ume of the normal voice to 100 times its volume.
By a series of filters which eliminate any
desired group of vibrations from the slowest to
the most rapid Dr. Fletcher has discovered that
E is the hardest sound in the English language
to kill. Next to it is I. Th is the black sheep
of the family. This sound, together with V and
Galperin Shop Features Ted Lewis Records
F, accounts for more than half of the errors in
ing illustration shows a window prepared to fea- understanding what is said. Ou was found to
ture a new Ted Lewis Columbia record, "Down be the easiest sound for all ears to recognize
the Old Church Aisle." The window illustrated and the most difficult to misunderstand.
the church aisle, the altar, the bride and groom
Dr. Fletcher has a perfect telephone appara-
and the minister, and this enterprising dealer tus which carries the voice without distortion.
also used good-sized space in the local news- This is still a laboratory product, too expensive
papers in behalf of this record. Needless to say, and fragile for commercial use. The results of
this campaign produced splendid results and the 8,000 tests, which are still being studied, will,
record went over big in Charleston.
he says, eventually be of great value in improv-
ing the commercial telephone and revealing to
GRAFONOLA IN LAND OF ESKIMO
actors, singers, teachers and public speakers
what sounds must be stressed in order to be
Noted Explorer Gives Grafonola to Eskimos— heard perfectly by the greatest number of
Instrument Popular With Northern Residents
hearers.
You may think a whisper does not start a
Robert J. Flaherty, noted explorer, who re- sound wave, but Dr. Fletcher's perfect phone
turned recently from a ten years' stay around the shows there is no difference in clearness in the
North Pole, brought with him an interesting reproduction of whispered sounds. Radio tele-
photograph showing the use of an A2 Grafonola phone orators take notice. Dr. Fletcher has
in the land of the Eskimos. This photograph was compiled a list of sounds, giving the following
taken on the most northerly point of Labrador, crder in which they are easy to recognize: OU,
where Mr. Flaherty lived in intimate association L, NG; long O, FR, Y; long A, I, D, O, W,
with a small tribe of Eskimos, studying their T; long U, M; long E, Sh, B, H, A, U, A, J, Z,
N, Ch, K, S, G, P, E, V, F, Th.
45
BRAND NEW
•
TALKING
AV^CMINEJ
WOR.LD
TR/ADE
QmJ H
M
I'vni.i.siiHRS
S75 FOURTH AVBNUE
|||1
B !
1
Here is the handbook of the talking machine
industry for which you have long been
waiting. It is a directory you can keep
on your desk to give you, in an instant, de-
tailed knowledge about this and that com-
pany, which wbuld otherwise consume much
of your time to secure.
ONLY 50 CENTS
For instance, it will give you a complete
up-to-date list of the manufacturers and
jobbers who comprise the talking machine
industry, including invaluable data about
each concern, such as location of factories,
names of officers, location of branch offices,
trade names controlled, policy of marketing
product, etc., etc.
ONLY 50 CENTS
Also it will give you a full, up-to-date list
of the manufacturers who make any given
class of product, such as talking machines,
records, parts, accessories, store equipment,
etc.
ONLY 50 CENTS
This book contains the kind of data about
each concern which cannot be put into the
company's current advertising for lack of
space and which is nevertheless a kind of
data that is valuable from your standpoint.
ONLY 50 CENTS
This volume also contains a number of
pertinent articles on highly important topics
and much other material too extensive to
enumerate here in detail.
TKXARKANA, ARK., August 21.—The H. V. Beas-
ley Music Co., I l l East Broad street, this city,
Victor dealer, has evolved a simple and effective
plan of determining whether prospects are in-
terested in its line of instruments. A folder
with a tear-off return postal was mailed to all
persons listed as prospects. The text of the
folder was in the form of a questionnaire, asking
if the recipient were interested in a talking ma-
chine or records and to notify the concern
promptly of any change of address. The re-
sponse was good and from this the concern
revised its mailing list, with the result that
considerable time and money are now saved in
the useless mailing of literature to disinterested
persons.
The Ideal Talking Machine Mfg. Co. was re-
cently incorporated under the laws of the State
of Delaware, with a capital of $200,000. T. C.
At the Lake Placid Club, Essex County, N. Y.,
Gettell, Frederick W. Wilkins and Thomas W.
quite a big business is being done by the Club
Terry are the incorporators.
