Music Trade Review
Issue: 1922 Vol. 75 N. 11 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
9; 1922
THE MUSIC TRADE
REVIEW
TROUP MUSIC HOUSE REMODELING
SEEKS TO LICENSE MUSIC STUDIOS
Well-known Concern of Harrisburg, Pa., Takes
Over Remaining Two Floors of Present
Building and Will Enlarge Departments
Mayor Hylan's New Music Committee to Take
That Method of Driving Fake Music Teachers
Out of the City, It Is Announced
HARRISBURG, PA., September 5.—J. H. Troup,
head of the J. H. Troup Music House, 15 South
Market Square, announces that the entire four
floors of the Troup Building will hereafter
be used for the exploitation of the business.
Heretofore but two floors have been used, but,
as was explained by Mr. Troup, necessity for
more commodious quarters for show and sales-
rooms made the change imperative.
The plan of remodeling will provide record
booths on the first floor, the space of which will
be given over exclusively to the sale of records.
The second floor will be devoted entirely to the
sales and show rooms for Victor and Edison
machines and to the player-roll library, which
latter will have its separate entrance.
A complete piano department will be housed
on the third floor, which, according to the plans
as they are being executed, will be spacious and
commodious in every way. The fourth floor
will be devoted to Ampico Hall, where repro-
ducing pianos will be displayed and which may
be used at any time for recital purposes. This
latter is an innovation in the city, and is quite
certain to contribute much to musical interests
and advancement.
"Thus is outlined," said Mr. Troup, "in the
main first steps in a plan of expansion which
we believe is going to make this house the
finest musical business house within the boun-
daries of central Pennsylvania. We have other
plans in mind," continued Mr. Troup, "and what
we are doing now is but a part of the finished
* plan.
"What we are doing now is to consolidate
our departments and to eliminate the incon-
venience of annoyance which arose when pur-
chasers of different types of instruments were
selecting by virtue of their former proximity."
Ah electrically operated, push-button elevator
is- being installed as a part of the change and
'luxurious lounges at the elevator entrances of
^he second, third and fourth floors will be in-
i'corporated in the plans.
The decorations of the improved building will
be of such a character as to rival the prominent
musical stores of the East and are being de-
signed with a view of providing the richness and
luxury compatible with music.
The firm has branch stores at Carlisle and
Lancaster, Pa.
The Music Committee, recently appointed by
Mayor Hylan, with the City Chamberlain, Philip
Berolzheimer, as chairman, has announced that
steps will be taken to have the New York State
Legislature pass a bill empowering the city to
license music studios with a view to driving
bogus music teachers from the field-
In connection with the announcement'Acting
Corporation Counsel GeorgCN.jeholsoh,"a mem-
ber of the committee, said: ''*•"•,,'*•• '• ' • -
"Numerous complaints have been made to
Chairman Philip Berolzheimer by aspirants for
musical glory who feel that they, have been de*
frauded by fake teachers.^
"It is not the financial loss that causes the
complaints so much as the fact that the victim
may have had real talent whjch was ruined by
the impractical teachings of the fake instructors.
This particularly is true of the vocal fields,
where the situation is. believed to be the worst.
"It is likely that we, shall ask power to license
music studios and thus~ be able to keep these
alleged musical teachers from mulcting the pub-
lic. Legitimate studios wbuld be recommended
bv the commission.^ -
..'••''
\
•-/..,.
W. E. JANSSEN OPTIMISTIC
Home From Several Trips, He Found Dealers
Optimistic—Secured Substantial Orders
. W. E. Janssen, of the Janssen Piano Co.,
82 Brown place, New York, arrived home last
week from a trip which took him through the
Pennsylvania coal district and part of New York
State. Previous to this he had visited the
New England territory.
