Music Trade Review
Issue: 1922 Vol. 74 N. 8 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
m
Steal
FEBRUARY 25,
1922
youi eyes ap peal mg
me
STEALING
AFoxTrot Rhythm that vtfill steal right into jour Heart?
Illlllll
NEW STIEFF REPRODUCING PIANO
Featured in Elaborate Recital at Headquarters
of Chas. M. Stieff in Baltimore Recently
BALTIMORE, Mn., February 20.—A most successful
demonstration recital was held in the Stieff Re-
cital Hall here recently when Margaret Rabold,
soprano, and Bart Wirtz, 'cellist, appeared in
conjunction with the Stieff Art De Luxe Welte-
Mignon (Licensee) reproducing piano, the occa-
sion being the formal introduction of that instru-
ment to the musical public of Baltimore.
Margaret Rabold, who was in good voice, sang
Tosti's "Good-bye" and Debussy's "Les Cloches."
The latter number, the more pleasing of the ren-
ditions, was given with 'cello obbligato by Mr.
Wirtz. Both numbers were accompanied by the
Stieff reproducing piano. Chopin's "Polonaise
A Flat Major," played by Paderewski, Grieg's
"Norwegian Bridal March" and the "Little Bird,"
played by himself, and a Saint-Saens number,
were rendered with amazing exactness by the
Stieff reproducing instrument.
An interesting comparative interpretation of a
theme from a "Nocturne, F Sharp Major, Op.
15, No. 2," as played by Busoni, Scharwenka,
Saint-Saens and Pugno, was rendered on this
marvelous instrument. This comparative rendi-
tion was given to show that the Welte-Mignon
(Licensee) reproducing action plays a selection
exactly as recorded and interpreted by the indi-
vidual recording artist. The same number played
by the four artists showed a wide variance of
interpretation, proving conclusively that the very
personality of the artist was caught and held for
eternity.
Win. B. Heaton, president of the Auto Pneu-
matic Action Co., manufacturers of the Art De
Luxe Welte-Mignon (Licensed) reproducing ac-
tion, with which the Stieff piano was equipped,
gave an explanatory talk, enlightening the au-
dience on many of the apparently mysterious
angles by which such a wonderful rendition was
made possible. His talk was received with deep
Svan - ee Riv - e r
Moon
interest on the part of the audience, who, perhaps
for the first time, had the opportunity of know-
ing even in a meager way just how and by what
means the reproducing piano has been developed
into the instrument of musical excellence, as it is
known to-day.
The playing of two 'cello solos by Bart Wirtz,
namely, "Le Cygne" from Saint-Saens and the
"Serenade" from Schubert, concluded the eve-
ning's performance. The 'cello soloist for both
of these numbers was accompanied by the Stieff
reproducing piano. The entire evening's pro-
gram was one of the highest musical excellence,
upon which the Stieff organization is to be con-
gratulated.
PUSHING EXCHANGE PLAN
Thos. Cusack & Co. Tell About United States
Campaign in Letter to Trade
CHICAGO, I I I . , February 21.—Thos. Cusack & Co. r
who are conducting the billboard campaign of
the U. S. Music Co., have become enthusiastic
over the results obtained by their clients. They
WHAT GOES INTOUDELL CABINETS
Udell Works Explains Just What Descriptive
Terms in Catalog Mean
of'crodit, and « wholo lot of suppo
That i.i what *« Relieve Is belnfl don*
roll trade, by an ad
irp tfut visa of Outdoo
tlrely short 8p»c« c
The Udell Works, Indianapolis, prominent
manufacturer of music roll and talking machine
record cabinets, together with book cases, writing
desks, etc., has included in its latest catalog the
following definite notice regarding the quality of
materials entering into the construction of Udell
products:
"The following explanation is made in order
that there should be no misunderstanding of the
descriptive terms used in this catalog:
"When a piece is described as mahogany front,
it means that it is mahogany veneered over some
other wood.
"When a piece is described as mahogany, it
means that it is mahogany veneered, top, front
and ends.
"When a piece is described as solid mahogany,
it means that all exteriors, except back, bottom
and shelves, are of solid wood of the kind desig-
nated."
These descriptions are in conformity with the
official standard descriptions adopted by the Na-
tional Alliance of Case Goods Associations at
Atlantic City last October.
•ho handln hl» jjroduot.'
ee Riv - e r Moon.
Shin — in^. on my
dioplay, 1,5 you will
• i l l anakon your tra
Outdoor ABVBrtlslng
in a :••~pilgn that will
••' plan with
:;•,-, that. If you Jmve r,ot nl i
&rra •; n.t o T .re to tAkfl advp.tll^^!a o'
rtislnR i
•Your* vn-ry i
TEOB, C'JGA< ;,
Letterhead Featuring Q R S Campaign
consider the action of the U. S. Music Co. a very
good demonstration ofi Cusack "Service" and have
gotten up a special letterhead which has repro-
duced at the bottom one of the U. S. exchange
plan billboards. We are printing a replica of
the letterhead which has been mailed to the trade.
cab —
Everybody* talking about
HEAR IT xv
' NOW- A k.
