Music Trade Review
Issue: 1922 Vol. 74 N. 2 - Page 37
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JANUARY 14, 1922
31
MUSIC TRADE REVIEW
r
E:
r
JCTj^jc^ W
MAX POHS TO ^JOB SMALL GOODS
START CAMPAIGNS NOW
PROFITS IN SMALL GOODS
Former Case Manufacturer Forms Company to
Import and Wholesale Musical Merchandise
Buegeleisen & Jacobson Urge Dealers to Start
Their 1922 Sales Drives at Once
Modest Investment Will Bring Big Returns,
Says Fred Gretsch
Max S. Pohs, well known to the musical mer-
chandise trade through his long connection as
vice-president of the Pohs Mfg. Co., manufac-
turer of leather goods and musical instrument
cases, has entered the musical inerchandise job-
bing field. Commencing this month, he will
import and wholesale musical merchandise, under
the name of the M. S. Pohs Co. Offices, stock-
rooms and showrooms have been established at
100 Fifth avenue, New York City.
Mr. Pohs is severing his relations with the
Pohs Mfg. Co., of which firm he was the founder.
In building up the business of this musical case
company he developed a wide circle of friends
and acquaintances in the trade.
The new company has obtained several im-
portant lines of banjos, guitars, mandolins, uku-
leles, violins and violin accessories, strings,
cases, harmonicas and accordions. Some of
these lines will be imported direct from Europe
and a number of well-known Am;erican manu-
facturers will also be represented. The banjos,
guitars, mandolins and ukuleles will be mer-
chandised under the trade name "Maxim," and
"Sigmundo" will be used for the violins.
The new firm is now busily engaged in pre-
paring its first catalog, which will be well illus-
trated and wil'l list its complete line. It will be
sent out as soon as possible to dealers in the
trade. In addition, a staff of experienced sales-
men, including Mr. Pohs, will call on the trade
throughout the country. An attractive an-
nouncement card has been sent out to Mr. Pohs'
many friends in the trade, which has already
resulted in many requests for catalogs.
In an advertising circular distributed to the
retail musical merchandise trade, the New York
wholesale house of Buegeleisen & Jacobson calls
the dealers' attention to the fact that now is the
opportunity to start the new year right. The
dealers who will get under way to a flying start
in January will show a substantial profit on this
year's business.
"Secure some of the finest musical merchan-
dise below cost," the circular goes on to say.
"Our stock taking is over and we have a limited
quantity of violins, bows, trimmings, accordions,
harmonicas, guitars and, in fact, all lines. These
are odd numbers which will not be represented
in our next catalog. They will be disposed of
below cost and will save you from 20 to 40 per
cent.
"The new tariff bill soon to be passed will
increase the cost of all musical merchandise con-
siderably. Avail yourself of this opportunity by
ordering at once. Find out the merchandise you
are interested in and the approximate price of
the goods you want in the different lines. We
suggest that you leave the rest to our selection."
"A m,odest investment, $500 or even less, will
start a musical instrument department in any
piano or phonograph store," declared Fred
Gretsch to a representative of The Review this
week. Mr. Gretsch is president of the Fred
Gretsch Mfg. Co., manufacturer, wholesaler and
importer of musical merchandise of every de-
scription, and is keenly interested in the cam-
paign to increase the number of small goods de-
partments and general music stores this year.
"A musical merchandise department pays extra
profits, and these profits are clear. The depart-
ment takes little room. It uses wall space rather
than floor space. It needs little technical knowl-
edge to operate such a department. Another
important feature is that it requires no additional
selling force. The increase in overhead expense
is negligible. A musical merchandise depart-
ment will sell goods the year around, and will
sell them at a generous profit and with a rapid
turnover. There is no competition involved with
the dealer's other lines. On the contrary, it
brings new customers into the store, every one
of whom is a prospective phonograph or piano
purchaser.
"All of our sales representatives are enthusi-
astic over the idea of developing more musical
merchandise departments in piano and talking
machine stores. They are prepared to talk this
plan over with dealers when they call. They
are ready to explain this interesting idea from a
merchant's standpoint and can show the dealers
in a common-sense, practical way how to start
after these extra profits and get them. We plan
on developing a great many new small goods
departments throughout the country during the
present year."
CARL FISCHER ((<£
Headquarters for
Everything in Music
MONARCH BRAND SPECIALTIES
Strings, Polishing: Cloth. Electric Band
Light, Manuscript Music Paper
Rockwell Masio Stand, Baker's Violin
Resin. Large stock of choice Violins.
Bows and Accessories. I'rompt and ef-
ficient service. Write for complete cat-
alogue and terms.
