Music Trade Review
Issue: 1922 Vol. 75 N. 26 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 23, 1922
THE MUSIC TRADE REVIEW
Overcoming the Post-Holiday
Lull
Henry S. Jewett, of the Wholesale Promotion Department of the Aeolian Co., Outlines Some Practical Plans Whereby
Business May Be Stimulated After January First Through Medium of Good Advertising and Energetic Sales-
manship—No Use Tying Crepe on Cash Register After Last Merry Christmas Sale is Made.
After the ringing of happy Christmas chimes
why settle into the gloom of a dead march?
Do dealers in musical instruments ever ask
themselves whether there's a real reason for
dance music for phonographs should be tre- only becomes alive to and grasps his oppor-
tunity.
mendous.
This market is very undeveloped, as is the Think of all those Winter parties which
promotion of piano rolls. I believe a series of would be livelier for your January releases.
Think of the Winter nights at home your mu-
sical merchandise would joyously pass.
Think of the timeliness of your product and
make your prospects realize the Winter appeal
of music.
Of course, there's no logic in trying to sell
ice to Esquimaux or cotton stockings to a
debutante, but there's every reason to hold the
Christmas advantage in sales of music mer-
chandise well into January instead of tying
crepe on the cash register the moment you've
rung the last Merry Christmas sale.
The Joys of
oAuld Lang Syne
^ e w cMusic
for ^ e w Years
A BETTER typ* of miuic for
XJL the piano. Songs and in'
•frumeDtal leLectiom played
with that true hand quality
which eliminates all the mo-
notony of the mechanical and
make* luteners >ay "Great!"
JOHN F. DITZELL RESIGNS
Manager of Music Salon of the Famous & Barr
Co., St. Louis, Mo., Announces Resignation
in February to Assistants at Staff Dinner
\ \ f H E N •hadowi fall and th« quirt
VV evening houn suggest r*v«fie*.
whnc pleasure come* to tn* fortunate
owner* of * mudc library of the
DUOART
ST. LOUIS, MO., December 18.—John F. Ditzell,
who has been manager of the Music Salon of
the Famous & Barr Co. since February, 1917,
has announced his resignation, to take effect
February 1. The announcement was made to
his assistants at a dinner he gave Monday night
at the Missouri Athletic Association. He has
several propositions under consideration, but it
REPLICA ROLLS
will probably be the middle of January before
on your ThuhArt fiar.ola JOT dancing, singing and listtning
he will be ready to announce his future plans.
DEALER'S NAME
DEALER'S NAME
When Mr. Ditzell took charge of the depart-
A N D ADDRESS HERE
AND ADDRESS HERE
ment only a few pianos and the Victrola were
handled. The business in 1916 had been less
than $100,000. Now it is over $750,000. He
New Year Ads Which Will Start the Ball Rolling
accepting the post-holiday sales slump without human-interest ads run between Christmas and secured, the agency for the Chickering, Ampico,
New Year's would do wonders in halting the Kranich & Bach, Estey, Kimball and other
more of a fight?
The Saturday before Christmas probably sales toboggan slide which many people now pianos and the Brunswick phonograph.
finds them at the top figure for 1922 and yet take for granted.
All the owners of Pianolas and phonographs
The Curtis-Proseus Co., San Jose, Cal., has
the day's sales on the Saturday before New
Year's show a doleful comparison if the after- are in the carnival mood of enjoyment during succeeded the Curtis & Henkle Talking Ma-
the holiday period and the possession of these chine Co. The concern has added the Hallet
Christmas dead season is taken for granted.
People's hearts don't stop beating altogether instruments promotes the demand if the dealer & Davis line of pianos and player-pianos.
with the pacing ,of the holidays and there's
much gift money to be spent between Christmas
and New Year's if merchants consider the op-
portunity.
Luxuries, which include musical instruments,
fine furniture and jewelry, can often be sold to
people who want to purchase something worthy
of the giver with their gift money.
A New York watch salesman told me he
sold more watches of high grade during the
two weeks following December 25 than he did
the two weeks previous.
