Music Trade Review
Issue: 1922 Vol. 75 N. 17 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 21,
THE MUSIC TRADE REVIEW
1922
49
MAURIE SHERMAN USES NOVEL SONG-ANNOUNCING DEVICE
NEW NUMBERS BY BREAU
Leader of Prominent Orchestra at the Bismarck Hotel, Chicago, Features the Title of Each Num-
ber Played by Means of an Attractive Sign—An Excellent Method of Popularizing Songs
Novelty Ballad and Jazz Song Among New
Issues in Belwin, Inc., Catalog
During the June convention of the National
Association of Sheet Music Dealers much dis-
cussion was indulged in pertaining to the ad-
visability of having dance orchestras announce
in some form the titles being rendered. The
Maurie Sherman
music publishers, too, have long held the opinion
that an announcement of a title in conjunction
with the rendition of a song or dance selection
was quite a valuable asset in the exploitation of
any given number. The successful carrying out
of such an idea, it has been said, would result
invariably in considerable increase in sale.
All of which makes it doubly appropriate to
mention and give credit to the introduction of
such a plan by Maurie Sherman, who, with his
orchestra, is playing at the Bismarck Hotel,
Chicago, 111. Under Mr. Sherman's arrange-
ment there is in full view of the audience a
Louis Breau, of Belwin, Inc., is the writer
stand upon which a sign twenty-two inches of two new songs, one a novelty ballad en-
wide by fifteen inches high is displayed. This titled "Fly Home to Your Nest," which is being
is painted in blue
and w h i t e . The
background of the
sign proper is blue,
and in white letters
on the upper half
portion of the sign
is printed, "Mau-
rie Sherman and
His O r c h e s t r a
N o w Featuring."
Below this is a
space seven inches
high by t w e n t y
i n c h e s w i d e in
w h i c h the song
titles are inserted.
The lettering is
similar in design to
the announcement
that appears above
it. With the in-
troduction of each
selection its name
is slipped into the
N o v e l Sl n U s e d b
space and the audi-
&
? Maurie Sherman to Announce Song Titles
ence thereby knows the title before the opening sung by Eddie Cantor in his musical show,
"Make It Snappy." The other song is entitled
bars are played.
Mr. Sherman has been congratulated on his "Creepsy" (A Skeleton jazz), and was recently
innovation, not only by publishers, but the introduced by Van and Schenck.
dancing public has been quick to compliment
him upon the idea. The carrying out of his
Fred Farber, a vaudeville actor, has written
plan is very inexpensive and considering that two songs which have been accepted for pub-
the public is quick to respond the plan should lication by Jerome H. Remick & Co., the lyrics
be adopted by orchestra leaders everywhere.
of which were written by Ray MacNicol.
ARROW POINTS
TOSUCCESS
MAMA
OCTOBER 21,
THE MUSIC TRADE REVIEW
1922
49
MAURIE SHERMAN USES NOVEL SONG-ANNOUNCING DEVICE
NEW NUMBERS BY BREAU
Leader of Prominent Orchestra at the Bismarck Hotel, Chicago, Features the Title of Each Num-
ber Played by Means of an Attractive Sign—An Excellent Method of Popularizing Songs
Novelty Ballad and Jazz Song Among New
Issues in Belwin, Inc., Catalog
During the June convention of the National
Association of Sheet Music Dealers much dis-
cussion was indulged in pertaining to the ad-
visability of having dance orchestras announce
in some form the titles being rendered. The
Maurie Sherman
music publishers, too, have long held the opinion
that an announcement of a title in conjunction
with the rendition of a song or dance selection
was quite a valuable asset in the exploitation of
any given number. The successful carrying out
of such an idea, it has been said, would result
invariably in considerable increase in sale.
All of which makes it doubly appropriate to
mention and give credit to the introduction of
such a plan by Maurie Sherman, who, with his
orchestra, is playing at the Bismarck Hotel,
Chicago, 111. Under Mr. Sherman's arrange-
ment there is in full view of the audience a
Louis Breau, of Belwin, Inc., is the writer
stand upon which a sign twenty-two inches of two new songs, one a novelty ballad en-
wide by fifteen inches high is displayed. This titled "Fly Home to Your Nest," which is being
is painted in blue
and w h i t e . The
background of the
sign proper is blue,
and in white letters
on the upper half
portion of the sign
is printed, "Mau-
rie Sherman and
His O r c h e s t r a
N o w Featuring."
Below this is a
space seven inches
high by t w e n t y
i n c h e s w i d e in
w h i c h the song
titles are inserted.
The lettering is
similar in design to
the announcement
that appears above
it. With the in-
troduction of each
selection its name
is slipped into the
N o v e l Sl n U s e d b
space and the audi-
&
? Maurie Sherman to Announce Song Titles
ence thereby knows the title before the opening sung by Eddie Cantor in his musical show,
"Make It Snappy." The other song is entitled
bars are played.
Mr. Sherman has been congratulated on his "Creepsy" (A Skeleton jazz), and was recently
innovation, not only by publishers, but the introduced by Van and Schenck.
dancing public has been quick to compliment
him upon the idea. The carrying out of his
Fred Farber, a vaudeville actor, has written
plan is very inexpensive and considering that two songs which have been accepted for pub-
the public is quick to respond the plan should lication by Jerome H. Remick & Co., the lyrics
be adopted by orchestra leaders everywhere.
of which were written by Ray MacNicol.
ARROW POINTS
TOSUCCESS
MAMA
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