Music Trade Review
Issue: 1921 Vol. 73 N. 23 - Page 7
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DECEMBER 3,
THE MUSIC TRADE REVIEW
1921
BETTER BUSINESS REPORTED BY SAN FRANCISCO TRADE
Present Volume of Sales Indicates Excellent Holiday Business—Robert-Morton Organs Growing
Rapidly in Popularity—Kohler & Chase Open New Store—News of the Week
'
SAN FRANCISCO, CAL., November 25.—Although
!the piano business has not been all that dealers
\ might desire in the Bay district of San Fran-
Icisco, sales began to look up a little during the
.third week in November and several firms re-
ported a marked improvement. George Braun,
manager for the Heine Piano Co., reports that
: he sold a number of Hazelton grands and that
the interest in medium-priced instruments por-
tends a fair to brisk holiday trade. The Bald-
twin Piano Co. states that the demand for grands,
i uprights and reproducing pianos has been good.
I The Welte-Mignon player-piano is carried by the
Baldwin people and this instrument is gaining
; great favor among customers.
Fixes the Quantity of Music
• - On account of a ruling of the Musicians' Union
of San Francisco Uda Waldrop, official organist
' of the municipality, is not permitted to play the
pipe organ in the Exposition Auditorium for any
individual or organization other than the city
unless thirty union musicians are employed also.
This edict of the Musicians' Union is respon-
sible for the silence of the great organ during
:
the recent autumn exhibits and festivals which
have been held at the city auditorium. The
union has fixed the auditorium orchestra at thirty
regardless of the importance of the attraction.
Supervisor J. E. Hayden, chairman of the board
of supervisors, stated recently that the city was
in no way responsible for the establishment of
i trie thirty-musicians rule for the auditorium and
that the city would be subject to the same re-
prisal at the hands of the union as any individual
or organization; that is, an organized boycott by
picketing, if the union adjudged that the thirty-
piece band rule had been violated. Thus far,
either through the vigilance of the city officials
or through fortunate circumstances, San Fran-
cisco has not broken the rule of thirty.
Buys Store in Napa, Cal.
': James B* Percy, formerly of Vallejo, Cal., has
purchased the music store of T. E. Jones at
32 North Main street, Napa. Mr. Percy handles
the Baldwin, Ellington, Hamilton and Howard
pianos and the Manualo. He has had long ex-
perience in the retail piano business and prom-
'-- ises to give the people of Napa a thoroughly
modern and efficient piano service.
New Robert-Morton Organs Installed
^A Robert-Morton organ, Style 75, has just
been installed in the Florence Theatre in Los
Angeles, and also in the Rialto Theatre in San
Diego. A Style C Robert-Morton was also in-
stalled in the Torrance Theatre, of Torrance,
Cal. H. J. Werner, president of the American
The Lauter-Humana
A player-piano designed
to meet the needs of the
discriminating buyer.
Photo Player Co., left San Francisco recently
for a visit to the Robert-Morton plant at Van
Nuys. Mr. Werner will also visit Los Angeles
and from that city will go via the Southwestern
route to New York.
Kohler & Chase have opened a new store at
1346 Stockton street, San Francisco, in order to
meet the trade demands of the North Beach dis-
trict. M. J. Malatesta is in charge of the store.
Robert Kane has resigned as assistant mana-
ger of Sherman, Clay & Co.'s wholesale Vic-
tor department and for the present his place is
being filled by B. R. Scott.
GOOD PROSPECTS IN ST. LOUIS
Local Piano Men Anticipate a Banner Holiday
Trade—Personals and Other News
ST. Louis, Mo., November 28.—The piano busi-
ness in St. Louis is rounding into the December
home stretch, with every prospect of a good fin-
ish. For several years December has been a
good piano month in St. Louis. Formerly it was
not so. Not many pianos were bought for
Christmas gifts and not many were bought in
the month before Christmas because all of the
money was going into Christmas things. It is
different now. The custom of giving pianos and
players for Christmas is becoming rather general,
but outside of that there is a good business in
sales to families who do not wait for Christmas
delivery, but have it sent right'out, so that it
can be enjoyed before Christmas as well as at
Christmas. While dealers are putting away a
considerable number of instruments, to be deliv-
ered just before Christmas, a greater number of
the purchases are for immediate/ delivery.
It would seem that piano men find a certain
similarity between a prize fight and the methods
that'have in the recent past been necessary or at
least expedient in the selling of pianos. Any-
way, most of them were at the Palmoor-Kaiser
imbroglio at the Coliseum the other night. It
looked like a piano men's convention. Which
suggested to a philosophizing piano man then
and there that maybe a boxing match would in-
crease the attendance at the meetings of the
Music Merchants' Association of St. Louis. Or
if the members were encouraged to settle their
differences that way it would be still better.