.
-
store in renting talking machines and records
Consult the universal Want Directory of at fifty cents a day. Pianolas and rolls are
The Review. In it advertisements are inserted also rented—a rather novel idea. The Lake
free of charge for men who desire positions Placid Club has from fifteen hundred to two
thousand guests during the Summer months.
of any kind.
.
HJWARI) IAM/V.V BUI"*
• ! • • • • • • • • •
H. V. Beasley Music Co. Evolves Effective Plan
for Keeping Mailing List Straight—Saves
Waste and Unnecessary Expense
IDEAL MFG. CO. INCORPORATES
1
j
DIRECTORS
KEEPS MAILING LIST UP TO DATE
A Picture From the Far North
habits and daily life. Mr. Flaherty reports that
the Grafonola proved so popular among the
Eskimos that he had his choice of valuable furs
on an exchange basis.
ii
ONLY 50 CENTS
It is the only book of its kind ever pub-
lished and is a volume which no enterprising
member of the industry can fairly afford to
do without. It has been produced by the
publishers of The Talking Machine World.
U S E T H I S
COUPON NOW
Send Cash, Stamps or Check
\
EDWARD LYMAN BILL, Inc..
373 Fourth Avc, New York City.
Gentlemen:
Please send me postage prepaid a copy of the
1922 edition of The Talking Machine World Trade
Directory, in payment for which I enclose 50 cents.
RENTS TALKING MACHINES
Name
Firm
Street
L
City and State.
AUGUST 26, 1922
THE
MUSIC
TRADE
REVIEW
USES TIMELY _WINDOW DISPLAY
ALL PERSONS HEAR DIFFERENTLY
Galperin Music Shop Features New Ted Lewis
Columbia Record—Display Produces Tangible
Results in the Way of Increased Business
Research in Western Electric and American
Telephone Laboratories Brings Out Interesting
Facts Regarding Vocal Sounds
CHARLESTON, W. VA., August 21.—The Galperin
What you hear when you listen to talk or
Music Shop, of this city, Columbia dealer, is music is not the same thing that anyone else
quick to pick up a big selling record and feature
hears. All human ears hear the same thing
it in an attractive window display. The accompany-
differently. This is one of the discoveries made
in the research laboratories of the Western Elec-
tric and the American Telephone & Telegraph
companies, according to Dr. Harvey Fletcher,
who has given this subject much consideration.
The normal human voice can be reduced to
cne-millionth of its volume and still be heard,
says Dr. Fletcher, but if the voice is reduced
to one ten-millionth it becomes inaudible. The
ear will receive a human voice amplified to 100
times its normal volume without distress, but
if increased a thousandfold the sound is pain-
ful to the ear. At this volume of sound also
the words are indistinguishable. Thus the range
of good hearing is from one-millionth the vol-
ume of the normal voice to 100 times its volume.
By a series of filters which eliminate any
desired group of vibrations from the slowest to
the most rapid Dr. Fletcher has discovered that
E is the hardest sound in the English language
to kill. Next to it is I. Th is the black sheep
of the family. This sound, together with V and
Galperin Shop Features Ted Lewis Records
F, accounts for more than half of the errors in
ing illustration shows a window prepared to fea- understanding what is said. Ou was found to
ture a new Ted Lewis Columbia record, "Down be the easiest sound for all ears to recognize
the Old Church Aisle." The window illustrated and the most difficult to misunderstand.
the church aisle, the altar, the bride and groom
Dr. Fletcher has a perfect telephone appara-
and the minister, and this enterprising dealer tus which carries the voice without distortion.
also used good-sized space in the local news- This is still a laboratory product, too expensive
papers in behalf of this record. Needless to say, and fragile for commercial use. The results of
this campaign produced splendid results and the 8,000 tests, which are still being studied, will,
record went over big in Charleston.
he says, eventually be of great value in improv-
ing the commercial telephone and revealing to
GRAFONOLA IN LAND OF ESKIMO
actors, singers, teachers and public speakers
what sounds must be stressed in order to be
Noted Explorer Gives Grafonola to Eskimos— heard perfectly by the greatest number of
Instrument Popular With Northern Residents
hearers.