"I was very much encouraged," he said to a
representative of The Review this week, "be-
cause I found more optimism among the dealers
than I have during the last four years. Not
only were they optimistic regarding the future,
but some of them were already doing a good
business and I was fortunate to secure some
very substantial orders. In fact, I did not ex-
pect to find the optimism that I did throughout
the mining districts. The dealers there, how-
ever, expect that the situation will straighten out
rapidly and they are preparing for a good Fall.
In New England there was a considerably better
feeling than has prevailed for a very long time.
' On both trips I was successful in establishing
Isome new agencies for the Janssen piano and
the Janssen Palestrina."
The Maccoleman Music Store, Raymond,
Wash., was badly damaged by fire recently,
the loss being estimated at about $2,500.
ST. LOUIS TRADE IMPROVING
September Opens Auspiciously, "With Every
Indication of Excellent Fall "to. Come
ST. LOUIS, MO., September*^.—S^etnfter opens
with business somewhat improved.anff expecta-
tions high. Hot weather, however, which has
been a stubborn enemy to. business all Summer,
is still with us. The early part of the" ntoTtth,
is usually hot and this month is no exception.
This and the continuance of the railroad-strike
are active deterrents to trade. However, .it vis
remarked that there is a considerably increased
inquiry. These give warrant "for the high-ex-
pectations that are entertained. ;The settlement
of the coal strike has had a beneficial effect.
A. D. Brbkaw, of- the Srix^Baer & Fuller
piano department, spent la,st wfee%'in the south :
ern Illinois coal belt. He made four towns,
Centralia, Metropolis, Duquoin and Marion and
made a sale in each, which is "going"some" the
first week after the miners'have "gone back'to
work. In Marion he worked 'against the dis-
traction created by the beginning of..-ihe grand
jury inquiry into the.. Herrin'ma^sacre. It will
not be until after-a couple of pa-y days'that
business will return to a conditiOn'e\&e/n*?^pprbx-
imating normal in the. coal fields'.' v> '
The Lehman Piano Co. began a r .saie a •week
ago, and in spite of-.uhfavorable westtheif 1 " con-
ditions it has been quite successful.
*7
J. E. Reger, manager of the P. -A^Starck
Piano Co., was confined to his home by illness
part of last week.
,." •,
E. A. Kieselhorst, president of the ICieselhorst
Piano Co., and his ^faJnil-y have•; returried 'from
Eagle River, Wis. '
- .
•
, •' :• v-.
Gerald Harris, for'the ! past year.safes nian-
ager of the Lehman Piano Co., has resigned and
has gone to New York, where he expects, to
take a position with a leading piano house.
Mark Mayer, formerly with the Lehman
Piano Co., will travel for the Hadddrff Piano
:
Co., Rockford, 111.
BALTIMORE MUSIC CO. CHARTERED
The Baltimore Music Co., 1030 West Baltimore
street, Baltimore, Md., has just been granted a
charter of incorporation in that State, with a
capital stock of $75,000. The concern will en-
gage in the manufacture and sale of musical
instruments. Incorporators are Joseph P. Joseph
and M. and Mary V. Jordan.
W. L. Branson, of Sebree, Ky. Fr »>£jl opening
an up-to-date music Store at Providence, Ky.
USE SAND SOAP
- # ITsSCOURSDEEP # =
8.—DIRECT APPLICATION
BY MARSHALL BREEDEN
LOSANCELES
To go drrectly after a business proposi-
tion is to win. It is true that the ultimate
reward of a piano sale is money, but the
thrill, the feeling of accomplishment, is
almost as great a reward. When a piano
man goes after his business with the de-
sire to do good to the buyer, he is apply-
ing the theory of direct application. When
a salesman (and there are lots of them)
goes after a buyer, with the intention of
doing him up right and proper, he is
applying the devilish practice of "Bunk-
um," and there is no after-glow of
pleasure.
Direct action, for the piano man, means
to apply himself to his business. Absorb
some of the romance of it and glory in
the fragrance of it. It means further that
the piano man will become a much better
citizen than if he looks only to the dollars.
