Music Trade Review
Issue: 1922 Vol. 75 N. 13 - Page 51
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 23, 1922
47
THE MUSIC TRADE REVIEW
"You cant Ao wrong,
Vith any 'FEIST song"
The popular publishers, in preparing for a
broader distribution of their products, make the
claim that the present limited distribution of
sheet music curtails sales. And when it is con-
sidered that there are somewhat over 17,000
stores selling talking machine records and close
to 5,000 stores selling pianos and accessories,
the quoted figure of somewhat over 2,000 legiti-
mate sheet music stores is very small. This
particularly, considering that sheet music is,
after all, the basis upon which pianos, talking
machine records and rolls are sold.
Bearing all this in mind the publishers feel
that the present distribution of current popular
numbers is not being exploited advantageously.
They even go so far as to say that despite the
fact that they have a little over 2,000 points of
distribution at present the retailers fail lament-
ably to carry out the campaigns inaugurated by
the popular publishers at great expense.
The publishers point out that the average talk-
ing machine store is always a greater center of
musical attraction than the legitimate sheet
music establishment, and this fact should tend,
eventually, to place the sale of current sheet
music largely in the hands of such active re-
tailers.
The thing for the legitimate sheet music
dealer to do under the present circumstances is
to place his popular sheet music counter in the
forward part of the store, and in his window
displays and in other manners give conspicuous
notice to such offerings. If he does not he may
be sure that the majority of sales of current
popular numbers which allow quick profits and
turnover will be captured by those whom he
now considers strictly record and talking ma
chine dealers.
-V.
*.<*'•-:::
BILLY LLOYD IN PORTLAND
Pacific Northwest Representative of Leo Feist,
Inc., Doing Well With the Hits
We are presenting herewith a photograph of
Billy Lloyd, Pacific Northwest representative
for Feist, looking over a copy of "Three o'Clock
in the Morning" about 3 o'clock one afternoon
bers by his presentation of them. He admits
that he loves his business and He sings as
though he loved to sing and he says, "The hospi-
tality of the music men of the West is wonder-
ful. The trade people, music and theatre man-
agers have proven a great help to me in my
successes."
MAX MAYER RETURNS
Treasurer of Richmond Corp. Optimistic Over
Fall Prospects
Max Mayer, treasurer of the Richmond Music
Supply Corp., recently returned from a four
weeks' motor tiip in which he combined busi-
ness with pleasure. He states that every dealer
throughout the New England States, without
exception, is very optimistic concerning the Fall
season, and all look forward to the most profit-
able sheet music sales they have had for years.
He was gratified to learn that the dealers are
more and more coming to realize the importance
and profitability of a sheet music department,
and this has induced them to exert greater
efforts.
"YANKEE PRINCESS" TO OPEN
A. L. Erlanger's first musical production will
be the "Yankee Princess," opening at the Knick-
erbocker Theatre on October 2. The show is
adapted from the German success, "Die Baja-
dere." The music is by Emmerick Kalman, com-
poser of "Miss Springtime" and other successes.
The American book is the work of William Le
Baron, and Bud de Sylva wrote the lyrics.
Billy Lloyd
in Portland, Ore., where he spent two weeks
singing "Three o'Clock," "Coal Black Mammy,"
The Tama Music Publishing Corp. will pub- "Georgia" and "Why Should I Cry Over You?"
lish the score of the new Shubert production, to the great delight of the large audiences of
"Lady in Ermine." This musical show was the Rivoli and Liberty theatres.
quite a success in London, playing under the
Mr. Lloyd sang at all the performances and
title "The Lady of the Rose."
created a greater demand for these popular num-
TAMA CORP. TO PUBLISH SCORE
PARADISE ALLEY" OPENS
"Paradise Alley," the new Carl Carle-ton pro-
duction, opened in Providence, R. I., on Mon-
day of this week. In the cast are. Mabel
Wightee, Bernard Brandell, Frank Farnum and
Raymond Pash. The music is by Harry Archer
and will be published by Leo Feist, Inc.