-Tiffi
y
8
THE MUSIC TRADE REVIEW
m
Steal
FEBRUARY 25,
1922
youi eyes ap peal mg
me
STEALING
AFoxTrot Rhythm that vtfill steal right into jour Heart?
Illlllll
NEW STIEFF REPRODUCING PIANO
Featured in Elaborate Recital at Headquarters
of Chas. M. Stieff in Baltimore Recently
BALTIMORE, Mn., February 20.—A most successful
demonstration recital was held in the Stieff Re-
cital Hall here recently when Margaret Rabold,
soprano, and Bart Wirtz, 'cellist, appeared in
conjunction with the Stieff Art De Luxe Welte-
Mignon (Licensee) reproducing piano, the occa-
sion being the formal introduction of that instru-
ment to the musical public of Baltimore.
Margaret Rabold, who was in good voice, sang
Tosti's "Good-bye" and Debussy's "Les Cloches."
The latter number, the more pleasing of the ren-
ditions, was given with 'cello obbligato by Mr.
Wirtz. Both numbers were accompanied by the
Stieff reproducing piano. Chopin's "Polonaise
A Flat Major," played by Paderewski, Grieg's
"Norwegian Bridal March" and the "Little Bird,"
played by himself, and a Saint-Saens number,
were rendered with amazing exactness by the
Stieff reproducing instrument.
An interesting comparative interpretation of a
theme from a "Nocturne, F Sharp Major, Op.
15, No. 2," as played by Busoni, Scharwenka,
Saint-Saens and Pugno, was rendered on this
marvelous instrument. This comparative rendi-
tion was given to show that the Welte-Mignon
(Licensee) reproducing action plays a selection
exactly as recorded and interpreted by the indi-
vidual recording artist. The same number played
by the four artists showed a wide variance of
interpretation, proving conclusively that the very
personality of the artist was caught and held for
eternity.
Win. B. Heaton, president of the Auto Pneu-
matic Action Co., manufacturers of the Art De
Luxe Welte-Mignon (Licensed) reproducing ac-
tion, with which the Stieff piano was equipped,
gave an explanatory talk, enlightening the au-
dience on many of the apparently mysterious
angles by which such a wonderful rendition was
made possible. His talk was received with deep
Svan - ee Riv - e r
Moon
interest on the part of the audience, who, perhaps
for the first time, had the opportunity of know-
ing even in a meager way just how and by what
means the reproducing piano has been developed
into the instrument of musical excellence, as it is
known to-day.
The playing of two 'cello solos by Bart Wirtz,
namely, "Le Cygne" from Saint-Saens and the
"Serenade" from Schubert, concluded the eve-
ning's performance. The 'cello soloist for both
of these numbers was accompanied by the Stieff
reproducing piano. The entire evening's pro-
gram was one of the highest musical excellence,
upon which the Stieff organization is to be con-
gratulated.
PUSHING EXCHANGE PLAN
Thos. Cusack & Co. Tell About United States
Campaign in Letter to Trade
CHICAGO, I I I . , February 21.—Thos. Cusack & Co. r
who are conducting the billboard campaign of
the U. S. Music Co., have become enthusiastic
over the results obtained by their clients. They
WHAT GOES INTOUDELL CABINETS
Udell Works Explains Just What Descriptive
Terms in Catalog Mean
of'crodit, and « wholo lot of suppo
That i.i what *« Relieve Is belnfl don*
roll trade, by an ad
irp tfut visa of Outdoo
tlrely short 8p»c« c
The Udell Works, Indianapolis, prominent
manufacturer of music roll and talking machine
record cabinets, together with book cases, writing
desks, etc., has included in its latest catalog the
following definite notice regarding the quality of
materials entering into the construction of Udell
products:
"The following explanation is made in order
that there should be no misunderstanding of the
descriptive terms used in this catalog:
"When a piece is described as mahogany front,
it means that it is mahogany veneered over some
other wood.
"When a piece is described as mahogany, it
means that it is mahogany veneered, top, front
and ends.
"When a piece is described as solid mahogany,
it means that all exteriors, except back, bottom
and shelves, are of solid wood of the kind desig-
nated."
These descriptions are in conformity with the
official standard descriptions adopted by the Na-
tional Alliance of Case Goods Associations at
Atlantic City last October.
•ho handln hl» jjroduot.'
ee Riv - e r Moon.
Shin — in^. on my
dioplay, 1,5 you will
• i l l anakon your tra
Outdoor ABVBrtlslng
in a :••~pilgn that will
••' plan with
:;•,-, that. If you Jmve r,ot nl i
&rra •; n.t o T .re to tAkfl advp.tll^^!a o'
rtislnR i
•Your* vn-ry i
TEOB, C'JGA< ;,
Letterhead Featuring Q R S Campaign
consider the action of the U. S. Music Co. a very
good demonstration ofi Cusack "Service" and have
gotten up a special letterhead which has repro-
duced at the bottom one of the U. S. exchange
plan billboards. We are printing a replica of
the letterhead which has been mailed to the trade.
cab —
Everybody* talking about
HEAR IT xv
' NOW- A k.
-Tiffi
y
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