And, surprising though it may be, he will
have more dollars. It would seem, there-
fore, that the more altruistic a salesman
is the more money he will make. That
is true and, if you give it a chance, you
will prove it's the truth and not just
hookum.
Take a Chance
No one ever got into jail without taking
a chance. Neither did anyone ever get
anywhere in life unless he took many
-.chances. To take the right sort of chance
,iis the work of a real man. To take the
crooked chance of doing something off
color and not being found out is abhorrent.
When a piano salesman decides to take
a chance, for instance, and try out the
idea and theories in this series of Sand
Soap articles, he soon scours off the rough
stuff and emerges a much finer and better
man.
Take a chance and read the trade jour-
nals. Take a chance and study the cata-
logs. Take a chance and find the romance
b^JgyiKl every piano.
£
don't take a chance and slip some-
hing over on the boss.
' E . A. BENSON BUYS A CELCO
Famous Chicago Orchestra Organizer and
' Leader Purchases A. B. Chase Piano
E. A. Benson, organizer and leader of the
famous Benson's Orchestra, recently purchased
an A. B. Chase piano equipped with the Celco
reproducing medium. The sale was consum-
mated by the Grosvenor & Lapham Co., who
handle the A. B. Chase line in Chicago. Al-
though Mr. Benson has been in possession of
the instrument but a short time the following
unsolicited testimonial received by the United
Piano Corp. is an indication of his satisfaction
over the purchase:
"I have just purchased, .for my own use an
A. B. Chase piano equipped with the Celco re-
producing medium, which was delivered to my
home last week, and I am more than pleased
with it.
"I have always been an admirer of the A. B.
Chase and in purchasing an A. B. Chase, in-
cluding the Celco, I feel I have the very best on
the market. I have also used the A. B. Chase
piano a number of times with our different or-
chestras and have always found it a very satis-
factory instrument and from now on you may
consider me a booster for it."
'
•
•
<
&
*
*
*
•
•
9; 1922
THE MUSIC TRADE
REVIEW
TROUP MUSIC HOUSE REMODELING
SEEKS TO LICENSE MUSIC STUDIOS
Well-known Concern of Harrisburg, Pa., Takes
Over Remaining Two Floors of Present
Building and Will Enlarge Departments
Mayor Hylan's New Music Committee to Take
That Method of Driving Fake Music Teachers
Out of the City, It Is Announced
HARRISBURG, PA., September 5.—J. H. Troup,
head of the J. H. Troup Music House, 15 South
Market Square, announces that the entire four
floors of the Troup Building will hereafter
be used for the exploitation of the business.
Heretofore but two floors have been used, but,
as was explained by Mr. Troup, necessity for
more commodious quarters for show and sales-
rooms made the change imperative.
The plan of remodeling will provide record
booths on the first floor, the space of which will
be given over exclusively to the sale of records.
The second floor will be devoted entirely to the
sales and show rooms for Victor and Edison
machines and to the player-roll library, which
latter will have its separate entrance.
A complete piano department will be housed
on the third floor, which, according to the plans
as they are being executed, will be spacious and
commodious in every way. The fourth floor
will be devoted to Ampico Hall, where repro-
ducing pianos will be displayed and which may
be used at any time for recital purposes. This
latter is an innovation in the city, and is quite
certain to contribute much to musical interests
and advancement.
"Thus is outlined," said Mr. Troup, "in the
main first steps in a plan of expansion which
we believe is going to make this house the
finest musical business house within the boun-
daries of central Pennsylvania. We have other
plans in mind," continued Mr. Troup, "and what
we are doing now is but a part of the finished
* plan.
"What we are doing now is to consolidate
our departments and to eliminate the incon-
venience of annoyance which arose when pur-
chasers of different types of instruments were
selecting by virtue of their former proximity."
