Music Trade Review

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58
THE MUSIC TRADE
REVIEW
MARCH. 5, 1921
ANNOUNCES NEW SALES PLANS
Columbia Foreign Language Department Will
Introduce Important Plans—R. F. Bolton Fa-
miliar With Dealers' Problems
VICTOR COMPANY
During the past few months the foreign lan-
guage record division of the Columbia Grapho-
phone Co. has completed important plans where-
by Columbia dealers will receive enhanced serv-
ice and co-operation from this important division
of the business. R. F. Bolton, sales manager
of the department and one of the veterans of
GRAMOPHONE CO., LIMITED
R. F. Bolton
the talking machine industry, is thoroughly fa-
miliar with the problems confronting the dealer
in the development of foreign language record
trade,- and he and his associates have left noth-
ing undone to solve these problems efficiently
and practically.
A plan was recently introduced in the Colum-
bia foreign language record department whereby
one particular man is responsible for a language
or a group of languages. The languages have
been divided into approximately five groups,
and each man has been assigned to the group of
languages with which he is familiar. This plan
has proven a signal success, as it places the
responsibility for the different languages in the
hands of experienced and competent men who
know every detail of the languages to which
they have been assigned.
The Columbia foreign language record depart-
ment recently revived the German list and is
building it up along lines that will appeal to
German record buyers. The list will be com-
posed of the best-known German folk songs,
concert numbers, sacred selections and a repre-
sentative group of standard music.
Mr. Bolton announced recently that arrange-
ments were completed whereby Scio's Hungarian
Gypsy Orchestra will make Columbia records ex-
clusively. The first records of this orchestra
will be ready very shortly, and the popularity of
this orchestra among the Hungarian populace in-
sures the success of these records.
GETTING EYES ON THE BULLETINS
Interesting Suggestion to Attract Attention of
People Who Pay Instalments on Purchases
A large majority of the talking machines
bought by women are sold on instalments, says
Buy at Home News, and it is usually a woman
who brings down her account book and pays
the monthly instalments. For that reason at
either side of the cashier's window there is a
bulletin of the new records for the month. The
customers' eyes fall on these while their re-
ceipts are being made out, with the result that
additional sales are made.
The Nostrand Phonograph Co., of Brooklyn,
N. Y., has announced its dissolution.
BUYS CONTROL OF
OF ENGLAND
Limited amount of Gramophone Co. Stock for sale. Full information on request.
FRED W. KNIGHT,
::
306 Widener Bldg., Philadelphia, Pa.
USING VICTOR REFERENCE LABELS
W. J. STEVENS WITH PATHE
Increasing Number of Dealers Realizing the
Value of These Record Selling Helps
Now Connected with the Traveling Staff of This
Prominent Organization
An increasing number of Victor dealers are
adopting with success the use of Victor Ready
Reference Labels for records, and are particu-
larly enthusiastic over the revised issue of labels
prepared for the current year, which embodies
several new features.
One of the features that is considered of par-
ticular value is the system of cross indexing
whereby it is possible at a glance to note other
records of the same selections as recorded by
different individuals or organizations, which not
only saves times, but in cases where the de-
sired record is out of stock, or does not meas-
ure up to the customer's requirements, saves
the sale because the selection in another form
is available immediately.
Other features of the Ready Reference Labels
include the phonetic spelling of the title, espe-
cially valuable in handling records of foreign
selections or by foreign artists; the English
equivalent of foreign titles; reference to the
monthly record supplement in which the original
description of the record appeared, which saves
time in searching; classification of the record
according to the nature of the selection, which
makes easy the bringing out of other records in
keeping with the customer's taste; and the cata-
log numbers of several other records of similar
appeal. With all this information instantly
available, the efficiency of even the best in-
formed salesman is greatly increased. For the
new salesman the labels offer an inexhaustible
mine of record information of the sort that
makes sales.
W. J. Stevens, formerly manager of the Em-
erson Record Sales Co. and prior to that con-
nected with the city sales department of the
Pathe Freres Phonograph Co., has returned to
BUY MINNEAPOLIS DRY GOODS CO.
W. C. Whitney and W. S. MacGregor Now in
Complete Control of Large Concern -
MINNEAPOLIS, MINN., February 28.—W. C. Whit-
ney and W. S. MacGregor, who have for some
time managed the affairs of the Minneapolis
Dry Goods Co., have purchased the company
and will change the name to the Whitney-Mac-
Gregor Co. The new owners have announced
that there will be no change in the established
merchandising policies of the company. Plans
for bigger business, however, are under way and
improvements to the store arrangement and
equipment are now being carried out.
PUSHING VICTOR^ PRODUCTION
CAMDEN, N. J., February 28.—The factory of the
Victor Talking Machine Co., this city, continues
active production on a normal basis. While
most of the other factories in the talking ma-
chine industry are operating on a part-time
basis, or practically shut down, the shortage
for Victor merchandise continues to exist, and
production is being vigorously pushed forward
to meet current demands.
The Kingsbury Music Co., of Denver, Col.,
has been appointed Victor dealer. This busi-
ness is owned by Miss Marion Kingsbury, who
at one time was a member of the Metropolitan
Opera Co., and who intends to conduct a very
artistic establishment devoted to music.
W. J. Stevens
the Pathe organization and is now connected
with its traveling staff. Mr. Stevens has had
many years' experience in the talking machine
trade and has studied intensely the needs of
the dealer. His former connection with the
Pathe organization and his thorough knowledge
of and enthusiasm over Pathe products have en-
abled him to take up his new duties with much
success.
COMPLETES A MODEL DEPARTMENT
Moser Furniture Co. Prepares for a Large Co-
lumbia Business in 1921
KNOXVILLE, TENN., February 28.—The Moser Fur-
niture Co., Columbia dealer of this city, has
recently completed a model talking machine
department. There are two beautiful hearing
rooms, divided by record rack and counter, all
of which are finished in ivory. The fittings are
luxuriant and the seating arrangements un-
usually comfortable. The Moser Furniture Co.
is a comparatively new Columbia representa-
tive, and is starting off with a campaign of ex-
tensive proportions. This includes newspaper
advertising, unique window displays, special
truck service and a host of merchandising ideas,
many of which were secured through the Dealer
Service department of the Columbia Co. The
manager of this department reports a gratify-
ing business.
NEW VICTOR STORE IN CRESTON, 1A.
McGregor Bros. & Coens, of Creston, la.,
have opened their music department. The de-
partment occupies a space fifteen feet by thirty-
six feet in the front of the store, with five
French booths finished in gray, and the whole
department is covered with gray carpet to
match. The booths and lobby are equipped
with wicker and overstuffed furniture, which
adds greatly to the appearance.