Music Trade Review
Issue: 1922 Vol. 74 N. 25 - Page 56
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THE MUSIC TRADE REVIEW
48
JUNE 24,
1922
IN T H E MUSICAL MERCHANDISE DOMAIN—(Continued from page 47)
TO HANDLE ^BELTONE" LINE
Perlberg & Halpin Introducing Complete Line
of Brass Band Instruments
•Announcement has been made by the firm of
Perlberg & Halpin, musical merchandise jobbers,
Park Row, New York City, that they have just
added a complete line of brass band instruments.
This is the firm's first venture into the brass
instrument field and the new line is now ready
for distribution to the trade. It will be known
as the "Beltone" line. Saxophones will be fea-
tured because of the steady demand for this
popular instrument, but the "Beltone" brass line
will be complete in every detail.
Another addition to this firm's line of musical
merchandise is the "Silent Salesman Space
Saver," which will shortly be ready for distrib-
ution to dealers, according to Abe Halpin, one
of the partners. In an interview with a repre-
sentative of The Review this week, Mr. Halpin
declared that the new Perlberg & Halpin catalog
now in preparation will be one of the most edu-
cational catalogs ever presented to the dealer who
sells small goods. He stated that it will be to the
music dealer what Webster's Dictionary is to
users of the English language.
The new catalog, which will be ready about
the middle of August, will feature the "Beltone"
line of musical instruments in a special and elab-
orate supplement. The Weymann line of "Own
Make" instruments will also be catalogued.
MUSIC DEALERS
What Your Violin Department Needs Is
The Virzi
Tone Producer
The Rejuvenation of the Violin
Means Increased Sales for You
It increases tone and quality and renders
the sound clear as a bell, such as never
heard before on any instrument. Endorsed
and used by the world's greatest artists.
Territories still open. Write for circular.
J. J. VIRZI BROS.
Inventors, Patentee* and Distributor*
57 Fifth Ave.
New York
LYNBROOK NU-ART BANJOS
(Registered United States Patent Office)
The Most Marvelous Toned Banjos on the Market
DRUMS, TAMBOURINES, CYMBALS, UKULELE-BANJOS
40 Melrose
ALBERT HOU DLETT & SONS, Inc.
Brooklyn,
Established 1865
EDUCATIONAL SUMMER CAMPAIGN
Pedal Tympani and Other Ludwig & Ludwig In-
ventions Featured in Timely Broadside
CHICAGO, I I I . , June 19.—Ludwig & Ludwig, Inc.,
manufacturers of drummers' supplies, 1611
North Lincoln street, arc energetically following
up music dealers throughout the country with a
view of keeping the sale of the Ludwig product
up to the mark through the Summer months.
That there will be no Summer slump with Lud-
wig dealers is indicated from the active plans of
the company, which include a striking advertis-
ing broadside which was mailed this week to
several thousand dealers.
This broadside in colors announces the new
Ludwig alternating pedal, which is an interesting
device which enables the drummer to quickly stop
the cymbal play merely by a slight pressure of
the pedal. The device also permits the cymbal
to be put into play again just as quickly.
The circular is captioned: "Another Striking
Ludwig Invention," but it also includes a de-
scription of several other Ludwig products. Sev-
eral paragraphs are devoted to the popular swing
from jazz to syncopation in modern music, as
treated in an article, "The Evolution of the
Jazz Orchestra," written by Eric Delamater in
a recent isue of The Music Trade Review.
In describing the Ludwig DeLuxe snare drum
the circular states that the gold-plated saxo-
phone, cornet or trombone can no longer out-
shine the drummer, for the DeLuxe drums are
especially designed to cope with the demands of
the modern syncopated orchestra. This is a
separate tension drum, the shell having a gun-
metal finish and the counter-hoops, lugs and rods
having the DeLuxe finish that looks like gold.