One of the large department stores had its
most successful sale of fine mirrors between
Christmas and New Year's, probably because
mirrors of quality last for generations—much
fine furniture was sold the same week by this
UDWIG dealers are—they're selling more than their share.
store.
Why? Because they represent the only complete artistic line
of small pianos—grands, uprights, players and reproducing pianos,
In both these cases the dealers advertised
made under one name in one factory.
and went after the gift money business.
The jeweler might have pulled a blank if he
had advertised inferior watches or jewelry at
low prices and maybe these days would be poor
SMALL GRANDS, UPRIGHTS, PLAYERS
for featuring pots and pans, but certainly there
Though daintily small—this is the day of the small piano—they are Ludwig
is a luxury market the last week of December
Pianos in every particular—with the same old Ludwig 'cello-like tone, which
and through January.
has in no sense been sacrificed for size, either in quality or volume. Ludwig
Pianos once seen and heard by the piano-shopper are half sold. Prices may
Many persons could make their first pay-
surprise you. Write.
ment on a piano with gift money if they were
Grands Reproducing Pianos Uprights
Players
made to realize how much more a piano would
mean to them than a few perishable items for
which they might spend an equal sum.
Phonographs, too, come under the headings
Willow Avenue and 136th Street
New York
of long-lived luxuries and when it comes to
records the New Year's business for songs and
DUO-ART
REPLICA
ROLLS
IUOY other b«utlful record* Pidcrtwtlu. ih<
world'i toraacMt piaalat, kit* made «*
for the DUO-ART
Then—the Rutnoatein Melody in F. played b\
}o**{ Hofmann; ih* Huanomquc of Dvonk
*Ymptth«iic*Uy radved by Rudolph Gani, or
ch« aw«ni£ceat B*ethov«n TurkUh March
powerfully interpreted by Harold Bauer.
One after another, tha world** great pianbu
perform ai ihe will of the happy powctaon of
the DUO ART »od it. marretou* Ubnry of
roll* made by tbe world" • great pUaim who
r
Small Grands, Uprights, Players?
L
L U D W I G
Ludwig & Co.
DECEMBER 23, 1922
THE MUSIC TRADE REVIEW
Overcoming the Post-Holiday
Lull
Henry S. Jewett, of the Wholesale Promotion Department of the Aeolian Co., Outlines Some Practical Plans Whereby
Business May Be Stimulated After January First Through Medium of Good Advertising and Energetic Sales-
manship—No Use Tying Crepe on Cash Register After Last Merry Christmas Sale is Made.
After the ringing of happy Christmas chimes
why settle into the gloom of a dead march?
Do dealers in musical instruments ever ask
themselves whether there's a real reason for
dance music for phonographs should be tre- only becomes alive to and grasps his oppor-
tunity.
mendous.
This market is very undeveloped, as is the Think of all those Winter parties which
promotion of piano rolls. I believe a series of would be livelier for your January releases.
Think of the Winter nights at home your mu-
sical merchandise would joyously pass.
Think of the timeliness of your product and
make your prospects realize the Winter appeal
of music.
Of course, there's no logic in trying to sell
ice to Esquimaux or cotton stockings to a
debutante, but there's every reason to hold the
Christmas advantage in sales of music mer-
chandise well into January instead of tying
crepe on the cash register the moment you've
rung the last Merry Christmas sale.
The Joys of
oAuld Lang Syne
^ e w cMusic
for ^ e w Years
A BETTER typ* of miuic for
XJL the piano. Songs and in'
•frumeDtal leLectiom played
with that true hand quality
which eliminates all the mo-
notony of the mechanical and
make* luteners >ay "Great!"
JOHN F. DITZELL RESIGNS
Manager of Music Salon of the Famous & Barr
Co., St. Louis, Mo., Announces Resignation
in February to Assistants at Staff Dinner
\ \ f H E N •hadowi fall and th« quirt
VV evening houn suggest r*v«fie*.
whnc pleasure come* to tn* fortunate
owner* of * mudc library of the
DUOART
ST. LOUIS, MO., December 18.—John F. Ditzell,
who has been manager of the Music Salon of
the Famous & Barr Co. since February, 1917,
has announced his resignation, to take effect
February 1. The announcement was made to
his assistants at a dinner he gave Monday night
at the Missouri Athletic Association. He has
several propositions under consideration, but it
REPLICA ROLLS
will probably be the middle of January before
on your ThuhArt fiar.ola JOT dancing, singing and listtning
he will be ready to announce his future plans.
