Music Trade Review
Issue: 1921 Vol. 72 N. 5 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW
THIS DEALER WAS CONVINCED
Visit to Republic Plant by Prospective Buyer
Who Was Skeptical Proved to His Satisfac-
tion That Rolls Are Really Hand Played
An interesting incident occurred recently at
the plant of the Republic Flayer Roll Corp.,
Seventy-fifth street and Broadway, New York,
which, according to an otticial of the company,
proved that Republic hand-played rolls are the
exact reproduction in every detail of the artist's
playing.
"A large phonograph jobber from New Jer-
sey," said the official to a Review representative
this week, "who was interested in the possibility
of taking on a quality player roll line, called
at the factory.
"The dealer in question was given a thorough
sales talk and taken into the recording room
where he played over several of the latest rolls.
One of these, a big-selling late hit which had
been recorded by two pianists seemed 'too well
played to be true' to the visitor, who was not
backward in expressing his opinion. While the
salesman insisted that the roll was strictly
hand-played, strains of music came from the
next room; the performance was perfect in
every detail and the piece was so well filled out
with all the extra runs, counterpoint and lively
effects familiar to every roll buyer that it ap-
parently presented just the opportunity for criti-
cism that the visitor wanted to drive home his
point. 'Listen to that,' was his comment. 'Nobody
can play like that, and if one of my customers
hears such a roll he knows right away that it is
not hand played.' The salesman's answer was
to open the door into the next room, revealing
one of the Republic recording staff in the middle
of a new song which he was practicing and had
just about brought to the point for performance
on the recording piano.
"When the visitor saw how nimbly the
player's fingers traveled over the keys, and how
easy the performance looked he could not think
of a thing to say. To make sure that the point
was driven home, the salesman had the pianist
play over the roll which had originally elicited
A Perfected Player
Persistently Pushed
will overcome all selling obstacles during 1921 and
prove what all solid merchants know: That the people
will buy, and are buying, when the instrument offered
to them has sufficient merit.
JANUARY 29, 1921
unfavorable comment, and the visitor saw with
his own skeptical eyes just how the song had
been played on two recording pianos and how
the various finishing touches, at first hearing
'too good to be true,' had been recorded. It is
not likely that any of that dealer's customers
will 'get away' with the same comment that that
dealer tried when he hears a Republic roll played
in his store; that dealer is 'in the know' and it is
generally the case that there is no stronger
booster for any proposition than a former
knocker who has had it brought home to him
that he was wrong in a way he cannot deny.
"This experience in a general way recalls
what happened many times a day at the music
show in New York City last Winter. A casual
visitor to the show would hear strains of popular '
music marvelously performed coming from the
booth of one of the roll manufacturers. At-
tracted, he would gravitate towards the booth
where, instead of seeing a roll slide over the
tracker bar, he saw ten or twenty of the clever-
est fingers in the business traveling over the key-
board in a way that astounded him and that
he will not forget in a minute. Demonstrations
like the music show are of the greatest value in
combating the often-heard accusation against
the player roll that it is not hand-played be-
cause 'nobody could play like that.' "
ANNOUNCES SUPER=SIMPLEX
Theodore P. Brown Tells of New 1921 Player
Action—Claims It to Be Tightest Action on
Market—Contains Many Exclusive Features
Theo. P. Brown, president of the Simplex
Player Action Co., Worcester, Mass., announced
this week the advent of the Super-Simplex player
action. The Super-Simplex player action will be
The possession of exclusive features, which
cannot be duplicated or explained away,
affords the best proof that a player-piano is
of the success-breeding kind.
That is why success has so wonderfully attended the
development of the remarkable
M. Schulz Player-Piano
The success of the "Schulz" player has been made by
actual demonstration of its merits to the people.
It can actually be shown to possess the features
Easiest Pumping
Highest Vacuum
Highest Responsiveness
Highest Simplicity
Lowest Maintenance Cost Highest Value for Its Cost
More than 175,000 pianos and player-pianos have been made
and sold by the Schulz institution, and more than 250,000
musical instruments of all kinds, since its establishment.
Merchants who want something they can sell, and sell
now, can find what they are looking for by addressing
M. SCHULZ COMPANY
General Offices
Schulz Building
711 Milwaukee A Ye.
CHICAGO
Founded 1869
Southern Wholesale Branch
1530 Candler Bldg.
ATLANTA, GA.
Theodore P. Brown
known as the 1921 model and contains many
features which have been carefully worked out
during the last few years under Mr. Brown's
supervision.
Regarding this instrument, Mr. Brown stated
to a representative of The Review this week:
"Owing to greatly improved manufacturing
methods adopted in the last two years, we have
been able to produce this 1921 model in the
form which we believe presents to the trade
the tightest action on the market, the easiest to
install, and as one of the most prominent dealers
who uses the Simplex actions for his complete
line wrote to me recently, an action which 'stays
put' and is permanent."
The Simplex player action has always been
considered one of the most responsive and sensi-
tive actions on the market. It has been used
consistently throughout the country since its
inception not only by representative manufac-
turers, but also by a host of dealers, who have
found it a most reliable product under any and
every condition.
