Music Trade Review
Issue: 1921 Vol. 72 N. 19 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MAY 7,
RETAIL TRADE RAPIDLY INCREASING IN INDIANAPOLIS
Decided B&terment in All Lines of Business, Wholesale and Retail, Encourages Piano Dealers-
Lennox Co. Makes Splendid Showing—Suburban Business Backward—Other News
INDIANAPOLIS,
INR, May 3.—William Chris-
tena, of the fe. L. Lennox Piano Co., is the posses-
sor of a smile that won't come off. He smiles
and dispenses good cheer whether business is
good or poor. He says it doesn't do any good
to "crab." All of which is introductory to a
report of the fact that Mr. Christena just now is
wearing the most expansive smile he has worn in
many months. It is because a comparative state-
ment of his business for the first three months
of this year and the first three months of last
year shows a balance of $10,000 in favor of
the opening quarter of this year.
"I have been of the opinion," says Christena,
"that we were just about holding our own with
last year with the balance perhaps slightly in
favor of last year. Our books prove the busi-
ness is yet to be had if we go after it. The
class of sales this year has been better than
last and collections are correspondingly good."
After a year in experimentation and six months
of practical use with a new varnish healer and
restorer the Pearson Piano Co. is prepared to
place on the market the product to be known
as "Malgo." Demonstrations of this product will
be made at the music conventions in Chicago.
Advance advertising announces that the prod-
uct "not only amalgamates the checked or
grazed varnish, but restores the original color."
Mr. Pearson reports that the business of his
six other stores in Indiana shows that the farm-
ers are still extremely dissatisfied with the gen-
eral business conditions and are showing little
inclination to buy anything else than bare neces-
sities. Only pure salesmanship and hard work
get any of the farmer business, says Mr. Pear-
son.
An unusually backward Spring is aggravating
this situation. Cherries, peaches and plums have
practically all been killed by frosts, while only
a partial crop of late apples will be harvested.
Less Spring wheat than usual was planted this
Spring and indications now point to a decreased
acreage in corn.
As to the situation in the city a decided bet-
terment in the general business conditions, both
wholesale and retail, is reported. Business as a
whole was of much larger volume the week of
April 18 than for any week since the close of the
Easter shopping season. In many lines retailers
reported a growing confidence of buyers in the
stability of present prices. In point of volume,
most business men assert that the turnover thus
far this year exceeds that of one year ago for
the corresponding period.
The Baldwin Piano Co. is sending out an
elaborate circular to prospects advancing the
The Lauter-Humana
A player-piano designed
to meet the needs of the
discriminating buyer.
. Is Your Territory Open?
LAUTER-HUMANA
NEWARK, N. J.
CO.
idea, "Make home ties stronger with music."
Especial attention is given to the Manualo and
the best type of half-tone illustrations show
the many home occasions which may be bright-
ened with music.
The Pearson Piano Co. is adding to its mail-
ing list by running lists of its instruments in the
newspapers, with the appeal to readers to check
the instrument in which they are interested and
to return the checked list with their names and
addresses.
Information comes from Hammond of the
opening of a new store by the Cable Piano Co.
C. A. Critchley, formerly of Indianapolis, is the
manager. The store handles the Victor talking
machine also. The interior decorations of the
store are in ivory and mahogany.
TRADE NEWS FROM ST. LOUIS
Business Is Somewhat Uneven, but Hard Work
on the Part of Retail Dealers Keeps Trade
Active—Local Association to Meet
ST. LOUIS, MO., May 2.—It's just one week after
another in the St. Louis piano business, but no
two weeks alike in the experience of individual
music merchants. One week a house will have
one of the best runs of business in its history
and the next week it will do almost nothing.
There were several instances of this in the past
two weeks. Of course, it is somewhat that way
all the time, but it seems to be more so than
usual. Hard work one week and loafing the next
would account for it and perhaps does account
for it to some extent, but there are times when
the merchant has every reason to believe that his
men are doing their best and yet producing lit-
tle or no results on an off week. Generally
speaking, there are a good many more off weeks
than on weeks, but the good weeks, now and
then, help to keep the merchan-ts and their men
encouraged and looking for others of the same
kind.
The members of the Music Merchants' Asso-
ciation of St. Louis are going to learn some-
thing about "The Situation of Business To-day"
from an expert at their meeting next Wednes-
day. L. Daly, who fills the chair of political
economy at St. Louis University, will be the
speaker. It will be a dinner meeting at the
American Annex.
