Music Trade Review
Issue: 1922 Vol. 74 N. 3 - Page 40
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36
THE MUSIC TRADE REVIEW
UNIOUE SALES CONTEST
SAUL BIRNS ENTERTAINS EMPLOYES
FEATURES "HUMORESOUE" RECORDS
Pennsylvania Innkeeper Beats Two Columbia
Co. Salesmen in Grafonola Sales Contest
Provides Elaborate Banquet and Entertainment
at Hotel Commodore on Sunday Night
Columbia Dealer Links Up Showing of Motion
Picture With Columbia Records
PITTSBURGH, PA., January 16.—The local whole-
sale branch of the Columbia Graphophone Co.
has been receiving interesting reports from its
dealers regarding their activities. For example,
C. H. Hutson, of New Bethlehem, Pa., recently
sold four Grafonolas through a unique contest.
It SO happened that C. H. Guard, a member of
the staff of the local branch, called on Mr. Hut-
son when he was ready to start out with a
truckload of Grafonolas. Their route took
them through Hotborn, a community consisting
of a few houses and an inn. Some way or other
they got into an argument with the innkeeper
as to who was the best salesman, and as an
outcome of the argument the innkeeper went
along with Messrs. Hutson and Guard to a spot
agreed upon to test their respective abilities.
The stake was a dinner for the trio, and after
the work was finished it was found that Mr.
Hutson had sold one Grafonola, Mr. Guard had
sold one Grafonola and the innkeeper had sold
two. The dinner was paid by Mr. Guard, as he
received the lowest down payment on his sale.
Although the Lyndora Music Co., of Lyndora,
Pa., which is owned by Stephan Zamba, is one
of the newest Columbia dealers in this territory
it has already built up a profitable clientele. Mr.
Zamba is well known in his community, as he
has been a retail merchant in Lyndora for fif-
teen years.
O. N. Hanson, Columbia dealer at Kane, Pa.,
is making extensive improvements in his Co-
lumbia establishment and recently placed an
order for six new hearing rooms, one player
roll demonstrating room and new office equip-
ment. He joined the Columbia carload sale
with enthusiasm and disposed of his instru-
ments with comparative ease.
Saul Birns, well-known talking machine dealer
of New York, who recently opened the fifth of
a chain of stores in this city, has made it a prac-
tice for several years past of giving his employes
a dinner early in the year as a mark of his ap-
preciation of their efforts. This year was no ex-
ception, except that Mr. Birns outdid all former
efforts and provided his employes and associates
with a most elaborate banquet at the Hotel
Commodore on last Sunday evening, followed
by a dance to the accompaniment of music by
Paul Whiteman's Pavilion Royal Orchestra and
the Happy Six. Several well-known artists ap-
peared on the entertainment program, among
them being the Princess Watahwaso. A number
of men prominent in the talking machine trade
were Mr. Birns' guests, and during the course
of the evening the host was presented with
three handsome silver loving cups by various
groups of his managers and employes as a testi-
monial of their esteem.
CASTLETON, N. D., January 17.—C. M. Lindsey,
live Columbia dealer of this city, took advan-
tage of the appearance in a local theatre of the
well-known moving picture "Humoresque" to
DEVELOPING SCHOOL TRADE
Columbia Branch in Philadelphia Entertains
Superintendents, Supervisors, Principals and
Teachers of Schools
PHILADELPHIA, PA., January 17.—The local
branch of the Columbia Graphophone Co. is mak-
ing elaborate plans for a series of demonstra-
tions of the Grafonola and the Columbia educa-
tional records to the school teachers of Penn-
sylvania. On January 7 the branch entertained
in its "Model Shop" music superintendents,
supervisors, principals and teachers of the Phila-
delphia normal and grade schools. The demon-
stration was held from 10 o'clock to 12, and the
program consisted of methods for teaching music
appreciation, music for listening, free and for-
malized expression, dramatic play and panto-
mime by use of Columbia records.
This demonstration is one of a series which
this branch is to conduct in many other cities
through the State of Pennsylvania, to be carried
on in conjunction with the local dealer. In every
•case the educational representative of the Colum-
bia Co. will attend these demonstrations and lec-
ture on the possibilities of the Grafonola and
records in teaching pupils the appreciation of
..music.
i
JANUARY 21, 1922
DEVELOPING FOREIGN RECORD TRADE
The Victor Talking Machine Co. has just
issued, in addition to its February Bulletin, a
number of foreign record supplements, including
lists of records in Arabian, German, Greek, He-
brew, Italian, Mexican, Polish, Russian and
Swedish.
