Music Trade Review
Issue: 1922 Vol. 75 N. 8 - Page 42
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE MUSIC TRADE REVIEW
AUGUST 19,
1922
SOME EXHIBITORS A T T H E NATIONAL MERCHANDISE FAIR
INTRODUCES VICTROLA NO. I l l
Members of the Talking Machine Trade Take Advantage of Opportunity to Present Their Products
to the Consideration of Visiting Buyers Who Attended This Great Buying Mart
Handsome New Model Will Be Ready for the
Trade in October—List Price, $225
set, to be installed in the ordinary talking ma-
chine cabinet after the motor board has been
removed; the Plaza Music Co., 18 West Twen-
tieth street, New York, which had a display of
Banner records, Pal portable talking machines,
together with Jewel music rolls; Peerless Al-
bum Co., 638 Broadway, New York, which ex-
hibited talking machine record albums, photo-
graph albums and autograph albums; Cameo
Record Co., 102 West Thirty-eighth street, New
York, which demonstrated Cameo records, and
the Averill Mfg. Co., New York, which displayed
talking dolls equipped with small cylinder talking
machine records. These exhibits were the center
of much interest on the part of visiting buyers.
The Victor Talking Machine Co. has just an-
nounced a new type of instrument known as the
Victrola No. 111. This instrument, which is
shown in the accompanying illustration, embodies
The National Merchandise Fair, of which much
has been promised for several months past and
which has the backing of some of the big business
interests of city and country, opened at the
Grand Central Palace and the Seventy-first Regi-
ment Armory on Monday, August 7, with close
to 1,000 manufacturers and wholesalers exhibit-
ing their products for the benefit and convenience
of visiting buyers. The fair was launched with
the idea of enabling buyers from out of town to
inspect a great number of lines under one roof
and at a great saving of time and expense, and it
is estimated that at least 50,000 buyers will have
attended the fair before it closes, on August 26.
That the buyers are interested was quite evident
during the opening days, when representatives of
retail concerns from all sections of the country
registered at the fair.
Members of the talking machine trade par-
ticularly were quick to take advantage of the
opportunity to present their products to the visit-
ing buyers and a number of them had spaces.
They included the Brilliantone Steel Needle Co.,
347 Fifth avenue, New York, which displayed a full
line of needles of various sorts; Diamond Wood
Products Co., 25 West Forty-third street, New
York, miniature cabinet talking machines and
furniture; General Phonograph Corp., 25 West
Forty-fifth street, New York, which displayed
Okeh records and phonograph parts and sup-
plies; the Gold Seal Co., 105 West Fortieth street,
New York, which displayed and demonstrated
the Geer and Gold Seal record repeater; Harper
& Bros., Franklin square, New York, who in-
cluded a number of Bubble Books in their exhibit
of publications; La Valle Mfg. Co., New Haven,
Conn., Bobolink record books; Mermod & Co.,
874 Broadway, New York, who showed small
phonographs and parts, together with music
boxes; the Perfection Talking Machine Co., 228
Seventh avenue, New York, which displayed sev-
eral models of combination talking machines and
radio receivers, together with a radio receiving
FIRE DAMAGES FREEMAN CO.
Talking Machine Cabinets and Metal Accessories
Damaged and Destroyed
NASHVILLE, TENN., August 14.—The Freeman
Talking Machine Co., of this city, and another
concern in the same building were considerably
damaged by fire recently.
The fire was confined to the cabinet and fur-
nishing room, where the fire started, and where
many of the cabinets and metal parts of talk-
ing machines were either destroyed by lire or
ruined by water.
On the second floor was stored a lot of cypress
wood used in the manufacture of cabinets, which
was partially destroyed. The fire was the sec-
ond one in the same building in the last few
years. Damage to the two concerns was esti-
mated at $25,000. Partial insurance was carried
on the premises.
F. F. Christine, proprietor of the Strouds-
burg Music Co., Stroudsburg, Pa., recently ten-
dered a picnic to his employes at North Water
Gap. An elaborate dinner was one of the fea-
tures.
