Music Trade Review
Issue: 1922 Vol. 74 N. 19 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
13, 1922
THE
MUSIC TRADE REVIEW
BALDWIN CO. PLAYING IMPORTANT PART IN RADIO WORK
L. SCHOENWALD DINED BY STAFF
Baldwin Concerts by the Mignon Trio, Assisted by the Baldwin Reproducing Piano, Given Every
Monday Evening From Government Sending Station in Cincinnati, Entertain Thousands
Story & Clark Manager Presented With Gold
Watch Prior to Departure for More Important
Post for the Company in New York
The 'Million Trio, of Cincinnati, consisting of
Margaret Spaulding, soprano; Dorothy Richard,
violinist, and Luther J. Davis, pianist, assisted by
many of them being from the music schools of
the city.
These concerts are being heard within a radius
PHILADELPHIA,
PA., May 8.—A dinner was
tendered last week in honor of L. Schoenwald,
manager of the Story & Clark Piano Co. store
here, by his entire staff, in the Adelphia Hotel.
While the dinner was tendered to Mr. Schoen-
wald 011 the occasion of his departure from Phila-
delphia to take charge of a broader field, which is
of the entire organization of the metropolitan
district of the Story & Clark Piano Co., it also
served as a welcome to the new local manager,
M. Gennis, who was the guest of honor with
George H. Eucker, general manager of the entire
retail department of the company.
Mr. Schoenwald was presented with a beau-
tiful gold watch. The presentation speech was
made by Charles W. Goetz, credit manager of the
"local office. Mr. Genuis, the new manager, was
presented with a floral horseshoe. 11. J. Gideon
acted as toastniaster, and speeches were made by
G. H. Eucker, Mr. Gennis, Mr. Schoenwald,
C. W. Goetz, J. W. Horn, R. J. Smith, M. Mar-
tin, H. C. Schoeppy and others.
FAVORS AMERICAN VALUATION
President J. P. Bird Speaks for American Valua-
tion and Sales Tax at Convention of New Jer-
sey Manufacturers Held at Atlantic City
ATLANTIC CITY, N. J., May 8.—In an address that
embraced consideration of the leading economic
problems of the day, President J. Philip Bird, of
Artists Giving a Baldwin Radio Concert in Cincinnati
the Manufacturers' Association of New Jersey,
the Baldwin reproducing piano, is seen in the of 1,000 miles of Cincinnati, and it is estimated favored American valuation upon imports, adop-
accompanying illustration, broadcasting a radio that an audience of 100,000 people listens in.
tion of a national sales tax "to replace the pres-
concert.' Every Monday evening these Baldwin
The Baldwin Piano Co. was one of the first to ent unjust and burdensome system" and flayed
concerts are sent out from the official Govern- sent out these concerts into the air, and in con- the soldiers' bonus as a "raid on our national
ment sending station of the Precision Equipment junction with the Precision Equipment Co. has treasury."
Co., of Cincinnati, call WMH, and the talent done much in assisting in the early development
Mr. Bird was speaking at the opening session
includes the best of the local musical artists, of radio music.
of the eighth annual convention of the manufac-
turers in the Hotel Traymore, which was at-
tended by 200 or more manufacturers from all
PUBLISH HISTOR^OF L. C. PENN 1
TRUTH IN ADVERTISING WEEK
parts of the State.
Prominent Old Ohio Music House Is Honored Newspapers and Merchants Co-operating in an
by Local Newspaper—Firm's Salesmen Cover
Unusual Advertising Campaign
The Artizan Factories, Inc., will soon move
Fourteen States—Varied Line Handled
into its new factory at North Tonawanda, N. Y.,
This has been "Better Advertising Week," fol- which is at present under course of construction.
