Music Trade Review
Issue: 1921 Vol. 73 N. 17 - Page 44
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE REVIEW
OCTOBER 22, 1921
TRUST FUND FROM RECORD SALES
CO-OPERATING IN THE TAX FIGHT
STARTS SELLING CAMPAIGN
Ethel Lee Buxton, Soprano, Evolves New and
Clever Method for Raising Money for Benefit
of the Veterans of the World War
Standard Talking Machine Co., Pittsburgh,
Doing Some Good Work in That Line
Columbia Dealer Carrying on a House-to-house
Drive—Magnavox Concerts Proving a Source
of Good Sales—Prospects Secured at Picnic
KANSAS CITY, MO., October 17.—A trust fund of
$100,000 for the benefit of disabled soldiers and
the survivors of those who have died has been
created by Ethel Lee Buxton, well-known so-
prano of this city. The fund, it is said, will be
made up of the proceeds of the sale of Columbia
phonograph records made in New York recently
by Miss Buxton, the selections being "Leave It
With Him," "Let's Have a Moment's Silence for
the Boys Who Died for You" and "Can't You
Hear Me Calling, Caroline?"
Miss Buxton sang and assisted in hospitals in
France for over eighteen months and is said to
have been the first woman to sing "The Star
Spangled Banner" on the Rhine. She is a mem-
ber of the William T. Fitzsimons Post of the
American Legion, which has been made trustee
of the fund, with Hugh F. Reilly, a local attor-
ney, as chairman of the trustee committee. The
records are to be sold for $2, of which $1.50 goes
to the fund.
NOVEMBER OKEH DISPLAY
Thanksgiving Festivities the Keynote of Okeh
Window Display for November
The Okeh display for November is one of the
most colorful and brilliant displays Okeh has is-
sued for some time past. Its central thought
and, in fact, the entire display, is built around
Thanksgiving.
The Okeh November display has taken full
advantage of the true spirit of this holiday and
Among the Victor wholesalers who are co-
operating earnestly in the fight being waged by
the music industry to have the excise taxes
eliminated is the Standard Talking Machine Co.,
Pittsburgh, Pa., which has on several occasions
sent letters to its dealers, urging that they file
protests with their Congressmen and Senators
against attempts to continue excise taxes in the
new revenue bill.
Last week the Standard Co. sent out a strong
letter to dealers urging a final protest to Sena-
tors and Representatives and advising the deal-
ers to support the sales tax plan. The letter in-
cluded the names of the Senators from Pennsyl-
vania, West Virginia and Ohio, together with
the members of the Senate Finance Committee.
SPECIALIZE ON SALESMANSHIP
The William Maxwell Institute Organized for the
Purpose of Selling the Maxwell Orientation
System of Scientific Salesmanship
The William Maxwell Institute made its debut
in the advertising columns of the New York
newspapers about October 1. This institute is
founded for the purpose of selling the William
Maxwell Orientation System of Scientific Sales-
manship. In nature it is somewhat similar to
the Alexander Hamilton Institute, the LaSalle
Extension School, etc., though it is specializing
on the salesmanship end.
As may be inferred from its name, William
Maxwell, first vice-president of Thos. A. Edison,
Inc., is the author of the course, which is being
sold to men who desire to learn how to earn large
salaries through their ability as executives.
In the newspaper advertisement announcing
the William Maxwell Institute, it is made clear
that the entire course is a summary of the selling
experience and knowledge gained by Mr. Max-
well by reason of his twenty-five years' experience
in the field of salesmanship, during which time
he has risen from a house-to-house canvasser to
an officer and director in numerous corporations
of prominence.
ELYRIA, O., October 17.—The Geo. A. Clark Co.,
of this city, Columbia dealer, has started a house-
to-house drive with eight solicitors. Full-page
advertising has appeared in the Chronicle Tele-
gram and an effective window display, together
with a Magnavox, has carried the news to pas-
sers-by.
