Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC
TRADE
REVIEW
FEBRUARY
12, 1921
POObE
-» BOSTON ~
U.S.A.
Salesmanship produces maximum results
only when backed by a quality product
Salesmanship has again come to the forefront in the piano
field. Retail dealers everywhere are awaking to the fact that
their prosperity this year will be in direct ratio to their ability
as salesmen. Therefore great stress is being laid—and properly
so—on salesmanship as a dominating factor in the music
industry.
But despite the importance of salesmanship, it cannot
produce maximum results unless it is expended on behalf
of a product of genuine quality. Salesmanship of a high order
devoted to the exploitation of a mediocre product only
emphasizes the product's lack of quality, and makes the
prospect doubly suspicious as to the advisability of buying.
An ordinary salesman selling a gilt-edged bond will do more
business in the final analysis than will a super-salesman
selling wildcat stock—and the glibness of the super-salesman
only makes the sensible investor extremely wary of his wild-
cat certificates, handsomely engraved though they be.
The inherent, recognized quality of the Poole line of
instruments enables the dealer to reap the maximum results
from his efforts along salesmanship lines. Judged by every
standard—tonal
perfection, painstaking construction,
durability, beauty of design—Poole instruments for three
decades have successfully passed the closest scrutiny and the
severest tests, and have gained a reputation and standing that
is worthy the highest class of genuine salesmanship.
Back your salesmanship with the Poole line—a line
whose quality needs no guarantee.
POOLE PIANO COMPANY
Sidney Street, Cambridge 39
BOSTON, MASS.