Music Trade Review
Issue: 1922 Vol. 74 N. 21 - Page 134
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
116
THE MUSIC TRADE REVIEW
WILL FILM OPERAS AND SONQS
Series of Viennese Operettas and Many Popular
Songs Form the Basis o: Film Productions—
Idea Found to Be Mutually Profitable to Both
Dealers and Film Producers
United Plays, Inc., which last year purchased
the rights to film a series of Viennese operettas,
are to make releases of one of two of these pro-
ductions through the Famous Players-Lasky
org-anization during the coming season, accord-
ing to a recent announcement.
In addition to the above, which applies to
works that can be considered more or less classi-
cal, there have been produced during the past
year several films based upon popular songs,
including Gus Edwards' "School Days."
It is said that other motion picture interests
are about to film "Sweet Rosy O'Grady," which
is to be followed by "Second-hand Rose," and
"Broadway Rose."
The Selig-Kalem Features, Inc., was recently
organized to film stories based exclusively on
songs. Among these is "The Skylark," based
upon "Hark, Hark, the Lark." This is to be a
two-reeler and, according to the present plans,
is to be followed by a series of twelve others.
When Jane Cowl won unusual success in the
drama "Smilin' Through," M. Witmark &
Sons dedicated a particularly appropriate song
to Miss Cowl and the play in question. More
recently Norma Talmadge appeared in a photo-
play of the same name, a considerable part of
which was based upon the musical composition.
As a matter of fact, this picture is still running
throughout the country and the manner in which
the song is used as the musical theme as well as
part of the story is unusually effective.
The "Kashmiri Song," from the catalog of
Roosey & Co. was used as the musical theme in
the photoplay "The Sheik" and several hundred
thousand copies of the number were sold by that
means of exploitation. Simultaneously, Water-
son, Berlin & Snyder issued a song called "The
Sheik of Araby." This, too, was linked up with
the picture advantageously. Of course, in the
case of "The Sheik of Araby" the number would
have had a large sale in any season. It would
have proved of the hit caliber without any aid
other than the usual channels.
Probably the most intensive drive and co-op-
eration on a song in conjunction with a motion
picture of the same name was "Mickey," the
FIFTEEN CENTS RETAIL!
"Selling Better Than Ever and Staple as
Wheat" Is What Our Big Army of
McKinley Dealers Write Us in
These Unsettled Times!
New Numbers and New Catalogs
READY FOR 1922
Send in Your Stock Orders Now and
Take Advantage of Our Free
Catalog Offer
2007c Profit on
World Famous
McKINLEY
MUSIC
All of the Best Reprints and More Big
Selling Copyrights Than Any
Other Low-Priced Edition!
Free Catalogs With Stock Orders—We
Pay for Your Advertising—Write
for Samples Today!
McKinley Music Co.
photoplay in which Mabel Normand starred. The
song of the same name was originally published
by Daniels & Wilson and later taken over by
Waterson, Berlin & Snyder. The Griffith film,
"Hearts of the World," closely followed, and
the publicity was the means of making this num-
ber quite popular.
Following the success of "Mickey" several
publishers inaugurated special departments for
the release of songs in conjunction with motion
pictures. Invariably, they had the promise of
the producer's co-operation. These latter in-
terests naturally grasped any opportunity which
would add to the publicity of their feature film.
However, none of the series of ten or fifteen
songs issued in that form was much of a success.
A new idea on the subject of songs bearing
film titles seems to have found a place with mo-
tion picture producers, as can be seen by the
co-operation and the exceptional use made of
the song "Smilin 1 Through."
S. C. Caine, Inc., has released a song entitled
"Isle of Zorda" in conjunction with the Pathe
photoplay of the same name, and this firm, too,
is receiving unusual co-operation.
The activities as outlined in the opening para-
graphs of this article would seem to mark a new
era for the combination of song and films and
the mutual exploitation of each.
CUFF ODOMS ON LONG TRIP
M A Y 27, 1922
FIVE AWARDED ARTISTS' DIPLOMAS
Leading Musicians Act as Juries in Diploma
Awards at Institute of Musical Art
Four young women and one man were given
the award of Artists' Diplomas at the Institute
of Musical Art this past week by juries composed
of leading musicians of the country. Miss J.