This enterprising dealer recently staged a
Grafonola Magnavox concert at Le Grange, O.,
and attracted the largest crowd ever gathered
in the public square of that city. Two Grafo-
nola sales, together with many valuable prospects,
represented the direct results of this concert.
A few weeks ago the Geo. A. Clark Co. spon-
sored a Grafonola Magnavox concert at the
Willys-Overland plant at the noon hour. Practi-
cally every employe in this vast plant was pres-
ent and thoroughly enjoyed the concert. Three
Grafonola sales were closed on the spot and the
prospect list was enriched by a large number of
names.
A church picnic was another means of getting
further prospects for this active Columbia repre-
sentative and, as a result of this concert, a K-2
Grafonola and a G-2 were sold, followed by the
sale of an E-2.
VISITORS TO COLUMBIA CO.
Branch Managers From Widely Separated
Points Visit New York Headquarters
Among the recent visitors to the Columbia
executive offices, New York, were A. B. Creal,
manager of the company's New Orleans branch,
who brought with him optimistic reports of the
business situation in the South. C. F. Schaffar-
ziek, of the Columbia Stores Co., Spokane, Wash.,
and C. A. Delzell, of the Columbia Stores Co.,
Denver, Col., spent a few days at the Columbia
offices last week, discussing general sales plans
with Geo. W. Hopkins, vice-president and gen-
eral sales manager of the company.
HEW
NO REDUCTIONJN_EDISON PRICES
Official Statement Just Issued That No Reduction
Is Contemplated in Prices of Edison Phono-
graphs This Year or During 1922
Okeh Window Display for November
portrays Thanksgiving in the time of the Pil-
grims and to-day. The center panel shows the
Pilgrims in their stockade feasting and a harvest
atmosphere lends brilliant color and a pleasing
effect. The main illustration depicts Thanks-
giving at the old homestead, with all the family
reunited for this real old-fashioned celebration.
The other units carry out the central thought
appropriately, featuring titles of some of the
month's best sellers.
WHITEMAN ORCHESTRA AT PALACE
Noted Group of Musicians Proves Feature of
Bill at Keith's Vaudeville House
Paul Whiteman and. his Palais Royal Orches-
tra, who have made a series of most successful
records of dance music for the Victor Co., were
an added feature of the bill at Keith's Palace
Theatre, New York, during the week of October
3 and proved such a hit that the orchestra was
retained for a second week. Mr. Whiteman in-
cluded in his program: "Oh Me, Oh My," "Do
You Ever Think of Me?" and other numbers.
ORANGE, N. J., October 17.—The following
official statement regarding Edison prices was
issued by William Maxwell, first vice-president
of Thos. A. Edison, Inc., to distributors of
Edison phonographs:
"As is well known, the selling prices of Edison
phonographs have increased less than 15 per cent
since 1914. Mr. Edison absorbed most of the
increased cost of manufacture rather than in-
crease his prices to a point where they would have
to be reduced at a later date. The prices of
Edison phonographs cannot and will not be re-
duced on January 1, nor is there the slightest in-
dication that they can be reduced at any time
during 1922."
MEET MISS GOLDMAN
David Goldman, auditor of the General Phono-
graph Corp., New York, is receiving the congratu-
lations of his friends in the trade upon the ar-
rival at his home the other day of a baby girl,
who has been christened Selma Rita. In ac-
knowledgment of these congratulations Mr.
Goldman states emphatically that his baby girl
is "Okeh."
With Universal
Motor
Retail $19.50—a saving
of $10.50 from the
former price $30
This marvelous little electric,
self-winding mechanism at-
tached to any type Victrola or
any make Talking Machine will
accomplish what the self-starter
did for the automobile.
We, as exclusive wholesalers in
Eastern Pennsylvania, New
Tersey and Delaware, of the
New Motrola with universal
motoi, are ready to fill your
orders now.
Write for Trade
Discounts
H.A.WEYMANNa.dSON,inc.
