Music Trade Review
Issue: 1922 Vol. 75 N. 22 - Page 70
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
64
THE MUSIC TRADE REVIEW
NOVEMBER 25, 1922
"UP SHE GOES 5 ' HAS AUSPICIOUS OPENING IN NEW YORK
FEATURING "MV BUDDY"
William A. Brady's First Attempt at Musical Comedy Well Received—Joseph McCarthy and
Harry Tierney Collaborate on the Score, Which Is Being Published by Leo Feist, Inc.
Kresge Store in Newark Arranges Artistic Dis-
play of Remick Hit
With the opening of the new musical show,
"Up She Goes," in the Playhouse, New York
City, William A. Brady produced his first musi-
cal comedy. This production is a musical ver-
sion) of Frank Craven's comedy, "Too Many
Cooks." The lyrics are by Joseph McCarthy
and the music is by Harry Tierney, both of
musical comedy fame. There is an excellent and
well-selected company, which includes Richard
("Skeets") Gallagher, Donald Brian, Gloria
Foy and others.
Practically every paper in New York City
in their reviews gave the new offering a par-
ticularly enthusiastic send-off. The New York
Sun says: "A spontaneous, breezy and tuneful
Jerome H. Remick & Co. are exploiting their
song success, "My Buddy," in conjunction with
the exhibition of the photoplay "Skin Deep."
show and is well worth a trip. Its only short-
coming is the loss of some of the humor of
the original—which loss is probably not missed
so much when Harry Tierney can supply good
tunes to take its place. A superabundance of gay,
lilting tunes composed by Harry Tierney, who
furnished the music for 'Irene,' are at hand."
The Mail, World, Globe, Herald, Times and
Tribune and other papers are equally favorable
in their comments.
The songs which are mentioned as coming
popular successes are "Journey's End," "Lady
Luck," "Nearing the Day," "Ty-up," "Let's
Kiss" and "Settle Down and Travel." Leo
Feist, Jnc, is the publisher.
NEW SAXOPHONE RELEASES
FEATURING ORCHESTRATIONS
Shapiro, Bernstein & Co., Inc., recently re-
leased a new folio carrying ten popular pieces
for the saxophone. It is known as the "Gem
Saxophone Folio No. 1." The numbers include
those most popular in the Shapiro, Bernstein
catalog for the past season. A very active sale
for this new publication has already been
created.
The house of Carl Fischer is carrying on a
special campaign among sheet music dealers
exploiting the sale of its orchestrations. The
drive is made on nine selected numbers and
where the orchestra leaders purchase through
the retailer the entire list a special discount is
allowed and a smaller discount on sets of five.
The offer is made for both large and small
orchestras.
MISS BERNSTEIN MARRIES
Elaine Bernstein, daughter of Louis Bern-
stein, head of the music publishing firm of
Shapiro, Bernstein & Co., Inc., was married to
Eugene Bohn on the evening of November 16
at the home of her parents, 495 West End
avenue, New York City.
Joe Mittenthal, Inc., recently published a song
entitled "To Have and to Hold," which is being
exploited in conjunction with the Paramount
release of the same name. In addition, in fox-
trot form, it is to be given other publicity.
A VISITOR FR0Mj>AN FRANCISCO
A visitor to New York this week was Neill
C. Wilson, advertising manager for Sherman,
Clay & Co., San Francisco, who announced that
he was collecting some excellent material for
use in connection with the advertising campaign
his company is carrying on in the various Coast
cities where it has branches.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Remick Hit Displayed at Kresge Store
Dealers in the towns where the picture is being
shown are giving special co-operation to the
publishers on this number. Many have given
it full window displays and otherwise have
linked up with the picture's exhibition.
Recently the S. S. Kresge store, Newark,
N. J., had a special showing of "My Buddy"
during the run of "Skin Deep" at the Branford
Theatre, that city. The display not only showed
off the title pages of "My Buddy" to advantage,
but also announced the showing of the picture
at the Branford Theatre.