Nora Fauchald, soprano; William Kroll, violinist,
and Margaret Hamilton, Anna Blumenfeld and
Dorsey Whittington, pianists, were pronounced
by the juries to be not only thoroughly trained
musicians, but sufficiently endowed with natural
talent to justify the dedicating of their lives to
concert work. The juries were composed of
Jascha Heifetz, David Mannes, William J. Hen-
derson, Frank La Forge, Joseph Lhevinne,
Rubin Goldmark and Mischa Levitzki.
There will be sixty graduates from the regular
three-year course at the Institute of Musical Art
this year. A large proportion of these are plan-
ning to continue their work either in the Artists'
or Teachers' courses at the Institute. Commence-
ment Day is June 1 and Class Day will be cele-
brated on June 2. Frank Damrosch is director
of the Institute.
RADIO WILL INTRODUCE RADIO SONG
Cliff Odoms, of the sales department of Leo
Feist, Inc., is away on a six weeks' trade trip
covering East and Middle West territory. He
reports that the Feist songs, "Stumbling" and
"People Like Us," as well as "Virginia Blues"
are exceptionally active.
Arrangements have been made by Jack Mills,
Inc., New York, to have the comedy radio
song, "Oh, Lady, Oh, What I Heard on the
Radio," broadcasted by all the prominent sta-
tions within the next two weeks. Special
choruses have been written for this occasion
and novelties of singular appeal to radio fans
will be introduced.
NEW McKINLEYJVUJSIC CO. SONGS
TWO NEW NUMBERS
Among the songs the professional department
of the McKinley Music Co. is at present exploit-
ing are: "Italy," introduced in vaudeville by
Lyons & Yosco; "I'll Never Leave My Dixie
Home, Sweet Home," and "Land of Lullaby
Dreams."
Edward C. MacCormack, proprietor of Mack's
Song Shop, Palestine, 111., is the writer and pub-
lisher of two new numbers, one entitled "You'll
Be Sorry" (Bye and Bye) and "Indiany Mammy
Blues." He is also co-author with Thomas
Carlon of the song "My Indiana Mary."
TO EXPLOIT ^ISLE OF ZORDA"
JENKINS' SONS SECURE NEW BALLAD
"Isle of Zorda," the fox-trot song released by
S. C. Caine, Inc., in conjunction with the ex-
ploitation of the Pathe photoplay bearing the
same name, will receive widespread publicity
in 2,000 newspapers and photoplay magazines
during the next few weeks.
Among the newer numbers added to the cata-
log of J. W. Jenkins' Sons Music Co. is a ballad
entitled "Stories." The lyrics are in good style
and should find particular favor and the melody
should also have popular appeal.
POSTPONES^OPYRIGHT BILL
The hearing on the bill before a committee of
Congress, which involved an effort to change
the copyright law, supported by Moving Picture
Theatre Owners of America, was indefinitely
postponed at the scheduled hearing on Monday
of last week, which probably kills the measure.
Jerome H. Remick & Co. have released a fox-
trot comedy song by Sidney Clare and Cliff
Friend, entitled "Down by the Riverside."
TWO SELLING 80NG8
"When You Gave Your Heart to Me"
(a wonderful ballad)
"The Mooch"
(that different Fox-trot)
The Metro Music Co.
1591 BROADWAY
REMICKS BEST SELLERS
NEW YORK CITY
ROBERT TELLER SONS & DORNER
Music Engravers and Printer*
California
Bamboo Bay
O-oo Ernest
When Shall We Meet Again
Don't Leave Me Mammy
Sweet Indiana Home
Nobody Lied
(When They Said That I Cried Over You)
Remember The Rose
She's a Mean Job
Sing Song Man
Lovable Eyes
O-H-I-0
JEROME H. REMICK6CO.
DETROIT
• • •
N&W YORK:
•
• CHICAGO
SEND MANUSCRIPT AND IDEA OF
TITLE FOF ESTIMATE
311 West 43d Strewl
New York City
BUY YOUR MUSIC FROM
BOSTON
Publishers
WALTER JACOBS BS
"Peter Gink" SA["Arabella" T t£*
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Eyerjr Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHES*, PBIMTK&S AND ENOKAVKKS OF MulIC
Main Offices: 40-44 Winchester St.. Boston
Branch Houses: New York sad Chicago
116
THE MUSIC TRADE REVIEW
WILL FILM OPERAS AND SONQS
Series of Viennese Operettas and Many Popular
Songs Form the Basis o: Film Productions—
Idea Found to Be Mutually Profitable to Both
Dealers and Film Producers
United Plays, Inc., which last year purchased
the rights to film a series of Viennese operettas,
are to make releases of one of two of these pro-
ductions through the Famous Players-Lasky
org-anization during the coming season, accord-
ing to a recent announcement.