10
THE MUSIC TRADE REVIEW
THIS DEALER WAS CONVINCED
Visit to Republic Plant by Prospective Buyer
Who Was Skeptical Proved to His Satisfac-
tion That Rolls Are Really Hand Played
An interesting incident occurred recently at
the plant of the Republic Flayer Roll Corp.,
Seventy-fifth street and Broadway, New York,
which, according to an otticial of the company,
proved that Republic hand-played rolls are the
exact reproduction in every detail of the artist's
playing.
"A large phonograph jobber from New Jer-
sey," said the official to a Review representative
this week, "who was interested in the possibility
of taking on a quality player roll line, called
at the factory.
"The dealer in question was given a thorough
sales talk and taken into the recording room
where he played over several of the latest rolls.
One of these, a big-selling late hit which had
been recorded by two pianists seemed 'too well
played to be true' to the visitor, who was not
backward in expressing his opinion. While the
salesman insisted that the roll was strictly
hand-played, strains of music came from the
next room; the performance was perfect in
every detail and the piece was so well filled out
with all the extra runs, counterpoint and lively
effects familiar to every roll buyer that it ap-
parently presented just the opportunity for criti-
cism that the visitor wanted to drive home his
point. 'Listen to that,' was his comment. 'Nobody
can play like that, and if one of my customers
hears such a roll he knows right away that it is
not hand played.' The salesman's answer was
to open the door into the next room, revealing
one of the Republic recording staff in the middle
of a new song which he was practicing and had
just about brought to the point for performance
on the recording piano.
"When the visitor saw how nimbly the
player's fingers traveled over the keys, and how
easy the performance looked he could not think
of a thing to say. To make sure that the point
was driven home, the salesman had the pianist
play over the roll which had originally elicited
A Perfected Player
Persistently Pushed
will overcome all selling obstacles during 1921 and
prove what all solid merchants know: That the people
will buy, and are buying, when the instrument offered
to them has sufficient merit.
JANUARY 29, 1921
unfavorable comment, and the visitor saw with
his own skeptical eyes just how the song had
been played on two recording pianos and how
the various finishing touches, at first hearing
'too good to be true,' had been recorded. It is
not likely that any of that dealer's customers
will 'get away' with the same comment that that
dealer tried when he hears a Republic roll played
in his store; that dealer is 'in the know' and it is
generally the case that there is no stronger
booster for any proposition than a former
knocker who has had it brought home to him
that he was wrong in a way he cannot deny.
"This experience in a general way recalls
what happened many times a day at the music
show in New York City last Winter. A casual
visitor to the show would hear strains of popular '
music marvelously performed coming from the
booth of one of the roll manufacturers. At-
tracted, he would gravitate towards the booth
where, instead of seeing a roll slide over the
tracker bar, he saw ten or twenty of the clever-
est fingers in the business traveling over the key-
board in a way that astounded him and that
he will not forget in a minute. Demonstrations
like the music show are of the greatest value in
combating the often-heard accusation against
the player roll that it is not hand-played be-
cause 'nobody could play like that.' "
ANNOUNCES SUPER=SIMPLEX
Theodore P. Brown Tells of New 1921 Player
Action—Claims It to Be Tightest Action on
Market—Contains Many Exclusive Features
Theo. P. Brown, president of the Simplex
Player Action Co., Worcester, Mass., announced
this week the advent of the Super-Simplex player
action. The Super-Simplex player action will be
The possession of exclusive features, which
cannot be duplicated or explained away,
affords the best proof that a player-piano is
of the success-breeding kind.
That is why success has so wonderfully attended the
development of the remarkable
M. Schulz Player-Piano
The success of the "Schulz" player has been made by
actual demonstration of its merits to the people.
It can actually be shown to possess the features
Easiest Pumping
Highest Vacuum
Highest Responsiveness
Highest Simplicity
Lowest Maintenance Cost Highest Value for Its Cost
More than 175,000 pianos and player-pianos have been made
and sold by the Schulz institution, and more than 250,000
musical instruments of all kinds, since its establishment.
Merchants who want something they can sell, and sell
now, can find what they are looking for by addressing
M. SCHULZ COMPANY
General Offices
Schulz Building
711 Milwaukee A Ye.
CHICAGO
Founded 1869
Southern Wholesale Branch
1530 Candler Bldg.
ATLANTA, GA.
Theodore P. Brown
known as the 1921 model and contains many
features which have been carefully worked out
during the last few years under Mr. Brown's
supervision.
Regarding this instrument, Mr. Brown stated
to a representative of The Review this week:
"Owing to greatly improved manufacturing
methods adopted in the last two years, we have
been able to produce this 1921 model in the
form which we believe presents to the trade
the tightest action on the market, the easiest to
install, and as one of the most prominent dealers
who uses the Simplex actions for his complete
line wrote to me recently, an action which 'stays
put' and is permanent."
The Simplex player action has always been
considered one of the most responsive and sensi-
tive actions on the market. It has been used
consistently throughout the country since its
inception not only by representative manufac-
turers, but also by a host of dealers, who have
found it a most reliable product under any and
every condition.
Future scanning projects are planned by the International Arcade Museum Library (IAML).