The DeLuxe bass drum, which is the companion
number to the snare drum, is also described. Photo-
graphs show the Ralph Williams Orchestra, of
New Orleans, and the famous Benson Orchestra,
of Chicago, both of which represent the new
school of syncopated music and both of which
arc Ludwig equipped.
The Ludwig pedal tympani have a prominent
place in the circular. Photographs show music
for the pedal tympani, which in recent years has
come to be an essential part of all orchestration.
The circular reads: "Pedal tympani are now
commonly used to bring out the color anii^cor-
rcct effect of the classical and popular numbers
that are being transformed and rearranged tfor
modern orchestras. Operatic selections are also
used and in this transformation into suitable
music for dancing it is necessary to connect the
melody in a way that necessitates more frequent
changes of pitch than in the original composi-
tion. For this reason the machine tympani or
pedal tympani, already so popular in the grand
opera and symphony orchestras, are very desir-
able and necessary."
0
Manufacturers and Distributors
of the
WEYMANN
"Keystone State"
String Musical Instruments
Street
N. Y.
Black Diamond
Strings
OLIVER DITSON CO.
BOSTON, MASS
0
Manufacturers
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
ESTABLISHED 1834
RUNQ
T H E OLDEST AND
LAROEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
THE WORLD'S BEST
NTUUMID l«*4
Importers and Jobbers of
Superior "W&S" Quality
National Musical String Co.
New Brunswick, N. J.
Musical Instruments
and Accessories
Send for Latest Catalogue
and Stock List
H. A. WEYMANN and SON, Inc.
C . B R U N O §-SON ( INC.
JMl53IWiNYC
Yictor Distributors
KOCH
Inc.
•V§il§§ffl$:epreseritirig ANDS KOCH, A. G* TROSSINGEN, Manufacturers of
Accordions, Harmonicas, Violins, Bows
iliiiiK and Full Line of Acccssories««iii
1108 Chestnut Street
Office and Show Room
PHILADELPHIA
1133 BROADWAY. NEW YORK
Write for Catalog and Prices
Shipping and Stock Room
NEW DORP. S. I - NEW VORK
THE MUSIC TRADE REVIEW
48
JUNE 24,
1922
IN T H E MUSICAL MERCHANDISE DOMAIN—(Continued from page 47)
TO HANDLE ^BELTONE" LINE
Perlberg & Halpin Introducing Complete Line
of Brass Band Instruments
•Announcement has been made by the firm of
Perlberg & Halpin, musical merchandise jobbers,
Park Row, New York City, that they have just
added a complete line of brass band instruments.
This is the firm's first venture into the brass
instrument field and the new line is now ready
for distribution to the trade. It will be known
as the "Beltone" line. Saxophones will be fea-
tured because of the steady demand for this
popular instrument, but the "Beltone" brass line
will be complete in every detail.
Another addition to this firm's line of musical
merchandise is the "Silent Salesman Space
Saver," which will shortly be ready for distrib-
ution to dealers, according to Abe Halpin, one
of the partners. In an interview with a repre-
sentative of The Review this week, Mr. Halpin
declared that the new Perlberg & Halpin catalog
now in preparation will be one of the most edu-
cational catalogs ever presented to the dealer who
sells small goods. He stated that it will be to the
music dealer what Webster's Dictionary is to
users of the English language.
The new catalog, which will be ready about
the middle of August, will feature the "Beltone"
line of musical instruments in a special and elab-
orate supplement. The Weymann line of "Own
Make" instruments will also be catalogued.
MUSIC DEALERS
What Your Violin Department Needs Is
The Virzi
Tone Producer
The Rejuvenation of the Violin
Means Increased Sales for You
It increases tone and quality and renders
the sound clear as a bell, such as never
heard before on any instrument. Endorsed
and used by the world's greatest artists.
Territories still open. Write for circular.