At the meeting the line-up for the Chicago
convention will be completed. It looks now like
there is going to -be a record-breaking attend-
ance from this town. Among those who have
signified their intention of going are: P. A. Leh-
man, president of the Music Merchants' Associa-
tion; J. F. Ditzell, secretary; P. E. Conroy, W. P.
Chrtsler, Russell Elam, L. R. Tippin, J. E. Dock-
stader, O. A. Field, J. E. Reger and J. B. Moran.
It is expected that a nunnber of others will go.
Charles McConville, of Lindeman & Sons, New
York, and the Emerson Piano Co., Boston, was
in St. Louis last week He expected to visit
several other cities before going to the Chicago
convention.
The piano salesmen of the Scruggs, Vander-
voort & Barney Co. wore green buttons last
week, which meant that they were lined up with
the "greens" in a week-long drive, in which all
the departments were represented. The sales
force was divided into greens, blues, reds and
purples. The winners have not been announced,
but the greens were in the lead at last accounts.
The piano "greens" sold $10,000 worth of instru-
ments in the first four days.
P. A. Lehman, president of the Lehman Piano
Co., and G. C. Gilliland, credit manager of the
firm, have returned from a business trip to"
Chicago.
Charles Balmer, manager of the music roll de-
partment of the Stix, Baer & Fuller Co, has
been confined to his home the past week by ill-
ness.
Victrola XI, $150
Mahogany, oak or walnut
Other styles $25 to $1500
Victor
Supremacy
The supreme quali-
ties that make the
Victrola the certain
choice of a discrim-
inating p u b l i c are
equally i m p o r t a n t
factors in the success
of V i c t o r retailers.
"Victrola"" is the Registered Trade
mark of the Victor Talking Machine
Company designating the products of
this Company only.
W a r n i n g : The use of the word
Victrola upon or in the promotion or
sale of any other Talking Machine or
Phonograph products is misleading and
illegal.
Important Notice.
Victor Records
and Victor Machines are scientifically
co-ordinated and synchronized in the
processes of manufacture, and should be
used together to secure a perfect re-
production.
Victor Talking
Machine Co.
Camden, N. J., u. s. A.
THE MUSIC TRADE REVIEW
MAY 7,
RETAIL TRADE RAPIDLY INCREASING IN INDIANAPOLIS
Decided B&terment in All Lines of Business, Wholesale and Retail, Encourages Piano Dealers-
Lennox Co. Makes Splendid Showing—Suburban Business Backward—Other News
INDIANAPOLIS,
INR, May 3.—William Chris-
tena, of the fe. L. Lennox Piano Co., is the posses-
sor of a smile that won't come off. He smiles
and dispenses good cheer whether business is
good or poor. He says it doesn't do any good
to "crab." All of which is introductory to a
report of the fact that Mr. Christena just now is
wearing the most expansive smile he has worn in
many months. It is because a comparative state-
ment of his business for the first three months
of this year and the first three months of last
year shows a balance of $10,000 in favor of
the opening quarter of this year.
"I have been of the opinion," says Christena,
"that we were just about holding our own with
last year with the balance perhaps slightly in
favor of last year. Our books prove the busi-
ness is yet to be had if we go after it. The
class of sales this year has been better than
last and collections are correspondingly good."
After a year in experimentation and six months
of practical use with a new varnish healer and
restorer the Pearson Piano Co. is prepared to
place on the market the product to be known
as "Malgo." Demonstrations of this product will
be made at the music conventions in Chicago.
Advance advertising announces that the prod-
uct "not only amalgamates the checked or
grazed varnish, but restores the original color."
Mr. Pearson reports that the business of his
six other stores in Indiana shows that the farm-
ers are still extremely dissatisfied with the gen-
eral business conditions and are showing little
inclination to buy anything else than bare neces-
sities. Only pure salesmanship and hard work
get any of the farmer business, says Mr. Pear-
son.
An unusually backward Spring is aggravating
this situation. Cherries, peaches and plums have
practically all been killed by frosts, while only
a partial crop of late apples will be harvested.
Less Spring wheat than usual was planted this
Spring and indications now point to a decreased
acreage in corn.
As to the situation in the city a decided bet-
terment in the general business conditions, both
wholesale and retail, is reported. Business as a
whole was of much larger volume the week of
April 18 than for any week since the close of the
Easter shopping season. In many lines retailers
reported a growing confidence of buyers in the
stability of present prices. In point of volume,
most business men assert that the turnover thus
far this year exceeds that of one year ago for
the corresponding period.