CONCERTS AID SMALL GOODS SALES
SAN FRANCISCO, CAU, January 9.—F. M. Finley,
the hustling manager of the H. C. Hanson
Music Co., has come forth with another pro-
gressive idea which is bringing business into
his store. Like many another good idea, it
costs nothing and pleases the public. It con-
sists in a series of concerts, which are being
held after hours in the store, in which some
of the city's leading musicians are appearing.
Mr. Finley has had the co-operation of Louis
Merkl, the local representative of the Gibson
Mandolin-Guitar Co., Kalamazoo, Mich., and
the programs have included a number of selec-
tions by a special Gibson orchestra, using Gib-
son instruments. This plan is not only bringing
the public into the store, but is also proving
effective in making 'a number of sales of musi-
cal instruments.
Alfred L. Telsberg & Co.
Succction lo Maalbetich & Whittcmore
MUSICAL INSTRUMENT CASES
Sold by all leading jobbers
Spring and Cross Sts., Newark, N. J.
OUR NEW CATALOG R"
la Just Off the Press. Your
Copy is Ready.
D F A C A N Xylophone., Bell*.
ULJWjAn
Marimba.. Fork.,
etc., are used universally.
COOPER SQUARE,N.Y.
J. C. DEAGAN, Inc.
OF THE BEST QUALITY
C. MEISEL, Inc.
Established 1878
MUSICAL INSTRUMENTS
AT WHOLESALE
4 St Marks Place
New York
Jobbers Who Are Not Familiar With Our Products
Are Urged to Communicate With Us
^SALADINO^SON^
CHElM^^*"'N TcU ™NAve.~MAss
Jacob Thoma & Son
Importers and Violin Makers
ELITE
LA FAVORITA
ETERNELLE
AKADEMIE
Your jobber has them
M.E.SCHOENING&CO.,Inc.
26 East 22nd St.
New York
Specialties for Violins
47 Winter Street
Boston
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
MULLER & KAPLAN, 509 East 76th St., N. Y.
17S6 BerteauAve. CHICAGO
THE FRED. GRETSCH MFG. CO.
"The Largest Musical Instruments Mfr. in the U. S . "
REX
Banjos—Mandolins—Guitars
Violin Cases—20th Century Drum.
60 BROADWAY, Brooklyn, N. Y
DUKRO
AND
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
THE
JANUARY 14, 1922
31
MUSIC TRADE REVIEW
r
E:
r
JCTj^jc^ W
MAX POHS TO ^JOB SMALL GOODS
START CAMPAIGNS NOW
PROFITS IN SMALL GOODS
Former Case Manufacturer Forms Company to
Import and Wholesale Musical Merchandise
Buegeleisen & Jacobson Urge Dealers to Start
Their 1922 Sales Drives at Once
Modest Investment Will Bring Big Returns,
Says Fred Gretsch
Max S. Pohs, well known to the musical mer-
chandise trade through his long connection as
vice-president of the Pohs Mfg. Co., manufac-
turer of leather goods and musical instrument
cases, has entered the musical inerchandise job-
bing field. Commencing this month, he will
import and wholesale musical merchandise, under
the name of the M. S. Pohs Co. Offices, stock-
rooms and showrooms have been established at
100 Fifth avenue, New York City.
Mr. Pohs is severing his relations with the
Pohs Mfg. Co., of which firm he was the founder.
In building up the business of this musical case
company he developed a wide circle of friends
and acquaintances in the trade.
The new company has obtained several im-
portant lines of banjos, guitars, mandolins, uku-
leles, violins and violin accessories, strings,
cases, harmonicas and accordions. Some of
these lines will be imported direct from Europe
and a number of well-known Am;erican manu-
facturers will also be represented. The banjos,
guitars, mandolins and ukuleles will be mer-
chandised under the trade name "Maxim," and
"Sigmundo" will be used for the violins.
The new firm is now busily engaged in pre-
paring its first catalog, which will be well illus-
trated and wil'l list its complete line. It will be
sent out as soon as possible to dealers in the
trade. In addition, a staff of experienced sales-
men, including Mr. Pohs, will call on the trade
throughout the country. An attractive an-
nouncement card has been sent out to Mr. Pohs'
many friends in the trade, which has already
resulted in many requests for catalogs.
In an advertising circular distributed to the
retail musical merchandise trade, the New York
wholesale house of Buegeleisen & Jacobson calls
the dealers' attention to the fact that now is the
opportunity to start the new year right. The
dealers who will get under way to a flying start
in January will show a substantial profit on this
year's business.