In this connection the Victor Co. very aptly
remarks: "If you are not capitalizing the de-
mand for Victor records in foreign languages
you are neglecting a splendid chance for good
cash business. The new foreign supplements
assist materially in creating a demand for these
records."
WELCOME FOR_THE "HAPPY SIX"
The "Happy Six," exclusive Columbia artists,
were given a rousing welcome by Columbia deal-
ers when they appeared in Scranton, Pa., on
January 2. The dealers tied up this visit of these
popular artists with full-page advertisements in
the local papers, which resulted in the sale of
the records by this combination listed in the
Columbia catalog.
Attractive "Humoresque" Window
stage a very attractive window display featur-
ing Dvorak's violin selection played by well-
known Columbia artists. The window featured
one of the scenes from the picture and a large
Grafonola model with a list of "Humoresque"
records in the Columbia catalog. The result of
this timely tie-up was an increase in the sale of
these records and interest in the store.
PLAN FOR SCHOOL CAMPAIGN
An important visitor to Columbia headquarters
this week was Calvin Anderson, the well-known
dealer at Wilmington, Del. Mr. Anderson is
one of the oldest Columbia dealers, having been
associated with the merchandising of this prod-
uct for many years, and has been connected with
several of the educational movements which the
Columbia Co. has inaugurated from time to time.
The purpose of this visit was for the discussion
of plans for an educational campaign with the
schools in Wilmington and vicinity, which is to
be launched shortly and is to be carried on in
co-operation with Columbia headquarters.
E. J. Austin has resigned as general manager
of the Toledo, O., branch of the Starr Piano Co.
HOLIDAY DISPLAY FEATURING LATE COLUMBIA RECORDS
TO PLAY AT ELKS' BALL
t KEWANEE, III., January 16.—Erickson & Mc-
.Hugh, progressive Columbia dealers of this city,
are making arrangements to have the 'Happy
Six" play at the Elks' annual ball, to be held
at Kewanee on February 11. This organiza-
tion is an exclusive Columbia orchestra and,
as the K.ewanee Elks' Lodge has over 700 mem-
bers, the "Happy Six" is to be congratulated.
Handsome Window Display of the New York Furniture Co., Shreveport, La.
36
THE MUSIC TRADE REVIEW
UNIOUE SALES CONTEST
SAUL BIRNS ENTERTAINS EMPLOYES
FEATURES "HUMORESOUE" RECORDS
Pennsylvania Innkeeper Beats Two Columbia
Co. Salesmen in Grafonola Sales Contest
Provides Elaborate Banquet and Entertainment
at Hotel Commodore on Sunday Night
Columbia Dealer Links Up Showing of Motion
Picture With Columbia Records
PITTSBURGH, PA., January 16.—The local whole-
sale branch of the Columbia Graphophone Co.
has been receiving interesting reports from its
dealers regarding their activities. For example,
C. H. Hutson, of New Bethlehem, Pa., recently
sold four Grafonolas through a unique contest.
It SO happened that C. H. Guard, a member of
the staff of the local branch, called on Mr. Hut-
son when he was ready to start out with a
truckload of Grafonolas. Their route took
them through Hotborn, a community consisting
of a few houses and an inn. Some way or other
they got into an argument with the innkeeper
as to who was the best salesman, and as an
outcome of the argument the innkeeper went
along with Messrs. Hutson and Guard to a spot
agreed upon to test their respective abilities.
The stake was a dinner for the trio, and after
the work was finished it was found that Mr.
Hutson had sold one Grafonola, Mr. Guard had
sold one Grafonola and the innkeeper had sold
two. The dinner was paid by Mr. Guard, as he
received the lowest down payment on his sale.
Although the Lyndora Music Co., of Lyndora,
Pa., which is owned by Stephan Zamba, is one
of the newest Columbia dealers in this territory
it has already built up a profitable clientele. Mr.
Zamba is well known in his community, as he
has been a retail merchant in Lyndora for fif-
teen years.
O. N. Hanson, Columbia dealer at Kane, Pa.,
is making extensive improvements in his Co-
lumbia establishment and recently placed an
order for six new hearing rooms, one player
roll demonstrating room and new office equip-
ment. He joined the Columbia carload sale
with enthusiasm and disposed of his instru-
ments with comparative ease.