Mr. VERNON, O., May 8.—The L. C. Penn Co., lowing the suggestion of the Associated Adver- The plant will be devoted to producing musical
prominent musical instrument dealer of this city, tising Clubs of the World that special stress be instruments and office furniture.
was recently honored by having its history -and laid on clean advertising of all sorts for the week
that of its founder, L. C. Penn, appear in the of May 8. Newspapers have been co-operating
hading local newspaper. The company, which during the week by running articles informing
has been in existence more than thirty years, the public regarding what advertising has done
has a wholesale and retail department and its for the consumer, what truth-in-advertising
salesmen cover fourteen States.
means, both to the consumer and the merchant,
The lines handled include the Apollo, Bram- and how better advertising will produce better
With 3 sounding boards
bach, Krocgcr, Radle, Story & Clark and others. business.
in each (Patented) have the
The firm is a distributor for the Cheney line of
A number of retail merchants have also car-
greatest talking points in
phonographs. The Stradivara and American lines ried out the suggestion of the Advertising Clubs
the trade.
of machines are also handled.
and have staged "Golden Rule or Truth Sales,"
selecting some particular article of national repu-
JAMESTOWN, N. Y., FIRM CHARTERED tation and offering it at a special price. The ad-
vertising of the sales has been on a co-operative
The Walter Andrews Piano Co., of Jamestown, basis, each merchant, big and little, taking the
N. Y., has been granted a charter of incorpora- same amount of space, so that all will have an
tion, under the laws of this State, with a capi- even break.
tal of $100,000.
In their advertisements merchants are urged
to state what truth-in-advertising means to the
consumer and to the merchant, and to make a
short, truthful statement about present business
and economic conditions, showing the buying
public that there is no need to wait further for
the bottom in prices, as the business cycle shows
that we arc in for a period of declining prices for
some years to come, with some slight reactions
"Perfected"
"Crown"
now and then; that if they wait to purchase neces-
Highest acoustic excellence dating back to the
sary articles until the bottom is reached they will
days of Jonas Chickering. Took prize over whole
We fix " o n e p r i c e " —
do no buying for an extended period—and no buy-
world at Paris, 1900. For generations the
standard, and used on the greatest number of
ing means no business, unemployment and hard
wholesale
and retail.
pianos in the world.
times.
3 Great Pianos
American
Piano Wire
Services of our Acoustic Engineer always available — free
Illustrated books—free
American Steel & Wire
ACOUSTIC DEPARTMENT
208 S. LA SALLE ST.. CHICAGO
The Bowen Piano Co., of Winston-Salem,
N. C, has purchased a building on Trade street,
which it will occupy following necessary altera-
tions.
The Heppe Piano Co.
PHILADELPHIA, PA.
MAY
13, 1922
THE
MUSIC TRADE REVIEW
BALDWIN CO. PLAYING IMPORTANT PART IN RADIO WORK
L. SCHOENWALD DINED BY STAFF
Baldwin Concerts by the Mignon Trio, Assisted by the Baldwin Reproducing Piano, Given Every
Monday Evening From Government Sending Station in Cincinnati, Entertain Thousands
Story & Clark Manager Presented With Gold
Watch Prior to Departure for More Important
Post for the Company in New York
The 'Million Trio, of Cincinnati, consisting of
Margaret Spaulding, soprano; Dorothy Richard,
violinist, and Luther J. Davis, pianist, assisted by
many of them being from the music schools of
the city.
These concerts are being heard within a radius
PHILADELPHIA,
PA., May 8.—A dinner was
tendered last week in honor of L. Schoenwald,
manager of the Story & Clark Piano Co. store
here, by his entire staff, in the Adelphia Hotel.
While the dinner was tendered to Mr. Schoen-
wald 011 the occasion of his departure from Phila-
delphia to take charge of a broader field, which is
of the entire organization of the metropolitan
district of the Story & Clark Piano Co., it also
served as a welcome to the new local manager,
M. Gennis, who was the guest of honor with
George H. Eucker, general manager of the entire
retail department of the company.
Mr. Schoenwald was presented with a beau-
tiful gold watch. The presentation speech was
made by Charles W. Goetz, credit manager of the
"local office. Mr. Genuis, the new manager, was
presented with a floral horseshoe. 11. J. Gideon
acted as toastniaster, and speeches were made by
G. H. Eucker, Mr. Gennis, Mr. Schoenwald,
C. W. Goetz, J. W. Horn, R. J. Smith, M. Mar-
tin, H. C. Schoeppy and others.
