Music Trade Review
Issue: 1922 Vol. 75 N. 14 - Page 64
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
64
THE MUSIC TRADE REVIEW
SEPTEMBER 30,
1922
W. PULITZER ENTERS THEATRICALS
PLAN MEMORIAL TO PAUL DRESSER
BIG DRIVE ON "SHERIDAN'S RIDE"
Completes New Opera Dealing With Colonial
Times—Book and Lyrics by Mr. Pulitzer and
Mary M. Brown—Music by J. P. Campbell
Governor of Indiana Suggests Creation of
Dresser Park on Banks of Wabash River
Where Tomb for Composer May Be Erected
National Exploitation Campaign on New E. T.
Paull Music Co. Number Embraces Motion
Picture Houses, Orchestras and Dealers
Walter Pulitzer, who has been visiting friends
in Virginia the past Summer, has returned to
New York and makes the announcement that
he is shortly to enter the ranks of theatrical
producers. Part of his time in the South was
spent completing a new operetta, dealing with
a well-known romantic episode of Colonial
times, and as the incidents and characters are
woven in the history of the famous Shenandoah
Valley Mr. Pulitzer lingered in this garden spot
to make sure of obtaining the right local color
and correct scenic background. Only a part
of the work is of another period, which de-
velops an old Indian story on novel lines. The
opera itself opens and ends in the present time,
being in two acts and eight scenes. The book
and lyrics are by Mr. Pulitzer and Mary Mit-
chell Brown, wife of Col. Edward Brown, of
Washington, and the music is by John P. Camp-
bell, of Georgia, with some added numbers by
Walter Pulitzer.
INDIANAPOLIS, IND., September 26.—The body of
Paul Dresser, writer of the Indiana song, "On
the Banks of the Wabash, Far Away," may
rest near the stream he loved so well. Governor
McCray has announced that he thinks there
should be a Dresser State park somewhere
along the Wabash and that it should contain a
monument to the memory of Dresser, and also
that it should be the resting place of the com-
poser. The governor said that if Hoosier citi-
zens believe that it would be the right thing to
do he will take steps to carry out the project.
The plan could be laid before the State assembly
in January.
The governor was prompted to make the an-
nouncement after he had read that Dresser's
body lies in a neglected and sunken grave in
St. Boniface Roman Catholic Cemetery, Chi-
cago. Information reaching the governor was
that Dresser was laid at rest by the side of
his father and mother and that while their
graves have an humble brown stone marker,
yet there is nothing to show that the body of
the writer of Indiana's State song lies there.
The Indiana general assembly in 1913 made
"On the Banks of the Wabash, Far Away," the
State song. It has been sung around the world.
Over 15,000 motion picture houses throughout
the United States have agreed to play E. T.
Paull's new descriptive march, "Sheridan's
Ride," announced as companion piece to his
"Paul Revere's Ride." This special publicity
in behalf of the number has been arranged in
conjunction with a large organization of motion
picture theatre owners and includes not only
the programming and the playing of the num-
ber frequently, but an announcement of its
rendition by the use of motion picture slides.
E. T. Paull, the composer, and head of the
E. T. Paull Music Co., has arranged a most
intensive sales campaign in conjunction with
this unusual publicity. Thousands of pieces of
literature have been issued by the company for
dealers' use, and in addition a multicolored
window strip, with the title "Sheridan's Ride"
in large letters and a reproduction of the title
page, has also been forwarded to the trade.
In addition to the campaign outlined above
every orchestra in the country will receive this
march with special letters and literature induc-
ing them to play the number frequently. Many
other avenues of publicity will also be used.
Each retailer in the country will receive five
copies of "Sheridan's Ride" to be placed on sale
with a return privilege. A special initial offer
has been made with privilege of reordering at
a slight advance prior to 1 the placing of the
number in the regular list.
"Sheridan's Ride" is issued with an attractive
title page and the inside front cover carries a
condensed description of the famous ride of
General Sheridan.
SOME GREAT BERLIN "HITS"
The song "Yankee Doodle Blues," recently
taken over by Irving Berlin, Inc., from Harms,
Inc., is proving one of the most active numbers
in the catalog of that company. The whole
Berlin organization, including the professional,
band and orchestra, as well as the sales depart-
ments, are giving this publication much atten-
tion.
