Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 1,
THE MUSIC TRADE REVIEW
1921
To Reduce Prices
And the New Wholesale Prices!
New wholesale prices!
More sales at retail!
Together they open an opportunity of unusual character to you, Mr. Piano
Merchant.
Gulbransen history is that it gives quick turn-over of Player-Piano stocks.
It's a Gulbransen characteristic.
Will it not become more of a characteristic, with the new wholesale and
retail prices?
If you have CASHED IN on Gulbransen policies heretofore, will you not
do so in an even bigger way with the Suburban at $495, the Country Seat at $600
and the White House at $700?
Shall We "Jog Along" or "Go"?
Rightly or wrongly, the public demands lower prices for Player-Pianos.
You know Gulbransen price increases have been reasonable—based on actual
higher manufacturing costs—and then reluctantly made
"Profiteering" is a thing we and our Distributors have not practiced—or
had any desire to.
~ We know, too, that materials have shown only slight declines, and not in all
lines by any means.
Labor is being paid the same scale of wages.
There is no basis in fact for a radical reduction.
BUT—people have been paying fancy prices for so many things for so
long a time that they demand reductions in everything.
WE CAN STICK TO OUR PRICES AND "JOG ALONG"—OR CUT
THEM AND "GO".
Let's go!
Gulbransen-Dickinson Co.
3232 W. Chicago Ave.
Chicago
liulbransen Trade Mark