Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE
REVIEW
MAY
6, 1922
TIDE
HAS
CHANGED
C
7he seventh of a series of letters
written by a president
HE change of the tide of present day business has be-
calmed last year's stormy and tempestuous seas of
uncertainty. It has stilled the cross currents of the
uncharted seas of recent adverse and trying conditions. It has
likewise wrought a marked change in the business barometer
that the "skipper" on the bridge can view with great satisfaction.
The fog has lifted. Troubled waters are far astern. Business
is ready to go "full speed ahead."
But the old maxim, "Time and Tide wait for no man," must be
considered. The Piano Merchant must be ready NOW, to meet
the buying demand of today—Quality and Value. He must be
prepared to go "full speed ahead," with a showing of merchandise
made purposely to "fit into" the present day demand for Quality
and Value.
Milton Dealers are ready. For, we at the Milton Headquarters
have been notably successful in anticipating the diverse needs of
retail piano merchandising, resulting from the "change in the
Tide." With the Matchless Milton Line, the Dealer is equipped
with instruments that are "alive" with strong selling features,
and meet the insistent demand for greater value at a lower price.
The Milton Pianos, themselves, picture a convincing sales story,
and are a guarantee of all round satisfaction that will swing
many a sale during today's tide of business that has room only
for merchandise of established dollar-for-dollar value.
President
The SMatchless SMitton
Line Is Complete With
Upright Pianos
Player Pianos
Grand Pianos
Grand Player Pianos
Upright Expression Pianos
Upright Reproducing Pianos
Grand Reproducing Pianos
542-544West J6
CHICAGO OFFICE —1222 KIMBALL BUILDING
SAN FRANCISCO OFFICE—462 PHELAN BUILDING