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THE MUSIC TRADE REVIEW
NOVEMBER 25, 1922
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FOTOPLAYER FOR AUTO SHOWROOM
DENIES PURCHASE TALK
PEERLESS ACTION EXPLAINED
Latest Product of the American Photo Player
Co. Is Installed in the Artistic Cadillac Auto
Showroom in San Francisco, Cal.
Arthur Friestedt, President of U. S. Music Co.,
Denies Report That This Concern Has Been
Purchased or Absorbed by Other Interests
Booklet Issued by Peerless Pneumatic Action
Co. Also Tells About Vacuum Piano Action
Regulation and Operation of That Pneumatic
System—Important Announcement to Come
SAN FRANCISCO, CAL., November 18.—The re-
cent installation of a Fotoplayer pit pipe organ
in the handsome Cadillac automobile showroom
in this city marks a new use for the products
made by the American Photo Player Co. This
wareroom is conceded to be the finest auto-
motive showroom in the world and the installa-
CHICAGO, I I I . , November 20.—Arthur Friestedt,
president of the U. S. Music Co., has written
the following open letter to the trade regarding
rumors which he says are current:
"Despite the fact that we made our position
clear in a two-page letter to the trade on March
31 last, false rumors are still in circulation
purporting our consolidation with or absorption
by another manufacturer of player music rolls.
Such tales are spurious—they are without foun-
dation and an emphatic denial is the only an-
swer we can make to them.
"Obviously, this is propaganda, and while it
is nothing short of a tribute to the strength
and success of the U. S. roll proposition, such
stories sound sufficiently plausible to create
alarm among dealers who are not aware of the
facts.
"The position of the United States Music Co.
is unique in the roll field. While we have been
active for almost a score of years and own and
operate our plant, free of incumbrance of any
kind, we have the advantage, by virtue of having
our capital stock in the possession of everyone
associated in our management, of being able
to offer the utmost in service and value.
"Our policy is not predatory—we have no
designs upon our competitors. We have not
purchased the business of any roll manufacturer,
nor are we responsible for the demise of a com-
petitor. We pursue constructive methods—not
destructive ones, and while our trade is the
largest in our history, we have no ambition to
do all of the roll business, nor will we be a
party to any scheme to monopolize it.
"We do not practice intimidation—we are not
afraid of competition. We do not believe deal-
ers can be bullied into buying what they do
not want by threats of being denied what they
do want. When the market ceases to be an
open one trade development will be arrested.
"Our patronage is solicited solely on the
superior quality of U. S. rolls and the greater
benefits that accrue through their use.
"We are successfully proving that we can
make the biggest and best player roll in the
world and retail it at $1. In addition to this,
we are unqualifiedly demonstrating that the
same $1 U. S. roll can be sold for 80 cents on
the U. S. Exchange plan by reason of the vastly
accelerated turnover that is accomplished
through putting a trade-in value on passe rolls
and converting 'silent players' into advertising
mediums to stimulate interest in new players.
I would again assure this trade that we cannot
be bought out—nor fought out!"
Fotoplayer in Cadillac Showroom
tion of this handsome instrument lends added
dignity and beauty to it. The Cadillac show-
room is unique in many respects, having the
appearance of a room in a mansion rather
than that of a business house. Period furni-
ture, artistically placed, gives the room a touch
of home which is further accentuated by the
organ in the rear and winding stairs leading
to a gallery.
The Fotoplayer pit pipe organ is the latest
addition to the products manufactured by the
American Photo Player Co. This instrument
has been designed especially for rendering the
musical accompaniment to dancing in hotels,
resorts and also in private ballrooms. This
organ is of the high standard which character-
izes the other products made by the company
and officials predict great popularity for it.
An exceptionally fine tribute to the qualities
of the Baldwin piano has been received by the
Baldwin Piano Co. in the form of a letter from
Senor E. Lopez Mindreau, the great Peruvian
pianist, who recently returned to his native
country after studying under some of the great-
est masters in Europe.
S CO.
Cinoinn
The booklet which the Peerless Pneumatic
Action Co., 469 East 133rd street, New York,
issued the first of this month is receiving a very
wide distribution and is being used to material
advantage by a large number of dealers and
technicians throughout the country owing to
the valuable information which is contained
therein.
Besides containing a diagramatic explanation
of the simple construction of the Peerless player
action it explains thoroughly the vacuum piano
action regulation and the operation of the pneu-
matic system. These three topics serve as an
introduction to that which follows and they
are very clearly and comprehensively explained
so that even the layman can grasp their mean-
ing. Following these topics the various divi-
sions of the Peerless player action are taken
up, including the pneumatic stacks or wind-
chests, the valve, the bottom action, the motor
governor and its regulation, the five-point
motor, gate box, automatic tracking device,
transposing device, transmission, soloist pneu-
matics, striking finger and complete instructions
on installation.
Aside from the many unique features which
have enabled this company to produce, accord-
ing to their slogan, an action "Simplified to the
Point of Perfection," there is one which is
particularly advantageous from the tuner's and
repairman's standpoint. This is the method of
tilting the spool box forward when it becomes
necessary to regulate or tune a piano, thereby
eliminating the necessity of removing the player
action from the piano. The various features
dwelt upon in the text are profusely illustrated
by half-tones and sectional views so that the
cuts alone offer a splendid explanation of the
mechanism.
The Peerless Pneumatic Action Co. is now
manufacturing one model, but within a short
time will have an important announcement to
inake to the trade which will be of interest to
both manufacturers and dealers all over the
country.
GRINNELL BROS^OPEN BRANCH
A music store at Hudson, Mich., owned and
operated by George English, has been pur-
chased by Grinnell Bros., of Detroit. Mr. Eng-
lish has been retained as manager and the
store will be under the supervision of J. F.
Miller, who has charge of the Grinnell branches
at Adrian and Hillsdale.
P I A TN O S
AWD
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