In addition to the above, which applies to
works that can be considered more or less classi-
cal, there have been produced during the past
year several films based upon popular songs,
including Gus Edwards' "School Days."
It is said that other motion picture interests
are about to film "Sweet Rosy O'Grady," which
is to be followed by "Second-hand Rose," and
"Broadway Rose."
The Selig-Kalem Features, Inc., was recently
organized to film stories based exclusively on
songs. Among these is "The Skylark," based
upon "Hark, Hark, the Lark." This is to be a
two-reeler and, according to the present plans,
is to be followed by a series of twelve others.
When Jane Cowl won unusual success in the
drama "Smilin' Through," M. Witmark &
Sons dedicated a particularly appropriate song
to Miss Cowl and the play in question. More
recently Norma Talmadge appeared in a photo-
play of the same name, a considerable part of
which was based upon the musical composition.
As a matter of fact, this picture is still running
throughout the country and the manner in which
the song is used as the musical theme as well as
part of the story is unusually effective.
The "Kashmiri Song," from the catalog of
Roosey & Co. was used as the musical theme in
the photoplay "The Sheik" and several hundred
thousand copies of the number were sold by that
means of exploitation. Simultaneously, Water-
son, Berlin & Snyder issued a song called "The
Sheik of Araby." This, too, was linked up with
the picture advantageously. Of course, in the
case of "The Sheik of Araby" the number would
have had a large sale in any season. It would
have proved of the hit caliber without any aid
other than the usual channels.
Probably the most intensive drive and co-op-
eration on a song in conjunction with a motion
picture of the same name was "Mickey," the
FIFTEEN CENTS RETAIL!
"Selling Better Than Ever and Staple as
Wheat" Is What Our Big Army of
McKinley Dealers Write Us in
These Unsettled Times!
New Numbers and New Catalogs
READY FOR 1922
Send in Your Stock Orders Now and
Take Advantage of Our Free
Catalog Offer
2007c Profit on
World Famous
McKINLEY
MUSIC
All of the Best Reprints and More Big
Selling Copyrights Than Any
Other Low-Priced Edition!
Free Catalogs With Stock Orders—We
Pay for Your Advertising—Write
for Samples Today!
McKinley Music Co.
photoplay in which Mabel Normand starred. The
song of the same name was originally published
by Daniels & Wilson and later taken over by
Waterson, Berlin & Snyder. The Griffith film,
"Hearts of the World," closely followed, and
the publicity was the means of making this num-
ber quite popular.
Following the success of "Mickey" several
publishers inaugurated special departments for
the release of songs in conjunction with motion
pictures. Invariably, they had the promise of
the producer's co-operation. These latter in-
terests naturally grasped any opportunity which
would add to the publicity of their feature film.
However, none of the series of ten or fifteen
songs issued in that form was much of a success.
A new idea on the subject of songs bearing
film titles seems to have found a place with mo-
tion picture producers, as can be seen by the
co-operation and the exceptional use made of
the song "Smilin 1 Through."
S. C. Caine, Inc., has released a song entitled
"Isle of Zorda" in conjunction with the Pathe
photoplay of the same name, and this firm, too,
is receiving unusual co-operation.
The activities as outlined in the opening para-
graphs of this article would seem to mark a new
era for the combination of song and films and
the mutual exploitation of each.
CUFF ODOMS ON LONG TRIP
M A Y 27, 1922
FIVE AWARDED ARTISTS' DIPLOMAS
Leading Musicians Act as Juries in Diploma
Awards at Institute of Musical Art
Four young women and one man were given
the award of Artists' Diplomas at the Institute
of Musical Art this past week by juries composed
of leading musicians of the country. Miss J.
