Music Trade Review

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THE
MUSIC
AMPICO IN MATINEE MUSICALE
TRADE
REVIEW
MARCH 11,
1922
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Large and Select Audience Crowds Ampico
Studios on Tuesday Afternoon to Listen to
Elaborate Program Provided by a Trio of Com-
petent Artists With Assistance of the Ampico
The highest class player
actions in the world
A matinee musicale of unusual interest was
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held at the Ampico Studios, 437 Fifth avenue,
New York, on Tuesday afternoon of this week.
"The valve unit that made the player famous"
It was one of the first affairs of the sort held at
the Studios, and admission was by invitation,
many of the elite of the city taking advantage of
the opportunity to hear the several prominent
artists and the Ampico.
The featured artists were Miss Inez Wilson,
soprano; Miss Elinor Whittemore, violiniste, and
Juan Reyes, pianist, with Miss Miriam Allan and
Miss Wiswell appearing as accompanists for cer-
tain numbers and the Ampico appearing in the
role of accompanist for others.
A particularly interesting selection was the
singing of the Bach-Gounod "Ave Maria" by
The new "Amphion Accessible Action" is the last word in scientific player
Miss Wilson to the accompaniment of the Ampico
achievement. It has the complete valve action assembled in a "Demountable
Unit" giving instant accessibility.
with violin obbligato by Miss Whittemore. Mr.
Reyes, who has recorded a number of selections
for the Ampico, after playing a paraphrase on
"Eugen Oneguine," sat idly by while the Ampico
repeated his own recording of that number.
Despite the fact that it had rained most of the
afternoon, when the hour of the recital, four
SYRACUSE L
—Your Guarantee *) NEW YORK
o'clock, arrived it found the Studios well filled
with an audience that did not hesitate to give
evidence of its enthusiasm not only regarding
the playing of the living artists but of the won-
derful reproducing qualities of the Ampico.
ADVERTISING IS GETTING CLEANER
BERKEY CO. MAKING ROLL CABINETS
In view of the success of the matinee musicale
it is likely that these informal musical affairs will Better Business Bureau Reports Fewer Question- William A. Berkey Furniture Co., of Grand Rap-
become an established feature of the Ampico
able Advertisements Submitted for Action
ids, Mich., Introduces Artistic Line of Music
activities.
Roll Cabinets in Period Designs
A great falling off of the aggressive bargain
GRAND RAPIDS, MICH., February 28.—The Wm.
of music trade advertising is indicated by
NEW YORK CONCERN CHARTERED type
the delivery of only forty-seven advertisements A. Berkey Furniture Co., one of the oldest and
A charter of incorporation has been granted to in February and sixty in January, as against an best-known manufacturers of art furniture of this
T. A. McCausland, of New York City, for the average of nearly 700 monthly for the previous city, has recently brought out an extremely fine
manufacture of pianos. The concern, which is three months, by the clipping service instructed line of music roll cabinets, which are very artistic
to furnish the Better Business Bureau with doubt- and distinctive in their character, because they
capitalized at $25,000, was incorporated by J. H
ful advertising from all over the country. The are made especially for the finer class of homes
and R. C. Becker and E. Kraus.
usual run of "free" offers, "no money down," and especially adapted for those containing repro-
"free trial," "bait" prices and suspicious compari- ducing pianos. They arc designed in sympathy
sons, failure to designate "used" or second-hand with periodical designs which should appeal to
instruments, "special" offers of terms or "com- dealers wishing an exclusive line.
bination" specials are found in this remnant of
bargain advertising.
"Business, to my mind, is the means to ex-
Direct attention was given to nine old cases change knowledge, labor and skill for a living."
and two new ones during the month, one of the
smallest totals ever reported by the Bureau.
• i
Another example of indefensible phonograph
advertising, that of well-known phonographs at
72 per cent off, was taken up with the advertiser.
The unprecedented success of the Inquiry was made into the promotion of a mu-
U. S. Exchange Plan is a tribute to sic roll cutting machine, for which finances were
to construct a sample from blueprints. The
U. S. Word Rolls. The U. S. Ex- asked
is now the answer received by the
use of a picture which has been used by another
change Plan is the rare combination manufacturer was objected to and discontinued.
many progressive dealers whenever
AMPHION§P§\CTIONS
Staffnotc
Player Rolls
AP€ B€St"
of U. S. Word Roll superiority with
the most successful merchandising
plan ever conceived.
UNITED STATES MUSIC CO.
2934 W. Lake Street
CHICAGO
LARGER QUARTERS IN NEW CASTLE
I s, '-
NEW CASTLE, PA., March 6.—Announcement is
made that the Snyder Piano Co., of No. 19 South
Mercer street, will change its location to No. 20"
North Mercer street on April 1. This firm is
one of the oldest music houses in New Castle
and is forced to move in order to take care of
its expanding business, officials of the company
said this week.
*„:
ZEPHIR IS
122 Fifth Avenue
N E W YORK
AIRTIGHT LEATHER
Unsurpassed for Pouches and Pneumatics
JUIIUS SCHMID, Inc.,
feJIIllllllllllllllllllllllllllllllilllllllllllllllM
I Worcester Wind Motor Co.
Sell More Rolls-You'II
Sell More Players
;
'
they invite comparison by their trade.
Their one main reason for de-
ciding is that Stafifnote rolls are the
most complete, in that, all that is
pertaining to music, is printed on the
roll and are therefore a greater value
for the money. Another reason is
that they are easier to read and have
an outstanding individuality in the
hand played recording of same that
is not to be found in other rolls.
The opinion is unanimous among
the players of wind and string in-
struments.
Sena for catalogue and our free trial offer
and learn more about this latest and best ackieve-
ment in music rolls.
|
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WORCESTER. MASS.
Makers of Absolutely Satisfactory
Billin&s Player Roll Company
|
WIND MOTORS for PLAYER-PIANOS
Milwaukee, Wisconsin, U. S. A.
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Also all kinds of Pneumatics and Supplies
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