AN EDISON CONSOLE WINDOW DISPLAY FOR SEPTEMBER
The N e w Victrola N o .
Ill
all of the exclusive Victor mechanical features,
and one of the most important sales arguments
for this new Victrola is the fact that all exposed
parts are gold-plated.
At the present time the Victrola No. I l l is
manufactured in mahogany (red and English
brown) and walnut, but it is expected that the
various oak finishes will be ready in October,
during which month the initial distribution of the
new instrument will be made. The list price
of the Victrola No. I l l is $225 with a spring
motor and $265 with the electric motor.
BECOMES SWANSON DISTRIBUTOR
Munson & Rayner Corp. Secures Cali'orn'a Job-
bing Rights for Swanson Portable
Los ANGELES, CAL., August 12.—The Munson &
Rayner Corp., distributor of the Cheney phono-
graph for California, has secured the jobbing
rights for the same territory for the new Swan-
son portable phonograph. R. W. Moon, who
made this announcement and who is general
manager of the Swanson Co., has just returned
from his New York and Chicago offices and will
remain at the Los Angeles office for about ten
days, when he will return to the East.
John Steel, Victor artist, has been singing at
the Orpheum on Broadway. Arrangements were
nride by the Wiley B. Allen Co., Victor dealer,
whereby a Victrola was placed in the vestibule of
the Orpheum and Victor records by John Steel
played.
E s
HEALTH RECORDS REDUCED
The window display which Thomas A. Edi-
son, Inc., has prepared for use of Edison deal-
ers during the month of September is con-
centrated upon console models. An artistic
layout is provided of attractive posters which por-
tray each of the console models included in the
standard line, together with a pertinent descrip-
tion of each. In the center is a horizontal poster
devoted to the general idea of console models.
The drapery is of heavy velour.
The important announcement is made by
Health Builders, Inc., New York City, producers
of the Health Builders' record sets, consisting
of Walter Camp's "Daily Dozen" set to music,
that, effective September 1, the list price of
Health Builders will be reduced from $15 to $10.
42
THE MUSIC TRADE REVIEW
AUGUST 19,
1922
SOME EXHIBITORS A T T H E NATIONAL MERCHANDISE FAIR
INTRODUCES VICTROLA NO. I l l
Members of the Talking Machine Trade Take Advantage of Opportunity to Present Their Products
to the Consideration of Visiting Buyers Who Attended This Great Buying Mart
Handsome New Model Will Be Ready for the
Trade in October—List Price, $225
set, to be installed in the ordinary talking ma-
chine cabinet after the motor board has been
removed; the Plaza Music Co., 18 West Twen-
tieth street, New York, which had a display of
Banner records, Pal portable talking machines,
together with Jewel music rolls; Peerless Al-
bum Co., 638 Broadway, New York, which ex-
hibited talking machine record albums, photo-
graph albums and autograph albums; Cameo
Record Co., 102 West Thirty-eighth street, New
York, which demonstrated Cameo records, and
the Averill Mfg. Co., New York, which displayed
talking dolls equipped with small cylinder talking
machine records. These exhibits were the center
of much interest on the part of visiting buyers.
The Victor Talking Machine Co. has just an-
nounced a new type of instrument known as the
Victrola No. 111. This instrument, which is
shown in the accompanying illustration, embodies
The National Merchandise Fair, of which much
has been promised for several months past and
which has the backing of some of the big business
interests of city and country, opened at the
Grand Central Palace and the Seventy-first Regi-
ment Armory on Monday, August 7, with close
to 1,000 manufacturers and wholesalers exhibit-
ing their products for the benefit and convenience
of visiting buyers. The fair was launched with
the idea of enabling buyers from out of town to
inspect a great number of lines under one roof
and at a great saving of time and expense, and it
is estimated that at least 50,000 buyers will have
attended the fair before it closes, on August 26.
That the buyers are interested was quite evident
during the opening days, when representatives of
retail concerns from all sections of the country
registered at the fair.
Members of the talking machine trade par-
ticularly were quick to take advantage of the
opportunity to present their products to the visit-
ing buyers and a number of them had spaces.
