Music Trade Review
Issue: 1922 Vol. 74 N. 20 - Page 42
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE MUSIC TRADE REVIEW
MAY
20, 1922
ARRANGE FOR OUTING
"BELLS OF THE_SEA" POPULAR
THE STOR\^OF "TEASIN'"
Publishers' and Dealers' Association to Be Host
to Members of National Association at Outing
to Be Held on Long Island Next Month
New Sam Fox Bass Song Being Used in Broad-
way Production
Broadway Music Corp. Tells How It Came to
Publish This Big Hit
The new bass song, "Bells of the Sea," pub-
lished by the Sam Fox Pub. Co., was intro-
duced with success by Herbert Waterous in De
Most of the inside stories relating to song suc-
cesses are never told. Particularly is this true
when publishers and others interested fail to see
the big possibilities in a number which later
proves to be a hit. However, there was such a
confession made recently by the Broadway
Music Corp. on the song and fox-trot success,
"Teasin'." We reproduce it below intact:
"Last June, when Bob Carleton came into our
office raving about a new number and saying
that it would be a bigger hit than his world-
famous 'Ja-Da,' we listened to it and our verdict
was far from enthusiastic.
"Paul Biese was in the room, went wild about
it, insisted that it was one of the best numbers
written in years and a positive sensation if given
a chance. We published the number 'under pro-
test,' and both Mr. Biese and Mr. Carleton were
so blamed sure that 'Teasin' ' was a hit number
that they took some orchestrations with them and
spread them through the Middle West. Within
two weeks orders came straggling in. Still we
paid no attention, as we figured this was due to
Friend Biese and Carletou plugging the number
personally. In plain English, we were skeptical
as to whether these were 'natural' orders.
"When the orders kept steadily increasing and
coming in from wider territory we began to take
notice and rushed copies out January 1. Within
a week after we sent copies to the trade it was
made obvious that there must have been thou-
sands and thousands of calls for this number and
the dealers began ordering and reordering in
larger quantities.
"To-day it is positively a hit, and we now find
that we are the publishers of that very rare nni-
nial called a natural hit, and its name is
'Teasin'.' "
The Greater New York Music Publishers' and
Dealers' Association, which had scheduled its
(jrarterly gathering for Tuesday evening of this
week, postponed the meeting, owing to the fact
that the date was in conflict with the scheduled
meeting of the Music Publishers' Protective As-
sociation.
The board of governors of the Greater New
York Music Publishers' and Dealers' Association
met on Thursday evening at Lyons', 56 East
Forty-first street, and completed plans for an
outing and entertainment to be held on Wednes-
day, June 14, at which time the members of the
National Association of Sheet Music Dealers will
be its guests.
The committee has made reservation at Joe
Smallwood's, Glenwood Landing, L. I. The
party will probably leave New York at 3 o'clock
in the afternoon and, after arriving, will have a
ball game and indulge in other sports, which later
will be followed by an elaborate shore dinner and
entertainment.
"GO EASY, MABEL" OPENS
New Comedy Featuring Ethel Levey Starts Its
Run at the Longacre Theatre
The Hudson Productions Co., Inc., recently
presented Ethel Levey, the internationally
known musical comedy star, in a show called
"Go Easy, Mabel," with book, lyrics and music
by Charles George. It opened at the Longacre
Theatre, New York.
The outstanding song of the show is Ethel
Levey's "Smile Song," which, following the pre-
miere showing, came in for much favorable com-
ment. "Go Easy, Mabel," another feature song,
also made an impression. Other numbers in-
clude "Honey, I Love You" and "Love Is
King."
The show was well received and if present in-
dications are a criterion it will run far into the
Summer months. The fact that Ethel Levey has
returned to this country as a star in the produc-
tion should alone justify a long run. However,
on its own merits it is a most worthy offering.
Harms, Inc., publishes the score.
Herbert Waterous
Wolf Hopper's "Funmakers" production, now
playing at Al Jolson's Fifty-ninth Street Theatre,
New York City.
Mr. Waterous originally sang this song at the
Strand Theatre, where, with a special stage set-
ting, it created much comment. Several pub-
lishers made an effort to obtain the publishing
rights. However, Arthur J. Lamb and Alfred
Solman, writers of "Asleep in the Deep," placed
it in the Fox catalog.
FEATURINGJWO NUMBERS
Refousse Co. Conducting Campaign on a Waltz
and a Fox-trot
The Refousse Music Pub. Co., 145 West Forty-
fifth street, New York City, is featuring "Mother
and Dad," a waltz song, and "I've Got to Have
It Now," a fox-trot issued in both vocal and in-
strumental form. A special campaign covering
the orchestra and trade circles is under way.
Lou Herscher and Joe Burke, the well-known
songwriters, of Philadelphia, have placed with
Jack Mills, Inc., the song "Lona."