J. J. VIRZI BROS.
Inventors, Patentee* and Distributor*
57 Fifth Ave.
New York
LYNBROOK NU-ART BANJOS
(Registered United States Patent Office)
The Most Marvelous Toned Banjos on the Market
DRUMS, TAMBOURINES, CYMBALS, UKULELE-BANJOS
40 Melrose
ALBERT HOU DLETT & SONS, Inc.
Brooklyn,
Established 1865
EDUCATIONAL SUMMER CAMPAIGN
Pedal Tympani and Other Ludwig & Ludwig In-
ventions Featured in Timely Broadside
CHICAGO, I I I . , June 19.—Ludwig & Ludwig, Inc.,
manufacturers of drummers' supplies, 1611
North Lincoln street, arc energetically following
up music dealers throughout the country with a
view of keeping the sale of the Ludwig product
up to the mark through the Summer months.
That there will be no Summer slump with Lud-
wig dealers is indicated from the active plans of
the company, which include a striking advertis-
ing broadside which was mailed this week to
several thousand dealers.
This broadside in colors announces the new
Ludwig alternating pedal, which is an interesting
device which enables the drummer to quickly stop
the cymbal play merely by a slight pressure of
the pedal. The device also permits the cymbal
to be put into play again just as quickly.
The circular is captioned: "Another Striking
Ludwig Invention," but it also includes a de-
scription of several other Ludwig products. Sev-
eral paragraphs are devoted to the popular swing
from jazz to syncopation in modern music, as
treated in an article, "The Evolution of the
Jazz Orchestra," written by Eric Delamater in
a recent isue of The Music Trade Review.
In describing the Ludwig DeLuxe snare drum
the circular states that the gold-plated saxo-
phone, cornet or trombone can no longer out-
shine the drummer, for the DeLuxe drums are
especially designed to cope with the demands of
the modern syncopated orchestra. This is a
separate tension drum, the shell having a gun-
metal finish and the counter-hoops, lugs and rods
having the DeLuxe finish that looks like gold.
The DeLuxe bass drum, which is the companion
number to the snare drum, is also described. Photo-
graphs show the Ralph Williams Orchestra, of
New Orleans, and the famous Benson Orchestra,
of Chicago, both of which represent the new
school of syncopated music and both of which
arc Ludwig equipped.
The Ludwig pedal tympani have a prominent
place in the circular. Photographs show music
for the pedal tympani, which in recent years has
come to be an essential part of all orchestration.
The circular reads: "Pedal tympani are now
commonly used to bring out the color anii^cor-
rcct effect of the classical and popular numbers
that are being transformed and rearranged tfor
modern orchestras. Operatic selections are also
used and in this transformation into suitable
music for dancing it is necessary to connect the
melody in a way that necessitates more frequent
changes of pitch than in the original composi-
tion. For this reason the machine tympani or
pedal tympani, already so popular in the grand
opera and symphony orchestras, are very desir-
able and necessary."
0
Manufacturers and Distributors
of the
WEYMANN
"Keystone State"
String Musical Instruments
Street
N. Y.
Black Diamond
Strings
OLIVER DITSON CO.
BOSTON, MASS
0
Manufacturers
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
ESTABLISHED 1834
RUNQ
T H E OLDEST AND
LAROEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
THE WORLD'S BEST
NTUUMID l«*4
Importers and Jobbers of
Superior "W&S" Quality
National Musical String Co.
New Brunswick, N. J.
Musical Instruments
and Accessories
Send for Latest Catalogue
and Stock List
H. A. WEYMANN and SON, Inc.
C . B R U N O §-SON ( INC.
JMl53IWiNYC
Yictor Distributors
KOCH
Inc.
•V§il§§ffl$:epreseritirig ANDS KOCH, A. G* TROSSINGEN, Manufacturers of
Accordions, Harmonicas, Violins, Bows
iliiiiK and Full Line of Acccssories««iii
1108 Chestnut Street
Office and Show Room
PHILADELPHIA
1133 BROADWAY. NEW YORK
Write for Catalog and Prices
Shipping and Stock Room
NEW DORP. S. I - NEW VORK
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