1108 Chestnut Street
PHILADELPHIA
44
THE MUSIC TRADE REVIEW
OCTOBER 22, 1921
TRUST FUND FROM RECORD SALES
CO-OPERATING IN THE TAX FIGHT
STARTS SELLING CAMPAIGN
Ethel Lee Buxton, Soprano, Evolves New and
Clever Method for Raising Money for Benefit
of the Veterans of the World War
Standard Talking Machine Co., Pittsburgh,
Doing Some Good Work in That Line
Columbia Dealer Carrying on a House-to-house
Drive—Magnavox Concerts Proving a Source
of Good Sales—Prospects Secured at Picnic
KANSAS CITY, MO., October 17.—A trust fund of
$100,000 for the benefit of disabled soldiers and
the survivors of those who have died has been
created by Ethel Lee Buxton, well-known so-
prano of this city. The fund, it is said, will be
made up of the proceeds of the sale of Columbia
phonograph records made in New York recently
by Miss Buxton, the selections being "Leave It
With Him," "Let's Have a Moment's Silence for
the Boys Who Died for You" and "Can't You
Hear Me Calling, Caroline?"
Miss Buxton sang and assisted in hospitals in
France for over eighteen months and is said to
have been the first woman to sing "The Star
Spangled Banner" on the Rhine. She is a mem-
ber of the William T. Fitzsimons Post of the
American Legion, which has been made trustee
of the fund, with Hugh F. Reilly, a local attor-
ney, as chairman of the trustee committee. The
records are to be sold for $2, of which $1.50 goes
to the fund.
NOVEMBER OKEH DISPLAY
Thanksgiving Festivities the Keynote of Okeh
Window Display for November
The Okeh display for November is one of the
most colorful and brilliant displays Okeh has is-
sued for some time past. Its central thought
and, in fact, the entire display, is built around
Thanksgiving.
The Okeh November display has taken full
advantage of the true spirit of this holiday and
Among the Victor wholesalers who are co-
operating earnestly in the fight being waged by
the music industry to have the excise taxes
eliminated is the Standard Talking Machine Co.,
Pittsburgh, Pa., which has on several occasions
sent letters to its dealers, urging that they file
protests with their Congressmen and Senators
against attempts to continue excise taxes in the
new revenue bill.
Last week the Standard Co. sent out a strong
letter to dealers urging a final protest to Sena-
tors and Representatives and advising the deal-
ers to support the sales tax plan. The letter in-
cluded the names of the Senators from Pennsyl-
vania, West Virginia and Ohio, together with
the members of the Senate Finance Committee.
SPECIALIZE ON SALESMANSHIP
The William Maxwell Institute Organized for the
Purpose of Selling the Maxwell Orientation
System of Scientific Salesmanship
The William Maxwell Institute made its debut
in the advertising columns of the New York
newspapers about October 1. This institute is
founded for the purpose of selling the William
Maxwell Orientation System of Scientific Sales-
manship. In nature it is somewhat similar to
the Alexander Hamilton Institute, the LaSalle
Extension School, etc., though it is specializing
on the salesmanship end.
As may be inferred from its name, William
Maxwell, first vice-president of Thos. A. Edison,
Inc., is the author of the course, which is being
sold to men who desire to learn how to earn large
salaries through their ability as executives.
In the newspaper advertisement announcing
the William Maxwell Institute, it is made clear
that the entire course is a summary of the selling
experience and knowledge gained by Mr. Max-
well by reason of his twenty-five years' experience
in the field of salesmanship, during which time
he has risen from a house-to-house canvasser to
an officer and director in numerous corporations
of prominence.
ELYRIA, O., October 17.—The Geo. A. Clark Co.,
of this city, Columbia dealer, has started a house-
to-house drive with eight solicitors. Full-page
advertising has appeared in the Chronicle Tele-
gram and an effective window display, together
with a Magnavox, has carried the news to pas-
sers-by.