Ah electrically operated, push-button elevator
is- being installed as a part of the change and
'luxurious lounges at the elevator entrances of
^he second, third and fourth floors will be in-
i'corporated in the plans.
The decorations of the improved building will
be of such a character as to rival the prominent
musical stores of the East and are being de-
signed with a view of providing the richness and
luxury compatible with music.
The firm has branch stores at Carlisle and
Lancaster, Pa.
The Music Committee, recently appointed by
Mayor Hylan, with the City Chamberlain, Philip
Berolzheimer, as chairman, has announced that
steps will be taken to have the New York State
Legislature pass a bill empowering the city to
license music studios with a view to driving
bogus music teachers from the field-
In connection with the announcement'Acting
Corporation Counsel GeorgCN.jeholsoh,"a mem-
ber of the committee, said: ''*•"•,,'*•• '• ' • -
"Numerous complaints have been made to
Chairman Philip Berolzheimer by aspirants for
musical glory who feel that they, have been de*
frauded by fake teachers.^
"It is not the financial loss that causes the
complaints so much as the fact that the victim
may have had real talent whjch was ruined by
the impractical teachings of the fake instructors.
This particularly is true of the vocal fields,
where the situation is. believed to be the worst.
"It is likely that we, shall ask power to license
music studios and thus~ be able to keep these
alleged musical teachers from mulcting the pub-
lic. Legitimate studios wbuld be recommended
bv the commission.^ -
..'••''
\
•-/..,.
W. E. JANSSEN OPTIMISTIC
Home From Several Trips, He Found Dealers
Optimistic—Secured Substantial Orders
. W. E. Janssen, of the Janssen Piano Co.,
82 Brown place, New York, arrived home last
week from a trip which took him through the
Pennsylvania coal district and part of New York
State. Previous to this he had visited the
New England territory.
"I was very much encouraged," he said to a
representative of The Review this week, "be-
cause I found more optimism among the dealers
than I have during the last four years. Not
only were they optimistic regarding the future,
but some of them were already doing a good
business and I was fortunate to secure some
very substantial orders. In fact, I did not ex-
pect to find the optimism that I did throughout
the mining districts. The dealers there, how-
ever, expect that the situation will straighten out
rapidly and they are preparing for a good Fall.
In New England there was a considerably better
feeling than has prevailed for a very long time.
' On both trips I was successful in establishing
Isome new agencies for the Janssen piano and
the Janssen Palestrina."
The Maccoleman Music Store, Raymond,
Wash., was badly damaged by fire recently,
the loss being estimated at about $2,500.
ST. LOUIS TRADE IMPROVING
September Opens Auspiciously, "With Every
Indication of Excellent Fall "to. Come
ST. LOUIS, MO., September*^.—S^etnfter opens
with business somewhat improved.anff expecta-
tions high. Hot weather, however, which has
been a stubborn enemy to. business all Summer,
is still with us. The early part of the" ntoTtth,
is usually hot and this month is no exception.
This and the continuance of the railroad-strike
are active deterrents to trade. However, .it vis
remarked that there is a considerably increased
inquiry. These give warrant "for the high-ex-
pectations that are entertained. ;The settlement
of the coal strike has had a beneficial effect.
A. D. Brbkaw, of- the Srix^Baer & Fuller
piano department, spent la,st wfee%'in the south :
ern Illinois coal belt. He made four towns,
Centralia, Metropolis, Duquoin and Marion and
made a sale in each, which is "going"some" the
first week after the miners'have "gone back'to
work. In Marion he worked 'against the dis-
traction created by the beginning of..-ihe grand
jury inquiry into the.. Herrin'ma^sacre. It will
not be until after-a couple of pa-y days'that
business will return to a conditiOn'e\&e/n*?^pprbx-
imating normal in the. coal fields'.' v> '
The Lehman Piano Co. began a r .saie a •week
ago, and in spite of-.uhfavorable westtheif 1 " con-
ditions it has been quite successful.