The Baldwin Piano Co. is sending out an
elaborate circular to prospects advancing the
The Lauter-Humana
A player-piano designed
to meet the needs of the
discriminating buyer.
. Is Your Territory Open?
LAUTER-HUMANA
NEWARK, N. J.
CO.
idea, "Make home ties stronger with music."
Especial attention is given to the Manualo and
the best type of half-tone illustrations show
the many home occasions which may be bright-
ened with music.
The Pearson Piano Co. is adding to its mail-
ing list by running lists of its instruments in the
newspapers, with the appeal to readers to check
the instrument in which they are interested and
to return the checked list with their names and
addresses.
Information comes from Hammond of the
opening of a new store by the Cable Piano Co.
C. A. Critchley, formerly of Indianapolis, is the
manager. The store handles the Victor talking
machine also. The interior decorations of the
store are in ivory and mahogany.
TRADE NEWS FROM ST. LOUIS
Business Is Somewhat Uneven, but Hard Work
on the Part of Retail Dealers Keeps Trade
Active—Local Association to Meet
ST. LOUIS, MO., May 2.—It's just one week after
another in the St. Louis piano business, but no
two weeks alike in the experience of individual
music merchants. One week a house will have
one of the best runs of business in its history
and the next week it will do almost nothing.
There were several instances of this in the past
two weeks. Of course, it is somewhat that way
all the time, but it seems to be more so than
usual. Hard work one week and loafing the next
would account for it and perhaps does account
for it to some extent, but there are times when
the merchant has every reason to believe that his
men are doing their best and yet producing lit-
tle or no results on an off week. Generally
speaking, there are a good many more off weeks
than on weeks, but the good weeks, now and
then, help to keep the merchan-ts and their men
encouraged and looking for others of the same
kind.
The members of the Music Merchants' Asso-
ciation of St. Louis are going to learn some-
thing about "The Situation of Business To-day"
from an expert at their meeting next Wednes-
day. L. Daly, who fills the chair of political
economy at St. Louis University, will be the
speaker. It will be a dinner meeting at the
American Annex.
At the meeting the line-up for the Chicago
convention will be completed. It looks now like
there is going to -be a record-breaking attend-
ance from this town. Among those who have
signified their intention of going are: P. A. Leh-
man, president of the Music Merchants' Associa-
tion; J. F. Ditzell, secretary; P. E. Conroy, W. P.
Chrtsler, Russell Elam, L. R. Tippin, J. E. Dock-
stader, O. A. Field, J. E. Reger and J. B. Moran.
It is expected that a nunnber of others will go.
Charles McConville, of Lindeman & Sons, New
York, and the Emerson Piano Co., Boston, was
in St. Louis last week He expected to visit
several other cities before going to the Chicago
convention.
The piano salesmen of the Scruggs, Vander-
voort & Barney Co. wore green buttons last
week, which meant that they were lined up with
the "greens" in a week-long drive, in which all
the departments were represented. The sales
force was divided into greens, blues, reds and
purples. The winners have not been announced,
but the greens were in the lead at last accounts.
The piano "greens" sold $10,000 worth of instru-
ments in the first four days.
P. A. Lehman, president of the Lehman Piano
Co., and G. C. Gilliland, credit manager of the
firm, have returned from a business trip to"
Chicago.
Charles Balmer, manager of the music roll de-
partment of the Stix, Baer & Fuller Co, has
been confined to his home the past week by ill-
ness.
Victrola XI, $150
Mahogany, oak or walnut
Other styles $25 to $1500
Victor
Supremacy
The supreme quali-
ties that make the
Victrola the certain
choice of a discrim-
inating p u b l i c are
equally i m p o r t a n t
factors in the success
of V i c t o r retailers.
"Victrola"" is the Registered Trade
mark of the Victor Talking Machine
Company designating the products of
this Company only.
W a r n i n g : The use of the word
Victrola upon or in the promotion or
sale of any other Talking Machine or
Phonograph products is misleading and
illegal.
Important Notice.
Victor Records
and Victor Machines are scientifically
co-ordinated and synchronized in the
processes of manufacture, and should be
used together to secure a perfect re-
production.
Victor Talking
Machine Co.
Camden, N. J., u. s. A.
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