Saul Birns, well-known talking machine dealer
of New York, who recently opened the fifth of
a chain of stores in this city, has made it a prac-
tice for several years past of giving his employes
a dinner early in the year as a mark of his ap-
preciation of their efforts. This year was no ex-
ception, except that Mr. Birns outdid all former
efforts and provided his employes and associates
with a most elaborate banquet at the Hotel
Commodore on last Sunday evening, followed
by a dance to the accompaniment of music by
Paul Whiteman's Pavilion Royal Orchestra and
the Happy Six. Several well-known artists ap-
peared on the entertainment program, among
them being the Princess Watahwaso. A number
of men prominent in the talking machine trade
were Mr. Birns' guests, and during the course
of the evening the host was presented with
three handsome silver loving cups by various
groups of his managers and employes as a testi-
monial of their esteem.
CASTLETON, N. D., January 17.—C. M. Lindsey,
live Columbia dealer of this city, took advan-
tage of the appearance in a local theatre of the
well-known moving picture "Humoresque" to
DEVELOPING SCHOOL TRADE
Columbia Branch in Philadelphia Entertains
Superintendents, Supervisors, Principals and
Teachers of Schools
PHILADELPHIA, PA., January 17.—The local
branch of the Columbia Graphophone Co. is mak-
ing elaborate plans for a series of demonstra-
tions of the Grafonola and the Columbia educa-
tional records to the school teachers of Penn-
sylvania. On January 7 the branch entertained
in its "Model Shop" music superintendents,
supervisors, principals and teachers of the Phila-
delphia normal and grade schools. The demon-
stration was held from 10 o'clock to 12, and the
program consisted of methods for teaching music
appreciation, music for listening, free and for-
malized expression, dramatic play and panto-
mime by use of Columbia records.
This demonstration is one of a series which
this branch is to conduct in many other cities
through the State of Pennsylvania, to be carried
on in conjunction with the local dealer. In every
•case the educational representative of the Colum-
bia Co. will attend these demonstrations and lec-
ture on the possibilities of the Grafonola and
records in teaching pupils the appreciation of
..music.
i
JANUARY 21, 1922
DEVELOPING FOREIGN RECORD TRADE
The Victor Talking Machine Co. has just
issued, in addition to its February Bulletin, a
number of foreign record supplements, including
lists of records in Arabian, German, Greek, He-
brew, Italian, Mexican, Polish, Russian and
Swedish.
In this connection the Victor Co. very aptly
remarks: "If you are not capitalizing the de-
mand for Victor records in foreign languages
you are neglecting a splendid chance for good
cash business. The new foreign supplements
assist materially in creating a demand for these
records."
WELCOME FOR_THE "HAPPY SIX"
The "Happy Six," exclusive Columbia artists,
were given a rousing welcome by Columbia deal-
ers when they appeared in Scranton, Pa., on
January 2. The dealers tied up this visit of these
popular artists with full-page advertisements in
the local papers, which resulted in the sale of
the records by this combination listed in the
Columbia catalog.
Attractive "Humoresque" Window
stage a very attractive window display featur-
ing Dvorak's violin selection played by well-
known Columbia artists. The window featured
one of the scenes from the picture and a large
Grafonola model with a list of "Humoresque"
records in the Columbia catalog. The result of
this timely tie-up was an increase in the sale of
these records and interest in the store.
PLAN FOR SCHOOL CAMPAIGN
An important visitor to Columbia headquarters
this week was Calvin Anderson, the well-known
dealer at Wilmington, Del. Mr. Anderson is
one of the oldest Columbia dealers, having been
associated with the merchandising of this prod-
uct for many years, and has been connected with
several of the educational movements which the
Columbia Co. has inaugurated from time to time.
The purpose of this visit was for the discussion
of plans for an educational campaign with the
schools in Wilmington and vicinity, which is to
be launched shortly and is to be carried on in
co-operation with Columbia headquarters.
E. J. Austin has resigned as general manager
of the Toledo, O., branch of the Starr Piano Co.
HOLIDAY DISPLAY FEATURING LATE COLUMBIA RECORDS
TO PLAY AT ELKS' BALL
t KEWANEE, III., January 16.—Erickson & Mc-
.Hugh, progressive Columbia dealers of this city,
are making arrangements to have the 'Happy
Six" play at the Elks' annual ball, to be held
at Kewanee on February 11. This organiza-
tion is an exclusive Columbia orchestra and,
as the K.ewanee Elks' Lodge has over 700 mem-
bers, the "Happy Six" is to be congratulated.
Handsome Window Display of the New York Furniture Co., Shreveport, La.
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