Nora Fauchald, soprano; William Kroll, violinist,
and Margaret Hamilton, Anna Blumenfeld and
Dorsey Whittington, pianists, were pronounced
by the juries to be not only thoroughly trained
musicians, but sufficiently endowed with natural
talent to justify the dedicating of their lives to
concert work. The juries were composed of
Jascha Heifetz, David Mannes, William J. Hen-
derson, Frank La Forge, Joseph Lhevinne,
Rubin Goldmark and Mischa Levitzki.
There will be sixty graduates from the regular
three-year course at the Institute of Musical Art
this year. A large proportion of these are plan-
ning to continue their work either in the Artists'
or Teachers' courses at the Institute. Commence-
ment Day is June 1 and Class Day will be cele-
brated on June 2. Frank Damrosch is director
of the Institute.
RADIO WILL INTRODUCE RADIO SONG
Cliff Odoms, of the sales department of Leo
Feist, Inc., is away on a six weeks' trade trip
covering East and Middle West territory. He
reports that the Feist songs, "Stumbling" and
"People Like Us," as well as "Virginia Blues"
are exceptionally active.
Arrangements have been made by Jack Mills,
Inc., New York, to have the comedy radio
song, "Oh, Lady, Oh, What I Heard on the
Radio," broadcasted by all the prominent sta-
tions within the next two weeks. Special
choruses have been written for this occasion
and novelties of singular appeal to radio fans
will be introduced.
NEW McKINLEYJVUJSIC CO. SONGS
TWO NEW NUMBERS
Among the songs the professional department
of the McKinley Music Co. is at present exploit-
ing are: "Italy," introduced in vaudeville by
Lyons & Yosco; "I'll Never Leave My Dixie
Home, Sweet Home," and "Land of Lullaby
Dreams."
Edward C. MacCormack, proprietor of Mack's
Song Shop, Palestine, 111., is the writer and pub-
lisher of two new numbers, one entitled "You'll
Be Sorry" (Bye and Bye) and "Indiany Mammy
Blues." He is also co-author with Thomas
Carlon of the song "My Indiana Mary."
TO EXPLOIT ^ISLE OF ZORDA"
JENKINS' SONS SECURE NEW BALLAD
"Isle of Zorda," the fox-trot song released by
S. C. Caine, Inc., in conjunction with the ex-
ploitation of the Pathe photoplay bearing the
same name, will receive widespread publicity
in 2,000 newspapers and photoplay magazines
during the next few weeks.
Among the newer numbers added to the cata-
log of J. W. Jenkins' Sons Music Co. is a ballad
entitled "Stories." The lyrics are in good style
and should find particular favor and the melody
should also have popular appeal.
POSTPONES^OPYRIGHT BILL
The hearing on the bill before a committee of
Congress, which involved an effort to change
the copyright law, supported by Moving Picture
Theatre Owners of America, was indefinitely
postponed at the scheduled hearing on Monday
of last week, which probably kills the measure.
Jerome H. Remick & Co. have released a fox-
trot comedy song by Sidney Clare and Cliff
Friend, entitled "Down by the Riverside."
TWO SELLING 80NG8
"When You Gave Your Heart to Me"
(a wonderful ballad)
"The Mooch"
(that different Fox-trot)
The Metro Music Co.
1591 BROADWAY
REMICKS BEST SELLERS
NEW YORK CITY
ROBERT TELLER SONS & DORNER
Music Engravers and Printer*
California
Bamboo Bay
O-oo Ernest
When Shall We Meet Again
Don't Leave Me Mammy
Sweet Indiana Home
Nobody Lied
(When They Said That I Cried Over You)
Remember The Rose
She's a Mean Job
Sing Song Man
Lovable Eyes
O-H-I-0
JEROME H. REMICK6CO.
DETROIT
• • •
N&W YORK:
•
• CHICAGO
SEND MANUSCRIPT AND IDEA OF
TITLE FOF ESTIMATE
311 West 43d Strewl
New York City
BUY YOUR MUSIC FROM
BOSTON
Publishers
WALTER JACOBS BS
"Peter Gink" SA["Arabella" T t£*
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Eyerjr Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHES*, PBIMTK&S AND ENOKAVKKS OF MulIC
Main Offices: 40-44 Winchester St.. Boston
Branch Houses: New York sad Chicago
Future scanning projects are planned by the International Arcade Museum Library (IAML).