(SO I GIVE YOU MINE)
77/ze/ne
^sonc/ zz>se<£
RODOLPH VALENTINO'S Z
A PARAMOUNT PICTURE
Strenct Theatr
64
THE MUSIC TRADE REVIEW
NOVEMBER 25, 1922
"UP SHE GOES 5 ' HAS AUSPICIOUS OPENING IN NEW YORK
FEATURING "MV BUDDY"
William A. Brady's First Attempt at Musical Comedy Well Received—Joseph McCarthy and
Harry Tierney Collaborate on the Score, Which Is Being Published by Leo Feist, Inc.
Kresge Store in Newark Arranges Artistic Dis-
play of Remick Hit
With the opening of the new musical show,
"Up She Goes," in the Playhouse, New York
City, William A. Brady produced his first musi-
cal comedy. This production is a musical ver-
sion) of Frank Craven's comedy, "Too Many
Cooks." The lyrics are by Joseph McCarthy
and the music is by Harry Tierney, both of
musical comedy fame. There is an excellent and
well-selected company, which includes Richard
("Skeets") Gallagher, Donald Brian, Gloria
Foy and others.
Practically every paper in New York City
in their reviews gave the new offering a par-
ticularly enthusiastic send-off. The New York
Sun says: "A spontaneous, breezy and tuneful
Jerome H. Remick & Co. are exploiting their
song success, "My Buddy," in conjunction with
the exhibition of the photoplay "Skin Deep."
show and is well worth a trip. Its only short-
coming is the loss of some of the humor of
the original—which loss is probably not missed
so much when Harry Tierney can supply good
tunes to take its place. A superabundance of gay,
lilting tunes composed by Harry Tierney, who
furnished the music for 'Irene,' are at hand."
The Mail, World, Globe, Herald, Times and
Tribune and other papers are equally favorable
in their comments.
The songs which are mentioned as coming
popular successes are "Journey's End," "Lady
Luck," "Nearing the Day," "Ty-up," "Let's
Kiss" and "Settle Down and Travel." Leo
Feist, Jnc, is the publisher.
NEW SAXOPHONE RELEASES
FEATURING ORCHESTRATIONS
Shapiro, Bernstein & Co., Inc., recently re-
leased a new folio carrying ten popular pieces
for the saxophone. It is known as the "Gem
Saxophone Folio No. 1." The numbers include
those most popular in the Shapiro, Bernstein
catalog for the past season. A very active sale
for this new publication has already been
created.
The house of Carl Fischer is carrying on a
special campaign among sheet music dealers
exploiting the sale of its orchestrations. The
drive is made on nine selected numbers and
where the orchestra leaders purchase through
the retailer the entire list a special discount is
allowed and a smaller discount on sets of five.
The offer is made for both large and small
orchestras.
MISS BERNSTEIN MARRIES
Elaine Bernstein, daughter of Louis Bern-
stein, head of the music publishing firm of
Shapiro, Bernstein & Co., Inc., was married to
Eugene Bohn on the evening of November 16
at the home of her parents, 495 West End
avenue, New York City.
Joe Mittenthal, Inc., recently published a song
entitled "To Have and to Hold," which is being
exploited in conjunction with the Paramount
release of the same name. In addition, in fox-
trot form, it is to be given other publicity.
A VISITOR FR0Mj>AN FRANCISCO
A visitor to New York this week was Neill
C. Wilson, advertising manager for Sherman,
Clay & Co., San Francisco, who announced that
he was collecting some excellent material for
use in connection with the advertising campaign
his company is carrying on in the various Coast
cities where it has branches.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Remick Hit Displayed at Kresge Store
Dealers in the towns where the picture is being
shown are giving special co-operation to the
publishers on this number. Many have given
it full window displays and otherwise have
linked up with the picture's exhibition.
Recently the S. S. Kresge store, Newark,
N. J., had a special showing of "My Buddy"
during the run of "Skin Deep" at the Branford
Theatre, that city. The display not only showed
off the title pages of "My Buddy" to advantage,
but also announced the showing of the picture
at the Branford Theatre.
(SO I GIVE YOU MINE)
77/ze/ne
^sonc/ zz>se<£
RODOLPH VALENTINO'S Z
A PARAMOUNT PICTURE
Strenct Theatr
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