Music Trade Review
Issue: 1920 Vol. 71 N. 7 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 14, 1920
THE
MUSIC
TRADE
REVIEW
REAL ART IN ADVERTISING
NEW CO-OPERATIVE AD CAMPAIGN
WORKING FOR STANDARDIZATION
Poster Advertising of Jordan Piano Co., Wash-
ington, D. C, Artistic Both in the Selection
of the Subject and Its Treatment
National Bureau for Advancement of Music Pre-
pares Twelve Advertisements for the Fourth
Campaign to Start on September 30 and Run
Weekly Until the Christmas Season
Committee of Musical Supply Association Asks
That Sub-Committees Be Appointed to
Formulate Recommendations from the Vari-
ous Sub-Divisions of the Supply Industry
In a recent lecture Joseph Pennell, the Amer-
ican artist, decried the signboards which are
used by advertisers. He called them among
other things a number of hard names. It seems
the flaring daubs of red, green and yellow, spill-
ed from careless paint-pots, hurt his eyes and
sense of the beautiful. They are an insult to
the intelligence of the reading public and a
The National Bureau for the Advancement of
Music of the Music Industries Chamber of Com-
merce announces that plans have been com-
pleted for its fourth co-operative advertising
campaign for daily newspapers. The campaign
will be launched on September 30, and copy
has been prepared to run weekly until Christmas.
The plans of the Musical Supply Association
of America relative to its work on standardiza-
tion have been determined upon in a general
way as is noted by the letter which the chair-
man of the committee has just sent to the
chairmen of the sub-committees. The letter in
part reads:
"As a member of this committee represent-
ing this part of the industry you are respect-
fully requested to name a sub-committee cover-
ing the salient points involved, subject to the
approval of the chairman with instructions to
each sub-committeeman to formulate such
recommendations as may be deemed consistent
with good practice. When such reports have
been received you are requested to hold a meet-
ing of your sub-committee and present their
findings to the chairman. When the chairman
has received reports from each committee mem-
ber a committee meeting will be called and
upon approval will be submitted at a confer-
ence with the manufacturers and merchants'
committees, respectively.
"As a result of the operations of the com-
mittee and sub-committees a Bureau of Stand-
Artistic Outdoor Advertising of the Jordan Piano Co.
ards, under the supervision of the Music Indus-
declaration on the part of the advertisers of The new campaign is being brought to the at- tries Chamber of Commerce, is apprehended
their neglected aesthetic education, if we are tention of newspapers, music dealers, music where all issues relative to standards of mate-
commissioners and others throughout the coun- rial and practice may be submitted for adjust-
to accept the dictum of Mr. Pennell.
On the other hand, it has been argued that try.
ment."
The advertisements prepared for this fourth
the admission of art as an influence tends to
As soon as the sub-committees are appointed
weaken the effectiveness of advertising. Either campaign are distinctly interesting and elab- by the sub-chairmen, which should be within
proponent might cite numerous cases in their orate and have been pronounced superior to the next few weeks, it is expected that through
cause. The subject is a moot one.
the advertisements of any of the three pre- conferences and reports of individual members
As a contradiction to both these claims stands ceding campaigns.
of the sub-committees the ideas of each branch
The copy will be furnished to newspapers of the industry will soon become clarified. The
the outdoor advertising of the Jordan Piano
Co., located in Washington, D. C. The poster in matrix form in the following sizes: seven main committee will then be in a position to
shown above answers the requirements of Mr. columns wide by twenty-one inches deep, six make definite recommendation and commend to
Pennell, both in subject and in treatment. The columns wide by eighteen inches deep, and the trade adoption of such standardization as
original is the work of Milo Winter, who does five columns wide by fifteen inches deep. The is determined upon from time to time.
advertising illustrations for Marshall Field & selling campaign on the copy will be carried
From the nature of the problems it is evi-
Co., Lyon & Healy, and other representative on in nearly 300 cities, with a population of
dent
that the work will be carried on very
firms. It is not only artistic but effective. The 20,000 or more.
gradually.
