Music Trade Review
Issue: 1922 Vol. 74 N. 21 - Page 3
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THE
JflJJIC TRADE
VOL. LXXIV. No. 21
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Aye., New York.
May 27, 1922
8ln
*'; t £•?»
The 1922 Trade Conventions
Something of the Plans for the Greatr^
Trade Gatherings to be Held at the Hotel
Commodore, NewIJork, During the Week,
of June 5th -—Much Real Business—
Spiced with Generous Entertainment"'
ITHIN a fortnight of the time that this issue of The Review
reaches its readers the 1922 conventions of the Music Industries
Chamber of Commerce and the various trade associations allied with
it, including the National Association of Music Merchants, the
National Piano Manufacturers' Association and others, will be in
full session at the Hotel Commodore, New York, and present pros-
pects are that the meetings will be among the best attended in the
history of the various trade bodies. Perhaps the general business
conditions that have existed for some time past have led many trade
members to the belief that their attendance at the annual convention
for the purpose of absorbing practical business information, and
particularly for the purpose of discussing one with another the vari-
ous phases of the trade, is more vital this year than it has been for
many years past. How be it, it is reported that substantial delega-
tions are being organized in many sections of the country, and as far
away as the Pacific Coast, to come to New York and swell the
gathering.
There is no question but if present convention plans are carried
out in full they will be calculated to have a really beneficial effect
upon trade development by putting both the retailer and manufac-
turer into possession of facts calculated to smooth for them the
business road and point out new fie'ds of conquest, with the ultimate
object of building up sales totals and increasing the natural sphere
of their selling activities.
W
To Consider the Problems of the Day
Conditions have changed materially since ihe last annual conven-
tion at the Drake Hotel, Chicago, but it is conceded that the business
pendulum since the last meeting has described a distinct downward
arc. It has passed the low point, however, and is now ascending.
In view of this situation the conventions should be regarded as a
time when definite plans can, and should, be made for taking care
oOlie Fall business that may be expected to come close to normal.
In the preparation of the various conventions those in charge of the
work have shown a full realization of the fact that the question of the
day is the k«]ling problem, the angles,of which must be studied and
^nsidered if d'Tinite results are to be obtained. It is a problem that
ijTect the j-.oducer as well as the retailer, and the con ideration
thereof will be one of the outstanding features of the convention
as a whole.
Progress of the Chamber of Commerce
One of the chief matters to be brought up for discussion will
be the future of the Chamber of Commerce, which body has been
reorganized to a material degree since the meetings at the Drake
Hotel, with a view to promoting efficiency in operation. An effort
has been made in the reorganization of the Chamber to co-ordinate its
various activities, and, while decreasing the number of distinct bu-
reaus, so to arrange affairs that none of the activities will be ignored,
even though each may not receive separate attention.
With some of the tax problems out of the way the Chamber,
through its bureaus, has been able to devote more attention to mat-
ters affecting trade development, and in this work has succeeded to
a considerable degree. )ust what has been accomplished along this
line will be made evident in the reports submitted at the convention
sessions, and these reports alone should make worth while the attend-
ance of those interested in the welfare of the trade.
It is very probable that in the consideration of the work that
has been done by the Chamber there will be developed definite ideas
regarding future activities in which that central body can engage, to
the general advantage of the trade as a whole. The thought is that
the organization is there ready to function and is being operated
much more economically than was the case a year or so ago. And
with the means at hand for the carrying out of ideas that are calcu-
lated to benefit the industry as a whole at this time, when such benefit
is badly needed, they should be forthcoming in liberal numbers. But
they must be practical ideas, based upon investigation of facts, and
should get away from the theories that have cropped up somewhat
frequently in the past. While still considering the Chamber's part of
the program, it must be remembered that although each of the various
trade associations will naturally consider those questions relating
directly to and singularly to its own interests, there are problems at
large that are common to all branches of the trade—the question
of credits, for instance; of co-operative advertising and sales
effort; of music advancement; of legislation, and a hundred and one
(Continued on page 5)
THE
JflJJIC TRADE
VOL. LXXIV. No. 21
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Aye., New York.
