Music Trade Review

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MAY
7, 1921
THE
MUSIC
TRADE
REVIEW
E. 0. BROWN TO ATTEND CONVENTION AT HEAD OF RESEARCH DEPARTMENT
Will Represent Talking Machine Men, Inc., at
the Chicago Meetings—Offers Some Sugges-
tions for Convention Discussions
E. G. Brown, well-known music dealer of
Bayonne, N. J., who is secretary of the Talking
Machine Men, Inc., an organization of talking
machine retailers of New York, New Jersey and
Connecticut, announces that he will leave Bay-
onne on May 7 for Bedford, Va., to visit the
National Elks Home there, and will arrive in
Chicago to attend the conventions on Tuesday,
May 10, making his headquarters at the Drake.
Mr. Brown is particularly interested in the move
to bring the talking machine dealers into the
National Association fold.
Regarding matters which he deems worthy
of discussion in the convention sessions, Mr.
Brown set forth four important questions for
consideration as follows:
1st. Repeal of the excise tax as applied to
the music industry.
2nd. The adoption of some plan for a stand-
ard nationally advertised price on pianos.
3rd. The elimination of terms from all adver-
tising.
4th. The adoption of some plan to compel
certain manufacturers to refrain from advertis-
ing none but the lowest-priced pianos or play-
ers obtainable, thereby creating a very low-price
standard in the minds of the buying public.
Prof. Charles H. Farnsworth, Head of Edison
School Research Department, to Appear at
Caravan Conventions During June and Talk
on Music and Its Effects on the Child
Professor Charles H. Farnsworth, who is one
of the foremost authorities on music education
in America, is to accompany the Edison dealers'
1921 caravan convention on its transcontinental
tour in June. Recently Professor Farnsworth
agreed to undertake the direction of the Edison
Prof. Charles H. Farnsworth
school research department, and will address
those who attend the caravan convention on the
subject of the vital part that music should play
in the life of children, both at school and at
home. To quote Grove's "Dictionary of Music
and Musicians":
"Popular education in music has been his main
VICTOR TRADE-MARK REPRODUCED FOR DEALERS' USE
The advertising department of the Victor Co.
recently issued a very attractive dealer help in
the form of a reproduction of the famous oil
painting of the Victor trade-mark, which adorns
object, and he has specialized in the systematic
treatment of public school music and in musical
appreciation."
F"or years Professor Farnsworth has been as-
sociate supervisor of music at Teachers' Col-
lege, Columbia University, and he has been re-
sponsible for the training of a great man}' of
the supervisors of music in American public
schools. It is a matter of pedagogical history
that Teachers' College was one of the first
schools to give a four-year course for music
supervisors, and Professor Farnsworth has been
largely instrumental in developing that course.
Professor Farnsworth made an intensive study
of school music in Europe and he has done
similar work in various parts of America. He
has been especially influential in the standardi-
zation of methods. Professor Farnsworth has
been president of the Music Teachers' National
Association for a number of years and he is
chairman of the Educational Council of the Na-
tional Conference of Music Supervisors. Among
the books which Professor Farnsworth has writ-
ten and compiled are: "Education Through
Music," "How to Study Music" and "Grammar
School Song." Professor Farnsworth will sow
seed of lasting benefit in the minds of the
audiences which attend the Edison caravan con-
vention in June.
HEINEMAN ON WESTERN TRIP
VISIT COLUMBIA OFFICES
Among the recent visitors at the executive
offices of the Columbia Graphophone Co., New
York, were: W. S. Parks, manager of the Balti-
more branch; A. B. Creel, manager of the New
Orleans branch; P. G. Cummin, manager of the
Philadelphia branch, and H. P. Haring, man-
ager of the New Haven branch. All of these
managers held informal conferences with Geo.
W. Hopkins, general sales manager of the com-
pany, regarding plans for Summer business.
43
on a wooden stretcher and handsomely framed
in antique gold. The accompanying picture
shows the type of effect se-
cured. It is designed especially
Otto Heineman, president of the General
Phonograph Corp., accompanied by W. C. Fuhri,
general sales manager of the Okeh record division,
left New York Tuesday for an extended Western
trip, which will include a visit to practically all
of the Okeh record jobbers as far West as
Omaha. Mr. Heineman is looking forward with
interest to this trip, as it will give him an oppor-
tunity to meet personally the Okeh jobbers who
have been such important factors in the success
of this record line.
A GIGANTIC VICTROLA
The illustration herewith shows the unique
advertising device employed by Imfeld, Victor
dealer of Hamilton, Ohio. This gigantic repro-
duction of the Victrola was driven through the
streets of Hamilton, playing selections for the
Reproduction of Painting of Victor Trade-mark
How Imfeld Features the Victrola
the executive offices in Camden. This repro- for use in window displays and for high-class
benefit of the crowds which collected wherever
duction is done on canvas, varnished, mounted interior decoration of retail Victor stores.
it stopped.