Music Trade Review
Issue: 1921 Vol. 72 N. 21 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
MAY
21, 1921
A Great Buying Class
Favored by Present Conditions
Offering a Selling Opportunity for Dealers Who
Handle Cable-made Pianos and Inner-Players
An analysis of present business conditions desires which have been repressed in the
recently made from Government statis' past period of inflated prices.
tics, shows that the new era of lower A big majority of all piano and player
commodity prices is having a particularly business comes from this class—a class
favorable effect on a great mass of people. that buys with care and conservatism—
Approximately 40% of the people in that demands, above all, full value for
this country are considerably better off every dollar spent. To this great group
of buyers Cable"made
right now than they
Pianos and Inner-Players
were during the recent
are being sold right now.
years of high wages and
O CORES of Cable dealers have
plentiful employment.
^ shown, and are continuing to
The greater value of
show, substantial sales increases
Cable-made instruments,
To this class belong
this year over last. Interesting
obvious even to theinex'
those people of fixed in-
reports of better business enjoyed
perienced piano buyer,
by Cable dealers in all parts of
come—all Government
the
country
have
been
printed
makes
an immediate
and public service em-
in the trade press during- the past
appeal to these conserv
ployees, teachers and
two months. If you did not read
ative buyers.
other professions, the
these reports, write for reprints.
salaried classes generally
Ally yourself with Cable
They are of vital interest to
every Piano dealer.
and the vast numbers
—sell Cable-made prod-
ucts to this great buying
who live on annuities,
class—turn the coming
bequests and incomes
from investments exempt from business summer months into a season of un-
precedented good business.
hazards.
For five years these people have neces- Write us for details of the Cable selling
sarily restricted their buying. Now, franchise. Some unusually desirable
with living costs lower, the value of territory is open for aggressive dealers
their earnings is automatically enhanced, desirous of increasing their sales and
and they are better able to satisfy their profits immediately.
THE CABLE COMPANY
Makers of Conover, Cable, Kingsbury and Wellington Pianos, Carola, Solo
Carola, Euphona, Solo Euphona and Euphona Reproducing Inner-Players
CHICAGO
1
£
I 1
Irs
I
i
THE MUSIC TRADE
REVIEW
MAY
21, 1921
A Great Buying Class
Favored by Present Conditions
Offering a Selling Opportunity for Dealers Who
Handle Cable-made Pianos and Inner-Players
An analysis of present business conditions desires which have been repressed in the
recently made from Government statis' past period of inflated prices.
tics, shows that the new era of lower A big majority of all piano and player
commodity prices is having a particularly business comes from this class—a class
favorable effect on a great mass of people. that buys with care and conservatism—
Approximately 40% of the people in that demands, above all, full value for
this country are considerably better off every dollar spent. To this great group
of buyers Cable"made
right now than they
Pianos and Inner-Players
were during the recent
are being sold right now.
years of high wages and
O CORES of Cable dealers have
plentiful employment.
^ shown, and are continuing to
The greater value of
show, substantial sales increases
Cable-made instruments,
To this class belong
this year over last. Interesting
obvious even to theinex'
those people of fixed in-
reports of better business enjoyed
perienced piano buyer,
by Cable dealers in all parts of
come—all Government
the
country
have
been
printed
makes
an immediate
and public service em-
in the trade press during- the past
appeal to these conserv
ployees, teachers and
two months. If you did not read
ative buyers.
other professions, the
these reports, write for reprints.
salaried classes generally
Ally yourself with Cable
They are of vital interest to
every Piano dealer.
and the vast numbers
—sell Cable-made prod-
ucts to this great buying
who live on annuities,
class—turn the coming
bequests and incomes
from investments exempt from business summer months into a season of un-
precedented good business.
hazards.
For five years these people have neces- Write us for details of the Cable selling
sarily restricted their buying. Now, franchise. Some unusually desirable
with living costs lower, the value of territory is open for aggressive dealers
their earnings is automatically enhanced, desirous of increasing their sales and
and they are better able to satisfy their profits immediately.
THE CABLE COMPANY
Makers of Conover, Cable, Kingsbury and Wellington Pianos, Carola, Solo
Carola, Euphona, Solo Euphona and Euphona Reproducing Inner-Players
CHICAGO
1
£
I 1
Irs
I
i
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