Music Trade Review
Issue: 1921 Vol. 73 N. 25 - Page 37
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 17,
1921
THE
MUSIC
TRADE
GRIFFIN'S RECORDS POPULAR
APPOINTED EXCLUSIVE JOBBER
Gerald Griffin's Okeh Records Well Received-
Artist Is Well Known Here and Abroad
Greater City Phonograph Co. Now Exclusive
Sonora Jobber in Local Territory—New
Salesmen Added to Staff of This House
The Okeh records recently made by Gerald
Griffin, well known to the musical world as one
of Ireland's sweetest tenors,
have met with a cordial re-
ception from Okeh dealers
everywhere. Mr. Griffin is
gifted with an exceptionally
pure tenor voice, and the
selections he sings for Okeh
records are all of Irish char-
Gerald Griffin
acter.
Gerald Griffin is not only a singer of note but
is also a producer of Irish plays with a large
following here and abroad. He has visited prac-
tically every country in the world, and his rol-
licking Irish wit has helped to cheer thousands
of soldiers and sailors throughout the world.
He is an active member of every prominent Irish
organization in this country, and popular in the
circles of the Knights of Columbus.
FUNDAMENTALS OF SALESMANSHIP
Wm. Maxwell Gives Some "Pointers" on Closing
a Sale That Are Distinctly Interesting
Discussing the fundamentals of salesmanship
before a recent meeting of the Representatives'
Club, of New York, Wm. Maxwell, first vice-
president of Thos. A. Edison, Inc., covered this
subject in his usually interesting and compre-
hensive way. His address, summarized, follows:
Salesmanship is one of the few. callings in life
that are not rich with traditions. It has really but
one tradition: "Salesmen are born and not made."
This idea, persisting as strong as ever to-day, has
prevented salesmen from learning the funda-
mentals of their calling from other salesmen.
After describing the various phases of a sale, he
remarked that the salesman who has been prop-
erly grounded does not work his closing of sale
with the thought of obtaining a straight "y es >"
but rather that he so guides the closing that it
becomes impossible or embarrassing for the pros-
pect to say "no."
In dealing particularly with salesmen of adver-
tising as an illustration of a need for more funda-
mental training he declared that from his experi-
ence as a buyer of advertising he could say that
such salesmen present too much evidence for
their proposition. The superabundance of argu-
ment tends to bewilder the prospective advertiser.
He referred to the indorsement given ad-
vertising by the Committee on Emergency Meas-
ures by Manufacturers of the National Confer-
ence on Unemployment, appointed by President
Harding. This semi-official indorsement of ad-
vertising as a service, he declared, will be in-
stantly grasped by the salesman who understands
the fundamentals of his calling as a means of
showing the non-advertiser, in a new way, the
reason why he should advertise.
SHELTON SALES CO. ORGANIZED
Will Act as Eastern Distributor for the Shelton
Motor Made by the Shelton Electric Co.
The Shelton Sales Co. was recently formed to
act as Eastern distributor for the Shelton motor
made by the Shelton Electric Co., of New York
City. Edward C. Boykin, formerly general man-
ager of the Edison Shop, on Fifth avenue, op-
posite the Public Library, is general manager of
the company, and offices have been opened at
299 Madison avenue, New York City. The com-
pany is specializing entirely in the sales of Shel-
ton motors and in giving service to the dealer in
its territory carrying these motors. Although
recently organized, the company has already
made substantial progress in this territory.
A product is only well sold when it stays sold.
In other words, when it gives continued satisfac-
tion and makes friends for the house..
37
REVIEW
The Greater City Phonograph Co., 311 Sixth
avenue, New York, which was appointed a
Sonora jobber a few months ago, is now the ex-
clusive jobber for Sonora products in this ter-
ritory, the Sonora Phonograph Co. having dis-
continued its local wholesale branch. The terri-
tory controlled by the Greater City Phonograph
Co. consists of the Borough of Manhattan in
New York City and the Greater New York ter-
ritory as far north as Poughkeepsie, together
with Staten Island.
In order to give Sonora dealers in this terri-
tory maximum service, Maurice Landay, presi-
dent of the Greater City Phonograph Co., has
increased the sales staff by the addition of Ken-
neth R. Perkins and David Danziger, who were
formerly connected with the Sonora Co.
In a chat with The Review Mr. Landay stated
that his company's business was steadily grow-
ing, and that the sales totals for the month of
October were far beyond expectations. The
Greater City Phonograph Co. was recently ap-
pointed a jobber for the Jones-Motrola, and
has started an aggressive campaign in behalf of
this popular accessory.