THE GREAT NEW FOX TROT SUCCESS
BV
THE WRITERS OF*
BENNY DAVIS *^MJlr€jrJtlM**
%^JrMMMLJL9
SILVER ABNER
M . W I T M A R K £ SONS - Publishers - Wihnark Building - /NEW Y O R K
SEPTEMBER 23, 1922
47
THE MUSIC TRADE REVIEW
"You cant Ao wrong,
Vith any 'FEIST song"
The popular publishers, in preparing for a
broader distribution of their products, make the
claim that the present limited distribution of
sheet music curtails sales. And when it is con-
sidered that there are somewhat over 17,000
stores selling talking machine records and close
to 5,000 stores selling pianos and accessories,
the quoted figure of somewhat over 2,000 legiti-
mate sheet music stores is very small. This
particularly, considering that sheet music is,
after all, the basis upon which pianos, talking
machine records and rolls are sold.
Bearing all this in mind the publishers feel
that the present distribution of current popular
numbers is not being exploited advantageously.
They even go so far as to say that despite the
fact that they have a little over 2,000 points of
distribution at present the retailers fail lament-
ably to carry out the campaigns inaugurated by
the popular publishers at great expense.
The publishers point out that the average talk-
ing machine store is always a greater center of
musical attraction than the legitimate sheet
music establishment, and this fact should tend,
eventually, to place the sale of current sheet
music largely in the hands of such active re-
tailers.
The thing for the legitimate sheet music
dealer to do under the present circumstances is
to place his popular sheet music counter in the
forward part of the store, and in his window
displays and in other manners give conspicuous
notice to such offerings. If he does not he may
be sure that the majority of sales of current
popular numbers which allow quick profits and
turnover will be captured by those whom he
now considers strictly record and talking ma
chine dealers.
-V.
*.<*'•-:::
BILLY LLOYD IN PORTLAND
Pacific Northwest Representative of Leo Feist,
Inc., Doing Well With the Hits
We are presenting herewith a photograph of
Billy Lloyd, Pacific Northwest representative
for Feist, looking over a copy of "Three o'Clock
in the Morning" about 3 o'clock one afternoon
bers by his presentation of them. He admits
that he loves his business and He sings as
though he loved to sing and he says, "The hospi-
tality of the music men of the West is wonder-
ful. The trade people, music and theatre man-
agers have proven a great help to me in my
successes."
MAX MAYER RETURNS
Treasurer of Richmond Corp. Optimistic Over
Fall Prospects
Max Mayer, treasurer of the Richmond Music
Supply Corp., recently returned from a four
weeks' motor tiip in which he combined busi-
ness with pleasure. He states that every dealer
throughout the New England States, without
exception, is very optimistic concerning the Fall
season, and all look forward to the most profit-
able sheet music sales they have had for years.
He was gratified to learn that the dealers are
more and more coming to realize the importance
and profitability of a sheet music department,
and this has induced them to exert greater
efforts.
"YANKEE PRINCESS" TO OPEN
A. L. Erlanger's first musical production will
be the "Yankee Princess," opening at the Knick-
erbocker Theatre on October 2. The show is
adapted from the German success, "Die Baja-
dere." The music is by Emmerick Kalman, com-
poser of "Miss Springtime" and other successes.
The American book is the work of William Le
Baron, and Bud de Sylva wrote the lyrics.
Billy Lloyd
in Portland, Ore., where he spent two weeks
singing "Three o'Clock," "Coal Black Mammy,"
The Tama Music Publishing Corp. will pub- "Georgia" and "Why Should I Cry Over You?"
lish the score of the new Shubert production, to the great delight of the large audiences of
"Lady in Ermine." This musical show was the Rivoli and Liberty theatres.
quite a success in London, playing under the
Mr. Lloyd sang at all the performances and
title "The Lady of the Rose."
created a greater demand for these popular num-
TAMA CORP. TO PUBLISH SCORE
PARADISE ALLEY" OPENS
"Paradise Alley," the new Carl Carle-ton pro-
duction, opened in Providence, R. I., on Mon-
day of this week. In the cast are. Mabel
Wightee, Bernard Brandell, Frank Farnum and
Raymond Pash. The music is by Harry Archer
and will be published by Leo Feist, Inc.
THE GREAT NEW FOX TROT SUCCESS
BV
THE WRITERS OF*
BENNY DAVIS *^MJlr€jrJtlM**
%^JrMMMLJL9
SILVER ABNER
M . W I T M A R K £ SONS - Publishers - Wihnark Building - /NEW Y O R K
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