Music Trade Review
Issue: 1922 Vol. 74 N. 14 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE MUSIC TRADE
REVIEW
APRIL 8, 1922
DO WE I M T ^ NORMAL oft
jhc sixth of a series of letters
written by a president
HA T is normal?
another normal
normal is only
decide that it is an accepted
There was a normal in 1910. Still
in 1914. Normal fluctuates—for
normal when the great majority
condition.
"Back to normal" is an insistent cry. But, do we want the
normal of 1910—or the normal of 1914? Surely not. We have
grown beyond both those past normals. The energetic business
man would not be content with what was considered normal in
those days. We are building for a new normal. The war has
taught us a new level of accomplishment and the new normal will
be established on that level.
Let us drop generalities and discuss our specific problems. There
is a conceded demand for music. Savings Bank deposits show
us there is great wealth in the country—greater wealth than ever
before in our history. What then is necessary to turn the de-
mand for music into profits? Salesmanship, Energy and a
Product of value that puts the angle of thrift into the purchase.
With the Milton Line, the retail dealer is particularly well
equipped to cope with the selling conditions that prevail now.
The line is complete, including every type of instrument made
today. The styles are varied, to meet a wide diversity of in-
dividual preference. And yet, only one standard of quality
prevails—that of known value—the only value which is salable
today.
Certainly! Let us establish a normal as soon as possible. Let
us work towards a stable condition of business. Let us not re-
trogress to the standards of 1910 or of 1914. Let us build up to a
normal that will correctly reflect the calibre of the piano mer-
chant today.
President
The ^Matchless SMilton
Line Is Complete With
Upright Pianos
Player Pianos
Grand Pianos
Grand Player Pianos
Upright Expression Pianos
Upright Reproducing Pianos
Grand Reproducing Pianos
.MIIOTN
542-544 West J6
CHICAGO OFFICE —1222 KIMBALL BUILDING
SAN FRANCISCO OFFICE—462 PHELAN BUILDING
6
THE MUSIC TRADE
REVIEW
APRIL 8, 1922
DO WE I M T ^ NORMAL oft
jhc sixth of a series of letters
written by a president
HA T is normal?
another normal
normal is only
decide that it is an accepted
There was a normal in 1910. Still
in 1914. Normal fluctuates—for
normal when the great majority
condition.
"Back to normal" is an insistent cry. But, do we want the
normal of 1910—or the normal of 1914? Surely not. We have
grown beyond both those past normals. The energetic business
man would not be content with what was considered normal in
those days. We are building for a new normal. The war has
taught us a new level of accomplishment and the new normal will
be established on that level.
Let us drop generalities and discuss our specific problems. There
is a conceded demand for music. Savings Bank deposits show
us there is great wealth in the country—greater wealth than ever
before in our history. What then is necessary to turn the de-
mand for music into profits? Salesmanship, Energy and a
Product of value that puts the angle of thrift into the purchase.
With the Milton Line, the retail dealer is particularly well
equipped to cope with the selling conditions that prevail now.
The line is complete, including every type of instrument made
today. The styles are varied, to meet a wide diversity of in-
dividual preference. And yet, only one standard of quality
prevails—that of known value—the only value which is salable
today.
Certainly! Let us establish a normal as soon as possible. Let
us work towards a stable condition of business. Let us not re-
trogress to the standards of 1910 or of 1914. Let us build up to a
normal that will correctly reflect the calibre of the piano mer-
chant today.
President
The ^Matchless SMilton
Line Is Complete With
Upright Pianos
Player Pianos
Grand Pianos
Grand Player Pianos
Upright Expression Pianos
Upright Reproducing Pianos
Grand Reproducing Pianos
.MIIOTN
542-544 West J6
CHICAGO OFFICE —1222 KIMBALL BUILDING
SAN FRANCISCO OFFICE—462 PHELAN BUILDING
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