FAVORS AMERICAN VALUATION
President J. P. Bird Speaks for American Valua-
tion and Sales Tax at Convention of New Jer-
sey Manufacturers Held at Atlantic City
ATLANTIC CITY, N. J., May 8.—In an address that
embraced consideration of the leading economic
problems of the day, President J. Philip Bird, of
Artists Giving a Baldwin Radio Concert in Cincinnati
the Manufacturers' Association of New Jersey,
the Baldwin reproducing piano, is seen in the of 1,000 miles of Cincinnati, and it is estimated favored American valuation upon imports, adop-
accompanying illustration, broadcasting a radio that an audience of 100,000 people listens in.
tion of a national sales tax "to replace the pres-
concert.' Every Monday evening these Baldwin
The Baldwin Piano Co. was one of the first to ent unjust and burdensome system" and flayed
concerts are sent out from the official Govern- sent out these concerts into the air, and in con- the soldiers' bonus as a "raid on our national
ment sending station of the Precision Equipment junction with the Precision Equipment Co. has treasury."
Co., of Cincinnati, call WMH, and the talent done much in assisting in the early development
Mr. Bird was speaking at the opening session
includes the best of the local musical artists, of radio music.
of the eighth annual convention of the manufac-
turers in the Hotel Traymore, which was at-
tended by 200 or more manufacturers from all
PUBLISH HISTOR^OF L. C. PENN 1
TRUTH IN ADVERTISING WEEK
parts of the State.
Prominent Old Ohio Music House Is Honored Newspapers and Merchants Co-operating in an
by Local Newspaper—Firm's Salesmen Cover
Unusual Advertising Campaign
The Artizan Factories, Inc., will soon move
Fourteen States—Varied Line Handled
into its new factory at North Tonawanda, N. Y.,
This has been "Better Advertising Week," fol- which is at present under course of construction.
Mr. VERNON, O., May 8.—The L. C. Penn Co., lowing the suggestion of the Associated Adver- The plant will be devoted to producing musical
prominent musical instrument dealer of this city, tising Clubs of the World that special stress be instruments and office furniture.
was recently honored by having its history -and laid on clean advertising of all sorts for the week
that of its founder, L. C. Penn, appear in the of May 8. Newspapers have been co-operating
hading local newspaper. The company, which during the week by running articles informing
has been in existence more than thirty years, the public regarding what advertising has done
has a wholesale and retail department and its for the consumer, what truth-in-advertising
salesmen cover fourteen States.
means, both to the consumer and the merchant,
The lines handled include the Apollo, Bram- and how better advertising will produce better
With 3 sounding boards
bach, Krocgcr, Radle, Story & Clark and others. business.
in each (Patented) have the
The firm is a distributor for the Cheney line of
A number of retail merchants have also car-
greatest talking points in
phonographs. The Stradivara and American lines ried out the suggestion of the Advertising Clubs
the trade.
of machines are also handled.
and have staged "Golden Rule or Truth Sales,"
selecting some particular article of national repu-
JAMESTOWN, N. Y., FIRM CHARTERED tation and offering it at a special price. The ad-
vertising of the sales has been on a co-operative
The Walter Andrews Piano Co., of Jamestown, basis, each merchant, big and little, taking the
N. Y., has been granted a charter of incorpora- same amount of space, so that all will have an
tion, under the laws of this State, with a capi- even break.
tal of $100,000.
In their advertisements merchants are urged
to state what truth-in-advertising means to the
consumer and to the merchant, and to make a
short, truthful statement about present business
and economic conditions, showing the buying
public that there is no need to wait further for
the bottom in prices, as the business cycle shows
that we arc in for a period of declining prices for
some years to come, with some slight reactions
"Perfected"
"Crown"
now and then; that if they wait to purchase neces-
Highest acoustic excellence dating back to the
sary articles until the bottom is reached they will
days of Jonas Chickering. Took prize over whole
We fix " o n e p r i c e " —
do no buying for an extended period—and no buy-
world at Paris, 1900. For generations the
standard, and used on the greatest number of
ing means no business, unemployment and hard
wholesale
and retail.
pianos in the world.
times.
3 Great Pianos
American
Piano Wire
Services of our Acoustic Engineer always available — free
Illustrated books—free
American Steel & Wire
ACOUSTIC DEPARTMENT
208 S. LA SALLE ST.. CHICAGO
The Bowen Piano Co., of Winston-Salem,
N. C, has purchased a building on Trade street,
which it will occupy following necessary altera-
tions.
The Heppe Piano Co.
PHILADELPHIA, PA.
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