Music Trade Review

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THE MUSIC TRADE REVIEW
40
FEBRUARY 18, 1922
CONVENTION OF EDISON DISC JOBBERS' ASSOCIATION
DOLBEER TALKS TO PHILA. DEALERS
Jobbers Meet at Waldorf-Astoria Hotel, New York, on First Three Days of This Week and
Participate in Live Business Program—Present Statuette to Thos. A. Edison on Birthday
Manager of Traveling Department of Victor Co.
Addresses Philadelphia Victor Dealers' Asso-
ciation on "The Outlook for 1922"
The annual convention of the Edison Disc Job-
bers' Association was held at the Waldorf-Astoria
Hotel, New York, on Monday, Tuesday and
Wednesday of this week, February 13 to 15, and
attracted practically 100 per cent representation,
only one Edison jobber not answering to the roll
call. An elaborate program, strictly business
for the most part, was laid out for the entire
three days and the details were all carried out
according to schedule.
A number of the jobbers, several of them mak-
ing up a committee representing the Association,
assembled in New York on Saturday, February
fessor Farnsworth; H. E. Gehle, of the Me-
chanics' & Metals National Bank, and others.
New Officers Elected
The election of officers occurred on Wednes-
day morning, the new officers being: President,
Laurence H. Lucker, Minneapolis; vice-presi-
dent, Robert L. Proudfit, Proudfit Sporting
Goods Co., Ogden, Utah; secretary-treasurer, M.
M. Blackmail, the Phonograph Co., Kansas City,
Mo.; and executive committee, P. H. Oelman,
the Phonograph Co., Cincinnati; D. W. Schultz,
Schultz Bros., Omaha; A. A. Buehn, Buehn
Phonograph Co., Pittsburgh, and L. T. Donnelly,
the Diamond Disc Co., Inc., New Orleans.
THOS. McCREED\^ENTERS NEW FIELD
Greater New York Representative of Victor Co.
Resigns to Become Connected With McGuckin
Advertising Agency in Philadelphia
Thomas McCreedy, who for the past five years
has represented the Victor Talking Machine Co.
in Greater New York, resigned his post on Feb-
ruary 11, in order to enter the advertising field,
becoming connected with the Eugene McGuckin
Advertising Agency in Philadelphia. Mr. Mc-
Creedy, who traveled for the Victor Co. in Ohio
and Kentucky before coming to New York, ren-
dered excellent service in this territory and was
extremely popular with both Victor wholesalers
and retailers. He goes into his new work with
the best wishes of the officers of the Victor Co.
as well as the Victor representatives.
VICTOR LITERATURE FOR DEALERS
Bronze Statuette Presented to Mr. Edison
11, for the purpose of waiting upon Thos. A. Edi-
son, congratulating him upon his seventy-fifth
birthday anniversary which occurred on that day
and presenting him with a handsome bronze
statuette by Lorado Taft and entitled "Orpheus
Consoled.''
The convention proper began on Monday
morning when the jobbers engaged in general dis-
cussions regarding various phases of the busi-
ness and considered particularly such matters as
were to be taken up with the factory officials.
Tuesday was "Laboratory Day," when the
various officials of Thos. A. Edison, Inc., met
with the jobbers for the discussion of matters of
mutual interest. Charles Edison presided at the
meeting, assisted by William Maxwell, vice-
president, and among the Edison officials who at-
tended were: Stephen Mambert, financial vice-
president; J. H. Robinson, secretary of the
company; T. J. Leonard, sales manager; C. G.
Wood, advertising manager; Arthur Walsh, di-
rector of concerts; D. E. Wheeler, editorial di-
rector; John A. Sherman, E. H. Phillips, H. A.
Beatty and Warren Taylor.
Between the morning and afternoon sessions
on Tuesday the Edison officials were the guests
of the jobbers at an informal luncheon in the
Myrtle Room of the Waldorf, and on Tuesday
evening the jobbers in turn were entertained by
the Edison Co. executives at an elaborate din-
ner and dance in the ballroom of the Waldorf,
with a long entertainment program provided by
Edison artists and others.
The final business session of the Association
was held on Wednesday, on which occasion
Charles Edison presented to the jobbers the de-
cisions arrived at by the factory officials on mat-
ters regarding which conferences were held on
Tuesday. Wednesday afternoon was given over
to a number of special addresses, the speakers in-
cluding Dr. Esther L. Gatewood, of the Edison
music research department, and assistant to Pro-
The Victor Talking Machine Co. has just sent
out an interesting budget of literary matter
which should be of great value to dealers. The
free service of ready-made advertisements, if
utilized by the recipients, should be very effec-
tive in developing record trade. In addition to
the March supplement there are also supple-
ments in the following languages: Finnish, Ger-
man, Hebrew, Hungarian, Italian, Mexican,
Polish and Swedish.