May 27, 1922
8ln
*'; t £•?»
The 1922 Trade Conventions
Something of the Plans for the Greatr^
Trade Gatherings to be Held at the Hotel
Commodore, NewIJork, During the Week,
of June 5th -—Much Real Business—
Spiced with Generous Entertainment"'
ITHIN a fortnight of the time that this issue of The Review
reaches its readers the 1922 conventions of the Music Industries
Chamber of Commerce and the various trade associations allied with
it, including the National Association of Music Merchants, the
National Piano Manufacturers' Association and others, will be in
full session at the Hotel Commodore, New York, and present pros-
pects are that the meetings will be among the best attended in the
history of the various trade bodies. Perhaps the general business
conditions that have existed for some time past have led many trade
members to the belief that their attendance at the annual convention
for the purpose of absorbing practical business information, and
particularly for the purpose of discussing one with another the vari-
ous phases of the trade, is more vital this year than it has been for
many years past. How be it, it is reported that substantial delega-
tions are being organized in many sections of the country, and as far
away as the Pacific Coast, to come to New York and swell the
gathering.
There is no question but if present convention plans are carried
out in full they will be calculated to have a really beneficial effect
upon trade development by putting both the retailer and manufac-
turer into possession of facts calculated to smooth for them the
business road and point out new fie'ds of conquest, with the ultimate
object of building up sales totals and increasing the natural sphere
of their selling activities.
W
To Consider the Problems of the Day
Conditions have changed materially since ihe last annual conven-
tion at the Drake Hotel, Chicago, but it is conceded that the business
pendulum since the last meeting has described a distinct downward
arc. It has passed the low point, however, and is now ascending.
In view of this situation the conventions should be regarded as a
time when definite plans can, and should, be made for taking care
oOlie Fall business that may be expected to come close to normal.
In the preparation of the various conventions those in charge of the
work have shown a full realization of the fact that the question of the
day is the k«]ling problem, the angles,of which must be studied and
^nsidered if d'Tinite results are to be obtained. It is a problem that
ijTect the j-.oducer as well as the retailer, and the con ideration
thereof will be one of the outstanding features of the convention
as a whole.
Progress of the Chamber of Commerce
One of the chief matters to be brought up for discussion will
be the future of the Chamber of Commerce, which body has been
reorganized to a material degree since the meetings at the Drake
Hotel, with a view to promoting efficiency in operation. An effort
has been made in the reorganization of the Chamber to co-ordinate its
various activities, and, while decreasing the number of distinct bu-
reaus, so to arrange affairs that none of the activities will be ignored,
even though each may not receive separate attention.
With some of the tax problems out of the way the Chamber,
through its bureaus, has been able to devote more attention to mat-
ters affecting trade development, and in this work has succeeded to
a considerable degree. )ust what has been accomplished along this
line will be made evident in the reports submitted at the convention
sessions, and these reports alone should make worth while the attend-
ance of those interested in the welfare of the trade.
It is very probable that in the consideration of the work that
has been done by the Chamber there will be developed definite ideas
regarding future activities in which that central body can engage, to
the general advantage of the trade as a whole. The thought is that
the organization is there ready to function and is being operated
much more economically than was the case a year or so ago. And
with the means at hand for the carrying out of ideas that are calcu-
lated to benefit the industry as a whole at this time, when such benefit
is badly needed, they should be forthcoming in liberal numbers. But
they must be practical ideas, based upon investigation of facts, and
should get away from the theories that have cropped up somewhat
frequently in the past. While still considering the Chamber's part of
the program, it must be remembered that although each of the various
trade associations will naturally consider those questions relating
directly to and singularly to its own interests, there are problems at
large that are common to all branches of the trade—the question
of credits, for instance; of co-operative advertising and sales
effort; of music advancement; of legislation, and a hundred and one
(Continued on page 5)
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