RECORDINGS OF HIGH NOTES
Compilation of Recordings Shows the Attain-
ment of a Perfect Harmonic "G"
In a recent letter sent by E. F. Droop & Sons
Co., Victpr wholesaler, Washington, D. C, to
its dealers some interesting facts which are
not as generally known as they should be are
presented. These data should serve excellently
for the salesman in conveying to customers im-
portant facts regarding some of the remarkable
recordings in the Victor catalog.
The following series of accomplishments in
the perfect recording of not only high "C," but
of even higher notes on the Victor records, are
given:
"In 1904 Sembrich recorded a perfect high
'C in Victor record No. 96200 (Lucia—Chi mi
frena).
"In 1905 Tetrazzini recorded a perfect high
'D' flat in Victor record No. 96201 (Lucia—Sex-
tette). Sembrich also recorded this high note
in record No. 96001 (Rigoletto Quartet).
"In 1911 Tetrazzini recorded a perfect high
'E' flat in Victor record No. 88296 (Mignou—
Polonaise). Garrison also recorded this note
in record No. 64811 (Vous dansez, Marquise—
Marchioness, Your Dancing). High 'E' flat is
also recorded in record No. 74509 (Lucia—Mad
Scene, by Galli-Curci).
"In 1917 Galli-Curci recorded a perfect high
'E' (!) in Victor record No. 74510 (Lakme—
Bell Song).
"In 1915 Kreisler in Victor record No. 64503
(and also Heifetz in record No. 64823) recorded
a perfect harmonic 'G'.
"Harmonic 'G' is nine tones higher than
Galli-Curci's high 'E,' which is an unusual mark
even for high sopranos—and eleven tones higher
than the much-advertised and encore-producing
high 'C'."
double
Vourlncome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
%
Some book, eh? Yes, and some encyckv
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
GENNETT RECORD_PR1CES REDUCED
A reduction in the price of Gennett records,
manufactured by the Starr Piano Co., has been
announced by R. C. Mayer, manager of the re-
cording laboratories of that concern on East
Thirty-seventh street, New York City. Popular
and dance records which formerly were priced
at 85 cents have been reduced to 75 cents; stand-
ard selections have been reduced from $1.00 to
90 cents, and recordings of classics have been
reduced from $1.25 to $1.15.
It is well for salesmen to cultivate a smile
during their period of service in the store.
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
Name
Fi rm
Street
City and State
DECEMBER 17,
1921
THE
MUSIC
TRADE
GRIFFIN'S RECORDS POPULAR
APPOINTED EXCLUSIVE JOBBER
Gerald Griffin's Okeh Records Well Received-
Artist Is Well Known Here and Abroad
Greater City Phonograph Co. Now Exclusive
Sonora Jobber in Local Territory—New
Salesmen Added to Staff of This House
The Okeh records recently made by Gerald
Griffin, well known to the musical world as one
of Ireland's sweetest tenors,
have met with a cordial re-
ception from Okeh dealers
everywhere. Mr. Griffin is
gifted with an exceptionally
pure tenor voice, and the
selections he sings for Okeh
records are all of Irish char-
Gerald Griffin
acter.
Gerald Griffin is not only a singer of note but
is also a producer of Irish plays with a large
following here and abroad. He has visited prac-
tically every country in the world, and his rol-
licking Irish wit has helped to cheer thousands
of soldiers and sailors throughout the world.
He is an active member of every prominent Irish
organization in this country, and popular in the
circles of the Knights of Columbus.
FUNDAMENTALS OF SALESMANSHIP
Wm. Maxwell Gives Some "Pointers" on Closing
a Sale That Are Distinctly Interesting
Discussing the fundamentals of salesmanship
before a recent meeting of the Representatives'
Club, of New York, Wm. Maxwell, first vice-
president of Thos. A. Edison, Inc., covered this
subject in his usually interesting and compre-
hensive way. His address, summarized, follows:
Salesmanship is one of the few. callings in life
that are not rich with traditions. It has really but
one tradition: "Salesmen are born and not made."
This idea, persisting as strong as ever to-day, has
prevented salesmen from learning the funda-
mentals of their calling from other salesmen.
After describing the various phases of a sale, he
remarked that the salesman who has been prop-
erly grounded does not work his closing of sale
with the thought of obtaining a straight "y es >"
but rather that he so guides the closing that it
becomes impossible or embarrassing for the pros-
pect to say "no."
In dealing particularly with salesmen of adver-
tising as an illustration of a need for more funda-
mental training he declared that from his experi-
ence as a buyer of advertising he could say that
such salesmen present too much evidence for
their proposition. The superabundance of argu-
ment tends to bewilder the prospective advertiser.
