Music Trade Review
Issue: 1921 Vol. 73 N. 14 - Page 48
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44
THE MUSIC TRADE REVIEW
OCTOBER 1,
1921
OSCAR W. RAY VISITS BOSTON
R. W. PORTER OPTIMISTIC
CHAS. K. BENNETT RESIGNS
Manager of Vocalion Record Department of
Aeolian Co. Finds that Business Situation in
New England Is Improving Steadily
Columbia Co. Branch Sales Manager Sends in
Cheering Reports From the Coast
To Sever Connection With Eclipse Musical Co.,
Cleveland, on October 1—Expected to Engage
in Business for Himself Later
BAERWALD RETURNS FROM TRIP
Robert W. Porter, branch sales manager of
the Columbia Graphophone Co., who is now on
a trip to the Coast, reports that business condi-
tions in the Columbia line are very satisfactory,
and that dealers are showing unusual activity
in anticipation of a healthy Fall and Winter Co-
lumbia business. Newspaper advertising more
than ever is behjg resorted to by dealers, and
with the national advertising of the Columbia
Graphophone Co. it is expected that business
will show a decided increase not only in Grafo-
nolas but in Columbia records as well.
Brings With Him Many Orders and Very Opti-
mistic Reports
SOME COLUMBIA CO. VISITORS
Oscar W. Ray, manager of the wholesale
Vocalion record department at Aeolian Hall,
made a trip to Boston last week, where he called
upon E. M. Wheatley, of the Vocalion Co., dis-
tributor in that city, and also visited a number
of dealers. Mr. Ray stated that he found ma-
terial improvement in the retail trade, with a
promise of considerable activity in the Fall.
Paul Baerwald, sales manager of the General
Phonograph Corp., has just returned from an
extensive trip through the South in the interests
of Heineman motors. Mr. Baerwald's trip was
a very successful one, and he was able to book
many satisfactory orders. He reports that the
general condition of phonograph dealers is very
satisfactory and that the South in general ex-
pects that the Fall and Winter months will be
banner ones for the talking machine industry.
S. A. RIBOLLA A VISITOR
Chicago Manager of General Phonograph Corp.
Visits New York Offices
S. A. Ribolla, manager of the Chicago office of
the General Phonograph Corp., was a recent
visitor at the New York headquarters of the
company, conferring with the officials of the
company in regard to a Fall and Winter cam-
paign on General Phonograph products through
the Middle W r cst. Mr. Ribolla reports that busi-
ness in his territory has been \^ry satisfactory,
and that everything points to a much increased
business during the coming months.
W. S. Parks and James Cowan Visit Local
Headquarters of Columbia Co.
W. S. Parks, manager of the Columbia Grapho-
phone branch at Baltimore, O., was a visitor this
week at Columbia headquarters, New York, for
the purpose of attending a conference pertinent
to Columbia activities in his territory this Fall.
Mr. Parks took this opportunity to bring with
him a live Columbia dealer in the person of
James Cowan, of Richmond, Va. Mr. Cowan
spent considerable time in the Dealer Service
department, where he obtained many valuable
suggestions that he could use to decided advan-
tage in his attractive Columbia store.
NEW LOCKPORT STORE OPENS
Loi KI'ORT, N. Y., September 26.—A new music
establishment has been opened here by George
Haney at 52 Pine ^street. A complete line of
the best-known makes of pianos, including the
Gulbransen, Behning, Apollo, W. P. Haines
and Lingard, are carried in stock. Mr. Haney
also has the exclusive agency for the Brooks
automatic repeating phonograph in this city.
DETROIT DEALER ARRANGES ARTISTIC OKEH DISPLAY
DETROIT, MICH., September 26.—The Cunningham
Drug Store, of 1055 Woodward avenue, this city,
recently featured in a very attractive window
attracted much favorable
attention from the many
passersby who use this
CLEVELAND, O., September 26.—Charles K. Ben-
nett, for the last six years general manager of
the Eclipse Musical Co., Victor wholesalers of
this city, has announced his resignation from
that company, to take effect on October 1. His
successor has not yet been announced by the
concern.