Jordan Piano Co. has seventeen of these posters
The general character of the co-operative
The sub-chairmen are as follows: Piano Ac-
employed in conspicuous places and has found manufacturing campaign is now well under-
tions,
Warren B. Thayer, Thayer Action Co.;
them so successful that under present plans stood by the trade and particularly by the deal-
player
actions, Frank Wade, Amphion Piano
it expects to have sixty-eight of them in use by ers in nearly fifty cities where the third cam-
Player. Co.; piano cas(es, E. B. Richardson,
the end of the year.
paign was featured. The copy is calculated to Richardson Piano Case Co.; piano plates, John
arouse and strengthen interest in music and in C. Wickham, Wickham Piano Plate Co.; piano
the purchase of musical instruments.
DU BOIS DEALER BUYS BUILDING
hardwares, H. Patterson, Cornwall & Patterson
Each campaign emphasizes some specific cen- *Mfg. Co.; piano benches and stools, to be ap-
B. D. Schaffner Will Remodel Building for Use tral thought. The first campaign centered pointed by their association.
around "The Special Need of Music in War
as Home of Music Store
Time," the second campaign featured "Music in
A CHANCE FOR THE WISE ONES
Du Bois, PA., August 9.—B. D. Schaffner, of this the Piping Times of Peace," and the period of
city, has just bought the McEwen Block on reconstruction. The keynote of the third cam- If You Can Tell 'Em Better Than the Next
North Brady street and is making plans to re- paign was "The Value of Music in the Proper
Man You Ought to Cop the Packard Prize
model the entire front of the building, which Development of Children," with the slogan
will be occupied by his music store as soon as of "Music—the Birthright of Every Child."
Packard Service, published by t"he employes
alterations are completed. According to pres-
Facsimiles of the twelve advertisements have of the Packard Piano Co., Ft. Wayne, Ind.,
ent plans, the two corner storerooms will be been prepared for distribution among news- tells us the following:
fitted up with display rooms and show windows papers and music dealers who are interested
"While the famous Fort Wayne News and
for musical instruments, including pianos, play- and the prospects are that with more goods Sentinel is carrying on a limerick contest,
ers,, talking machines and other musical goods. to sell this Fall this newest campaign should Packard Service is starting a contest of its
receive strong support.
own. It's a 'You-tell-'em' contest. We can't ex-
plain just how to go about it, except to give
NEW JANSSEN PERSONNEL
you examples of the big idea and let you get
RIGHT TO EXCLUSIVE TERRITORY
H. B. Lovejoy in Charge of Production—Harry
the spirit and go to it. There is much from
Ruling Made That Granting of Exclusive Terri- which to get inspiration for 'y°u-tell-'ems.'
Snedeker to Go on the Road
tory Is Permissible Under the Law
Come on everybody. Join in!
H. B. Lovejoy is now speeding up produc-
"Here's a few 'you-tell-'ems' to give you the
A corporation is within its powers in grant- cue.
tion in the factory of B. H. Janssen, 132nd
street and Brown place, New York, as well as ing an exclusive right to merchandise its prod-
"You tell 'em Wells Fargo, I can't express it.
supervising the export department of this busi- uct in given territory to one customer; in other
"You tell 'em talcum, my lip-sticks.
words, to establish an exclusive agency. An at-
ness.
"You tell 'em Eve, they've nothing on you.
A new addition to the Janssen sales staff is tempt was made to declare this practice to be "You tell 'em cyclone, you're windy.
Harry Snedeker, who will go on the road with- in restraint of trade, but it is held not to be "You tell 'em beans, you can string 'em.
in a short time in the interest of Janssen pianos unlawful nor in violation of either the Federal
"Now get busy and let's see who can 'You-
Trade Commission or the Clavton Act.
and players.
tell-'em' better than the other fellow."
THE BEST KNOWN
MUSICAL NAME
IN The. WORLD.
