Music Trade Review
Issue: 1922 Vol. 75 N. 20 - Page 40
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
THE MUSIC TRADE REVIEW
all mud-dldd
up when ev — e r
I
NOVEMBER 11, 1922
at - tempt
HEAR IT NOW!
to two each day and this was the means of
making
this dealer's establishment the rendez-
{Continued from page 39)
vous during these hours for the young lovers
can do his best to attract more and more people of popular music. It was an advertisement for
to his store, to care for these purchasers who the store. It was found that the more legitimate
practically are to-day uncatered to. The dealers shoppers naturally selected other hours for their
will not be able to satisfy the millions, but it wants, so that any sales consummated in the
is more than possible that thousands of new noon hours were additions to the day's business.
This and other ideas can be used and, mayhap,
customers can be attracted. Window displays
are one manner of attracting customers and some of the thousands, if not the millions, can
other schemes must be worked out because the be induced to visit the legitimate sheet music
field is fertile and means thousands of sales establishments.
from what can be termed to-day unlooked-for
sources. This will not wholly answer; thought
OVATION FOR McCORMACK
and consideration should be given the problem
and other schemes arranged to attract more Recital by Famous Irish Tenor at New York
and more people into sheet music retail estab-
Hippodrome an Enthusiastic Success
lishments.
The host of friends and admirers of John Mc-
Some time ago there appeared in these col-
umns a plan which has been found very prof- Cormack, the well-known Irish tenor and ex-
itable by a not large dealer in an industrial city clusive Victor artist, filled the New York Hippo-
in which thousands of girl employes worked in drome on Sunday last upon his second public
the retail districts. Demonstrations of the latest
popular hits were given in this store from eleven
INCREASING THE OUTLET
IRVING BERLIN'S Second Annual
Music Box Revue
which opened al Music Box Theatre
October 23. 1923
and Go To The Devil
Porcelain Maid
The Little Red Lacquer Cage
Bring On the Pepper
Mont Martre
Introductory Price:
23 Cents Per Copy
22 Cents In Hundred Lots
IRVING BERLIN, Inc.
1607 Broadway, New York
Boston Publisher Issuing New Folios—All
Numbers Proving in Good Demand
BOSTON, MASS., November 6.—Walter Jacobs is
looking for a very busy season. No. 2 of
Jacobs' Piano Folio of six-eight marches has
just been issued. Here are the titles of this
latest folio: "Soul of the Nation," "Fighting
Strength," "The Indomitable," "Iron Trail,"
"Starry Jack," "Cradle of Liberty" and "Excur-
sion Party." The tenth volume of Jacobs'
Banjo Collection also has been put out and all
of these are finding wide favor. A catalog de-
signed especially for young bands which has
nineteen titles is proving popular with youthful
musicians who do not want to commit them-
selves to too difficult music.
F. Scott Stuart, of Foster, Music Publishers,
Inc., was a caller at Walter Jacobs' offices a few
days ago.
NEW A. A._PENN BALLAD
Arthur A. Penn, writer of "Smilin' Through,"
"Sunrise and You" and other successes, has
written a new song entitled "You Know How
Tis." The song was inspired by the oft-re-
peated phrase used by Miss Virginia Valli in
her character of Manette in the photoplay "The
Storm." The number is being published by M.
Witmark & Sons, who will exploit it in con-
junction with the exhibition of the photoplay
of the same name recently released.
The Song Gems From
Pack Up Your Sins
WALTER JACOBS BUSY
Witmark & Sons Publishing New Number by
Well-known Composer
HERE THEY ARE
Crinoline Days
Lady of the Evening
Will She Come from the East?
You cant go wron£
Withan/FEISTson#
John McCormack
appearance in this country following his inter-
national tour. Of particular importance is that
he was in good voice and apparently in robust
health, despite the fact that he only recently
passed through a long siege of sickness. In his
Sunday concert he introduced two new songs,
"Song by the Mill," by Arthur Foote, and "The
Little Trees," by H. O. Osgood.
It is understood that the Victor Talking Ma-
chine Co. will make a special release on Novem-
ber 18 of one of Mr. McCormack's latest records,
"Three o'Clock in the Morning."
FEATURING "PELICAN"
One of the surprise features of Weber and
Fields "Re-United" is the introduction of the
latest Parisian melody success, the "Pelican."
This number is on the order of "L'Amour
de L'Apache," which contains equally cleVer
lyrics in both the English and French version.
It is a fox-trot rhythm and melody. The Ed-
ward B. Marks Music Co. is the publisher.
WATERSON,
BERLIN & SNYDER CO.
S-O-N-G H-I-T-S
Tomorrow
Dancing Fool
Mary Dear
In My Home Town
I Gave You Up Just Before You
Threw Me Down
You Gave Me Your Heart
Just Because You're You
Susie
If You Don't Think So You're
Crazy
A Bunch of Keys
Little Thoughts
The Sheik of Avenue B
Haunting Blues
Published by
WATERSON,
BERLIN & SNYDER CO.
Strand Theatre Bldg., New York City, N. Y.
