Music Trade Review

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OCTOBER 21, 1922
THE
MUSIC
TRADE
REVIEW
COLUMBIA FACTORIES BUSY
ALL SET FOR THE BIG DANCE
H. L. Willson Reports Bridgeport Plants Work-
ing at Full Capacity to Supply Records
Annual Dance of Talking Machine Men at
Hotel Pennsylvania on October 30 Promises
to Be Most Successful Event in History of
Organization—Noted Orchestras to Be Heard
In a recent chat with The Review H. L.
Willson, president and general manager of the
Columbia Graphophone Co., stated that the
company's record factories at Bridgeport are
working night and day and that record sales
have increased so rapidly during the past few
weeks that the factory force is wholly inade-
quate. Extensive advertising for skilled labor
has failed to bring the desired number of press-
men and the orders at hand at the present time
indicate that the present pace will not slacken,
but on the contrary will increase as the holiday
season approaches.
While the popular division of the Columbia
catalog is meeting with the heaviest demand the
symphony record orders are showing a decided
increase. Columbia dealers are apparently
making a careful inventory of their stock and
placing good-sized orders accordingly.
WINS BEAUTY CONTEST
Secretary to Manager of Buffalo Branch of
Columbia Co. Winner in Beauty Contest
BUFFALO, N. Y., October 16.—Columbia won
another victory in this city recently when Mrs.
Bertha D. Rente, secretary to H. B. Haring,
manager of the Columbia Co.'s Buffalo branch,
was pronounced the most beautiful girl in Buf-
The members of the Talking Machine Men,
Inc., the organization of talking machine deal-
ers of New York, New Jersey and Connecticut,
together with their friends, are all set for the
annual dance of that organization, to be held
at the Hotel Pennsylvania on Monday evening,
October 30, and which, from every indication,
will prove the most successful affair of the sort
held in the history of the Association.
The committee in charge of the dance have
been working steadily for many weeks in pre-
paring the program and securing the various
orchestras and artists for the evening with the
result that those who attend will be privileged
to dance to the music of such noted recording
aggregations as the All Star Trio, Benny
Krueger's Orchestra, Club Royal Orchestra,
Dixieland Jazz, Happy Six, Isham Jones' Or-
chestra, Markel's Orchestra, Paul Whiteman's
Orchestra, Ray Miller's Orchestra, Ted Lewis'
Band, Vincent Lopez Orchestra and the Yerke's
Flotilla Orchestra.
The tickets for the dance will be sold at one
dollar each and the advance demand indicates
that the pasteboards will be at a premium.
47
BRAND NEW
TyVLKING
MACHINE
WOR.LD
TRADE
DIRECTORS
«£)
I 1922 ~)
EDWARD i m \ N BILL"*
3 7 3 FOURTH AVBNUE
Here is the handbook of the talking machine
industry for which you have long been
waiting. It is a directory you can keep
on your desk to give you, in an instant, de-
tailed knowledge about this and that com-
pany, which would otherwise consume much
of your time to secure.
EDISON DEALER=JOBBER MEETINGS
ONLY 50 CENTS
The Phonograph Co., of Manhattan, Edison
jobber in the New York district, recently held
a series of group meetings between Edison
dealers located in the territory served by this
organization and S. Roth, manager, and P. J.
Burns, sales promotion manager of this jobbing
concern.
The purpose of the meetings was to familiar-
ize the Edison dealers with the new London
models of the New Edison. All the new in-
struments were exhibited and examined and
sales promotion plans discussed in an extensive
Mrs. Bertha D. Rente
falo in a beauty contest conducted by the Buf- manner. These group meetings were held in
falo Enquirer. As a prize the "Tandem Note New York, Newark, Middletown and Scranton.
Over 85 per cent of the Edison dealers lo-
Girl," as Mrs. Rente was named, was sent to
Atlantic City to participate in the national cated in these jobbing zones attended one or
beauty contest. She also received valuable gifts more of the meetings and the new models were
from a Buffalo department store totaling $1,500, unanimously received with tremendous enthu-
and the members of the Columbia branch joined siasm. In several cases these meetings resulted
in the congratulations which Mrs. Rente re- in effective news stories appearing in the local
ceived from her many friends throughout the newspapers, bringing out the idea that the new
models have been priced so as to bring Edison
city.
instruments within the reach of all.
Name Changed to Cohen & Hughes, Inc.—I.
Son Cohen, President—No Change in Man-
agement Is Contemplated at Present
For instance, it will give you a complete
up-to-date list of the manufacturers and
jobbers who comprise the talking machine
industry, including invaluable data about
each concern, such as location of factories,
names of officers, location of branch offices,
trade names controlled, policy of marketing
product, etc., etc.
ONLY 50 CENTS
Also it will give you a full, up-to-date list
of the manufacturers who make any given
class of product, such as talking machines,
records, parts, accessories, store equipment,
etc.
ONLY 50 CENTS
This book contains the kind of data about
each concern which cannot be put into the
company's current advertising for lack of
space and which is nevertheless a kind of
data that is valuable from your standpoint.
ONLY 50 CENTS
This volume also contains a number of
pertinent articles on highly important topics
and much other material too extensive to
enumerate here in detail.
VICTOR PLANT WORKING OVERTIME
Various Departments of Big Camden Factory
Operating Nights to Increase Output
CAMDEN, N. J., October 16.—The factory of the
Victor Co. is one of the genuine hives of
industry in the Philadelphia district, for the
reason that practically all departments of the
factory are working overtime at present in an
effort to meet the demands of the distributing
factors of the industry as completely as possible.
The production schedules made out by the
company from August until January first call for
the working of the factory to capacity, being
based upon requisitions from the trade already
in hand. The volume of Fall trade, however, has
apparently been underestimated even by the
optimistic and an overtime schedule was there-
fore put into force to reduce any possible short-
The Phonograph Jobbers' Corp., 105 West age of Victor products to as low a point as
Twentieth street, New York City, which some possible.
Even in the face of the efforts of the Victor
time ago purchased the trade name and stock
of the Supertone Talking Machine Co., has Co. to maintain production at a maximum, re-
bought a large quantity of popular records ports indicate that retailers who have not antici-
which are now being offered to the trade. B. pated their requirements with sufficient gen-
Abrams, president of the company, states that erosity will have cause to regret that action
this merchandise is already having a wide sale. before the end of the year rolls around.
ONLY 50 CENTS
It is the only book of its kind ever pub-
lished and is a volume which no enterprising
member of the industry can fairly afford to
do without. It has been produced by the
publishers of The Talking Machine World.
BALTIMORE, MD., October 16.—The firm of Cohen
& Hughes, this city, was incorporated last week
under the name of Cohen & Hughes, Inc., with
I. Son Cohen as president and William Biel, a
well-known New York attorney, secretary and
treasurer. No change in the management will
be made at present, it was announced by the
firm. Mr. Biel made his first appearance in
the trade at the meeting of the Victor Dealers'
Association meeting on the fourth of the month.
For the present Mr. Biel will maintain his resi-
dence and business in New York.
POPULAR RECORDS FOR SALE
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Group Reunions Under Auspices of Phono-
graph Co., of Manhattan, Held in New York,
Newark, Middletown and Scranton
COHEN & HUGHES INCORPORATED
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ij
U S E T H 1 S
COUPON NOW
Send Cash, Stamps or Check
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EDWARD LYMAN BILL, Inc.,
373 Fourth Ave., New York City.
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Gentlemen:
Please send me postage prepaid a copy of the
1922 edition of The Talking Machine World Trade
Directory, in payment for which I enclose 50 cents.
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and State.
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