Music Trade Review
Issue: 1922 Vol. 75 N. 23 - Page 39
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 2, 1922
THE
HANDSOME NEW STORE IN CHICAGO
MUSIC
TRADE
REVIEW
VICTOR HOLIDAY DEALER PUBLICITY
W. P . Krause Holds Formal Opening of New Artistic Folders, Illustrating Machines, Listing
Christmas Records and Other Special Pub-
Quarters at 4611 Lincoln Avenue, That City,
licity Matter Sent to Dealers
Where He Handles the Vocalion Line
CHICAGO, III., November 27.—W. P. Krause, who
has been in the music trade in this city since
Krause's Handsome New Establishment
1911 and has met with much success, recently
held the formal opening of his attractive new
phonograph and musical instrument store at
4611 Lincoln avenue, where he has an entire
two-story building, twenty-five feet wide and
sixty-eight feet deep, devoted to his rapidly
growing business.
As the accompanying illustration shows the
front of the building is most attractive in every
particular and Mr. Krause has taken advantage
of the fact that there is considerable open space
at the side to have painted on the wall a large
and attractive Vocalion sign, he being an ex-
clusive Vocalion dealer.
The store is located in one of the better resi-
dential sections of Chicago and caters to a
very substantial neighborhood trade.
39
BRAND NEW
A lot of very effective and artistic Christmas
holiday material has just been sent out by the
Victor Co. to its dealers which, if properly
handled, should be resultful in developing holi-
day trade. One of the most artistic is a litho-
graphed folder in several colors which contains
illustrations not only of the most popular styles
of Victrolas, but also pictures of the leading
Victor artists and a stimulative talk on music.
This is accompanied, by a quality envelope to
enclose the folder, which is designed to be sent
out with a carefully prepared sealed letter. An-
other folder is devoted to a list of Victor rec-
ords best suited for the holiday season. There
are also suggestions for three separate and
distinctive window displays embodied in a four-
page folder which show the best and most
effective ways of using the material for window
decoration which the Victor Co. is providing.
Two large posters have also been sent out,
one suitable for window use and the other for
use in the store, both of which contain the
selected list of Christmas records.
Dealers are fortunate in being able to secure
such a comprehensive array of high-class holi-
day material—it simplifies their problems of
window and store display and enables them to
get in close touch with prospects.
TyVLKING
WOFLLD
TR/ADB
DIRECTORS
TOWARD LYMAN' KUlfS
?>77> FOUKTII AVHNUE
Nl^W'YQRK
Here is the handbook of the talking machine
industry for which you have long been
waiting. It is a directory you can keep
on your desk to give you, in an instant, de-
tailed knowledge about this and that com-
pany, which would otherwise consume much
of your time to secure.
EDISON TONE TESTS IN FULL SWING
ONLY 50 CENTS
Dealers Appreciative of the Splendid Results
Accomplished in a Sales Way by Edison
Tone Tests—Expect Banner Season
The New Edison Tone Test season of 1922 3
is now in full swing and all reports that have
come in thus far to the Edison Laboratories
indicate it will be a banner season. A very
large number of letters has been received from
Edison dealers located in every part of the
country. These letters constitute a very en-
thusiastic and potent testimonial to the Edison
artists now on Tone Test tour and to the mer-
chandising value of the Tone Test to the Edison
dealers, from the standpoint of immediately in-
creasing the sale of instruments and Re-crea-
tions. These letters also evidence the fact that
HAS>TTRACTIVEJ)ISPLAY ROOMS
the Tone Tests are as popular as ever with
Gibson & Snow, of Syracuse, Proud of New the music-loving public, as in every case the
attendance has been large, both from the stand-
Equipment—Sonora Demand Reported
point of the seating capacity of the concert
SYRACUSE, N. Y., November 27.—Gibson & Snow, halls in which the tests have been given and
wholesalers of the Sonora phonograph in this the respective population of each city in which
city, have just recently completed one of the a test has been given. The attendance has
most attractive display rooms for the Sonora ranged from a minimum of five hundred up to
line yet installed by any Sonora jobber any- several thousand and the averaging over one
where. A large space on the third floor was thousand.
partitioned off from the rest of the building
and modern equipment and fixtures were in-
stalled which show off Sonora models in a
Realizing the necessity of salesmen and sales-
highly attractive manner. C. B. Malcomb, gen-
eral manager, is responsible for this new addi- women to be familiar with the record releases
tion to the wholesale plant and is very much each month as soon after the supplements are
received by dealers as possible so that they can
pleased with the compliments bestowed by deal-
ers who have visited these new quarters. "Busi- intelligently make sales, the Victor Talking Ma-
ness for the past two months has been nothing chine Co. has sent out letters to dealers urging
short of phenomenal," said Mr. Malcomb, "for at that every member of the sales staff be com-
the present time we have on our books many pelled to study the supplements.
unfilled orders for Sonora phonographs and from
all indications there will be a shortage during
the holiday season greater than that of last
year. However, new shipments are coming in
NEW BEDFORD, MASS., November 25.—Smith &
and every effort is going to be made to take Geary, 118 Kempton street, this city, are the
care of our dealers as far as possible.
latest addition to the music firms here. Mr.
