Music Trade Review

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JULY 9,
1921
THE
MUSIC
TRADE
REVIEW
VICTOR JOBBERS WESTWARD BOUND THE WINDOW AS A TRADE BUILDER
KING ALPHONSO VISITS PATHE
Eastern Wholesalers Leave Thursday on Special
Train for Colorado Springs—Elaborate Pro-
gram Laid Out for Annual Meeting
Iowa Mercantile Co., Newton, la., Emphasizes
Its Progressiveness by Utilizing the Window
of Its Store to Very Profitable Purpose
Spanish Monarch Orders Two Actuelles and
Makes a Record in the Pathe Laboratory in
Paris—Will Be Sold for Charity
The delegation of Eastern Victor talking ma-
chine wholesalers who will attend the annual con-
vention of the National Association of Talking
Machine Jobbers at Colorado Springs next week
left New York on Thursday morning on a special
train, reaching Chicago on Friday morning,
where the party was received and entertained by
the Chicago Victor wholesalers. The Chicago
schedule called for luncheon at the South Shore
Country Club, attending the ball game between
the New York Yankees and the Chicago White
Sox, and an informal dinner dance at the Drake
Hotel in the evening, with Benson's Orchestra
furnishing the music.
The entire party leaves Chicago Friday night,
arriving in Kansas City Saturday, where there
will be another program of entertainment by local
jobbers, including an automobile trip around the
city. The special train will arrive at Colorado
Springs Sunday morning after a short stop at
Pueblo, where the convention sessions proper will
begin Monday morning, as already outlined in
The Review. The business sessions will be held
on Monday, Tuesday and Wednesday mornings,
the afternoons being given over to sightseeing and
sports, including visits to Pike's Peak and the
Garden of the Gods.
The windup of the convention will be the golf
tournament on Thursday, July 14, playing over
the famous Broadmoor course for a series of
handsome prizes, including those presented by
President Eldridge R. Johnson, of the Victor com-
pany; Comptroller Walter J. Staats, of the Victor
company; J. N. Blackman, J. G. Corley, Ross P.
Curtice, C. A. Grinnell, George E. Mickel, A. G.
McCarthy, Joseph C. Roush, C. Alfred Wagner
and L. C. Wiswell. In the morning there will be
an 18-hole play with handicap and a ringer con-
test for the Staats trophy. In the afternoon there
will be a flag tournament in which the player adds
his handicap to the course par (71), and plants
his flag where his ball lies after making the
allotted number of strokes. The player who stops
furthest away from number one tee is the winner.
The value and importance of the window as a
trade stimulator and business getter have been
referred to frequently in The Review, but the
Two Pathe Actuelles have now been installed
in the palace of King Alphonso of Spain. A
month or so ago the King visited the French
capital, and while promenading the Rue des
Italiens dropped into the headquarters of Pathe
Freres. The King inquired whether there was
actually a Mr. Pathe, and, if so, desired to meet
him. Upon presenting ,his card, the amazed
salesman immediately ushered the King into M.
Pathe's private office on one of the upper floors.
M. Pathe ceremoniously welcomed the royal
visitor, who proved to be entirely democratic
in his actions. The King listened to a number
of records played upon the Actuelle and was
enthusiastic in his praise and backed his enthu-
siasm by immediately ordering two for the royal
palace in Madrid.
King Alphonso was also much interested in
the process of recording and inquired whether
it would be possible to witness the process. M.
Pathe told him that there would be no record-
ings that day, but asked the King whether he
would care to record himself. The King en-
tered heartily intothe spirit of the occasion and,
taking off his coat, in the manner of all good
artists on a hot day, spoke into the recording
instrument. He spoke in his native Spanish
tongue and his message was a tribute to the
qualities of the Actuelle. His Royal Majesty
graciously permitted Pathe Freres to sell these
records, and it was decided to devote the profits
from the same to charity work among the needy
children of Spain.
R. F. BOLTON IN TORONTO
Confers With A. E. Landon Regarding Foreign
Language Records
R. F. Bolton, sales manager of the foreign
language record department of the Columbia
Graphophone Co., spent a few days recently at
Toronto, Canada, where he conferred with A. E.
