Music Trade Review
Issue: 1921 Vol. 72 N. 22 - Page 48
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48
THE
MUSIC TRADE
REVIEW
PLANS READY FOR 1921 EDISON CARAVAN CONVENTION
Imposing Program for Benefit of Edison Retailers to Be Presented in New York, New Orleans,
Chicago and Vancouver in June—Opera and Vaudeville Stars to Appear
Those who were privileged to attend the Edi-
son Dealers' Caravan Convention in New York,
Chicago and San Francisco last year were much
impressed with the high caliber of the program
and particularly the excellence of the playlets
the hero in Mr. Maxwell's new play will be taken
by Gene Lockhart, a well-known singing come-
dian. Miss Kitty Arthur has been chosen for
the part of leading lady in the comedy.
As "School for Salesmen" is to have musical
embellishments in the
form of song numbers,
it will be realized that
the talents of Miss Ar-
thur and Mr. Lockhart
will come into double
play. Those who have
witnessed rehearsals of
the play say that it
promises to be a spar-
kling production of wit
and music.
Professor Charles II.
Farnsworth, of the De-
partment of M u s i c ,
Teachers' College, Co-
lumbia University, who
has recently agreed to
become director of the
Edison school research
department, will address
the Caravan Conven-
tion and outline for
dealers the plans and
purposes of the work to
be undertaken by him
and his associates. It is
expected that Professor
Farnsworth will meet
with the enthusiastic
endorsement of all for-
ward - looking Edison-
ites. The message he
will bring will be rich
with the potentialities
of the future of Edison
dealers in an educa-
tional a n d
cultural
sense.
Two
Metropolitan
Opera artists, Mario
Laurenti, the young
baritone, and Cecil Ar-
den, the young Ameri-
can contralto, are to be
members of the Cara-
van Convention com-
pany and are scheduled
to speak and sing for
the assemblage. Both
of these operatic artists
are well known to the public. For several years
Mr. Laurenti and Miss Arden have been growing
in popular favor with Metropolitan audiences.
The young Italian is counted among the best
baritones now singing before the American pub-
lic and Miss Arden, besides her unusually rich
voice, has beauty and personality of distinction.
Harry Breen, the well-known vaudeville head-
liner, is to present an act, most of which has
been especially prepared for the occasion. It is
expected that Mr. Breen's quick-fire versification
will deal with many topics apropos the phono-
graph business, and, as they say in vaudeville
parlance, "he will hand 1 them a good laugh."
Another unusual feature of the program will
be the playing of Miss Felice Dann, of the Dann
Trio, who is a cornetist of unusual ability and
who has recently been enrolled among Edison
artists. Miss Dann is a girl in her early twen-
ties, but despite her youth she has won high
praise from critics for her skill in drawing won-
derful tone out of her instrument.
She will compare the living tone of her cornet
with its Re-creation on the New Edison.
F. E. Nixon, of the Federal Advertising
Agency, will address the convention on the sub-
ject of advertising, on which he is an acknowl-
edged authority. His address will be stimulating
and will show, with the assistance of lantern
MAY
28, 1921
slides, how the seed of an idea may grow like
the gourd of the Biblical prophet.
Several other "talks" from eminent authori-
ties are promised. Among them is to be one on
magazine, farm paper and newspaper advertising.
Another, of which the details have not yet been
made known, will be in connection with the
fundamental idea of Mr. Maxwell's play. It is
Some of ike Principals ofSdison
Dealers 1921 Comvan Convention
by William Maxwell and the ability of the actors
therein. When it is stated, therefore, that the
Edison Caravan Convention of 1921, which is
to be held in four cities—New York, New Or-
leans, Chicago and Vancouver—in June, is going
to be lOO per cent better than last year the state
ment means much.
The most striking feature of the two-day pro-
gram, which will be held at the Knickerbocker
Theatre, in New York; at the Tulane Theatre,
in New Orleans; at the Blackstone Theatre, in
Chicago, and at the Avenue Theatre, in Van-
couver, will be the four-act comedy, written by
William Maxwell, vice-president in charge of
phonograph industry, Thomas A. Edison, Inc.
Mr. Maxwell has called his play "School for
Salesmen," and in it he presents some new and
illuminating ideas on the technique of salesman-
ship which are counted as being of great prac-
tical value to every New Edison dealer. His
theme-purpose of "School for Salesmen" has
been discussed with several leading American
dramatists, who were unanimous in their opin-
ion that the Maxwell motif was a very original
and progressive subject for stage presentation.