He referred to the indorsement given ad-
vertising by the Committee on Emergency Meas-
ures by Manufacturers of the National Confer-
ence on Unemployment, appointed by President
Harding. This semi-official indorsement of ad-
vertising as a service, he declared, will be in-
stantly grasped by the salesman who understands
the fundamentals of his calling as a means of
showing the non-advertiser, in a new way, the
reason why he should advertise.
SHELTON SALES CO. ORGANIZED
Will Act as Eastern Distributor for the Shelton
Motor Made by the Shelton Electric Co.
The Shelton Sales Co. was recently formed to
act as Eastern distributor for the Shelton motor
made by the Shelton Electric Co., of New York
City. Edward C. Boykin, formerly general man-
ager of the Edison Shop, on Fifth avenue, op-
posite the Public Library, is general manager of
the company, and offices have been opened at
299 Madison avenue, New York City. The com-
pany is specializing entirely in the sales of Shel-
ton motors and in giving service to the dealer in
its territory carrying these motors. Although
recently organized, the company has already
made substantial progress in this territory.
A product is only well sold when it stays sold.
In other words, when it gives continued satisfac-
tion and makes friends for the house..
37
REVIEW
The Greater City Phonograph Co., 311 Sixth
avenue, New York, which was appointed a
Sonora jobber a few months ago, is now the ex-
clusive jobber for Sonora products in this ter-
ritory, the Sonora Phonograph Co. having dis-
continued its local wholesale branch. The terri-
tory controlled by the Greater City Phonograph
Co. consists of the Borough of Manhattan in
New York City and the Greater New York ter-
ritory as far north as Poughkeepsie, together
with Staten Island.
In order to give Sonora dealers in this terri-
tory maximum service, Maurice Landay, presi-
dent of the Greater City Phonograph Co., has
increased the sales staff by the addition of Ken-
neth R. Perkins and David Danziger, who were
formerly connected with the Sonora Co.
In a chat with The Review Mr. Landay stated
that his company's business was steadily grow-
ing, and that the sales totals for the month of
October were far beyond expectations. The
Greater City Phonograph Co. was recently ap-
pointed a jobber for the Jones-Motrola, and
has started an aggressive campaign in behalf of
this popular accessory.
RECORDINGS OF HIGH NOTES
Compilation of Recordings Shows the Attain-
ment of a Perfect Harmonic "G"
In a recent letter sent by E. F. Droop & Sons
Co., Victpr wholesaler, Washington, D. C, to
its dealers some interesting facts which are
not as generally known as they should be are
presented. These data should serve excellently
for the salesman in conveying to customers im-
portant facts regarding some of the remarkable
recordings in the Victor catalog.
The following series of accomplishments in
the perfect recording of not only high "C," but
of even higher notes on the Victor records, are
given:
"In 1904 Sembrich recorded a perfect high
'C in Victor record No. 96200 (Lucia—Chi mi
frena).
"In 1905 Tetrazzini recorded a perfect high
'D' flat in Victor record No. 96201 (Lucia—Sex-
tette). Sembrich also recorded this high note
in record No. 96001 (Rigoletto Quartet).
"In 1911 Tetrazzini recorded a perfect high
'E' flat in Victor record No. 88296 (Mignou—
Polonaise). Garrison also recorded this note
in record No. 64811 (Vous dansez, Marquise—
Marchioness, Your Dancing). High 'E' flat is
also recorded in record No. 74509 (Lucia—Mad
Scene, by Galli-Curci).
"In 1917 Galli-Curci recorded a perfect high
'E' (!) in Victor record No. 74510 (Lakme—
Bell Song).
"In 1915 Kreisler in Victor record No. 64503
(and also Heifetz in record No. 64823) recorded
a perfect harmonic 'G'.
"Harmonic 'G' is nine tones higher than
Galli-Curci's high 'E,' which is an unusual mark
even for high sopranos—and eleven tones higher
than the much-advertised and encore-producing
high 'C'."
double
Vourlncome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
%
Some book, eh? Yes, and some encyckv
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
GENNETT RECORD_PR1CES REDUCED
A reduction in the price of Gennett records,
manufactured by the Starr Piano Co., has been
announced by R. C. Mayer, manager of the re-
cording laboratories of that concern on East
Thirty-seventh street, New York City. Popular
and dance records which formerly were priced
at 85 cents have been reduced to 75 cents; stand-
ard selections have been reduced from $1.00 to
90 cents, and recordings of classics have been
reduced from $1.25 to $1.15.
It is well for salesmen to cultivate a smile
during their period of service in the store.
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
Name
Fi rm
Street
City and State
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