Mr. Bennett has been a prominent figure in
the talking machine trade for fifteen years, the
greater part of that time being spent in the
traveling department of the Victor Co. He has
been very active in the affairs of the National
Association of Talking Machine Jobbers and
was formerly president of the Northern Ohio
Talking Machine. Dealers' Association.
Mr. Bennett has long contemplated engaging
in business for himself and his plans for the
future will be announced later.
SONORA PORTABLE HER PET
Sylvia Jocelyn, Moving Picture Star, Makes
Companion of Machine—Even Takes It to
Ball Game and Carries It on Shopping Trips
Many fads have been in vogue during the last
few years, but it has taken Miss Sylvia Jocelyn,
a well-known moving picture star, to set an
example which has put all the lap dogs, mon-
keys, teddy bears, walking sticks and ankle
watches on the shelf. Instead of one of these,
Miss Jocelyn has made a pet out of a Sonora
portable machine, manufactured by the Sonora
Phonograph Co., 279 Broadway, New York, and
wherever Sylvia goes the Sonora portable is to
be found. When shopping, motoring or walk-
ing, she carries her Sonora and sufficient records
to entertain herself should she become bored.
Although an enthusiastic baseball fan and a fre-
quent visitor to the Polo Grounds, she always
carries the Sonora with her. Her friends say
that the attachment for the Sonora is a fad, but
she says that it is not and that it will always
r
Latest Okeh Records Featured by Cunningham Drug Store, Detroit
Sylvia
display the latest release of Okeh records. The thoroughfare. This store is a live Okeh en-
store is located within a block of Cadillac Square, thusiast, as the use of this prominent show win-
in the heart of the business district, where it dow indicates,
Jocelyn and Her Portable Sonora
be her constant companion, her comforter when
sad and her entertainer- when happy. She calls
it "Sonny.
44
THE MUSIC TRADE REVIEW
OCTOBER 1,
1921
OSCAR W. RAY VISITS BOSTON
R. W. PORTER OPTIMISTIC
CHAS. K. BENNETT RESIGNS
Manager of Vocalion Record Department of
Aeolian Co. Finds that Business Situation in
New England Is Improving Steadily
Columbia Co. Branch Sales Manager Sends in
Cheering Reports From the Coast
To Sever Connection With Eclipse Musical Co.,
Cleveland, on October 1—Expected to Engage
in Business for Himself Later
BAERWALD RETURNS FROM TRIP
Robert W. Porter, branch sales manager of
the Columbia Graphophone Co., who is now on
a trip to the Coast, reports that business condi-
tions in the Columbia line are very satisfactory,
and that dealers are showing unusual activity
in anticipation of a healthy Fall and Winter Co-
lumbia business. Newspaper advertising more
than ever is behjg resorted to by dealers, and
with the national advertising of the Columbia
Graphophone Co. it is expected that business
will show a decided increase not only in Grafo-
nolas but in Columbia records as well.
Brings With Him Many Orders and Very Opti-
mistic Reports
SOME COLUMBIA CO. VISITORS
Oscar W. Ray, manager of the wholesale
Vocalion record department at Aeolian Hall,
made a trip to Boston last week, where he called
upon E. M. Wheatley, of the Vocalion Co., dis-
tributor in that city, and also visited a number
of dealers. Mr. Ray stated that he found ma-
terial improvement in the retail trade, with a
promise of considerable activity in the Fall.
Paul Baerwald, sales manager of the General
Phonograph Corp., has just returned from an
extensive trip through the South in the interests
of Heineman motors. Mr. Baerwald's trip was
a very successful one, and he was able to book
many satisfactory orders. He reports that the
general condition of phonograph dealers is very
satisfactory and that the South in general ex-
pects that the Fall and Winter months will be
banner ones for the talking machine industry.