There are three professional actors who will
assume the roles in "School for Salesmen." One
of them is J. Sydney Macy, a character actor
of long and successful experience. The role of
William Maxwell
said that an eminent theatrical director is going
to appear as commentator on "School for Sales-
men," emphasizing the salient points of it for the
Edison dealers.
About rive thousand Edison dealers, together
with their wives and relatives, are expected to
attend this great convention of 1921. The busi-
ness show sessions are scheduled for 10 o'clock
in the morning of the two days of June 9-10, in
New York; June 14-15, in New Orleans; June
20-21, in Chicago, and June 27-28, in Vancouver.
There will be the usual fine banquets and dinner-
shows the evening of the second day in each
city. These are to be held in the Hotel Com-
modore, New York; Grunewald Hotel, New
Orleans; Drake Hotel. Chicago, and Hotel Van-
couver, Vancouver.
BELLE BAKER SINGS "EL1=ELI"
Records Favorite Jewish Folk Song for the
Pathe Actuelle Steel Needle Records
An announcement of interest to Pathe dealers
is that Belle Baker's singing of "Eli-Eli," one of
the favorite Jewish •
. f 1
folk songs, is now
available on Pathe
Actuelle steel-needle
records. The deal-
ers have been antici-
pating the news for
some time, as there
has
developed a
great d e m a n d for
this particular rec-
ord, now available to
phonograph owners
generally.
Regarding the rec-
Belle Baker
ord Dr. Joseph Kalniau, manager of Pathe's
foreign record department, said: "No folk song
of the Jewish people is more loved than 'Eli-
Eli,' a heart-song fraught with the emotions
and sufferings of the Jewish race. This song
has been sung again and again by leading
artists, but never before has it inspired such
an appeal as Belle Baker recently created
on the American vaudeville stage.
This
young artist, who was born and bred on the
East Side, amid the sufferings and trials of her
people, puts new soul and fervor into the plain-
tive song—and we feel that our efforts to give
the Jewish public What they want have been well
repaid by winning the gifted Belle Baker to the
Pathe ranks."
48
THE
MUSIC TRADE
REVIEW
PLANS READY FOR 1921 EDISON CARAVAN CONVENTION
Imposing Program for Benefit of Edison Retailers to Be Presented in New York, New Orleans,
Chicago and Vancouver in June—Opera and Vaudeville Stars to Appear
Those who were privileged to attend the Edi-
son Dealers' Caravan Convention in New York,
Chicago and San Francisco last year were much
impressed with the high caliber of the program
and particularly the excellence of the playlets
the hero in Mr. Maxwell's new play will be taken
by Gene Lockhart, a well-known singing come-
dian. Miss Kitty Arthur has been chosen for
the part of leading lady in the comedy.
As "School for Salesmen" is to have musical
embellishments in the
form of song numbers,
it will be realized that
the talents of Miss Ar-
thur and Mr. Lockhart
will come into double
play. Those who have
witnessed rehearsals of
the play say that it
promises to be a spar-
kling production of wit
and music.
Professor Charles II.
Farnsworth, of the De-
partment of M u s i c ,
Teachers' College, Co-
lumbia University, who
has recently agreed to
become director of the
Edison school research
department, will address
the Caravan Conven-
tion and outline for
dealers the plans and
purposes of the work to
be undertaken by him
and his associates. It is
expected that Professor
Farnsworth will meet
with the enthusiastic
endorsement of all for-
ward - looking Edison-
ites. The message he
will bring will be rich
with the potentialities
of the future of Edison
dealers in an educa-
tional a n d
cultural
sense.
Two
Metropolitan
Opera artists, Mario
Laurenti, the young
baritone, and Cecil Ar-
den, the young Ameri-
can contralto, are to be
members of the Cara-
van Convention com-
pany and are scheduled
to speak and sing for
the assemblage. Both
of these operatic artists
are well known to the public. For several years
Mr. Laurenti and Miss Arden have been growing
in popular favor with Metropolitan audiences.
The young Italian is counted among the best
baritones now singing before the American pub-
lic and Miss Arden, besides her unusually rich
voice, has beauty and personality of distinction.