Landon, Canadian branch manager, relative to the
expansion of foreign language record activities in
Canadian territory. Mr. Landon stated that the
demand for this class of record is steadily in-
creasing in Canada, and his sales staff is co-
operating with Columbia dealers in stimulating
the sale of foreign language records.
Among the recent visitors to the executive
offices of the Columbia Graphophone Co. were R.
H. Woodford, manager of the company's Cincin-
nati branch, and Isadore Moonshine, of the Louis
Moonshine Co., New Orleans, La., Columbia
dealer. Although this company has been handling
the Columbia line for only six months, it has
already built up an extensive clientele, and Mr.
Moonshine was enthusiastic regarding the outlook
for Columbia business in his territory.
For the purpose of developing trade in Cuba
and adjacent islands in the South, Louis Unger,
sales representative of the Brilliantone Steel
Needle Co. of America, sailed late last month
by the "Calamares" for Havana, where he con-
templates establishing agencies.
Special Victor Artist Window
subject will bear repetition because of its time-
liness. It is notable that those dealers who
realize the sales value of their windows are
steadily forging ahead. They command the at-
UNIQUE SUMMER SALES IDEA
Window Display Devoted to Dancing
tention and support of the community. This
is a point that other dealers should keep in mind
when somewhat indifferent to the importance of
the window.
These remarks are adduced by photographs
which were recently received from the Iowa
Mercantile Co., Newton, la., showing two spe-
cial window displays prepared by H. Lionel
Webster, which, it will be admitted, are cleverly
handled. The first" is devoted entirely to Victor
artists and emphasizes not only the great roster
of artists whose records are handled, but the
attractive display in itself interests. The sec-
ond photograph is that of a Victor dance rec-
ord window, in which all the standard dances
are represented in the records which appear right
in front of the display. It will be observed that
this window is also artistically arranged and Dis-
play Manager Webster is entitled to congratula-
tions. Too much emphasis cannot be placed
on the artistic arrangement and the frequent
changing of the windows. The dealer who con-
centrates on this department of publicity intelli-
gently is going to derive marked benefits.
CARRIES PHONOGRAPH ON TRAVELS
Motion Picture Actress Entertains Fellow Trav-
elers With Small Phonograph
A new fad in the shape of a small phonograph,
which she calls her "traveling companion," has
been adopted by Miss Sylvia Jocelyn, motion
picture actress of Hollywood, Cal. Miss Jocelyn
carries the machine along with her on all her
travels to pass away the time and, incidentally,
entertains fellow travelers. The machine was
carried by Miss Jocelyn for the first time when
she started from Hollywood for a visit to friends
and relatives in the East, including Syracuse,
Burlington, Vt.; Tampa, Fla., and Brooklyn.
Manager Brennan, of Wurlitzer
ment, Makes Appeal to Boat
Many Table Model Victrolas
Publicity, Which Is Admirably
Victor Depart-
Owners—Sells
Through This
Presented
The Rudolph Wurlitzer Victor department,
at 121 West Forty-second street, New York, is
making extensive drives in every direction for
Summer business. The latest innovation intro-
duced by Herbert A. Brennan, manager of this
department, is a threefold broadside, which has
been sent to every owner of a boat, yacht or
canoe in and around New York City. The out-
side cover has a blue background with white let-
ters forming a boat, and a table model Victrola
is shown on the deck of this boat.
Nautical vernacular is used throughout the en-
tire broadside, giving it a decidedly marine
atmosphere. The inside of the broadside shows
the three table model Victrolas, which can be
used in boats or canoes, giving the space re-
quired for each model. This unique appeal to
the yacht owner has met with favorable com-
ment by every one who has seen it, and con-
siderable business has been obtained from the
use of this folder.
COLUMBIA BRANCH STAFF PICNIC
Employes of New Haven Branch Enjoy Annual
Outing and Games at Roton Point
NKW HAVEN. CONN., July 2.—The local head-
quarters of the Columbia Graphophone Co. were
closed on Tuesday in order to permit all the
members of the staff to enjoy their annual out-
ing at Roton Point. The party was transported
to the picnic grounds in automobiles, and in the
afternoon enjoyed an elaborate program of
games, with attractive prizes to whet the interest.
Manager H. L. Moorey took an active part in
the handling and carrying out of the program.