Frank Augustine, assistant manager of the
Starck Piano Co.,-has been hurrying home eve-
nings the past week to cultivate the acquaintance
of the new daughter at his house.
C. E. Matchett, sales manager of the Guild
Music Co., Kansas City, Mo., was here the
other day on his way East on a visit.
O. R. Bowman, of Steger & Sons, Chicago,
visited P. A. Lehman, president of the Lehman
Piano Co., at the end of the week.
W. L. Scott, formerly with the Stout Music
Co., Kirksville, Mo., has been appointed man-
ager of the talking machine department of the
Lehman Piano Co.
H. D. Finch, formerly with the Cable Piano
Co., Chicago, has joined the piano sales staff
of the Lehman Piano Co.
Roy Dunn, of the Straube Piano Co., of In-
diana, was in St. Louis last week.
William Carlstrom, of the Cable-Nelson Piano
Co., Chicago, visited St. Louis last week.
Ernest Urchs, of Steinway & Sons, New
York, is here for the opening concerts of the
St. Louis Symphony Society, from Friday to
Monday, under the direction of Rudolph Ganz,
the new conductor, with Mme. Yolanda Mero as
the soloist, using the Steinway.
Is Your Territory Open?
NEW MUSIC STORE
LAUTER-HUMANA CO.
The Lowery Music Co., of Hollister, Cal., is
the latest addition to local music stores. Bald-
win pianos, talking machines and sewing ma-
chines are handled.
NEWARK, N. J.
Victrola No. 80, $100
Mahogany, oak or walnut
Other styles $25 to $1500
Victor
Supremacy
Victor supremacy
is a real asset for
every music retailer.
Just how much of-
an asset depends upon
the retailer himself—
with no limit to the
measure of his suc-
cess.
" Victrola
is the Registered Trade-
mark of the Victor Talking Machine
Company designating the products of
this Company only.
Warning: The use of the word
Victrola upon or in the promotion or
sale of any other Talking Machine or
Phonograph products is misleading and
illegal.
Important Notice. Victor Records
and Victor Machines are scientifically
co-ordinated and synchronized in the
processes of manufacture, and should be
used together to secure a perfect re-
production.
Victor Talking
Machine Co.
Camden, N. J., u. s. A.
DECEMBER 3,
THE MUSIC TRADE REVIEW
1921
BETTER BUSINESS REPORTED BY SAN FRANCISCO TRADE
Present Volume of Sales Indicates Excellent Holiday Business—Robert-Morton Organs Growing
Rapidly in Popularity—Kohler & Chase Open New Store—News of the Week
'
SAN FRANCISCO, CAL., November 25.—Although
!the piano business has not been all that dealers
\ might desire in the Bay district of San Fran-
Icisco, sales began to look up a little during the
.third week in November and several firms re-
ported a marked improvement. George Braun,
manager for the Heine Piano Co., reports that
: he sold a number of Hazelton grands and that
the interest in medium-priced instruments por-
tends a fair to brisk holiday trade. The Bald-
twin Piano Co. states that the demand for grands,
i uprights and reproducing pianos has been good.
I The Welte-Mignon player-piano is carried by the
Baldwin people and this instrument is gaining
; great favor among customers.
Fixes the Quantity of Music
• - On account of a ruling of the Musicians' Union
of San Francisco Uda Waldrop, official organist
' of the municipality, is not permitted to play the
pipe organ in the Exposition Auditorium for any
individual or organization other than the city
unless thirty union musicians are employed also.
This edict of the Musicians' Union is respon-
sible for the silence of the great organ during
:
the recent autumn exhibits and festivals which
have been held at the city auditorium. The
union has fixed the auditorium orchestra at thirty
regardless of the importance of the attraction.
Supervisor J. E. Hayden, chairman of the board
of supervisors, stated recently that the city was
in no way responsible for the establishment of
i trie thirty-musicians rule for the auditorium and
that the city would be subject to the same re-
prisal at the hands of the union as any individual
or organization; that is, an organized boycott by
picketing, if the union adjudged that the thirty-
piece band rule had been violated. Thus far,
either through the vigilance of the city officials
or through fortunate circumstances, San Fran-
cisco has not broken the rule of thirty.
Buys Store in Napa, Cal.
': James B* Percy, formerly of Vallejo, Cal., has
purchased the music store of T. E. Jones at
32 North Main street, Napa. Mr. Percy handles
the Baldwin, Ellington, Hamilton and Howard
pianos and the Manualo. He has had long ex-
perience in the retail piano business and prom-
'-- ises to give the people of Napa a thoroughly
modern and efficient piano service.