"Secure some of the finest musical merchan-
dise below cost," the circular goes on to say.
"Our stock taking is over and we have a limited
quantity of violins, bows, trimmings, accordions,
harmonicas, guitars and, in fact, all lines. These
are odd numbers which will not be represented
in our next catalog. They will be disposed of
below cost and will save you from 20 to 40 per
cent.
"The new tariff bill soon to be passed will
increase the cost of all musical merchandise con-
siderably. Avail yourself of this opportunity by
ordering at once. Find out the merchandise you
are interested in and the approximate price of
the goods you want in the different lines. We
suggest that you leave the rest to our selection."
"A m,odest investment, $500 or even less, will
start a musical instrument department in any
piano or phonograph store," declared Fred
Gretsch to a representative of The Review this
week. Mr. Gretsch is president of the Fred
Gretsch Mfg. Co., manufacturer, wholesaler and
importer of musical merchandise of every de-
scription, and is keenly interested in the cam-
paign to increase the number of small goods de-
partments and general music stores this year.
"A musical merchandise department pays extra
profits, and these profits are clear. The depart-
ment takes little room. It uses wall space rather
than floor space. It needs little technical knowl-
edge to operate such a department. Another
important feature is that it requires no additional
selling force. The increase in overhead expense
is negligible. A musical merchandise depart-
ment will sell goods the year around, and will
sell them at a generous profit and with a rapid
turnover. There is no competition involved with
the dealer's other lines. On the contrary, it
brings new customers into the store, every one
of whom is a prospective phonograph or piano
purchaser.
"All of our sales representatives are enthusi-
astic over the idea of developing more musical
merchandise departments in piano and talking
machine stores. They are prepared to talk this
plan over with dealers when they call. They
are ready to explain this interesting idea from a
merchant's standpoint and can show the dealers
in a common-sense, practical way how to start
after these extra profits and get them. We plan
on developing a great many new small goods
departments throughout the country during the
present year."
CARL FISCHER ((<£
Headquarters for
Everything in Music
MONARCH BRAND SPECIALTIES
Strings, Polishing: Cloth. Electric Band
Light, Manuscript Music Paper
Rockwell Masio Stand, Baker's Violin
Resin. Large stock of choice Violins.
Bows and Accessories. I'rompt and ef-
ficient service. Write for complete cat-
alogue and terms.
CONCERTS AID SMALL GOODS SALES
SAN FRANCISCO, CAU, January 9.—F. M. Finley,
the hustling manager of the H. C. Hanson
Music Co., has come forth with another pro-
gressive idea which is bringing business into
his store. Like many another good idea, it
costs nothing and pleases the public. It con-
sists in a series of concerts, which are being
held after hours in the store, in which some
of the city's leading musicians are appearing.
Mr. Finley has had the co-operation of Louis
Merkl, the local representative of the Gibson
Mandolin-Guitar Co., Kalamazoo, Mich., and
the programs have included a number of selec-
tions by a special Gibson orchestra, using Gib-
son instruments. This plan is not only bringing
the public into the store, but is also proving
effective in making 'a number of sales of musi-
cal instruments.
Alfred L. Telsberg & Co.
Succction lo Maalbetich & Whittcmore
MUSICAL INSTRUMENT CASES
Sold by all leading jobbers
Spring and Cross Sts., Newark, N. J.
OUR NEW CATALOG R"
la Just Off the Press. Your
Copy is Ready.
D F A C A N Xylophone., Bell*.
ULJWjAn
Marimba.. Fork.,
etc., are used universally.
COOPER SQUARE,N.Y.
J. C. DEAGAN, Inc.
OF THE BEST QUALITY
C. MEISEL, Inc.
Established 1878
MUSICAL INSTRUMENTS
AT WHOLESALE
4 St Marks Place
New York
Jobbers Who Are Not Familiar With Our Products
Are Urged to Communicate With Us
^SALADINO^SON^
CHElM^^*"'N TcU ™NAve.~MAss
Jacob Thoma & Son
Importers and Violin Makers
ELITE
LA FAVORITA
ETERNELLE
AKADEMIE
Your jobber has them
M.E.SCHOENING&CO.,Inc.
26 East 22nd St.
New York
Specialties for Violins
47 Winter Street
Boston
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
MULLER & KAPLAN, 509 East 76th St., N. Y.
17S6 BerteauAve. CHICAGO
THE FRED. GRETSCH MFG. CO.
"The Largest Musical Instruments Mfr. in the U. S . "
REX
Banjos—Mandolins—Guitars
Violin Cases—20th Century Drum.
60 BROADWAY, Brooklyn, N. Y
DUKRO
AND
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
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