"A SWEETHEART I LOVED
WHEN A BOY"
• A BALLAD
Published by
THE ARBOR MUSIC CO.
'In Old California With You"
"Italy"
"The Trail to Long Ago"
" My Hawaiian Melody"
'Broken Hearted Blues"
"Tosti's Good-Bye Melody"
"There Is Only One Pal,
After AH"
"Main Street"
"Sleepy Hollow"
'It Must Be Some One Like You'
"Hawaiian Whispers"
"Stop Ticklin' Me"
"You're to Blame"
"Sweet Hawaiian Moonlight"
"Weeping Willow Lane"
SAUL BORNSTEIN RETURNS
General Manager of Irving Berlin, Inc., Back
After European Sojourn
Saul Bornstein, general manager of Irving Ber-
lin, Inc., returned to his desk late last week after
spending several weeks in Europe visiting Lon-
don. Paris and other continental centers. Irving
Berlin, who made the trip to Europe at the
same time Mr. Bornstein departed, is continuing
his stay and does not contemplate returning for
at least several weeks. Mr. Bornstein will shortly
make some announcement regarding new Euro-
pean arrangements for his company.
TWO SELLING SONGS
"When You Gave Your Heart to Me"
(a wonderful ballad)
and
399 FIRST ST., ALBANY, N. Y.
Dealers and Jobbers Send in Your Orders
"The Mooch"
(that different
Fox-trot)
The Metro Music Co.
REMICK'S BEST SELLERS
WHEN SHALL WE MEET AGAIN
REMEMBER THE ROSE
CALIFORNIA (NE^
DON'T LEAVE ME MAMMY
OOO ERNEST (NEW)
YOO-HOO
WHILE MIAMI DREAMS
AFTER THE RAIN
BQOKEN TOY
SHE'S A MEAN JOB
SING SONG MAN (
1591 BROADWAY
NEW YORK CITY
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FC) ESTIMATE
New York City
311 West 43d
BUY YOUR MUSIC FROM
p blishers
BOSTON »
WALTER JACOBS
BSSSSTAA^S.
"Peter Gink" JH&r'Arabella" r t£*
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
JEROME
H, REMICK6CO.
DETROIT
CHICAGO
NEW
YORK
PUBLISHKM,
PtlHTMS AND ENGKAVKM OF MUSIC
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago
42
THE MUSIC TRADE REVIEW
MAY
20, 1922
ARRANGE FOR OUTING
"BELLS OF THE_SEA" POPULAR
THE STOR\^OF "TEASIN'"
Publishers' and Dealers' Association to Be Host
to Members of National Association at Outing
to Be Held on Long Island Next Month
New Sam Fox Bass Song Being Used in Broad-
way Production
Broadway Music Corp. Tells How It Came to
Publish This Big Hit
The new bass song, "Bells of the Sea," pub-
lished by the Sam Fox Pub. Co., was intro-
duced with success by Herbert Waterous in De
Most of the inside stories relating to song suc-
cesses are never told. Particularly is this true
when publishers and others interested fail to see
the big possibilities in a number which later
proves to be a hit. However, there was such a
confession made recently by the Broadway
Music Corp. on the song and fox-trot success,
"Teasin'." We reproduce it below intact:
"Last June, when Bob Carleton came into our
office raving about a new number and saying
that it would be a bigger hit than his world-
famous 'Ja-Da,' we listened to it and our verdict
was far from enthusiastic.
"Paul Biese was in the room, went wild about
it, insisted that it was one of the best numbers
written in years and a positive sensation if given
a chance. We published the number 'under pro-
test,' and both Mr. Biese and Mr. Carleton were
so blamed sure that 'Teasin' ' was a hit number
that they took some orchestrations with them and
spread them through the Middle West. Within
two weeks orders came straggling in. Still we
paid no attention, as we figured this was due to
Friend Biese and Carletou plugging the number
personally. In plain English, we were skeptical
as to whether these were 'natural' orders.
"When the orders kept steadily increasing and
coming in from wider territory we began to take
notice and rushed copies out January 1. Within
a week after we sent copies to the trade it was
made obvious that there must have been thou-
sands and thousands of calls for this number and
the dealers began ordering and reordering in
larger quantities.
"To-day it is positively a hit, and we now find
that we are the publishers of that very rare nni-
nial called a natural hit, and its name is
'Teasin'.' "
The Greater New York Music Publishers' and
Dealers' Association, which had scheduled its
(jrarterly gathering for Tuesday evening of this
week, postponed the meeting, owing to the fact
that the date was in conflict with the scheduled
meeting of the Music Publishers' Protective As-
sociation.