They included the Brilliantone Steel Needle Co.,
347 Fifth avenue, New York, which displayed a full
line of needles of various sorts; Diamond Wood
Products Co., 25 West Forty-third street, New
York, miniature cabinet talking machines and
furniture; General Phonograph Corp., 25 West
Forty-fifth street, New York, which displayed
Okeh records and phonograph parts and sup-
plies; the Gold Seal Co., 105 West Fortieth street,
New York, which displayed and demonstrated
the Geer and Gold Seal record repeater; Harper
& Bros., Franklin square, New York, who in-
cluded a number of Bubble Books in their exhibit
of publications; La Valle Mfg. Co., New Haven,
Conn., Bobolink record books; Mermod & Co.,
874 Broadway, New York, who showed small
phonographs and parts, together with music
boxes; the Perfection Talking Machine Co., 228
Seventh avenue, New York, which displayed sev-
eral models of combination talking machines and
radio receivers, together with a radio receiving
FIRE DAMAGES FREEMAN CO.
Talking Machine Cabinets and Metal Accessories
Damaged and Destroyed
NASHVILLE, TENN., August 14.—The Freeman
Talking Machine Co., of this city, and another
concern in the same building were considerably
damaged by fire recently.
The fire was confined to the cabinet and fur-
nishing room, where the fire started, and where
many of the cabinets and metal parts of talk-
ing machines were either destroyed by lire or
ruined by water.
On the second floor was stored a lot of cypress
wood used in the manufacture of cabinets, which
was partially destroyed. The fire was the sec-
ond one in the same building in the last few
years. Damage to the two concerns was esti-
mated at $25,000. Partial insurance was carried
on the premises.
F. F. Christine, proprietor of the Strouds-
burg Music Co., Stroudsburg, Pa., recently ten-
dered a picnic to his employes at North Water
Gap. An elaborate dinner was one of the fea-
tures.
AN EDISON CONSOLE WINDOW DISPLAY FOR SEPTEMBER
The N e w Victrola N o .
Ill
all of the exclusive Victor mechanical features,
and one of the most important sales arguments
for this new Victrola is the fact that all exposed
parts are gold-plated.
At the present time the Victrola No. I l l is
manufactured in mahogany (red and English
brown) and walnut, but it is expected that the
various oak finishes will be ready in October,
during which month the initial distribution of the
new instrument will be made. The list price
of the Victrola No. I l l is $225 with a spring
motor and $265 with the electric motor.
BECOMES SWANSON DISTRIBUTOR
Munson & Rayner Corp. Secures Cali'orn'a Job-
bing Rights for Swanson Portable
Los ANGELES, CAL., August 12.—The Munson &
Rayner Corp., distributor of the Cheney phono-
graph for California, has secured the jobbing
rights for the same territory for the new Swan-
son portable phonograph. R. W. Moon, who
made this announcement and who is general
manager of the Swanson Co., has just returned
from his New York and Chicago offices and will
remain at the Los Angeles office for about ten
days, when he will return to the East.
John Steel, Victor artist, has been singing at
the Orpheum on Broadway. Arrangements were
nride by the Wiley B. Allen Co., Victor dealer,
whereby a Victrola was placed in the vestibule of
the Orpheum and Victor records by John Steel
played.
E s
HEALTH RECORDS REDUCED
The window display which Thomas A. Edi-
son, Inc., has prepared for use of Edison deal-
ers during the month of September is con-
centrated upon console models. An artistic
layout is provided of attractive posters which por-
tray each of the console models included in the
standard line, together with a pertinent descrip-
tion of each. In the center is a horizontal poster
devoted to the general idea of console models.
The drapery is of heavy velour.
The important announcement is made by
Health Builders, Inc., New York City, producers
of the Health Builders' record sets, consisting
of Walter Camp's "Daily Dozen" set to music,
that, effective September 1, the list price of
Health Builders will be reduced from $15 to $10.
Future scanning projects are planned by the International Arcade Museum Library (IAML).