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Music Trade Review

Issue: 1922 Vol. 74 N. 2 - Page 39

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JANUARY 14, 1922
MUSIC TRADE
REVIEW
33
IN THE MUSICAL MERCHANDISE DOMAIN—(Continued from page 32)
NEW FELSBERG CATALOG
Attractive Booklet Featuring Complete Line of
Musical Instrument Cases Now Ready
NEWARK, N. J., January 9.— Alfred L. Felsberg
& Co., successors to Maulbetsch & Wittemore,
manufacturers of fine musical instrument cases,
Spring- and Cross streets, have just distributed
among the jobbing trade their latest catalog
of cases. The catalog is an attractive one of
fifty-two pages. It is printed on high-grade
paper and the printing and engraving are of
a high order.
It is divided into three parts, the first covering
violin cases; second, band instrument cases, and
the third, banjos and mandolin cases. Cases
of every kind and shape for musical accessories
are listed in the catalog, including violins, single
and double; cornets, clarinets, saxophones, trom-
bones, music stands, French horns, cymbals,
drums, banjos, guitars, mandolins, shoulder
straps, slings and waist belts, music cases, music
rolls and satchels.
Since the distribution of the new catalog Mr.
Felsberg reports a large volume of business. The
quality of high-grade cases has been very good
and the Christmas trade was also exceptionally
large. Mr. Felsberg predicts an excellent year
for the musical merchandise business in 1922.
AND
Representing
KOCH
Inc.
ANDS KOCH, A. G. TROSSINGEN, Manufacturers of
Accordions, Harmonicas, Violins, Bows
liiltKand Full Line of Accessories -mm
Office and Show Roam
Write for Catalog and Prices
1133 BROADWAY, NEW YORK
LIVE SELMER BULLETIN
Shipping and Stock Room
NEW DORP, S. I.. NEW YORK
MUSIC IN ROCHESTER SCHOOLS
Monthly House Organ Published by H. & A. Children in Rochester Schools and High Schools
Form Classes—Sixteen Complete Orchestras
Selmer, Inc., Full of Good Things
and Six Bands Already Formed
Selmer's Bulletin, the monthly house organ
ROCHESTER, N. Y., January 9.—The music busi-
published by H. & A. Selmer, Inc., manufacturer
and wholesaler of musical instruments, New ness here generally is being indirectly stimulated
York City, is one of the most attractive yet by the great interest taken in music in the
published by this firm. An example of the edi- schools. The formation of complete high school
torial "liveness" which prevails throughout the bands and orchestras composed entirely of the
bulletin is shown in the slogan "Forty-five Sec- pupils in the schools has had considerable in-
onds From Broadway," which describes the fluence on the sale of small musical instruments,
location of the business at 117 West Forty-fifth including flutes, oboes, clarinets, 'cellos, trom-
street, New York City.
bones, etc.
BRUNO PUSHESJUJSICAL NOVELTY
The cover illustrated is a halftone showing
There are six well-trained bands and sixteen
New York Wholesale House Advertises Tuba- the mounting and finishing rooms in the Selmer orchestras, and instrumental work includes fifty-
phone—Reports Good Demand for Small Goods factory in France, giving an idea of the large six violin classes, with a total registration oi
number of men engaged in the manufacture of 437 pupils. Each pupil first enters an instru-
C. Bruno & Sons, Inc., New York City, im- the Selmer woodwind instruments. This illus- mental class where he is taught to play. As he
porter and wholesaler of musical merchandise, tration is accompanied by a paragraph describ- becomes proficient in the handling of his in-
has sent out to many dealers throughout the ing the work in the mounting and finishing strument he is admitted to the ensemble classes
and finally he takes his place in the school band
country a colored advertising circular featur- rooms.
A most enlightening article gives some inter- or orchestra. The largest orchestra is composed
ing the Tubaphone, a novelty musical instru-
ment which resembles a small xylophone and esting points on manufacture of woodwind in- of fifty-six pieces. These bands and orchestras
can be played to harmonize with both pianos struments and describes the painstaking care play at many of the community affairs held here
with which the woods that go into the manu- from time to time and they fortn an important
and talking machines.
"Sells at Sight" is the slogan featured con- facture of Selmer instruments are selected from part of the civic life of the city.
spicuously on the circular, which is printed in the forests of the world. This article is illus-
blue on heavy-coated paper. The Tubaphone is trated with photographs showing the wood in SCHILLER DISTRIBUTES AD MATTER
made of highly polished brass tubes, which are various stages of manufacture. The balance
SCRANTON, PA., January 9.—The aggressive sales
mounted on excellently finished frames of wood, of the issue is devoted to illustrated unsolicited
with metal top, which bears the embossed let- testimonials to the high standard of Selmer policies which have built up a notable business
musical instruments and to a description of the in wholesale musical merchandise for the Milton
ters that indicate the notes.
The house of Bruno reports an excellent de- various lines of instruments handled by this G. Schiller Co., of this city, will be pursued even
mand for all types of musical merchandise, par- house, which include Selmer and Barbier clari- more energetically this year. This firm started
ticularly brass instruments. "Orpheum" banjos, nets and other woodwind instruments, Selmer the new year by distributing to all its dealers
for which this company has the exclusive agency, and Mersel saxophones, the George W. Haynes a colored advertising card, which lists a com-
flutes and Courtois band instruments.
plete line of violins imported by this company.
continue to break all sales records.
This company predicts a decided improvement
in the small goods trade in the coming year
FEATURING BARBIER CLARINETS
DEALER VISITS BUESCHER FACTORY for
those dealers who will "get down to brass
ELKHART, IND., January 9.—A recent visitor to tacks" and make a strong effort to increase
H. & A. Selmer, Inc., the New York musi-
*
cal merchandise house which specializes in wood- the band instrument manufacturing plant of the sales. "
wind instruments, is at the present time conduct- Buescher Band Instrument Co. was Frank
ing an intensive drive upon the Barbier clarinets, Lucas, of the Seiberling-Lucas Music Co.,
CHARLES GEIB_PASSES AWAY
which are manufactured in Paris and handled Portland, Ore. Mr. Lucas' firm is the Portland
CHICAGO, I I I . , January 9.—The passing of
exclusively in the United States by the house of representative of the Buescher Band Instru-
Selmer. Sales Manager Carl Cameron reports ment Co. and he was much interested in seeing Charles Geib, president of.Geib & Schaeffer, Inc.,
that the popularity of this line is steadily growing. how the Buescher instruments were manufac- manufacturers of band instruments, 1757 North
tured in the factory. He has recently installed Central Park avenue, this city, following a sud-
a band instrument repair department and re- den attack of diphtheria, is deeply mourned by
his many friends among the music fraternity.
turned to Portland with several new ideas.
Mr. Geib was only forty-five years old.
The deceased leaves a. widow, six children and
Established 1897
a brother, Nicholas Geib, who has assumed the
management of the business.
MANUFACTURERS OF
RETTBERG &LANGE
"Orpheum" Banjos
and
T H E OLDEST AND
LARGEST MUSICAL
"Randl" Drums
MERCHANDISE HOUSE
IN AMERICA
OLIVER DITSON CQ
Factory and Salesroom
Manufacturer
Importer* and Jobber* of
MUSICAL
MERCHANDISE
Attractive Specialties
' Modern S e r v i c e
225-227 East 24th Street
NEW YORK
BOSTON, .MASS
yictcr Distributors
ESTABLISHED 1834
0

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