Music Trade Review
Issue: 1921 Vol. 73 N. 15 - Page 3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
VOL LXXIII. No. 15
Published Every Saturday by Edward Lyman BUI, Inc., at 373 4th Ave., New York.
Oct. 8, 1921
Single Copies 10 Cents
$2.00 Per Year
Music Weekild
L
ARGELY through the persistent and sustained efforts of the National Bureau for the Advancement of
Music the Music Week idea has developed in this country to a point where it comes close to being
accepted generally as a natural feature of our social system. The newness of the idea has worn off,
and when plans for a Music Week celebration in this or that city or State are announced the various
forces that are called upon or expected to co-operate are ready to work with a very fair knowledge of just what
is to be demanded of them and along what lines their efforts may be most successfully directed.
It is doubtful if even the members of the trade who have been responsible for the inauguration and
continued support of the National Bureau for the Advancement of Music themselves fully realize what great
strides have been made by the Music Week movement since it was first inaugurated on a large scale during
the trade conventions in New York in February, 1920. Neither is it generally realized that practically all the
Music Week celebrations that have been held in the United States since that time have been inspired by the
success of the event in New York and guided by the published story of the program and its carrying out.
At the present time plans are now being worked out for a Music Week celebration that will take in the
entire State of Michigan, with headquarters in Detroit, and with nearly a score of towns and cities already
actively preparing to participate to the fullest extent of their resources. This State-wide celebration is, in a
sense, under the direct supervision of the National Bureau for the Advancement of Music, inasmuch as Robert
Lawrence and the associate staff of the Bureau are, and will be, in active charge of the entire campaign, assisted
by a corps of assistants.
Not only have the members of the music trade been enlisted in this big work in Michigan, which, after
all, is calculated to prove most beneficial to their own interests, but business men in other lines—dealers in foods,
in clothing and other products, capitalists and bankers—have lined up behind the movement. The leading
ministers have come forward with their earnest support, school authorities have promised and arranged for
the fullest co-operation, and the leading clubs, musical and otherwise, in Detroit and other cities have held
meetings for the purpose of co-ordinating their efforts in putting Music Week over in the most successful style.
As one shrewd business man put it recently, "The success of the Music Week movement is due primarily
to the fact that there is nothing to sell, and that the public generally, in order to participate, simply have to give
practical evidence of that interest in music that is inherent in practically every human being. The special week
idea has been featured before the public until a great majority are suspicious of the average movement. We
see big advertisements urging the public to buy this or that kind of breakfast food during 'chopped hay week';
to restock the chiffonier during 'cravat week'; to have the shoes re-equipped during 'rubber heel week,' each
and every such celebration being designed to put money directly into the pockets of manufacturers and dealers
in certain commodities. That in the face of this special week craze the Music Week celebration has never failed
to go across strongly and successfully is a tribute to the intelligent efforts of those responsible for the inaugura-
tion and carrying out of the movement, as well as to the musical instinct of the public at large."
When the elaborate plans for the Michigan Music Week are considered, as well as the preparations being
made for a Music Week celebration in San Francisco and several other cities of the country, and the past
accomplishments in this direction reviewed, the man must indeed be lacking in imagination who cannot visualize
in some measure the tremendous influence these public and comprehensive demonstrations for and with music
must have upon the future demand for musical instruments.
It is safe to say that no single industry has back of it, even indirectly, so great and popular a movement
as that represented by the Music Week idea. As the appreciation of this influence grows in the trade the support
of the National Bureau for the Advancement of Music and the work it is doing should and will increase
immeasurably, and this support cannot be passive; it must be active.
VOL LXXIII. No. 15
Published Every Saturday by Edward Lyman BUI, Inc., at 373 4th Ave., New York.
Oct. 8, 1921
Single Copies 10 Cents
$2.00 Per Year
Music Weekild
L
ARGELY through the persistent and sustained efforts of the National Bureau for the Advancement of
Music the Music Week idea has developed in this country to a point where it comes close to being
accepted generally as a natural feature of our social system. The newness of the idea has worn off,
and when plans for a Music Week celebration in this or that city or State are announced the various
forces that are called upon or expected to co-operate are ready to work with a very fair knowledge of just what
is to be demanded of them and along what lines their efforts may be most successfully directed.
It is doubtful if even the members of the trade who have been responsible for the inauguration and
continued support of the National Bureau for the Advancement of Music themselves fully realize what great
strides have been made by the Music Week movement since it was first inaugurated on a large scale during
the trade conventions in New York in February, 1920. Neither is it generally realized that practically all the
Music Week celebrations that have been held in the United States since that time have been inspired by the
success of the event in New York and guided by the published story of the program and its carrying out.
At the present time plans are now being worked out for a Music Week celebration that will take in the
entire State of Michigan, with headquarters in Detroit, and with nearly a score of towns and cities already
actively preparing to participate to the fullest extent of their resources. This State-wide celebration is, in a
sense, under the direct supervision of the National Bureau for the Advancement of Music, inasmuch as Robert
Lawrence and the associate staff of the Bureau are, and will be, in active charge of the entire campaign, assisted
by a corps of assistants.
Not only have the members of the music trade been enlisted in this big work in Michigan, which, after
all, is calculated to prove most beneficial to their own interests, but business men in other lines—dealers in foods,
in clothing and other products, capitalists and bankers—have lined up behind the movement. The leading
ministers have come forward with their earnest support, school authorities have promised and arranged for
the fullest co-operation, and the leading clubs, musical and otherwise, in Detroit and other cities have held
meetings for the purpose of co-ordinating their efforts in putting Music Week over in the most successful style.
As one shrewd business man put it recently, "The success of the Music Week movement is due primarily
to the fact that there is nothing to sell, and that the public generally, in order to participate, simply have to give
practical evidence of that interest in music that is inherent in practically every human being. The special week
idea has been featured before the public until a great majority are suspicious of the average movement. We
see big advertisements urging the public to buy this or that kind of breakfast food during 'chopped hay week';
to restock the chiffonier during 'cravat week'; to have the shoes re-equipped during 'rubber heel week,' each
and every such celebration being designed to put money directly into the pockets of manufacturers and dealers
in certain commodities. That in the face of this special week craze the Music Week celebration has never failed
to go across strongly and successfully is a tribute to the intelligent efforts of those responsible for the inaugura-
tion and carrying out of the movement, as well as to the musical instinct of the public at large."
When the elaborate plans for the Michigan Music Week are considered, as well as the preparations being
made for a Music Week celebration in San Francisco and several other cities of the country, and the past
accomplishments in this direction reviewed, the man must indeed be lacking in imagination who cannot visualize
in some measure the tremendous influence these public and comprehensive demonstrations for and with music
must have upon the future demand for musical instruments.
It is safe to say that no single industry has back of it, even indirectly, so great and popular a movement
as that represented by the Music Week idea. As the appreciation of this influence grows in the trade the support
of the National Bureau for the Advancement of Music and the work it is doing should and will increase
immeasurably, and this support cannot be passive; it must be active.
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