40
THE MUSIC TRADE REVIEW
all mud-dldd
up when ev — e r
I
NOVEMBER 11, 1922
at - tempt
HEAR IT NOW!
to two each day and this was the means of
making
this dealer's establishment the rendez-
{Continued from page 39)
vous during these hours for the young lovers
can do his best to attract more and more people of popular music. It was an advertisement for
to his store, to care for these purchasers who the store. It was found that the more legitimate
practically are to-day uncatered to. The dealers shoppers naturally selected other hours for their
will not be able to satisfy the millions, but it wants, so that any sales consummated in the
is more than possible that thousands of new noon hours were additions to the day's business.
This and other ideas can be used and, mayhap,
customers can be attracted. Window displays
are one manner of attracting customers and some of the thousands, if not the millions, can
other schemes must be worked out because the be induced to visit the legitimate sheet music
field is fertile and means thousands of sales establishments.
from what can be termed to-day unlooked-for
sources. This will not wholly answer; thought
OVATION FOR McCORMACK
and consideration should be given the problem
and other schemes arranged to attract more Recital by Famous Irish Tenor at New York
and more people into sheet music retail estab-
Hippodrome an Enthusiastic Success
lishments.
The host of friends and admirers of John Mc-
Some time ago there appeared in these col-
umns a plan which has been found very prof- Cormack, the well-known Irish tenor and ex-
itable by a not large dealer in an industrial city clusive Victor artist, filled the New York Hippo-
in which thousands of girl employes worked in drome on Sunday last upon his second public
the retail districts. Demonstrations of the latest
popular hits were given in this store from eleven
INCREASING THE OUTLET
IRVING BERLIN'S Second Annual
Music Box Revue
which opened al Music Box Theatre
October 23. 1923
and Go To The Devil
Porcelain Maid
The Little Red Lacquer Cage
Bring On the Pepper
Mont Martre
Introductory Price:
23 Cents Per Copy
22 Cents In Hundred Lots
IRVING BERLIN, Inc.
1607 Broadway, New York
Boston Publisher Issuing New Folios—All
Numbers Proving in Good Demand
BOSTON, MASS., November 6.—Walter Jacobs is
looking for a very busy season. No. 2 of
Jacobs' Piano Folio of six-eight marches has
just been issued. Here are the titles of this
latest folio: "Soul of the Nation," "Fighting
Strength," "The Indomitable," "Iron Trail,"
"Starry Jack," "Cradle of Liberty" and "Excur-
sion Party." The tenth volume of Jacobs'
Banjo Collection also has been put out and all
of these are finding wide favor. A catalog de-
signed especially for young bands which has
nineteen titles is proving popular with youthful
musicians who do not want to commit them-
selves to too difficult music.
F. Scott Stuart, of Foster, Music Publishers,
Inc., was a caller at Walter Jacobs' offices a few
days ago.
NEW A. A._PENN BALLAD
Arthur A. Penn, writer of "Smilin' Through,"
"Sunrise and You" and other successes, has
written a new song entitled "You Know How
Tis." The song was inspired by the oft-re-
peated phrase used by Miss Virginia Valli in
her character of Manette in the photoplay "The
Storm." The number is being published by M.
Witmark & Sons, who will exploit it in con-
junction with the exhibition of the photoplay
of the same name recently released.
The Song Gems From
Pack Up Your Sins
WALTER JACOBS BUSY
Witmark & Sons Publishing New Number by
Well-known Composer
HERE THEY ARE
Crinoline Days
Lady of the Evening
Will She Come from the East?
You cant go wron£
Withan/FEISTson#
John McCormack
appearance in this country following his inter-
national tour. Of particular importance is that
he was in good voice and apparently in robust
health, despite the fact that he only recently
passed through a long siege of sickness. In his
Sunday concert he introduced two new songs,
"Song by the Mill," by Arthur Foote, and "The
Little Trees," by H. O. Osgood.
It is understood that the Victor Talking Ma-
chine Co. will make a special release on Novem-
ber 18 of one of Mr. McCormack's latest records,
"Three o'Clock in the Morning."
FEATURING "PELICAN"
One of the surprise features of Weber and
Fields "Re-United" is the introduction of the
latest Parisian melody success, the "Pelican."
This number is on the order of "L'Amour
de L'Apache," which contains equally cleVer
lyrics in both the English and French version.
It is a fox-trot rhythm and melody. The Ed-
ward B. Marks Music Co. is the publisher.
WATERSON,
BERLIN & SNYDER CO.
S-O-N-G H-I-T-S
Tomorrow
Dancing Fool
Mary Dear
In My Home Town
I Gave You Up Just Before You
Threw Me Down
You Gave Me Your Heart
Just Because You're You
Susie
If You Don't Think So You're
Crazy
A Bunch of Keys
Little Thoughts
The Sheik of Avenue B
Haunting Blues
Published by
WATERSON,
BERLIN & SNYDER CO.
Strand Theatre Bldg., New York City, N. Y.
Future scanning projects are planned by the International Arcade Museum Library (IAML).