DEALER'S NAME
DEALER'S NAME
When Mr. Ditzell took charge of the depart-
A N D ADDRESS HERE
AND ADDRESS HERE
ment only a few pianos and the Victrola were
handled. The business in 1916 had been less
than $100,000. Now it is over $750,000. He
New Year Ads Which Will Start the Ball Rolling
accepting the post-holiday sales slump without human-interest ads run between Christmas and secured, the agency for the Chickering, Ampico,
New Year's would do wonders in halting the Kranich & Bach, Estey, Kimball and other
more of a fight?
The Saturday before Christmas probably sales toboggan slide which many people now pianos and the Brunswick phonograph.
finds them at the top figure for 1922 and yet take for granted.
All the owners of Pianolas and phonographs
The Curtis-Proseus Co., San Jose, Cal., has
the day's sales on the Saturday before New
Year's show a doleful comparison if the after- are in the carnival mood of enjoyment during succeeded the Curtis & Henkle Talking Ma-
the holiday period and the possession of these chine Co. The concern has added the Hallet
Christmas dead season is taken for granted.
People's hearts don't stop beating altogether instruments promotes the demand if the dealer & Davis line of pianos and player-pianos.
with the pacing ,of the holidays and there's
much gift money to be spent between Christmas
and New Year's if merchants consider the op-
portunity.
Luxuries, which include musical instruments,
fine furniture and jewelry, can often be sold to
people who want to purchase something worthy
of the giver with their gift money.
A New York watch salesman told me he
sold more watches of high grade during the
two weeks following December 25 than he did
the two weeks previous.
One of the large department stores had its
most successful sale of fine mirrors between
Christmas and New Year's, probably because
mirrors of quality last for generations—much
fine furniture was sold the same week by this
UDWIG dealers are—they're selling more than their share.
store.
Why? Because they represent the only complete artistic line
of small pianos—grands, uprights, players and reproducing pianos,
In both these cases the dealers advertised
made under one name in one factory.
and went after the gift money business.
The jeweler might have pulled a blank if he
had advertised inferior watches or jewelry at
low prices and maybe these days would be poor
SMALL GRANDS, UPRIGHTS, PLAYERS
for featuring pots and pans, but certainly there
Though daintily small—this is the day of the small piano—they are Ludwig
is a luxury market the last week of December
Pianos in every particular—with the same old Ludwig 'cello-like tone, which
and through January.
has in no sense been sacrificed for size, either in quality or volume. Ludwig
Pianos once seen and heard by the piano-shopper are half sold. Prices may
Many persons could make their first pay-
surprise you. Write.
ment on a piano with gift money if they were
Grands Reproducing Pianos Uprights
Players
made to realize how much more a piano would
mean to them than a few perishable items for
which they might spend an equal sum.
Phonographs, too, come under the headings
Willow Avenue and 136th Street
New York
of long-lived luxuries and when it comes to
records the New Year's business for songs and
DUO-ART
REPLICA
ROLLS
IUOY other b«utlful record* Pidcrtwtlu. ih<
world'i toraacMt piaalat, kit* made «*
for the DUO-ART
Then—the Rutnoatein Melody in F. played b\
}o**{ Hofmann; ih* Huanomquc of Dvonk
*Ymptth«iic*Uy radved by Rudolph Gani, or
ch« aw«ni£ceat B*ethov«n TurkUh March
powerfully interpreted by Harold Bauer.
One after another, tha world** great pianbu
perform ai ihe will of the happy powctaon of
the DUO ART »od it. marretou* Ubnry of
roll* made by tbe world" • great pUaim who
r
Small Grands, Uprights, Players?
L
L U D W I G
Ludwig & Co.
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