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THE
MUSIC TRADE REVIEW
PITTSBURGH PIANO TRADE OPTIMISTIC OVER OUTLOOK
Change in Administration Believed to Be the Forerunner of Increasing Activity in All Lines of
Endeavor—Local Merchants Give Expression to Their Views—News of the Week
PITTSBURGH, PA., March 8.—"With the incoming
of the new Administration we face four years of
good solid business," declared Dr. John Thorn
Holdsworth, vice-president of the Bank of Pitts-
burgh, N. A., at a banquet at the William Penn
Hotel last Saturday night. "But we don't de-
serve .this prosperity," he continued, "unless we
take more interest in the Government. We must
cultivate a larger understanding of and interest
in agriculture, a basic industry of the country
which is even more important than manufac-
turing." Dr. Holdsworth also advocated the
perpetuation of the unity which made possible
the winning of the war, and urged that spirit
be transplanted into our industrial and political
life.
Pittsburgh music merchants are facing the
future with confidence and believe that as the
new Administration in Washington adjusts mat-
ters there will be a revival of business that will
benefit all classes of trade, the piano industry
included. March opened up better for the piano
trade, it was stated by some of the representa-
tive music merchants, than the March of 1920.
E. B. Heyser, general manager of the W. F.
Frederick Piano Co., said: "While business has
been somewhat slow the past few weeks, there
are signs that a revival is at hand and I feel that
we will have a good Spring business. The' un-
certainty in the iron and steel markets has been
a factor that halted free buying. When that
situation is clarified and a definite policy out-
lined I am sure that it will result in a boom
for business."
Theodore Hoffmann, of the J. M. Hoffmann
Co., said: "There is considerable business in sight,
but the piano merchant and his sales staffs must
go out after it. The time has gone by when we
can hope to find buyers coming with a rush
to purchase instruments. They are still ready
to buy, and the salesman who is on the job will
land them. I am most optimistic concerning
the coming Spring trade and believe that we
will exceed the volume of trade we handled a
year ago for the same period."
The S. Hamilton Co. used considerable news-
paper space the past week directing the atten-
tion of the company to the fact that the Chicago
Grand Opera Co. that appears here March 10-
V? uses the Mason & Hamlin piano.
L. J. Schoenberger, of the Lechner & Schoen-
berger Co., stated that business conditions of
the well-known firm were satisfactory, although
there was, he said, "considerable room for im-
provement." The firm has been giving publicity
of late to the Grandette, the "world's smallest
ultra-quality grand piano."
W. C. Dierks, of the C. C. Mellor Co., in
response to a query by The Review representa-
tive as to business conditions, said that "business
is good." One of the striking features of the
show window exhibit of the Mellor Co. was a
replica of a scene from the opera "Rigoletto,"
BOWEN LOADER BRINGS BUSINESS
M. P. Moller Co. Uses Vehicle to Excellent Ad-
vantage for Advertising Purposes
MARCH 12, 1921
in which Victor records featured. The exhibit
was most interesting and was designed by O.
B. Dean, of the Mellor Co., and Fred J. Drake,
manager of the Mellor ~Co. retail Victor de-
partment. Hundreds of persons viewed the un-
usual exhibit daily and made many favorable
comments on the enterprise of the Mellor Co.
In addition to the exhibit a Victrola, a number
of Victor records and a Steinway grand piano
were shown in the window.
F. H. Kimrnel, of the Foster & Armstrong
Co., of East Rochester, N. Y., called on the
trade here the past week.
Hugh A. Howison has been appointed district
representative, with headquarters in Pittsburgh,
for the Victor Talking Machine Co.
E. D. Cordingly, of the Aeolian Co., of New
York, was a business visitor to Pittsburgh this
week.
Edward Hoffmann, of the J. M. Hoffmann Co.,
is back at his desk again after being housed Up
ten days with an attack of the grip. His many
friends rejoice at his recovery. "Ed" is one
of the likable members of the music trade of
the Steel City.
A. Dalrymple, of the Estey Piano Co., of
New York, was a caller on the trade here during
tlie week.
it attracted much attention as it passed along
the various highways of Hagerstown and adja-
cent territory.
The M. P. Moller Co. reported that this new
loader created sales on its very first trip. A
HAGERSTOWN, Ma, March 7.—The M. P. Moller
Co., piano dealer of this city, recently purchased
a Bowen one-man piano loader and carrier for
demonstration and suburban delivery purposes.
Being firm believers in the power of advertising,
this enterprising house made this loader and
carrier also serve to carry its name and the
name of its product throughout the locality.
Immediately upon the receipt of this loader
the name of the M. P. Moller Co. was placed
not only on the cover but the loader itself, and
Bowen Loader Used by Moller Co.
piano was loaded upon it and taken to the fac-
tory to show to various officials of the com-
pany. One of the employes watching the dem-
onstration from the window of the factory
signed his name on the dotted line. On the way
back to the retail salesroom, in this city, a pass-
Our mills are very decidedly de-
voted to special lines of mer-
chandise made to your order. We
never deviate from our standard
of Reliability by purchasing
"job lots" of supplies. We have
established that
reputation
which breeds confidence in the
Reliability of our merchandise.
Ready for a Player Demonstration
ing automobilist was much interested and also
purchased a piano. While the M. P. Moller
Co. has only had this loader for a. few weeks,
it is already enthused over its efficiency and
plans to make good use of it in the Spring
campaign.
FORM NEW MOTOR CORPORATION
The Haidel Spring Motor Mfg. Corp. was
recently incorporated in Delaware with an au-
thorized capital of $1,000,000. The incorporators
are: C. T. Cohee, C. B. Outen and S. L. Mackey
of Wilmington.
VALUE OF CO-OPERATIVE EFFORT
Unionville, Conn.
Men who strive to build themselves up by
tearing down the work of their fellows gen-
erally succeed in undermining their own founda-
tions and falling into the common ruin. The
secret of success is co-operative effort and giv-
ing to every one credit for that which is his
due.