You may think a whisper does not start a
Robert J. Flaherty, noted explorer, who re- sound wave, but Dr. Fletcher's perfect phone
turned recently from a ten years' stay around the shows there is no difference in clearness in the
North Pole, brought with him an interesting reproduction of whispered sounds. Radio tele-
photograph showing the use of an A2 Grafonola phone orators take notice. Dr. Fletcher has
in the land of the Eskimos. This photograph was compiled a list of sounds, giving the following
taken on the most northerly point of Labrador, crder in which they are easy to recognize: OU,
where Mr. Flaherty lived in intimate association L, NG; long O, FR, Y; long A, I, D, O, W,
with a small tribe of Eskimos, studying their T; long U, M; long E, Sh, B, H, A, U, A, J, Z,
N, Ch, K, S, G, P, E, V, F, Th.
45
BRAND NEW
•
TALKING
AV^CMINEJ
WOR.LD
TR/ADE
QmJ H
M
I'vni.i.siiHRS
S75 FOURTH AVBNUE
|||1
B !
1
Here is the handbook of the talking machine
industry for which you have long been
waiting. It is a directory you can keep
on your desk to give you, in an instant, de-
tailed knowledge about this and that com-
pany, which wbuld otherwise consume much
of your time to secure.
ONLY 50 CENTS
For instance, it will give you a complete
up-to-date list of the manufacturers and
jobbers who comprise the talking machine
industry, including invaluable data about
each concern, such as location of factories,
names of officers, location of branch offices,
trade names controlled, policy of marketing
product, etc., etc.
ONLY 50 CENTS
Also it will give you a full, up-to-date list
of the manufacturers who make any given
class of product, such as talking machines,
records, parts, accessories, store equipment,
etc.
ONLY 50 CENTS
This book contains the kind of data about
each concern which cannot be put into the
company's current advertising for lack of
space and which is nevertheless a kind of
data that is valuable from your standpoint.
ONLY 50 CENTS
This volume also contains a number of
pertinent articles on highly important topics
and much other material too extensive to
enumerate here in detail.
TKXARKANA, ARK., August 21.—The H. V. Beas-
ley Music Co., I l l East Broad street, this city,
Victor dealer, has evolved a simple and effective
plan of determining whether prospects are in-
terested in its line of instruments. A folder
with a tear-off return postal was mailed to all
persons listed as prospects. The text of the
folder was in the form of a questionnaire, asking
if the recipient were interested in a talking ma-
chine or records and to notify the concern
promptly of any change of address. The re-
sponse was good and from this the concern
revised its mailing list, with the result that
considerable time and money are now saved in
the useless mailing of literature to disinterested
persons.
The Ideal Talking Machine Mfg. Co. was re-
cently incorporated under the laws of the State
of Delaware, with a capital of $200,000. T. C.
At the Lake Placid Club, Essex County, N. Y.,
Gettell, Frederick W. Wilkins and Thomas W.
quite a big business is being done by the Club
Terry are the incorporators.
.
-
store in renting talking machines and records
Consult the universal Want Directory of at fifty cents a day. Pianolas and rolls are
The Review. In it advertisements are inserted also rented—a rather novel idea. The Lake
free of charge for men who desire positions Placid Club has from fifteen hundred to two
thousand guests during the Summer months.
of any kind.
.
HJWARI) IAM/V.V BUI"*
• ! • • • • • • • • •
H. V. Beasley Music Co. Evolves Effective Plan
for Keeping Mailing List Straight—Saves
Waste and Unnecessary Expense
IDEAL MFG. CO. INCORPORATES
1
j
DIRECTORS
KEEPS MAILING LIST UP TO DATE
A Picture From the Far North
habits and daily life. Mr. Flaherty reports that
the Grafonola proved so popular among the
Eskimos that he had his choice of valuable furs
on an exchange basis.
ii
ONLY 50 CENTS
It is the only book of its kind ever pub-
lished and is a volume which no enterprising
member of the industry can fairly afford to
do without. It has been produced by the
publishers of The Talking Machine World.
U S E T H I S
COUPON NOW
Send Cash, Stamps or Check
\
EDWARD LYMAN BILL, Inc..
373 Fourth Avc, New York City.
Gentlemen:
Please send me postage prepaid a copy of the
1922 edition of The Talking Machine World Trade
Directory, in payment for which I enclose 50 cents.
RENTS TALKING MACHINES
Name
Firm
Street
L
City and State.
Future scanning projects are planned by the International Arcade Museum Library (IAML).