Music Trade Review

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8
THE
MUSIC
TRADE
REVIEW
MARCH 19,
1921
A Fitting Monument
to Sohmer Progress
Nearly a Half-Century of Steady and Consistent Business Development
Suitably Marked by the Opening of the New Sohmer Head-
quarters in the Musical Center of Greater New York
A half-century of life or business may mean
little or much, according to the basis upon which
it is figured. If simply the passing of years is
reckoned then it is a matter of record only and
by steady growth, and by constant, logical and
progressive development, is an achievement that
commands the respect of business men generally
in these days of mushroom growth and of what
frequently proves to
be a bubble existence.
The House of Soh-
mer, for instance, is
coming close to its
fiftieth business anni-
versary, for it was in
1872 that Hugo Soh-
mer, the founder of
the company, offered
the first Sohmer in-
strument to the trade
and the public, and
the years that have
passed since that first
instrument was re-
ceived and acclaimed
have been realized
upon to the fullest ex-
tent in the develop-
ment not only of the
Sohmer piano itself,
but of the producing
and selling organiza-
tions that play such
important parts in the
success of any prod-
uct regardless of its
intrinsic merit. And
there comes at the
end of all these years
the erection and oc-
cupation of a perma-
nent and noble monu-
ment not only to the
founder of the Soh-
mer institution, but to
the success of that in-
stitution.
It is a
"* monument of stone,
Into Reception Room
not cold, bare and
Show Window of Sohmer Building, Looking grave, but warm and pulsating with the rhythm
not at all unusual. If, on the other hand, a half- of music—a temple of music in the fullest sense.
century career is reckoned on the basis of ac-
In short, the new headquarters building of
complishment then there is something definite Sohmer & Co., at 31 West Fifty-seventh street,
offered by which to judge success.
New York, is a structure that reflects in the full-
Approximately fifty years of business marked
A View of the Mezzanine Floor
Sohmer Headquarters, 31 W. 57th St., New York
est sense the success of that company and its
standing with the industry and the public.
The Sohmer institution has been, and is, an
institution of ideals, and the Sohmer instrument
has steadily reflected those ideals established by
the founder and adhered to closely by his son,
Harry J. Sohmer, who has followed him in the
business. This younger generation has not only
continued to carry out the high ideals of business
practice and of piano quality held by the founder,
The Efficiently Arranged Victrola Department