Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 10,
1921
THE
MUSIC TRADE REVIEW
CHASE BROS. REPRODUCING GRAND A GREAT FAVORITE
Chase-Hackley Organization Enthusiastic Over Reception Which Has Been Accorded This Latest
Addition to the Instruments Bearing the Chase Bros. Name—Popularity Rapidly Growing
MUSKEGON, MICH., September 6.—The officials of
tlie Chase-Hackley Piano Co. are particularly
enthusiastic jrst now over the popularity that
has been achieved by the Chase Bros, repro-
ducing grand, which is being featured most suc-
cessfully by practically all the Chase-Hackley
retail dealers.
Although the first ship-
ments of the reproduc-
ing grand were made
only in January of this
year, the instrument has
already found a definite
place for itself, and the
prospects are that it will
prove a very big factor
in the Fall trade. As a
matter of fact, the orders
that have already been
received for the Chase
Bros, reproducing grand
are keeping that depart-
ment of the factory mov-
ing fast.
The reproducing grand
was featured last week at
the formal opening of the
Chase-Hackley Co.'s new
retail store in this city,
being used both as ac-
companying and solo in-
strument. On that occa-
sion a number of dis-
cerning musicians took
t'-e opportunity to com-
• ment enthusiastically not
only on the reproducing
qualities of the instru-
^ ment, but also upon its
unusually fine tone.
The Chase Bros, re-
producing grand is the
result of long and care-
The Chase Bros. Reproducing Grand
Because we build to
IDEALS it is eminently
PRACTICAL for you
to specify
HOUSE
QUALITY.
Contributing Mtmbtr
Music Industries
Ctumb«r of Commcrc*
Unionville, Conn.
ful experimenting to develop an instrument of
the reproducing type that would measure up in
every particular to the Chase. Bros, standard,
and in the new piano this ideal seems to have
been achieved fullv.
URGES STABILITY OF PRICES
W. H. Carlin Believes Manufacturers Should Fix
Prices on Their Pianos That Will Be Main-
tained Until Next Spring at Least
INDIANAPOLIS, IND., September 6.—William H.
Carlin, of the Carlin Piano Co., maintains that
the delay of some manufacturers in making con-
templated reductions in price has resulted in con-
siderable loss in trade, and is strongly of the
opinion that the manufacturers should establish
such prices as will prevail at least until March
of next year without any further shifting.
"We find that there were some improvements
in the condition of the piano business during the
lnst ten days of August," said Mr. Carlin. "We
expect there will be a decided additional im-
provement during the coming Fall. July and
August are always poor months for the piano
business, as people are on their vacations then
and also because it is too warm to remain in the
house. While labor is not fully employed, nor
will be this Fall, still there is a large amount of
building going on that will continue for some
t me to come. That activity will assist consider-
ably and will make up for the loss of closed
factories.
"We Heed not now expect customers to walk
in and buy pianos as they did during the war.
From this time on we will have to work in the
old-fashioned way, which takes real salesman-
ship and perseverance. It takes something better
than a Ford salesman lo sell pianos from now on.
"Farmers particularly have postponed buying
pianos, talking machines and 1 even automobiles.
But there are thousands of farmers who want
pianos badly and who are able to buy them, and
from this Fall on they will gradually come
through and buy. A peculiar thing about the
farmers is that many of them have thousands of
dollars in the bank, but will not buy a piano,
talking machine or anything they can get along
without. The fact is they have an organized
agreement aniorw themselves not to buy any-
thing they can get along without until they are
thoroughly satisfied prices have reached rock
bottom.
"We would advise every manufacturer in the
piano business to fix the absolutely lowest
wholesale price on his pianos, so that there
will be no change in price, at least not before
March. Many manufacturers have lost trade
which has taken them years to build up on ac-
count of being about thirty days behind in re-
ductions in prices, and from this time on they
will have to hunt new trade instead of protect-
ing old customers, as they should have done."
Managers of the Indiana Free Employment
Bureau, following a conference with large em-
ployers of labor in Indianapolis, announced that
the employment situation in the city and State
will be back to about 70 per cent of normal this
month. Manufacturers of automobile accessories
are operating on a larger basis than for some
weeks past. A reawakening in production of
certain other industries is reported.
All the piano dealers of the city report an in-
creased interest among buyers during the latter
part of August and all are confident of an im-
provement during the Fall. Plans for exhibits
at the State fair have been made as usual. The
Baldwin Piano Co. is prepared to distribute
100.000 copies of "Little Sunshine," a ballad by
Frank C. Huston, from their booth at the fair.
ROWLAND H. SMITH PROMOTED
NEWARK, N. J., September 7.—Rowland H. Smith,
general manager of the Passaic branch of the
Lauter Piano Co., has been promoted to the post
of general manager of the Trenton branch, which
is the second largest of the Lauter chain of
stores. Mr. Smith has been with the company
for the past twenty-one years.