Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
MUSIC
TRADE
REVIEW
JULY
Business Character
"Tell me with whom you associate:
That I may tell who you are!
This ancient proverb, commonly accepted as a guide in de-
termining the personality of individuals, governs in a similar
degree the popular estimate of commercial character.
As individuals inferentially reveal their very nature by the
company they keep, so merchants, in effect, announce their
code of ethics by the wares they customarily offer for sale.
STERLING
Pianos and Player-Pianos
Through their UNIVERSALLY ESTABLISHED REPU-
TATION for ABSOLUTE RELIABILITY and STRICTLY
HONORABLE METHODS OF DISTRIBUTION, contribute
materially to the prestige of the merchant regularly represent-
ing them.
STERLING
Character Builds Business
THE STERLING COMPANY
Manufacturers
.
DERBY, Connecticut,
•
U. S. A .
i6, 1921