S. A. RIBOLLA A VISITOR
Chicago Manager of General Phonograph Corp.
Visits New York Offices
S. A. Ribolla, manager of the Chicago office of
the General Phonograph Corp., was a recent
visitor at the New York headquarters of the
company, conferring with the officials of the
company in regard to a Fall and Winter cam-
paign on General Phonograph products through
the Middle W r cst. Mr. Ribolla reports that busi-
ness in his territory has been \^ry satisfactory,
and that everything points to a much increased
business during the coming months.
W. S. Parks and James Cowan Visit Local
Headquarters of Columbia Co.
W. S. Parks, manager of the Columbia Grapho-
phone branch at Baltimore, O., was a visitor this
week at Columbia headquarters, New York, for
the purpose of attending a conference pertinent
to Columbia activities in his territory this Fall.
Mr. Parks took this opportunity to bring with
him a live Columbia dealer in the person of
James Cowan, of Richmond, Va. Mr. Cowan
spent considerable time in the Dealer Service
department, where he obtained many valuable
suggestions that he could use to decided advan-
tage in his attractive Columbia store.
NEW LOCKPORT STORE OPENS
Loi KI'ORT, N. Y., September 26.—A new music
establishment has been opened here by George
Haney at 52 Pine ^street. A complete line of
the best-known makes of pianos, including the
Gulbransen, Behning, Apollo, W. P. Haines
and Lingard, are carried in stock. Mr. Haney
also has the exclusive agency for the Brooks
automatic repeating phonograph in this city.
DETROIT DEALER ARRANGES ARTISTIC OKEH DISPLAY
DETROIT, MICH., September 26.—The Cunningham
Drug Store, of 1055 Woodward avenue, this city,
recently featured in a very attractive window
attracted much favorable
attention from the many
passersby who use this
CLEVELAND, O., September 26.—Charles K. Ben-
nett, for the last six years general manager of
the Eclipse Musical Co., Victor wholesalers of
this city, has announced his resignation from
that company, to take effect on October 1. His
successor has not yet been announced by the
concern.
Mr. Bennett has been a prominent figure in
the talking machine trade for fifteen years, the
greater part of that time being spent in the
traveling department of the Victor Co. He has
been very active in the affairs of the National
Association of Talking Machine Jobbers and
was formerly president of the Northern Ohio
Talking Machine. Dealers' Association.
Mr. Bennett has long contemplated engaging
in business for himself and his plans for the
future will be announced later.
SONORA PORTABLE HER PET
Sylvia Jocelyn, Moving Picture Star, Makes
Companion of Machine—Even Takes It to
Ball Game and Carries It on Shopping Trips
Many fads have been in vogue during the last
few years, but it has taken Miss Sylvia Jocelyn,
a well-known moving picture star, to set an
example which has put all the lap dogs, mon-
keys, teddy bears, walking sticks and ankle
watches on the shelf. Instead of one of these,
Miss Jocelyn has made a pet out of a Sonora
portable machine, manufactured by the Sonora
Phonograph Co., 279 Broadway, New York, and
wherever Sylvia goes the Sonora portable is to
be found. When shopping, motoring or walk-
ing, she carries her Sonora and sufficient records
to entertain herself should she become bored.
Although an enthusiastic baseball fan and a fre-
quent visitor to the Polo Grounds, she always
carries the Sonora with her. Her friends say
that the attachment for the Sonora is a fad, but
she says that it is not and that it will always
r
Latest Okeh Records Featured by Cunningham Drug Store, Detroit
Sylvia
display the latest release of Okeh records. The thoroughfare. This store is a live Okeh en-
store is located within a block of Cadillac Square, thusiast, as the use of this prominent show win-
in the heart of the business district, where it dow indicates,
Jocelyn and Her Portable Sonora
be her constant companion, her comforter when
sad and her entertainer- when happy. She calls
it "Sonny.
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