PHILADELPHIA, PA., February 9.—Frank K. Dol-
beer, manager of the traveling department of the
Victor Talking Machine Co., was the principal
speaker at the luncheon and meeting of the Vic-
tor Talking Machine Dealers' Association of
Philadelphia, held at the Bellevue-Stratford
to-day. Mr. Dolbeer had for his subject "The
Outlook for 1922," and summed up the situation
as he saw it in a most interesting manner. He
stated that the success of the Disarmament Con-
ference and the savings that would result would
have a great influence for business improvement,
as would the general solution of the various inter-
national problems.
The general improvement of exchange, which
is gradually getting back to a more or less nor-
mal level, would also have the effect of stimulat-
ing the business of this country by encouraging
foreign trade on a more substantial basis.
In the course of his talk Mr. Dolbeer pointed
out as two noteworthy conditions the easing up
of the money market, which made the financing
of business simpler, and alsp the general set-
tling of the labor situation and the decreasing
number of strikes, which indicated smoother sail-
ing in the matter of production.
The speaker made reference to the develop-
ments in connection with the soldier bonus bill
and the burden it was likely to throw on busi-
ness, but declared that the bonus burden would,
in a sense, be offset through the greater activi-
ties on the part of the railroads in developing
their lines, improving and increasing their roll-
ing stock, and thereby reducing the volume of
unemployment and increasing the amount of
money in circulation.
In closing, Mr. Dolbeer emphasized the im-
portance at this particular time of exercising care
in the selection and building up of the sales force
in order to establish a proper and resultful con-
tact with the public. He also outlined what the
Victor Co. was doing for the development of the
retailer's business and for the development of
public interest in Victor goods.
On the whole, it was a talk that made a strong
appeal to the local dealers.
AWARDS MADE BY THOS. A. EDISON, INC., FOR SLOGANS
Henry C. Lawrence, of Webster Groves, Mo., Captures First Award of $5,000 and Gets $500
Additional From Silverstone Co.—Twenty-two Other Prizes in the List
Thos. A. Edison, Inc., has announced the
awards in the phrase contest which opened last
Spring and closed early in September, bring-
ing in over a million answers from almost all
parts of the world. In announcing the compe-
tition Mr. Edison said: "I want a phrase which
will emphasize that our new instrument is not
a mere machine, but that it is an instrumental-
ity by which the true beauties and the full
benefits of music can be brought into every
home."
The great volume of answers received made
the job of the judges a formidable one and they
worked steadily for several weeks before they
were able to sort out the best of the slogans
and make their final decisions.
The first prize was awarded to Henry C.
Lawrence, of Webster Groves, Mo., who re-
ceived $5,000 for the slogan, "A Fireside En-
core of the Artist," from Thos. A. Edison, Inc.,
and an additional $500 from the Silverstone
Music Co., Edison jobber in St. Louis.
The second prize of $2,000 was awarded to
Edmund A. Knoll, Erie, Pa., for the slogan,
"Artists Responding to the Encores of Home,"
and the third prize, $1,000, to William J.
Palmer, of Los Angeles, Cal., for the slogan,
"All the Artist Gives the Home Receives."
There were also twenty prizes of $100 each
awarded to G. R. Glass, Kansas City, Mo.; Ade-
laide S. Boekhoff, Omaha, Neb.; Louise T.
Sherry, Minneapolis, Minn.; Mrs. Edith J. Wil-
liams, Mamaroneck, N. Y.; M. Mulvey, Newark,
N. J.; Geo. E. Wallace, Highland Park, 111.;
Paul Moschcourtz, New York; Ellalie J. Ruby,
Rockford, 111.; John W. Dobbins, Qualicum
Beach, B. C, Canada; E. L. McGuire, Monte-
gista, Col.; Henry J. Carroll, St. Louis, Mo.;
W. A. Huey, Greenwood, S. C; Emmon O.
Stillman, Bloomfield, la.; Ed. Wolff, Milwau-
kee, Wis.; L. A. Heifer, Gastonia, N. C; John
A. Offord, St. Petersburg, Fla.; Edward H.
Buckley, Philadelphia, Pa.; Mrs. C. G. Bier-
bower, San Antonio, Tex.; John S. MacLeod,
London, Ont., and D. P. McKeithan, Carthage,
N. C.
The winner of the first prize, Henry C. Law-
rence, of Webster Groves, Mo., a suburb of
St. Louis, is credit manager for the Blackwell-
Wielandy Book & Stationery Co. He has been
with the company for twenty years, and since
1905 has been one of the directors. Mr. Law-
rence has written considerable advertising mat-
ter for the firm and gave them the slogan:
"Everything New From Everywhere." He has
also written four books on business, each of
which has gone through several editions. He is
the possessor of an official laboratory model,
Chippendale mahogany, and is an enthusiast re-
garding Edison Re-creations, his favorite artists
being Frieda Hempel, Anna Case, Walter Scan-
Ian and Elizabeth Spencer.