P I A N O S - NEW YORK CITY
THE BEST PROFIT
PRODUCER FOR THE
DEALER IN THE TRADE
AUGUST 14, 1920
THE
MUSIC
TRADE
REVIEW
REAL ART IN ADVERTISING
NEW CO-OPERATIVE AD CAMPAIGN
WORKING FOR STANDARDIZATION
Poster Advertising of Jordan Piano Co., Wash-
ington, D. C, Artistic Both in the Selection
of the Subject and Its Treatment
National Bureau for Advancement of Music Pre-
pares Twelve Advertisements for the Fourth
Campaign to Start on September 30 and Run
Weekly Until the Christmas Season
Committee of Musical Supply Association Asks
That Sub-Committees Be Appointed to
Formulate Recommendations from the Vari-
ous Sub-Divisions of the Supply Industry
In a recent lecture Joseph Pennell, the Amer-
ican artist, decried the signboards which are
used by advertisers. He called them among
other things a number of hard names. It seems
the flaring daubs of red, green and yellow, spill-
ed from careless paint-pots, hurt his eyes and
sense of the beautiful. They are an insult to
the intelligence of the reading public and a
The National Bureau for the Advancement of
Music of the Music Industries Chamber of Com-
merce announces that plans have been com-
pleted for its fourth co-operative advertising
campaign for daily newspapers. The campaign
will be launched on September 30, and copy
has been prepared to run weekly until Christmas.
The plans of the Musical Supply Association
of America relative to its work on standardiza-
tion have been determined upon in a general
way as is noted by the letter which the chair-
man of the committee has just sent to the
chairmen of the sub-committees. The letter in
part reads:
"As a member of this committee represent-
ing this part of the industry you are respect-
fully requested to name a sub-committee cover-
ing the salient points involved, subject to the
approval of the chairman with instructions to
each sub-committeeman to formulate such
recommendations as may be deemed consistent
with good practice. When such reports have
been received you are requested to hold a meet-
ing of your sub-committee and present their
findings to the chairman. When the chairman
has received reports from each committee mem-
ber a committee meeting will be called and
upon approval will be submitted at a confer-
ence with the manufacturers and merchants'
committees, respectively.
"As a result of the operations of the com-
mittee and sub-committees a Bureau of Stand-
Artistic Outdoor Advertising of the Jordan Piano Co.
ards, under the supervision of the Music Indus-
declaration on the part of the advertisers of The new campaign is being brought to the at- tries Chamber of Commerce, is apprehended
their neglected aesthetic education, if we are tention of newspapers, music dealers, music where all issues relative to standards of mate-
commissioners and others throughout the coun- rial and practice may be submitted for adjust-
to accept the dictum of Mr. Pennell.
On the other hand, it has been argued that try.
ment."
The advertisements prepared for this fourth
the admission of art as an influence tends to
As soon as the sub-committees are appointed
weaken the effectiveness of advertising. Either campaign are distinctly interesting and elab- by the sub-chairmen, which should be within
proponent might cite numerous cases in their orate and have been pronounced superior to the next few weeks, it is expected that through
cause. The subject is a moot one.
the advertisements of any of the three pre- conferences and reports of individual members
As a contradiction to both these claims stands ceding campaigns.
of the sub-committees the ideas of each branch
The copy will be furnished to newspapers of the industry will soon become clarified. The
the outdoor advertising of the Jordan Piano
Co., located in Washington, D. C. The poster in matrix form in the following sizes: seven main committee will then be in a position to
shown above answers the requirements of Mr. columns wide by twenty-one inches deep, six make definite recommendation and commend to
Pennell, both in subject and in treatment. The columns wide by eighteen inches deep, and the trade adoption of such standardization as
original is the work of Milo Winter, who does five columns wide by fifteen inches deep. The is determined upon from time to time.
advertising illustrations for Marshall Field & selling campaign on the copy will be carried
From the nature of the problems it is evi-
Co., Lyon & Healy, and other representative on in nearly 300 cities, with a population of
dent
that the work will be carried on very
firms. It is not only artistic but effective. The 20,000 or more.
gradually.
