Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ia
THE MUSIC TRADE REVIEW
"TONE"
—the quality that sums up all
the essentials of salesmanship
"Tone" means something bigger than sound. It is the quality of
all expression, whether it affects the ear, the eye or any of the
other senses.
The great phonograph and piano manufacturers in this country
have long realized that prestige is built upon something more
than the musical "Tone" of their instruments. Durable construction,
with harmony of line and color, have been important considerations.
And beauty of finish has been one of the elements on which they
have laid great stress, for it is finish that gives an instrument its
most dominant "Tone" of quality.
In other words, "Tone" covers all the essentials of successful
salesmanship, and it is by utilizing all of the features that go to
make up the complete "Tone" of an instrument that a salesman
marks up his highest records.
Murphy Varnish
"The Varnish That Lasts Longest"
has played an important part for over fifty years in the develop-
ment of the piano and phonograph industry of this country.
Universally recognized as "the invisible preserver of beautiful
surfaces," it has contributed that element of "Tone" which both
influences sales and makes a beautiful instrument remain beauti-
ful for generations. The finest pianos and phonographs in this
country are finished with Murphy Varnishes.
Murphy Varnish Company
Newark
Chicago
The Dougall Varnish Company, Limited, Montreal
Canadian Associate
APRIL 2, 1921