Geary, a member of the firm, was for many
years associated with the local Steinert store
G. B. POWELL JOINS MARTIN BROS.
and is widely experienced in the merchandising
SPRINGFIELD, MO., November 27.—G. B. Powell, of musical instruments. The concern handles
formerly of New Orleans and for years affili- Sonora phonographs, Vocalion records, pianos
ated with the talking machine industry, both in and musical instruments.
the wholesale and retail fields, has taken charge
The Music Shop is the latest addition to the
of the phonograph department of Martin Bros.
music stores of Helena, Ark.
Piano Co.
For instance, it will give you a complete
up-to-date list of the manufacturers and
jobbers who comprise the talking machine
industry, including invaluable data about
each concern, such as location of factories,
names of officers, location of branch offices,
trade names controlled, policy of marketing
product, etc., etc.
ONLY 50 GENTS
Also it will give you a full, up-to-date list
of the manufacturers who make any given
class of product, such as talking machines,
records, parts, accessories, store equipment,
etc.
ONLY 50 CENTS
This book contains the kind of data about
each concern which cannot be put into the
company's current advertising for lack of
space and which is nevertheless a kind of
data that is valuable from your standpoint.
ONLY 50 CENTS
This volume also contains a number of
pertinent articles on highly important topics
and much other material too extensive to
enumerate here in detail.
ONLY 50 CENTS
ASKS THAT SUPPLEMENTS BE READ
It is the only book of its kind ever pub-
lished and is a volume which no enterprising
member of the industry can fairly afford to
do without. It has been produced by the
publishers of The Talking Machine World.
USE
T H I S
COUPON NOW
SMITH & GEARY OPEN STORE
Send Cash, Stamps or Check
\
EDWARD LYMAN BILL, Inc..
373 Fourth Ave., New York City.
Gentlemen:
Please send me postage prepaid a copy of the
1922 edition of The Talking Machine World Trade
Directory, in payment for which I enclose SO cents.
Name
Firm
Street
L
City and Stmte.
DECEMBER 2, 1922
THE
HANDSOME NEW STORE IN CHICAGO
MUSIC
TRADE
REVIEW
VICTOR HOLIDAY DEALER PUBLICITY
W. P . Krause Holds Formal Opening of New Artistic Folders, Illustrating Machines, Listing
Christmas Records and Other Special Pub-
Quarters at 4611 Lincoln Avenue, That City,
licity Matter Sent to Dealers
Where He Handles the Vocalion Line
CHICAGO, III., November 27.—W. P. Krause, who
has been in the music trade in this city since
Krause's Handsome New Establishment
1911 and has met with much success, recently
held the formal opening of his attractive new
phonograph and musical instrument store at
4611 Lincoln avenue, where he has an entire
two-story building, twenty-five feet wide and
sixty-eight feet deep, devoted to his rapidly
growing business.
As the accompanying illustration shows the
front of the building is most attractive in every
particular and Mr. Krause has taken advantage
of the fact that there is considerable open space
at the side to have painted on the wall a large
and attractive Vocalion sign, he being an ex-
clusive Vocalion dealer.
The store is located in one of the better resi-
dential sections of Chicago and caters to a
very substantial neighborhood trade.
39
BRAND NEW
A lot of very effective and artistic Christmas
holiday material has just been sent out by the
Victor Co. to its dealers which, if properly
handled, should be resultful in developing holi-
day trade. One of the most artistic is a litho-
graphed folder in several colors which contains
illustrations not only of the most popular styles
of Victrolas, but also pictures of the leading
Victor artists and a stimulative talk on music.
This is accompanied, by a quality envelope to
enclose the folder, which is designed to be sent
out with a carefully prepared sealed letter. An-
other folder is devoted to a list of Victor rec-
ords best suited for the holiday season. There
are also suggestions for three separate and
distinctive window displays embodied in a four-
page folder which show the best and most
effective ways of using the material for window
decoration which the Victor Co. is providing.
Two large posters have also been sent out,
one suitable for window use and the other for
use in the store, both of which contain the
selected list of Christmas records.
Dealers are fortunate in being able to secure
such a comprehensive array of high-class holi-
day material—it simplifies their problems of
window and store display and enables them to
get in close touch with prospects.
