Music Trade Review
Issue: 1920 Vol. 71 N. 5 - Page 58
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
58
THE
MUSIC
TRADE
REVIEW
JULY 31, 1920
SHEET MUSIC SALES INCREASE
FEIST IN FORBES MAGAZINE
NEW CENTURYJ>ISPLAY CARD
Summer Campaigns Help to Push Sales of
Popular Numbers
Successful New York Publisher Is Theme of
Feature Story in Business Magazine
Artistic Display to Be Used on Counters by
Sheet Music Dealers
Despite the pessimistic tone heard in some
circles, the sales of popular music have decidedly
increased during recent weeks. Especially is
this true in regards to Western business, which
is showing an unusual amount of activity at the
present time.
One of the earmarks which denotes the im-
provement in the business situation is shown by
the various announcements of the publishers
during the past ten days. All of the larger
houses have inaugurated Summer advertising
campaigns and the energy being put forth by
these organizations will, no doubt, serve to fur-
ther increase the Summer sales.
• Even the publishing houses that still feel the
Summer business is far below normal are of the
opinion that the coming Fall months will bring
a new era in the music business as far as sales
are concerned. All of them are planning big
sales drives for the early months of the season
and their professional as well as their band and
orchestra departments have arranged big pub-
licity campaigns.
The July issue of Forbes Magazine, which has
The Century Music Co., the well-known pub-
just been released, carries on its front cover a lisher of the Century Edition, is just forwarding
reproduced crayon sketch of Leo Feist, the well-
known publisher. In the body of the paper,
Charles D. Isaacson, the writer on musical sub-
jects and author of "Face to Face With Great
Musicians," has an article entitled "How L,eo
Feist Built Huge Business." The article is quite
voluminous, and covers the history of the Feist
business since its infancy. A personal interview
with Leo Feist also appears and the whole is
one of the most elaborate as well as minute de-
scriptions of this successful man's career that
has ever appeared in print.
FORSTER MAKES NEW RELEASE
Forster, Music Publisher, Inc., Chicago, 111.,
has just released a new song from the pens of
Jack Yellen and Abe Olman entitled "Moon-
light in Mandalay." A big advertising cam-
paign has been arranged by the publishers in
behalf of the song.
MAKE SUMMER CAMPAIGN
During the Summer season Waterson, Berlin
& Snyder are campaigning on four songs in
their popular catalog. They are "Jean," "In
Sweet September," "So Long, Oolong" and "I
Would Love to Fall Asleep" (And Wake Up in
My Mammy's Arms).
qffUie in &3taf
NEW HANLEY*GOODWIN SONG
Shapiro, Bernstein & Co. have just released a
new number entitled "There's a Vacant Chair at
Home Sweet Home" (When the World Goes
Back on You). In announcing the number to
the profession, the publishers inserted state-
ments from James F. Hanley and Joe Good-
win, the writers, in which they state that the
above song is the best number they ever wrote.
The publishers also announce it is the best num-
ber they have ever published.
NEW SONG PROVING POPULAR
Van Alstyne & Curtis, a comparatively new
Chicago publishing house, of which Egbert Van
Alstyne is head, are the publishers of a new
song which is finding favor in vaudeville cir-
cles. It is called "Sweetie o' Mine," and has an
appealing melody and good lyrics.
McKINLEY MUSIC CO.'S
New Hit Ballad
18 Cents
FOUR SONG HITS
(I'LL SEE YOU IN)
"C-U-B-A"
MY SAHARA ROSE'
Century Counter Display Card
to the trade a new display card to be used by
dealers on their counters. The display is most
artistic in design and is arranged in such form
that an individual copy of music can be given
preference in the rack at regular intervals.
Many dealers who have received this new dis-
play material say that it is practically a creator
ol sales and the Century Co. looks forward to
Jill of its dealers using this card to advantage.
Al Jolson's Sensational Song HIT
(ED. WYNN'S CARNIVAL)
"SWANEE"
"After You Gel What You W a n t "
(You Don't Want It)
"TIRED~OF ME M
IRVING BERLIN, Inc., 1587 Broadway, N. Y.
By GEORGE GERSHWIN
DEALERS, ATTENTION!
THIS IS SOME SONG
Dear Heart
If You Would Care
for a Lonely Heart
Drifting
Sunshine Rose
Carmenella
T.B.HARMS& FRANCIS, DAY&HUNTER
62 West 45th Street
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
l Mf CVi
Hu&rt
New York
London
Pari*
Sydney
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43d Street
New York City
BUY YOUR MUSIC FROM
We Are the Publishers
of the Terrific
Song Success
Roses of Picardy
Featured by JOHN
C. C. CHURCH AND COMPANY
New York
McCORMACK
CHAPPELL & CO., Ltd.
41 East 34th Street
NEW YORK
347 Yonge Street
TORONTO, CAN.
BOSTON
Publishers
WALTER JACOBS B ^ S T
"Peter Gink" SAI "Arabella"
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS, PRINTERS AND ENGRAVERS OF MVSIC
Main Offices: 62-64 Stanhope St., Boston.
