Music Trade Review

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MAY
11
THE MUSIC TRADE REVIEW
27, 1922
ASSOCIATION OFFICIALS OUTLINE
IMPORTANCE OF CONVENTIONS
Presidents of Various Music Trade Bodies Extend Welcome to Convention
and Point Out the Significance of the Coming Gatherings
Delegates
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j To the Convention Visitors:
j To the Music Industry:
|
It gives me distinct pleasure as President of the New York |
The New York Piano Manufacturers' Association sends you
| Piano Merchants' Association to extend a most cordial welcome | greeting and welcomes you to your great National Jubilee Con-
| to those who plan to attend the forthcoming conventions at the | vention to be held at the Hotel Commodore during the week of
Hotel Commodore, | June 5.
which promise to |
This is not a New York Convention—it is your own. Tt is
be the most success- j national a n d for
ful in trade history. | every one connected
Music merchants j in any way with mu-
f r o m out-of-town | sic and its allied in-
will find our local | dustries.
merchants maintain- |
We want you to
ing open house dur- § be present, not be-
ing the convention § cause it will be the
p e r i o d , and we | g r e a t e s t and best
will be glad to j convention ever held,
have them visit the | | but to show your in-
warcrooms of our j | terest and to help in
members when con- j § your way in the con-
venient during con- j § structive work that
vention week and | j will be inaugurated
see how we in Goth- | | on that occasion ..and
am do things.
j j to add to the great-
Ben H. Janssen
As an association, | | ness and glory of our entire industry—to advance it in the minds
|
Calvin T. Purdy
we sense the impor- j | of the public, to find for it in the business world the high place
| tance of the forthcoming conventions to our industry at this par- | j it deserves and to convince all the people of the great part that
| ticular time, and take occasion to wish a full measure of success j | music plays in our daily life.
Ample provision has been made for your enjoyment, and we
| for the convention sessions.
1 |
|
I feel sure that the preparations made by the New York trade | § feel sure that your memories of this National Jubilee Convention
| for the entertainment of the visitors will preclude the possibility | | will be with you for many years to come.
Make your preparations now so that nothing can prevent your
| of a dull moment, and will permit of our visitors going home with | j
1 pleasant memories of all the convention proceedings. Meanwhile, j | attendance and rest assured that your visit will be both instructive
| the latch string is out, and the welcome is cordial.
j | and filled with happiness.
B. H. JANSSEN, President.
j
CALVIN T. PURDY, President.
| j
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I
The Convention as a Great Market Place for Ideas
An Interview With Richard B. Aldcroftt, President, Music Industries Chamber of Commerce
Richard B. Aldcroftt, president, Music In-
dustries Chamber of Commerce, when asked re-
cently by a representative of The Music Trade
Review to give his idea regarding some of the
real benefits that are likely to accrue to the
convention delegates as a result of the meetings
and discussions held therein, said: "There are
three great benefits I believe for every delegate
who comes to the conventions, but by far the
greatest value arises from the fact that the con-
vention is the great market place for ideas.
"From time immemorial and at present from
the backwood towns of Russia to the country
districts of our own country, there are regularly
held each year annual fairs, which are market
places for the exchange of not only products but
of ideas. Likewise in almost every industry there
are held annual conventions for the exchange
of ideas. It has been said that an idea is the
most precious thing obtainable. Certainly the
wide-awake music merchant or manufacturer can
pick up ideas through contact with his fellow
members of the trade at the convention which
will more than repay for the time and expense
involved.
"Diligent application to one's own business is
essential to success, but it is likewise true that
if diligent application to business means no at-
tention given to affairs outside one's immediate
business, then one's viewpoint becomes narrow,
Richard B. Aldcroftt
and, above all, one misses the advantage of ideas
and experiences of others.
"The second great advantage to my mind is
the program itself. A glance at the merchants'
program, with its discussion of the important
subjects of radio and its future and advertising;
the piano manufacturers' sessions, with the great
problem of national co-operative advertising to
be settled, the supply men's sessions, and the im-
portant matters to be considered by the other
associations, must convince anyone that the con-
vention sessions will be most important.
"If a person wishes to be real thrifty he can
easily see the importance of the third advantage.
Certainly it would be impossible for any member
of the trade at any other time to come to New
York City and enjoy such wonderful entertain-
ment at such little expense. The carfare on
the railroads for the round trip will be only
one and a half the regular one-way fare; an un-
surpassed concert by four of the world's great-
est artists and a symphony orchestra of ninety
pieces is free, and think of the wonderful all-day
boat trip up the Hudson, with a special review at
West Point. Broadway's greatest cabaret will
not compare with our own Travelers' Music
Box Revue, and during all this entertainment
we will be meeting friends from everywhere."