This enterprising dealer recently staged a
Grafonola Magnavox concert at Le Grange, O.,
and attracted the largest crowd ever gathered
in the public square of that city. Two Grafo-
nola sales, together with many valuable prospects,
represented the direct results of this concert.
A few weeks ago the Geo. A. Clark Co. spon-
sored a Grafonola Magnavox concert at the
Willys-Overland plant at the noon hour. Practi-
cally every employe in this vast plant was pres-
ent and thoroughly enjoyed the concert. Three
Grafonola sales were closed on the spot and the
prospect list was enriched by a large number of
names.
A church picnic was another means of getting
further prospects for this active Columbia repre-
sentative and, as a result of this concert, a K-2
Grafonola and a G-2 were sold, followed by the
sale of an E-2.
VISITORS TO COLUMBIA CO.
Branch Managers From Widely Separated
Points Visit New York Headquarters
Among the recent visitors to the Columbia
executive offices, New York, were A. B. Creal,
manager of the company's New Orleans branch,
who brought with him optimistic reports of the
business situation in the South. C. F. Schaffar-
ziek, of the Columbia Stores Co., Spokane, Wash.,
and C. A. Delzell, of the Columbia Stores Co.,
Denver, Col., spent a few days at the Columbia
offices last week, discussing general sales plans
with Geo. W. Hopkins, vice-president and gen-
eral sales manager of the company.
HEW
NO REDUCTIONJN_EDISON PRICES
Official Statement Just Issued That No Reduction
Is Contemplated in Prices of Edison Phono-
graphs This Year or During 1922
Okeh Window Display for November
portrays Thanksgiving in the time of the Pil-
grims and to-day. The center panel shows the
Pilgrims in their stockade feasting and a harvest
atmosphere lends brilliant color and a pleasing
effect. The main illustration depicts Thanks-
giving at the old homestead, with all the family
reunited for this real old-fashioned celebration.
The other units carry out the central thought
appropriately, featuring titles of some of the
month's best sellers.
WHITEMAN ORCHESTRA AT PALACE
Noted Group of Musicians Proves Feature of
Bill at Keith's Vaudeville House
Paul Whiteman and. his Palais Royal Orches-
tra, who have made a series of most successful
records of dance music for the Victor Co., were
an added feature of the bill at Keith's Palace
Theatre, New York, during the week of October
3 and proved such a hit that the orchestra was
retained for a second week. Mr. Whiteman in-
cluded in his program: "Oh Me, Oh My," "Do
You Ever Think of Me?" and other numbers.
ORANGE, N. J., October 17.—The following
official statement regarding Edison prices was
issued by William Maxwell, first vice-president
of Thos. A. Edison, Inc., to distributors of
Edison phonographs:
"As is well known, the selling prices of Edison
phonographs have increased less than 15 per cent
since 1914. Mr. Edison absorbed most of the
increased cost of manufacture rather than in-
crease his prices to a point where they would have
to be reduced at a later date. The prices of
Edison phonographs cannot and will not be re-
duced on January 1, nor is there the slightest in-
dication that they can be reduced at any time
during 1922."
MEET MISS GOLDMAN
David Goldman, auditor of the General Phono-
graph Corp., New York, is receiving the congratu-
lations of his friends in the trade upon the ar-
rival at his home the other day of a baby girl,
who has been christened Selma Rita. In ac-
knowledgment of these congratulations Mr.
Goldman states emphatically that his baby girl
is "Okeh."
With Universal
Motor
Retail $19.50—a saving
of $10.50 from the
former price $30
This marvelous little electric,
self-winding mechanism at-
tached to any type Victrola or
any make Talking Machine will
accomplish what the self-starter
did for the automobile.
We, as exclusive wholesalers in
Eastern Pennsylvania, New
Tersey and Delaware, of the
New Motrola with universal
motoi, are ready to fill your
orders now.
Write for Trade
Discounts
H.A.WEYMANNa.dSON,inc.
1108 Chestnut Street
PHILADELPHIA
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