TyVLKING
WOFLLD
TR/ADB
DIRECTORS
TOWARD LYMAN' KUlfS
?>77> FOUKTII AVHNUE
Nl^W'YQRK
Here is the handbook of the talking machine
industry for which you have long been
waiting. It is a directory you can keep
on your desk to give you, in an instant, de-
tailed knowledge about this and that com-
pany, which would otherwise consume much
of your time to secure.
EDISON TONE TESTS IN FULL SWING
ONLY 50 CENTS
Dealers Appreciative of the Splendid Results
Accomplished in a Sales Way by Edison
Tone Tests—Expect Banner Season
The New Edison Tone Test season of 1922 3
is now in full swing and all reports that have
come in thus far to the Edison Laboratories
indicate it will be a banner season. A very
large number of letters has been received from
Edison dealers located in every part of the
country. These letters constitute a very en-
thusiastic and potent testimonial to the Edison
artists now on Tone Test tour and to the mer-
chandising value of the Tone Test to the Edison
dealers, from the standpoint of immediately in-
creasing the sale of instruments and Re-crea-
tions. These letters also evidence the fact that
HAS>TTRACTIVEJ)ISPLAY ROOMS
the Tone Tests are as popular as ever with
Gibson & Snow, of Syracuse, Proud of New the music-loving public, as in every case the
attendance has been large, both from the stand-
Equipment—Sonora Demand Reported
point of the seating capacity of the concert
SYRACUSE, N. Y., November 27.—Gibson & Snow, halls in which the tests have been given and
wholesalers of the Sonora phonograph in this the respective population of each city in which
city, have just recently completed one of the a test has been given. The attendance has
most attractive display rooms for the Sonora ranged from a minimum of five hundred up to
line yet installed by any Sonora jobber any- several thousand and the averaging over one
where. A large space on the third floor was thousand.
partitioned off from the rest of the building
and modern equipment and fixtures were in-
stalled which show off Sonora models in a
Realizing the necessity of salesmen and sales-
highly attractive manner. C. B. Malcomb, gen-
eral manager, is responsible for this new addi- women to be familiar with the record releases
tion to the wholesale plant and is very much each month as soon after the supplements are
received by dealers as possible so that they can
pleased with the compliments bestowed by deal-
ers who have visited these new quarters. "Busi- intelligently make sales, the Victor Talking Ma-
ness for the past two months has been nothing chine Co. has sent out letters to dealers urging
short of phenomenal," said Mr. Malcomb, "for at that every member of the sales staff be com-
the present time we have on our books many pelled to study the supplements.
unfilled orders for Sonora phonographs and from
all indications there will be a shortage during
the holiday season greater than that of last
year. However, new shipments are coming in
NEW BEDFORD, MASS., November 25.—Smith &
and every effort is going to be made to take Geary, 118 Kempton street, this city, are the
care of our dealers as far as possible.
latest addition to the music firms here. Mr.
Geary, a member of the firm, was for many
years associated with the local Steinert store
G. B. POWELL JOINS MARTIN BROS.
and is widely experienced in the merchandising
SPRINGFIELD, MO., November 27.—G. B. Powell, of musical instruments. The concern handles
formerly of New Orleans and for years affili- Sonora phonographs, Vocalion records, pianos
ated with the talking machine industry, both in and musical instruments.
the wholesale and retail fields, has taken charge
The Music Shop is the latest addition to the
of the phonograph department of Martin Bros.
music stores of Helena, Ark.
Piano Co.
For instance, it will give you a complete
up-to-date list of the manufacturers and
jobbers who comprise the talking machine
industry, including invaluable data about
each concern, such as location of factories,
names of officers, location of branch offices,
trade names controlled, policy of marketing
product, etc., etc.
ONLY 50 GENTS
Also it will give you a full, up-to-date list
of the manufacturers who make any given
class of product, such as talking machines,
records, parts, accessories, store equipment,
etc.
ONLY 50 CENTS
This book contains the kind of data about
each concern which cannot be put into the
company's current advertising for lack of
space and which is nevertheless a kind of
data that is valuable from your standpoint.
ONLY 50 CENTS
This volume also contains a number of
pertinent articles on highly important topics
and much other material too extensive to
enumerate here in detail.
ONLY 50 CENTS
ASKS THAT SUPPLEMENTS BE READ
It is the only book of its kind ever pub-
lished and is a volume which no enterprising
member of the industry can fairly afford to
do without. It has been produced by the
publishers of The Talking Machine World.
USE
T H I S
COUPON NOW
SMITH & GEARY OPEN STORE
Send Cash, Stamps or Check
\
EDWARD LYMAN BILL, Inc..
373 Fourth Ave., New York City.
Gentlemen:
Please send me postage prepaid a copy of the
1922 edition of The Talking Machine World Trade
Directory, in payment for which I enclose SO cents.
Name
Firm
Street
L
City and Stmte.
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