The new Irving Berlin song, "Homesick," is
showing up well and from present indications
it will rival in popularity his former successes,
"Some Sunny Day" and "All By Myself."
Among the new songs in the Berlin catalog
which are showing much activity are "Don't
Bring Me Posies" ("It's Shoesies I Need"),
"Truly," "Night," "Send Back My Honeyman"
and "While the Years Roll By."
BIG CAMPAIGN ON "TO-MORROW"
With the release of the new fox-trot song
"To-morrow," published by Waterson, Berlin &
Snyder, a big campaign in vaudeville and orches-
tra circles has been inaugurated. The number
is by Roy Turk and J. Russell Robinson and
will undoubtedly prove a big success.
MASCAGNI COMPOSING IN BRAZIL
Rio JANEIRO, BRAZIL, September 22.—Pietro Mas-
cagni, the Italian composer, who is in this city
conducting gala opera performances at the
Municipal Theatre in connection with the cen-
tennial, announces that he is writing an opera
on a Brazilian theme. It will be based on
Olavo Bilac's poem, "O Cacador de Esmeraldas"
(The Searcher for Emeralds), which treats of
the Brazilian interior in the seventeenth century.
NEW PUBLISHING FIRM IS ACTIVE
The new publishing firm of Ager, Yellen &
Bornstein, Inc., is making a campaign on the
following songs: "Who Cares?" "Lovin' Sam,"
"Bad Little Boys" and "Oh, What a Mother I
Have." Ben Bornstein, the head of the firm,
is away on a trade trip and John Conrad, who
recently joined the organization in capacity of
sales manager, is making a trip to the Coast.
COMPANION PIECE TO THE CELEBRATED PAUL REVERES RIOE
MARCH-GALOP
S
E. T. Paull's New Sensational March Number
Pronounced by Competent Musicians the Greatest March Ever Written. Absolutely
Unequalled; Must Be Heard to Be Appreciated.
15,000
Theatre Orchestras and Motion Picture Houses Will Feature This New Number.
Will Be Recorded by All Record and Roll Companies
2,3OO
Music Dealers Have Received Copies and Window
Display Streamers of This Famous March Number.
IMPORTANT
''SHERIDAN'S
Every store handling sheet music should have copies of
"Sheridan's Ride." Order now and take advantage of the
special introductory rates.
RIDE" can be ordered from your jobber or the publisher*
E.T. PAULL MUSIC CO., 243 West 42nd St., New York
NEW METROPOLITAN OPERA ARTISTS
General Manager Giulio Gatti-Casazza, of the
Metropolitan Opera House, who will arrive in
New York on the steamer "France" on October
7, has engaged for the coming season of opera
the following additional artists:
Thalia Sabanieva, a lyric soprano of Greek
nationality, but who has made all her career
in the principal theatres of Russia.
Emile Rousseau, American dramatic tenor,
engaged for a few performances.
Further, in consideration of the large amount
of work during the coming season, Wilhelm
von Wymetal, stage director of the Vienna
Opera House, has also been engaged. Mr.
Wymetal will share with Mr. Thewman the
preparation of the novelties and of the rep-
ertoire.
"BLOSSOM TIME" ON TOUR
The dress rehearsal of the special touring
company of "Blossom Time," the operetta with
Schubert's music, now in its second season at
the Ambassador Theatre, took place early during
the week. The company, headed by Hollis De-
vanny, Laurel Nemeth, Horace Ruwe, Teddy
Webb and Edna Temple, will begin a trans-
continental tour next Monday night in Norwalk,
Conn. Engagements will be played in Bridge-
port, Worcester and other Eastern cities and
early in October the company will head toward
the Pacific Coast by way of Montreal, Toronto,
Hamilton, Winnipeg and the Northwest cities.
Leo Feist, Inc., publish the music.