*7
J. E. Reger, manager of the P. -A^Starck
Piano Co., was confined to his home by illness
part of last week.
,." •,
E. A. Kieselhorst, president of the ICieselhorst
Piano Co., and his ^faJnil-y have•; returried 'from
Eagle River, Wis. '
- .
•
, •' :• v-.
Gerald Harris, for'the ! past year.safes nian-
ager of the Lehman Piano Co., has resigned and
has gone to New York, where he expects, to
take a position with a leading piano house.
Mark Mayer, formerly with the Lehman
Piano Co., will travel for the Hadddrff Piano
:
Co., Rockford, 111.
BALTIMORE MUSIC CO. CHARTERED
The Baltimore Music Co., 1030 West Baltimore
street, Baltimore, Md., has just been granted a
charter of incorporation in that State, with a
capital stock of $75,000. The concern will en-
gage in the manufacture and sale of musical
instruments. Incorporators are Joseph P. Joseph
and M. and Mary V. Jordan.
W. L. Branson, of Sebree, Ky. Fr »>£jl opening
an up-to-date music Store at Providence, Ky.
USE SAND SOAP
- # ITsSCOURSDEEP # =
8.—DIRECT APPLICATION
BY MARSHALL BREEDEN
LOSANCELES
To go drrectly after a business proposi-
tion is to win. It is true that the ultimate
reward of a piano sale is money, but the
thrill, the feeling of accomplishment, is
almost as great a reward. When a piano
man goes after his business with the de-
sire to do good to the buyer, he is apply-
ing the theory of direct application. When
a salesman (and there are lots of them)
goes after a buyer, with the intention of
doing him up right and proper, he is
applying the devilish practice of "Bunk-
um," and there is no after-glow of
pleasure.
Direct action, for the piano man, means
to apply himself to his business. Absorb
some of the romance of it and glory in
the fragrance of it. It means further that
the piano man will become a much better
citizen than if he looks only to the dollars.
And, surprising though it may be, he will
have more dollars. It would seem, there-
fore, that the more altruistic a salesman
is the more money he will make. That
is true and, if you give it a chance, you
will prove it's the truth and not just
hookum.
Take a Chance
No one ever got into jail without taking
a chance. Neither did anyone ever get
anywhere in life unless he took many
-.chances. To take the right sort of chance
,iis the work of a real man. To take the
crooked chance of doing something off
color and not being found out is abhorrent.
When a piano salesman decides to take
a chance, for instance, and try out the
idea and theories in this series of Sand
Soap articles, he soon scours off the rough
stuff and emerges a much finer and better
man.
Take a chance and read the trade jour-
nals. Take a chance and study the cata-
logs. Take a chance and find the romance
b^JgyiKl every piano.
£
don't take a chance and slip some-
hing over on the boss.
' E . A. BENSON BUYS A CELCO
Famous Chicago Orchestra Organizer and
' Leader Purchases A. B. Chase Piano
E. A. Benson, organizer and leader of the
famous Benson's Orchestra, recently purchased
an A. B. Chase piano equipped with the Celco
reproducing medium. The sale was consum-
mated by the Grosvenor & Lapham Co., who
handle the A. B. Chase line in Chicago. Al-
though Mr. Benson has been in possession of
the instrument but a short time the following
unsolicited testimonial received by the United
Piano Corp. is an indication of his satisfaction
over the purchase:
"I have just purchased, .for my own use an
A. B. Chase piano equipped with the Celco re-
producing medium, which was delivered to my
home last week, and I am more than pleased
with it.
"I have always been an admirer of the A. B.
Chase and in purchasing an A. B. Chase, in-
cluding the Celco, I feel I have the very best on
the market. I have also used the A. B. Chase
piano a number of times with our different or-
chestras and have always found it a very satis-
factory instrument and from now on you may
consider me a booster for it."
'
•
•
<
&
*
*
*
•
•
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