Jordan Piano Co. has seventeen of these posters
The general character of the co-operative
The sub-chairmen are as follows: Piano Ac-
employed in conspicuous places and has found manufacturing campaign is now well under-
tions,
Warren B. Thayer, Thayer Action Co.;
them so successful that under present plans stood by the trade and particularly by the deal-
player
actions, Frank Wade, Amphion Piano
it expects to have sixty-eight of them in use by ers in nearly fifty cities where the third cam-
Player. Co.; piano cas(es, E. B. Richardson,
the end of the year.
paign was featured. The copy is calculated to Richardson Piano Case Co.; piano plates, John
arouse and strengthen interest in music and in C. Wickham, Wickham Piano Plate Co.; piano
the purchase of musical instruments.
DU BOIS DEALER BUYS BUILDING
hardwares, H. Patterson, Cornwall & Patterson
Each campaign emphasizes some specific cen- *Mfg. Co.; piano benches and stools, to be ap-
B. D. Schaffner Will Remodel Building for Use tral thought. The first campaign centered pointed by their association.
around "The Special Need of Music in War
as Home of Music Store
Time," the second campaign featured "Music in
A CHANCE FOR THE WISE ONES
Du Bois, PA., August 9.—B. D. Schaffner, of this the Piping Times of Peace," and the period of
city, has just bought the McEwen Block on reconstruction. The keynote of the third cam- If You Can Tell 'Em Better Than the Next
North Brady street and is making plans to re- paign was "The Value of Music in the Proper
Man You Ought to Cop the Packard Prize
model the entire front of the building, which Development of Children," with the slogan
will be occupied by his music store as soon as of "Music—the Birthright of Every Child."
Packard Service, published by t"he employes
alterations are completed. According to pres-
Facsimiles of the twelve advertisements have of the Packard Piano Co., Ft. Wayne, Ind.,
ent plans, the two corner storerooms will be been prepared for distribution among news- tells us the following:
fitted up with display rooms and show windows papers and music dealers who are interested
"While the famous Fort Wayne News and
for musical instruments, including pianos, play- and the prospects are that with more goods Sentinel is carrying on a limerick contest,
ers,, talking machines and other musical goods. to sell this Fall this newest campaign should Packard Service is starting a contest of its
receive strong support.
own. It's a 'You-tell-'em' contest. We can't ex-
plain just how to go about it, except to give
NEW JANSSEN PERSONNEL
you examples of the big idea and let you get
RIGHT TO EXCLUSIVE TERRITORY
H. B. Lovejoy in Charge of Production—Harry
the spirit and go to it. There is much from
Ruling Made That Granting of Exclusive Terri- which to get inspiration for 'y°u-tell-'ems.'
Snedeker to Go on the Road
tory Is Permissible Under the Law
Come on everybody. Join in!
H. B. Lovejoy is now speeding up produc-
"Here's a few 'you-tell-'ems' to give you the
A corporation is within its powers in grant- cue.
tion in the factory of B. H. Janssen, 132nd
street and Brown place, New York, as well as ing an exclusive right to merchandise its prod-
"You tell 'em Wells Fargo, I can't express it.
supervising the export department of this busi- uct in given territory to one customer; in other
"You tell 'em talcum, my lip-sticks.
words, to establish an exclusive agency. An at-
ness.
"You tell 'em Eve, they've nothing on you.
A new addition to the Janssen sales staff is tempt was made to declare this practice to be "You tell 'em cyclone, you're windy.
Harry Snedeker, who will go on the road with- in restraint of trade, but it is held not to be "You tell 'em beans, you can string 'em.
in a short time in the interest of Janssen pianos unlawful nor in violation of either the Federal
"Now get busy and let's see who can 'You-
Trade Commission or the Clavton Act.
and players.
tell-'em' better than the other fellow."
THE BEST KNOWN
MUSICAL NAME
IN The. WORLD.
P I A N O S - NEW YORK CITY
THE BEST PROFIT
PRODUCER FOR THE
DEALER IN THE TRADE
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