Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE
Every prospective buyer of a player piano
in your locality, and every owner of one, has
been looking for the appearance of Jthe suc-
cessful electric player motor.
It is the "next step" in player development
that the musical world—manufacturers, mer-
chants and the public—has expected.
The expectation is now realized in the
Electora. It is the event of the year in
the mechanics of music. Wise dealers have
been quick to take advantage of it, and it is
REVIEW
JULY 31, 1920
proving itself both a profit booster and a
trade builder for them.
It completes the player piano. Supplies
the demand for an instrument that will play
absolutely alone. In it is accomplished what
has been long sought by inventors— a player
motor that is Quiet Running, completely
Automatic in operation, Readily Adjusted
in tone volume, Adaptable to any make of
instrument, Easy to Install, with Universal
Motor, operating with either direct or alter-
nating current.
Trade Mark Registered
The Electric Motor for Player Pianos
Quiet Running, Simple, Satisfactory
Install an Electora in a player piano in your sales parlors. An-
nounce and demonstrate it to your patrons. It will enlarge your sales
of instruments and rolls and quicken your entire business. Besides
this, every present owner of a player piano will be a live prospect for
the sale of an Electora; for it can be installed in any make of instru-
ment right in the home by any one who can use simple tools.
We furnish a beautiful booklet printed in colors, and bearing your
imprint, for distribution to your patrons. It describes and illustrates
the many advantages of the Electora equipment for the player piano
in the home.
Write for full information, prices and terms
The Electora complete, encased in con-
tainer, is only 7 inches in diameter Hnd 10
inches high. The case is of pure aluminum,
rust-proof, dust-proof, and vibration-proof.
The attachment on top is the throat by
means of which accurate control of tone
volume is attained.
MOTOR PLAYER CORPORATION
538 Lake Shore Drive, Chicago