Harry Breen, the well-known vaudeville head-
liner, is to present an act, most of which has
been especially prepared for the occasion. It is
expected that Mr. Breen's quick-fire versification
will deal with many topics apropos the phono-
graph business, and, as they say in vaudeville
parlance, "he will hand 1 them a good laugh."
Another unusual feature of the program will
be the playing of Miss Felice Dann, of the Dann
Trio, who is a cornetist of unusual ability and
who has recently been enrolled among Edison
artists. Miss Dann is a girl in her early twen-
ties, but despite her youth she has won high
praise from critics for her skill in drawing won-
derful tone out of her instrument.
She will compare the living tone of her cornet
with its Re-creation on the New Edison.
F. E. Nixon, of the Federal Advertising
Agency, will address the convention on the sub-
ject of advertising, on which he is an acknowl-
edged authority. His address will be stimulating
and will show, with the assistance of lantern
MAY
28, 1921
slides, how the seed of an idea may grow like
the gourd of the Biblical prophet.
Several other "talks" from eminent authori-
ties are promised. Among them is to be one on
magazine, farm paper and newspaper advertising.
Another, of which the details have not yet been
made known, will be in connection with the
fundamental idea of Mr. Maxwell's play. It is
Some of ike Principals ofSdison
Dealers 1921 Comvan Convention
by William Maxwell and the ability of the actors
therein. When it is stated, therefore, that the
Edison Caravan Convention of 1921, which is
to be held in four cities—New York, New Or-
leans, Chicago and Vancouver—in June, is going
to be lOO per cent better than last year the state
ment means much.
The most striking feature of the two-day pro-
gram, which will be held at the Knickerbocker
Theatre, in New York; at the Tulane Theatre,
in New Orleans; at the Blackstone Theatre, in
Chicago, and at the Avenue Theatre, in Van-
couver, will be the four-act comedy, written by
William Maxwell, vice-president in charge of
phonograph industry, Thomas A. Edison, Inc.
Mr. Maxwell has called his play "School for
Salesmen," and in it he presents some new and
illuminating ideas on the technique of salesman-
ship which are counted as being of great prac-
tical value to every New Edison dealer. His
theme-purpose of "School for Salesmen" has
been discussed with several leading American
dramatists, who were unanimous in their opin-
ion that the Maxwell motif was a very original
and progressive subject for stage presentation.
There are three professional actors who will
assume the roles in "School for Salesmen." One
of them is J. Sydney Macy, a character actor
of long and successful experience. The role of
William Maxwell
said that an eminent theatrical director is going
to appear as commentator on "School for Sales-
men," emphasizing the salient points of it for the
Edison dealers.
About rive thousand Edison dealers, together
with their wives and relatives, are expected to
attend this great convention of 1921. The busi-
ness show sessions are scheduled for 10 o'clock
in the morning of the two days of June 9-10, in
New York; June 14-15, in New Orleans; June
20-21, in Chicago, and June 27-28, in Vancouver.
There will be the usual fine banquets and dinner-
shows the evening of the second day in each
city. These are to be held in the Hotel Com-
modore, New York; Grunewald Hotel, New
Orleans; Drake Hotel. Chicago, and Hotel Van-
couver, Vancouver.
BELLE BAKER SINGS "EL1=ELI"
Records Favorite Jewish Folk Song for the
Pathe Actuelle Steel Needle Records
An announcement of interest to Pathe dealers
is that Belle Baker's singing of "Eli-Eli," one of
the favorite Jewish •
. f 1
folk songs, is now
available on Pathe
Actuelle steel-needle
records. The deal-
ers have been antici-
pating the news for
some time, as there
has
developed a
great d e m a n d for
this particular rec-
ord, now available to
phonograph owners
generally.
Regarding the rec-
Belle Baker
ord Dr. Joseph Kalniau, manager of Pathe's
foreign record department, said: "No folk song
of the Jewish people is more loved than 'Eli-
Eli,' a heart-song fraught with the emotions
and sufferings of the Jewish race. This song
has been sung again and again by leading
artists, but never before has it inspired such
an appeal as Belle Baker recently created
on the American vaudeville stage.
This
young artist, who was born and bred on the
East Side, amid the sufferings and trials of her
people, puts new soul and fervor into the plain-
tive song—and we feel that our efforts to give
the Jewish public What they want have been well
repaid by winning the gifted Belle Baker to the
Pathe ranks."
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