New Robert-Morton Organs Installed
^A Robert-Morton organ, Style 75, has just
been installed in the Florence Theatre in Los
Angeles, and also in the Rialto Theatre in San
Diego. A Style C Robert-Morton was also in-
stalled in the Torrance Theatre, of Torrance,
Cal. H. J. Werner, president of the American
The Lauter-Humana
A player-piano designed
to meet the needs of the
discriminating buyer.
Photo Player Co., left San Francisco recently
for a visit to the Robert-Morton plant at Van
Nuys. Mr. Werner will also visit Los Angeles
and from that city will go via the Southwestern
route to New York.
Kohler & Chase have opened a new store at
1346 Stockton street, San Francisco, in order to
meet the trade demands of the North Beach dis-
trict. M. J. Malatesta is in charge of the store.
Robert Kane has resigned as assistant mana-
ger of Sherman, Clay & Co.'s wholesale Vic-
tor department and for the present his place is
being filled by B. R. Scott.
GOOD PROSPECTS IN ST. LOUIS
Local Piano Men Anticipate a Banner Holiday
Trade—Personals and Other News
ST. Louis, Mo., November 28.—The piano busi-
ness in St. Louis is rounding into the December
home stretch, with every prospect of a good fin-
ish. For several years December has been a
good piano month in St. Louis. Formerly it was
not so. Not many pianos were bought for
Christmas gifts and not many were bought in
the month before Christmas because all of the
money was going into Christmas things. It is
different now. The custom of giving pianos and
players for Christmas is becoming rather general,
but outside of that there is a good business in
sales to families who do not wait for Christmas
delivery, but have it sent right'out, so that it
can be enjoyed before Christmas as well as at
Christmas. While dealers are putting away a
considerable number of instruments, to be deliv-
ered just before Christmas, a greater number of
the purchases are for immediate/ delivery.
It would seem that piano men find a certain
similarity between a prize fight and the methods
that'have in the recent past been necessary or at
least expedient in the selling of pianos. Any-
way, most of them were at the Palmoor-Kaiser
imbroglio at the Coliseum the other night. It
looked like a piano men's convention. Which
suggested to a philosophizing piano man then
and there that maybe a boxing match would in-
crease the attendance at the meetings of the
Music Merchants' Association of St. Louis. Or
if the members were encouraged to settle their
differences that way it would be still better.
Frank Augustine, assistant manager of the
Starck Piano Co.,-has been hurrying home eve-
nings the past week to cultivate the acquaintance
of the new daughter at his house.
C. E. Matchett, sales manager of the Guild
Music Co., Kansas City, Mo., was here the
other day on his way East on a visit.
O. R. Bowman, of Steger & Sons, Chicago,
visited P. A. Lehman, president of the Lehman
Piano Co., at the end of the week.
W. L. Scott, formerly with the Stout Music
Co., Kirksville, Mo., has been appointed man-
ager of the talking machine department of the
Lehman Piano Co.
H. D. Finch, formerly with the Cable Piano
Co., Chicago, has joined the piano sales staff
of the Lehman Piano Co.
Roy Dunn, of the Straube Piano Co., of In-
diana, was in St. Louis last week.
William Carlstrom, of the Cable-Nelson Piano
Co., Chicago, visited St. Louis last week.
Ernest Urchs, of Steinway & Sons, New
York, is here for the opening concerts of the
St. Louis Symphony Society, from Friday to
Monday, under the direction of Rudolph Ganz,
the new conductor, with Mme. Yolanda Mero as
the soloist, using the Steinway.
Is Your Territory Open?
NEW MUSIC STORE
LAUTER-HUMANA CO.
The Lowery Music Co., of Hollister, Cal., is
the latest addition to local music stores. Bald-
win pianos, talking machines and sewing ma-
chines are handled.
NEWARK, N. J.
Victrola No. 80, $100
Mahogany, oak or walnut
Other styles $25 to $1500
Victor
Supremacy
Victor supremacy
is a real asset for
every music retailer.
Just how much of-
an asset depends upon
the retailer himself—
with no limit to the
measure of his suc-
cess.
" Victrola
is the Registered Trade-
mark of the Victor Talking Machine
Company designating the products of
this Company only.
Warning: The use of the word
Victrola upon or in the promotion or
sale of any other Talking Machine or
Phonograph products is misleading and
illegal.
Important Notice. Victor Records
and Victor Machines are scientifically
co-ordinated and synchronized in the
processes of manufacture, and should be
used together to secure a perfect re-
production.
Victor Talking
Machine Co.
Camden, N. J., u. s. A.
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