The board of governors of the Greater New
York Music Publishers' and Dealers' Association
met on Thursday evening at Lyons', 56 East
Forty-first street, and completed plans for an
outing and entertainment to be held on Wednes-
day, June 14, at which time the members of the
National Association of Sheet Music Dealers will
be its guests.
The committee has made reservation at Joe
Smallwood's, Glenwood Landing, L. I. The
party will probably leave New York at 3 o'clock
in the afternoon and, after arriving, will have a
ball game and indulge in other sports, which later
will be followed by an elaborate shore dinner and
entertainment.
"GO EASY, MABEL" OPENS
New Comedy Featuring Ethel Levey Starts Its
Run at the Longacre Theatre
The Hudson Productions Co., Inc., recently
presented Ethel Levey, the internationally
known musical comedy star, in a show called
"Go Easy, Mabel," with book, lyrics and music
by Charles George. It opened at the Longacre
Theatre, New York.
The outstanding song of the show is Ethel
Levey's "Smile Song," which, following the pre-
miere showing, came in for much favorable com-
ment. "Go Easy, Mabel," another feature song,
also made an impression. Other numbers in-
clude "Honey, I Love You" and "Love Is
King."
The show was well received and if present in-
dications are a criterion it will run far into the
Summer months. The fact that Ethel Levey has
returned to this country as a star in the produc-
tion should alone justify a long run. However,
on its own merits it is a most worthy offering.
Harms, Inc., publishes the score.
Herbert Waterous
Wolf Hopper's "Funmakers" production, now
playing at Al Jolson's Fifty-ninth Street Theatre,
New York City.
Mr. Waterous originally sang this song at the
Strand Theatre, where, with a special stage set-
ting, it created much comment. Several pub-
lishers made an effort to obtain the publishing
rights. However, Arthur J. Lamb and Alfred
Solman, writers of "Asleep in the Deep," placed
it in the Fox catalog.
FEATURINGJWO NUMBERS
Refousse Co. Conducting Campaign on a Waltz
and a Fox-trot
The Refousse Music Pub. Co., 145 West Forty-
fifth street, New York City, is featuring "Mother
and Dad," a waltz song, and "I've Got to Have
It Now," a fox-trot issued in both vocal and in-
strumental form. A special campaign covering
the orchestra and trade circles is under way.
Lou Herscher and Joe Burke, the well-known
songwriters, of Philadelphia, have placed with
Jack Mills, Inc., the song "Lona."
"A SWEETHEART I LOVED
WHEN A BOY"
• A BALLAD
Published by
THE ARBOR MUSIC CO.
'In Old California With You"
"Italy"
"The Trail to Long Ago"
" My Hawaiian Melody"
'Broken Hearted Blues"
"Tosti's Good-Bye Melody"
"There Is Only One Pal,
After AH"
"Main Street"
"Sleepy Hollow"
'It Must Be Some One Like You'
"Hawaiian Whispers"
"Stop Ticklin' Me"
"You're to Blame"
"Sweet Hawaiian Moonlight"
"Weeping Willow Lane"
SAUL BORNSTEIN RETURNS
General Manager of Irving Berlin, Inc., Back
After European Sojourn
Saul Bornstein, general manager of Irving Ber-
lin, Inc., returned to his desk late last week after
spending several weeks in Europe visiting Lon-
don. Paris and other continental centers. Irving
Berlin, who made the trip to Europe at the
same time Mr. Bornstein departed, is continuing
his stay and does not contemplate returning for
at least several weeks. Mr. Bornstein will shortly
make some announcement regarding new Euro-
pean arrangements for his company.
TWO SELLING SONGS
"When You Gave Your Heart to Me"
(a wonderful ballad)
and
399 FIRST ST., ALBANY, N. Y.
Dealers and Jobbers Send in Your Orders
"The Mooch"
(that different
Fox-trot)
The Metro Music Co.
REMICK'S BEST SELLERS
WHEN SHALL WE MEET AGAIN
REMEMBER THE ROSE
CALIFORNIA (NE^
DON'T LEAVE ME MAMMY
OOO ERNEST (NEW)
YOO-HOO
WHILE MIAMI DREAMS
AFTER THE RAIN
BQOKEN TOY
SHE'S A MEAN JOB
SING SONG MAN (
1591 BROADWAY
NEW YORK CITY
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FC) ESTIMATE
New York City
311 West 43d
BUY YOUR MUSIC FROM
p blishers
BOSTON »
WALTER JACOBS
BSSSSTAA^S.
"Peter Gink" JH&r'Arabella" r t£*
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
JEROME
H, REMICK6CO.
DETROIT
CHICAGO
NEW
YORK
PUBLISHKM,
PtlHTMS AND ENGKAVKM OF MUSIC
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago
Future scanning projects are planned by the International Arcade Museum Library (IAML).