Music Trade Review

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THE MUSIC TRADE REVIEW
TALKING MACHINE EXHIBIT SCORES
W. R. LEWIS APPOINTED MANAGER
Cheney Machines Featured at Minneapolis Style
Show—150,000 Visitors Attend
Succeeds Bibighaus as Manager of the Elyea
Talking Machine Co. in Atlanta
MINNEAPOLIS, MINN., July 25.—The "Atlantic City
Boardwalk" Style Show, which recently closed,
was the biggest and most successful event of
this sort ever organized by our local busi-
ness men. It was expected that about 100,000
persons would visit the show, but the final gate
receipts showed the numbers to be about 150,000
ATLANTA, GA., July 25.—Announcement is made
of the appointment of William R. Lewis as
m a n a g e r of E l y e a
Talking Machine Co.
Mr. Lewis, it will be
remembered, joined the
staff of the Elyea Talk-
ing Machine Co. a little
more than a year ago
as a traveling repre-
sentative. This was at
the time when the com-
pany instituted its new
service department and
W R
idea shop.
- - Lewis
Mr. Lewis is admirably suited for his new
position, due to the intensive study which he
has made of Victor merchandising throughout
the country and in the Southeast in particular.
For a considerable length of time before join-
ing the Elyea forces he was in the employ of
the Victor Co. The appointment of Mr. Lewis
as manager fills the vacancy caused by the resig-
nation of B. F. Bibighaus on July 1.
Exterior of Weyand's Cheney Exhibit
instead. The show was held in the St. Paul
Armory under the auspices of the Civic and
Commerce Association, and all business concerns
in the city were asked to participate.
One of the most striking exhibits seen in the
show was that of the Weyand Furniture Co., of
Minneapolis, whose booth was taken up with an
exclusive demonstration of Cheney talking ma-
chines. This exhibit was supervised by Gregory
JULY 30,
io double
VourIncome
OPENS NEW STORE IN WATERBURY
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
July 26.—The official open-
ing of the new store of the Skinner Music Co.,
150 Grand street, this city, was held recently,
the public being invited to attend a spe-
cial reception in the afternoon, where an elabo-
rate musical program was the chief feature.
The store has been handsomely decorated
and is provided with a number of attractively
furnished rooms for the display and demonstra-
tion of pianos and Victrolas. The company was
formerly known as the Sonnenberg-Skinner Co.
WATERBURY, CONN.,
Thousands of other retail music
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
SELL MACHINES TO VACATIONISTS
A Good Market Is Assured at This Season—
Quick Profits Can Be Secured by Dealers
Interior of Weyand's Cheney Exhibit
J. Weyand, who has the reputation, according to
many business men in this section of the coun-
try, of being one of the livest wires and most
enthusiastic. Cheney dealers who ever tackled a
prospect.
The Weyand Furniture Co., prior to taking on
the Cheney line a year ago, was an exclusive fur-
niture dealer, but since it inaugurated its talking
machine department it has been giving more and
more attention to this branch of the business.
During the show Mr. Weyand had added several
hundred new names to his prospect list and was
successful in closing quite a number of sales.
ATTRACTIVE COLUMBIA DISPLAY
Bert Williams' Records Featured at Mayer's,
1921
The vacation season is here and the wide-
awake talking machine dealer will take advan-
tage of that fact by catering to the desires of
that part of the public which is going away for
the Summer. A sure profit and quick stock
turnover of small portable talking machines can
be realized at this time by the prosecution of
a vigorous campaign directed to people who are
contemplating going on a vacation. The busi-
ness that can 6e worked up should appeal to
the dealer more particularly because of the ex-
isting depression in general trade.
Dealers who are thinking of taking advantage
of this opportunity must not expect that profits
will be realized by waiting for the public to
come in and buy. Such is emphatically not the
case. On the contrary, the dealer should utilize
every possible medium of bringing his wares
to the attention of the people he desires to
reach. If proper advertis-
ing and other methods of
gaining publicity are em-
ployed the expenditure of
effort and money will be
amply rewarded by . a
greater volume of sales,
and consequently a larger
profit.
Advertising should bring
out the fact that the ma-
chines are especially con-
venient for vacationists;
that they can be easily
carried in the automobile
or canoe; that they take
up but little space in the
tent or bungalow, and that
added enjoyment will be
realized on the vacation by
the addition of talking
machine music.
Washington, D.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
Some book, eh? Yes, and some encyclo'
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TALKING MACHINE WORLD,
373 Fourth Ave, New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover
cost of same.
Name
Firm
Street
City and State