LOUIS F. WERBA RE=ENTERS FIELD
Louis F. Werba, who, with Mark A. Luescher,
was among the successful young producers in
the theatrical business seven years ago, will re-
sume his activities in tnis field, and he has se-
lected for his first venture a new musical com-
edy entitled "Adrienne." The music is by Al-
bert von Tilzer, who wrote the score for "The
Gingham Girl," and the book and lyrics are by
A. Seymour Brown.
64
THE MUSIC TRADE REVIEW
SEPTEMBER 30,
1922
W. PULITZER ENTERS THEATRICALS
PLAN MEMORIAL TO PAUL DRESSER
BIG DRIVE ON "SHERIDAN'S RIDE"
Completes New Opera Dealing With Colonial
Times—Book and Lyrics by Mr. Pulitzer and
Mary M. Brown—Music by J. P. Campbell
Governor of Indiana Suggests Creation of
Dresser Park on Banks of Wabash River
Where Tomb for Composer May Be Erected
National Exploitation Campaign on New E. T.
Paull Music Co. Number Embraces Motion
Picture Houses, Orchestras and Dealers
Walter Pulitzer, who has been visiting friends
in Virginia the past Summer, has returned to
New York and makes the announcement that
he is shortly to enter the ranks of theatrical
producers. Part of his time in the South was
spent completing a new operetta, dealing with
a well-known romantic episode of Colonial
times, and as the incidents and characters are
woven in the history of the famous Shenandoah
Valley Mr. Pulitzer lingered in this garden spot
to make sure of obtaining the right local color
and correct scenic background. Only a part
of the work is of another period, which de-
velops an old Indian story on novel lines. The
opera itself opens and ends in the present time,
being in two acts and eight scenes. The book
and lyrics are by Mr. Pulitzer and Mary Mit-
chell Brown, wife of Col. Edward Brown, of
Washington, and the music is by John P. Camp-
bell, of Georgia, with some added numbers by
Walter Pulitzer.
INDIANAPOLIS, IND., September 26.—The body of
Paul Dresser, writer of the Indiana song, "On
the Banks of the Wabash, Far Away," may
rest near the stream he loved so well. Governor
McCray has announced that he thinks there
should be a Dresser State park somewhere
along the Wabash and that it should contain a
monument to the memory of Dresser, and also
that it should be the resting place of the com-
poser. The governor said that if Hoosier citi-
zens believe that it would be the right thing to
do he will take steps to carry out the project.
The plan could be laid before the State assembly
in January.
The governor was prompted to make the an-
nouncement after he had read that Dresser's
body lies in a neglected and sunken grave in
St. Boniface Roman Catholic Cemetery, Chi-
cago. Information reaching the governor was
that Dresser was laid at rest by the side of
his father and mother and that while their
graves have an humble brown stone marker,
yet there is nothing to show that the body of
the writer of Indiana's State song lies there.
The Indiana general assembly in 1913 made
"On the Banks of the Wabash, Far Away," the
State song. It has been sung around the world.
Over 15,000 motion picture houses throughout
the United States have agreed to play E. T.
Paull's new descriptive march, "Sheridan's
Ride," announced as companion piece to his
"Paul Revere's Ride." This special publicity
in behalf of the number has been arranged in
conjunction with a large organization of motion
picture theatre owners and includes not only
the programming and the playing of the num-
ber frequently, but an announcement of its
rendition by the use of motion picture slides.
E. T. Paull, the composer, and head of the
E. T. Paull Music Co., has arranged a most
intensive sales campaign in conjunction with
this unusual publicity. Thousands of pieces of
literature have been issued by the company for
dealers' use, and in addition a multicolored
window strip, with the title "Sheridan's Ride"
in large letters and a reproduction of the title
page, has also been forwarded to the trade.
In addition to the campaign outlined above
every orchestra in the country will receive this
march with special letters and literature induc-
ing them to play the number frequently. Many
other avenues of publicity will also be used.
Each retailer in the country will receive five
copies of "Sheridan's Ride" to be placed on sale
with a return privilege. A special initial offer
has been made with privilege of reordering at
a slight advance prior to 1 the placing of the
number in the regular list.
"Sheridan's Ride" is issued with an attractive
title page and the inside front cover carries a
condensed description of the famous ride of
General Sheridan.
SOME GREAT BERLIN "HITS"
The song "Yankee Doodle Blues," recently
taken over by Irving Berlin, Inc., from Harms,
Inc., is proving one of the most active numbers
in the catalog of that company. The whole
Berlin organization, including the professional,
band and orchestra, as well as the sales depart-
ments, are giving this publication much atten-
tion.