Branch Houses: New York and Chicago
%
58
THE
MUSIC
TRADE
REVIEW
JULY 31, 1920
SHEET MUSIC SALES INCREASE
FEIST IN FORBES MAGAZINE
NEW CENTURYJ>ISPLAY CARD
Summer Campaigns Help to Push Sales of
Popular Numbers
Successful New York Publisher Is Theme of
Feature Story in Business Magazine
Artistic Display to Be Used on Counters by
Sheet Music Dealers
Despite the pessimistic tone heard in some
circles, the sales of popular music have decidedly
increased during recent weeks. Especially is
this true in regards to Western business, which
is showing an unusual amount of activity at the
present time.
One of the earmarks which denotes the im-
provement in the business situation is shown by
the various announcements of the publishers
during the past ten days. All of the larger
houses have inaugurated Summer advertising
campaigns and the energy being put forth by
these organizations will, no doubt, serve to fur-
ther increase the Summer sales.
• Even the publishing houses that still feel the
Summer business is far below normal are of the
opinion that the coming Fall months will bring
a new era in the music business as far as sales
are concerned. All of them are planning big
sales drives for the early months of the season
and their professional as well as their band and
orchestra departments have arranged big pub-
licity campaigns.
The July issue of Forbes Magazine, which has
The Century Music Co., the well-known pub-
just been released, carries on its front cover a lisher of the Century Edition, is just forwarding
reproduced crayon sketch of Leo Feist, the well-
known publisher. In the body of the paper,
Charles D. Isaacson, the writer on musical sub-
jects and author of "Face to Face With Great
Musicians," has an article entitled "How L,eo
Feist Built Huge Business." The article is quite
voluminous, and covers the history of the Feist
business since its infancy. A personal interview
with Leo Feist also appears and the whole is
one of the most elaborate as well as minute de-
scriptions of this successful man's career that
has ever appeared in print.
FORSTER MAKES NEW RELEASE
Forster, Music Publisher, Inc., Chicago, 111.,
has just released a new song from the pens of
Jack Yellen and Abe Olman entitled "Moon-
light in Mandalay." A big advertising cam-
paign has been arranged by the publishers in
behalf of the song.
MAKE SUMMER CAMPAIGN
During the Summer season Waterson, Berlin
& Snyder are campaigning on four songs in
their popular catalog. They are "Jean," "In
Sweet September," "So Long, Oolong" and "I
Would Love to Fall Asleep" (And Wake Up in
My Mammy's Arms).
qffUie in &3taf
NEW HANLEY*GOODWIN SONG
Shapiro, Bernstein & Co. have just released a
new number entitled "There's a Vacant Chair at
Home Sweet Home" (When the World Goes
Back on You). In announcing the number to
the profession, the publishers inserted state-
ments from James F. Hanley and Joe Good-
win, the writers, in which they state that the
above song is the best number they ever wrote.
The publishers also announce it is the best num-
ber they have ever published.
NEW SONG PROVING POPULAR
Van Alstyne & Curtis, a comparatively new
Chicago publishing house, of which Egbert Van
Alstyne is head, are the publishers of a new
song which is finding favor in vaudeville cir-
cles. It is called "Sweetie o' Mine," and has an
appealing melody and good lyrics.
McKINLEY MUSIC CO.'S
New Hit Ballad
18 Cents
FOUR SONG HITS
(I'LL SEE YOU IN)
"C-U-B-A"
MY SAHARA ROSE'
Century Counter Display Card
to the trade a new display card to be used by
dealers on their counters. The display is most
artistic in design and is arranged in such form
that an individual copy of music can be given
preference in the rack at regular intervals.
Many dealers who have received this new dis-
play material say that it is practically a creator
ol sales and the Century Co. looks forward to
Jill of its dealers using this card to advantage.
Al Jolson's Sensational Song HIT
(ED. WYNN'S CARNIVAL)
"SWANEE"
"After You Gel What You W a n t "
(You Don't Want It)
"TIRED~OF ME M
IRVING BERLIN, Inc., 1587 Broadway, N. Y.
By GEORGE GERSHWIN
DEALERS, ATTENTION!
THIS IS SOME SONG
Dear Heart
If You Would Care
for a Lonely Heart
Drifting
Sunshine Rose
Carmenella
T.B.HARMS& FRANCIS, DAY&HUNTER
62 West 45th Street
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
l Mf CVi
Hu&rt
New York
London
Pari*
Sydney
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43d Street
New York City
BUY YOUR MUSIC FROM
We Are the Publishers
of the Terrific
Song Success
Roses of Picardy
Featured by JOHN
C. C. CHURCH AND COMPANY
New York
McCORMACK
CHAPPELL & CO., Ltd.
41 East 34th Street
NEW YORK
347 Yonge Street
TORONTO, CAN.
BOSTON
Publishers
WALTER JACOBS B ^ S T
"Peter Gink" SAI "Arabella"
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS, PRINTERS AND ENGRAVERS OF MVSIC
Main Offices: 62-64 Stanhope St., Boston.
Branch Houses: New York and Chicago
%
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