The new Irving Berlin song, "Homesick," is
showing up well and from present indications
it will rival in popularity his former successes,
"Some Sunny Day" and "All By Myself."
Among the new songs in the Berlin catalog
which are showing much activity are "Don't
Bring Me Posies" ("It's Shoesies I Need"),
"Truly," "Night," "Send Back My Honeyman"
and "While the Years Roll By."
BIG CAMPAIGN ON "TO-MORROW"
With the release of the new fox-trot song
"To-morrow," published by Waterson, Berlin &
Snyder, a big campaign in vaudeville and orches-
tra circles has been inaugurated. The number
is by Roy Turk and J. Russell Robinson and
will undoubtedly prove a big success.
MASCAGNI COMPOSING IN BRAZIL
Rio JANEIRO, BRAZIL, September 22.—Pietro Mas-
cagni, the Italian composer, who is in this city
conducting gala opera performances at the
Municipal Theatre in connection with the cen-
tennial, announces that he is writing an opera
on a Brazilian theme. It will be based on
Olavo Bilac's poem, "O Cacador de Esmeraldas"
(The Searcher for Emeralds), which treats of
the Brazilian interior in the seventeenth century.
NEW PUBLISHING FIRM IS ACTIVE
The new publishing firm of Ager, Yellen &
Bornstein, Inc., is making a campaign on the
following songs: "Who Cares?" "Lovin' Sam,"
"Bad Little Boys" and "Oh, What a Mother I
Have." Ben Bornstein, the head of the firm,
is away on a trade trip and John Conrad, who
recently joined the organization in capacity of
sales manager, is making a trip to the Coast.
COMPANION PIECE TO THE CELEBRATED PAUL REVERES RIOE
MARCH-GALOP
S
E. T. Paull's New Sensational March Number
Pronounced by Competent Musicians the Greatest March Ever Written. Absolutely
Unequalled; Must Be Heard to Be Appreciated.
15,000
Theatre Orchestras and Motion Picture Houses Will Feature This New Number.
Will Be Recorded by All Record and Roll Companies
2,3OO
Music Dealers Have Received Copies and Window
Display Streamers of This Famous March Number.
IMPORTANT
''SHERIDAN'S
Every store handling sheet music should have copies of
"Sheridan's Ride." Order now and take advantage of the
special introductory rates.
RIDE" can be ordered from your jobber or the publisher*
E.T. PAULL MUSIC CO., 243 West 42nd St., New York
NEW METROPOLITAN OPERA ARTISTS
General Manager Giulio Gatti-Casazza, of the
Metropolitan Opera House, who will arrive in
New York on the steamer "France" on October
7, has engaged for the coming season of opera
the following additional artists:
Thalia Sabanieva, a lyric soprano of Greek
nationality, but who has made all her career
in the principal theatres of Russia.
Emile Rousseau, American dramatic tenor,
engaged for a few performances.
Further, in consideration of the large amount
of work during the coming season, Wilhelm
von Wymetal, stage director of the Vienna
Opera House, has also been engaged. Mr.
Wymetal will share with Mr. Thewman the
preparation of the novelties and of the rep-
ertoire.
"BLOSSOM TIME" ON TOUR
The dress rehearsal of the special touring
company of "Blossom Time," the operetta with
Schubert's music, now in its second season at
the Ambassador Theatre, took place early during
the week. The company, headed by Hollis De-
vanny, Laurel Nemeth, Horace Ruwe, Teddy
Webb and Edna Temple, will begin a trans-
continental tour next Monday night in Norwalk,
Conn. Engagements will be played in Bridge-
port, Worcester and other Eastern cities and
early in October the company will head toward
the Pacific Coast by way of Montreal, Toronto,
Hamilton, Winnipeg and the Northwest cities.
Leo Feist, Inc., publish the music.
LOUIS F. WERBA RE=ENTERS FIELD
Louis F. Werba, who, with Mark A. Luescher,
was among the successful young producers in
the theatrical business seven years ago, will re-
sume his activities in tnis field, and he has se-
lected for his first venture a new musical com-
edy entitled "Adrienne." The music is by Al-
bert von Tilzer, who wrote the score for "The
Gingham Girl," and the book and lyrics are by
A. Seymour Brown.
Future scanning projects are planned by the International Arcade Museum Library (IAML).